putting digital in your pitch
DESCRIPTION
This is the slide deck from our recent webinar for advertising agencies and marketing agencies on how to sell more digital workTRANSCRIPT
Putting Digital In Your PitchUsing Digital Marketing to Support Your Agency
#DIGITALPITCH
#digitalpitch3SixtyInteractive.com
45% OF SENIOR MARKETERS ARE BRINGING IN OUTSIDE CONSULTANTS TO DEVELOP
DIGITAL PROGRAMS
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How well have agencies modified, adapted,or added to their core competencies and capabilities in the
digital age?
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THERE IS HOPE
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What new areas of service provisioning are you using or considering?
DIGITAL TOOLS
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Search Engine Marketing
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ORGANIC
• Strategy
• Key Phrase Research
• Analyze and Review
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PAY PER CLICK
• Keyphrase
• Budget
• Analyze and Review
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SOCIAL MEDIA
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SOCIAL MEDIA
• Communication
• Brand Building
• Consistency
• Listening
• Customer Is Speaking
• Competitive Analysis
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WEB DEVELOPMENT
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WEB DEVELOPMENT
• Landing Pages
• Mobile Development
• Webpages
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EMAIL MARKETING
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EMAIL MARKETING
• Build List
• Segment List
• Relevant Communication
• Personalization
• Analyze, Test, Repeat
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VIDEO
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VIDEO MARKETING
• Customer is Visual
• New Commercial
• More Likely to be forwarded on
CROSS CHANNEL SUPPORT
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MULTI-CHANNEL MARKETING
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OUTDOOR-WEBSITE
• 2005 Campaign
• High Visibility
• Target Audience
• 1600 emails sentwww.oma.org.au/case-studies
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DIRECT MAIL-LANDING PAGES
• Increase online payment
• Personalize URL
• 85% Increase in payment
• Sale of Posters paid for campaign http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/
University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View-details.html
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PROMOTION - SOCIAL MEDIA
• Fed EX Lunch Box Promo
• South by South West
• Free Lunch with Twitter Handle
• Brand Buildinghttp://socialmediab2b.com/2011/03/3-successful-b2b-
marketing-promotions-at-sxsw/
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ANALYSIS & TESTING
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ANALYSIS
• Every Thing is Trackable
• Demographics
• Behavior
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TESTING
• Quick Improvement
• Low Cost
• Easier Segementation
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GET TO WORK
#digitalpitch3SixtyInteractive.com
www.3SixtyInteractive.com@360interactive
www.facebook.com/[email protected]
@noahbabcock