putting lipstick on ux feedback
TRANSCRIPT
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Pu#ng Lips+ck on UX FeedbackEva Kaniasty / UX Consultant @kaniasty
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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" [The area of the brain which lights up when we experience beauty is] involved in our
emotions, our feelings of reward
and pleasure, and our ability to make decisions.
http://www.wired.com/2011/07/why-does-beauty-exist
Beauty
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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•Compare •Prioritize •Categorize
Genera+ng Meaning
• Express Confidence • Show Context • Summarize Content
*Never forget usability
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COMPARE
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Task Comple+on
Same par+cipants Same moderator Same product
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PRIORITIZE
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Findings• The checkout process worked well. 7/8 participants
were able to successfully purchase tea. • All 4 mobile participants initially had trouble
noticing the hamburger nav. 1 never found it. • Less tea-savvy participants (4/8) had difficulty
discovering new teas.
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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• The checkout process worked well. 7/8 participants were able to successfully purchase tea. !
• All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. """
• Less tea-savvy participants (2/8) had difficulty discovering new teas. "
Findings
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CATEGORIZE
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Par+cipant Summary
♀ 5 Female ♂ 3 Male
% 4 on Laptops & 4 on Smartphones (4 iPhone, 3 Android, 1 Windows Phone)
3 3 2Thomas TravelerSarah Sophisticate Helen Healthy
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CONFIDENCE
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Ease of Use Ra+ngs Rating Scale
Difficult○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy
1 2 3 4 5 6 7
Confidence Level: 90%
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CONTEXT
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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System Usability Scale
SUS yields a single score per parAcipant. Users are more likely to recommend websites that score above 80 on the SUS.
CREDIT: Sauro - MeasuringUsability.com
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CONTENT
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Seman+c Differen+als
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Eva Kaniasty | Red Pill UX | @kaniasty
Tools
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•Infogr.am (use code uxpaboston)
•plot.ly •Excel •Powerpoint •Photoshop •Illustrator
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MISTAKES
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Visualiza+on Mistakes1. Implying statistical significance 2. Over-aggregation 3. Comparing apples to oranges 4. Leaving out context 5. Adding meaningless visual noise 6. Poor usability
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Task Comple+on
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Findings
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Par+cipant Summary
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Ease of Use Ra+ngs Rating Scale
Difficult○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy
1 2 3 4 5 6 7
80%rated above average
http://bit.ly/statscalculators
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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Product Reac+on Cards
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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SUS
Credit: Tullis & Albert - Measuring the User Experience
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Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
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" [The area of the brain which lights up when we experience beauty is] involved in our
emotions, our feelings of reward
and pleasure, and our ability to make decisions.
http://www.wired.com/2011/07/why-does-beauty-exist
Beauty
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Thank You!
Happy Visualizing!
CREDIT