putting growth oriented design at the heart of your product
TRANSCRIPT
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Putting growth oriented design
at the ♡ of your product.
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Jacek Michael Gre @jgrebski
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what is growth oriented design?
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it’s the crossroads of
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goal
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brand
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name, term, design, symbol, or any other feature that identifies one seller's product
distinct from those of other sellers.
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vocal without being loud; sophisticated and stylized; clean, stylish, & modern with a dash of vintage.
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young, playful and whimsical; sophisticated and stylized; connected & reinforcing of brand + product.
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young
playful
connecting
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brand is foundation
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goals
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we want to get our users
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we want 20,000,000 users
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we want 8% inc. in sales
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we want intl. expansion
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we want to flip this bitch
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1thing
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experience
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omg that was amazing
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omg that was horrible
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did you hear about product?
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95% shared the :(
source: marketingcharts
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87% shared the :)
source: marketingcharts
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but : bad respondents were 50% more likely to share experiences on social media than those who
had good ones, and 54% who had a poor experience said they shared it more than 5 times.
source: marketingcharts
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experience
DONT FUDGE IT UP!
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define marketing
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marketing + design?
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shorten scale times
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reinforce
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don’t
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collect data
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apply it to product IA
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apply it to marketing IA
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design is constant
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design is in content
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design is on social
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design is in your email
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design is in the product
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design automation
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be creative
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always reinforce
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growth oriented design is
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goal
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goal
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goal
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goal
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goal UP
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thank you!http://swarmnyc.com @jgrebski || @swarmnyc