put your ux to the test
TRANSCRIPT
![Page 1: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/1.jpg)
Erin Daniels
CXO, Apollo Matrix, Inc.
apollomatrix.com
@apollomatrix
@erinartworks
PUT YOUR UX
TO THE TEST
![Page 2: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/2.jpg)
to make a well-designed program
or
to make it the way my users like it?
What is better,
Don Norman
![Page 3: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/3.jpg)
as a user-centered interface
A usability-centered interface
is NOT the same
![Page 4: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/4.jpg)
to make a well-designed program
or
to make it the way my users like it?
What is better,
Don Norman
![Page 5: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/5.jpg)
Why choose?
![Page 6: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/6.jpg)
usability + user
centered
interface
![Page 7: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/7.jpg)
Cindy Chastain
usability-centered user-centered
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Ultimate success is achieved
when users are truly engaged and can
easily do what they want to do.
Design for the user
![Page 9: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/9.jpg)
How?
![Page 10: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/10.jpg)
Add the user to the design team
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• First, study what their real needs and
behaviors are.
• Then use rapid prototyping methods to
see if you are on the right track.
• Design and test, repeatedly.
![Page 12: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/12.jpg)
• Eye-tracking
• Feedback interview
• Quantitative & qualitative data analysis
• Insights analysis
User Testing
![Page 13: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/13.jpg)
eye-tracking
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Heatmap
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Eye-tracking
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Remote – testers use their webcam
![Page 17: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/17.jpg)
In-person at a research lab
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As shown in this representative video example, upon first reaching the homepage most
participants proceeded directly to the search and began typing a query related to their
task. Click the Image Above to Play.
Eye-tracking
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What did we learn through
eye-tracking?
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Different views for non-subscribers & subscribers
SUBSCRIBERSNON-SUBSCRIBERS
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Better layout for search results page
![Page 22: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/22.jpg)
Mobile & Tablet friendly view for better engagement
NEW TABLET-FRIENDLY RESPONSIVE DESIGNCURRENT WEBSITE
![Page 23: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/23.jpg)
usability + user
centered
interface
![Page 24: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/24.jpg)
Don Norman: Designing For People
Cindy Chastain | Experience Themes:
An Element of Story Applied to Design
Sources
![Page 25: Put your UX to the test](https://reader033.vdocument.in/reader033/viewer/2022042817/55a268651a28ab84308b457b/html5/thumbnails/25.jpg)
Thank you!
Tweet your
FAVORITE
UX redesign
#bestUX
@apollomatrix
@erinartworks
@modevux
Erin Daniels
CXO, Apollo Matrix, Inc.
apollomatrix.com
@apollomatrix
@erinartworks
PUT YOUR UX
TO THE TEST