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Putting More Power on Your Community’s

Plate

Shalene McNeill, PhD, RDTexas Beef Council

SO MANY GUIDELINES

SO MUCH ADVICE

SO MANY FADS

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What We’re Really Eating

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and

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The color bands are wider at the base to emphasize nutrient rich foods

MyPyramid Emphasizes Nutrient Rich Foods

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Overall Theme of 2005 DGAC Technical Report: Importance

of Nutrient-Rich Diets

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Make your calories count

more

Don’t just count calories…

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• Colorful Fruits• Dark Green and Deep

Orange Vegetables• Whole Grains • Lean Proteins, Meats• Nonfat and Low-Fat

Dairy

Enjoy Naturally Nutrient-Rich Foods First:

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What Are Naturally Nutrient-Rich Foods?

Source: USDA, ARS, SR-16, 2004

Food Nutrients

(above 10% of Daily Value, 2,000-calorie diet)

% Calories

Salmon (3-oz. Atlantic) 8 9%

Blueberries (1/2 cup) 3 2%

Banana (medium) 5 5%

Whole wheat spaghetti (1/2 cup)

3 4%

Skim yogurt (8-oz. plain) 10 7%

Broccoli (1/2 cup) 2 1%

Top round steak (3-oz.)

9 8%

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White Rice vs. Brown Rice1 cup

WHITE• Protein 4.4 grams• Fiber .6 grams• Calcium 6 mg• Iron 2.77 mg• Potassium 54 mg• Zinc .78 mg

BROWN• Protein 4.5 grams• Fiber 3.5 grams• Calcium 20 mg• Iron 1.03 mg• Potassium 154

mg• Zinc 1.2 mg

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Ready for Nutrient-

Rich…

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Choose Nutrient Rich Foods

In a survey of 400 registered dietitians …– 90% consider NNR guidance to be an effective weight management tool

– Most (70%) believe it’s very helpful to counsel clients to choose naturally nutrient-rich foods

Consumers respond to nutrient richness …– 80% said they would be willing to change their diet based on a

recommendation to “choose naturally nutrient-rich foods first”

Sources: International Communications Research for CBB/NCBA, April 2004; IPSOS Public Affairs, March 2004. (Interviews with 1,000 adults, margin of error +/- 3.1)

How to Eat vs How Not to Eat

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Where People Currently See Themselves in Terms

of Health

Unhealthy Healthy

Where People See Themselves

Source: IFIC Foundation, 2003

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Where People Want To Be in Terms of Health

Unhealthy Healthy

Where They’d Like To Be

Source: IFIC Foundation, 2003

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Going “Nutrient-

Rich”

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Power Tips• Shop the perimeter• Color your plate• Make a salad into

an entrée• Think “add-on”

rather than “leave-out”

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Making Calories Count More

Dr. Pepper and a Honey Bun

Breakfast TacoPotato, egg and

cheese topped with fresh salsa

Breakfast inspirations

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Making Calories Count More

Glass of Orange Juice and

Cereal Bar

Tropical Fruit Smoothie

Blend tropical flavored nonfat yogurt, mango,

banana, pineapple juice, coconut, ice. Top

with low-fat granola.

Breakfast inspirations

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Making Calories Count More

Scrambled Eggs and Bacon

Breakfast Quiche or Omelete

Stuffed with spinach, tomatoes, mushroom, onions, bell peppers, low-fat cheese and

Canadian bacon

Breakfast inspirations

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Making Calories Count More

Boring Baked Potato

Topped with butter and sour cream

Power Sweet Potato

Topped with steak strips, spicy

pecansand red pepper

For lunch or dinner

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Making Calories Count More

Chicken Caesar Salad

Topped with parmesan cheese and croutons

Steak Caesar Salad WrapTopped with

parmesan cheese, red and orange bell

peppers served in a whole wheat wrap

For lunch or dinner

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Making Calories Count More

Everyday deli-meat sandwich

Made with lunchmeat and cheese on white bread

Power Tuna MeltMade with

Pecans, apples, celery and swiss cheese, served on fiber-rich whole wheat

bread or pita

For lunch or dinner

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Making Calories Count More

Large sports drink and a

Slim Jim

Spicy beef jerky, baby carrots, tomato juice

Snack inspirations

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Making Calories Count More

Soda and a Bag of Chips

Almonds, apple and string

cheese

Snack inspirations

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Nutrient Rich Inspirations• Vanilla Yogurt Blueberry Parfait• Dried Fruit and Nut Trail Mix• Mini Veggie Platters• Fruity Kabob• Cheese stick and cherry tomatoes• Sirloin salad with dried cherries, blue cheese

and pine nuts• Snack Sized Canned Tuna• Jicama and Melon Cup with Chili and Lime• South of the Border Shrimp Cocktail

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Building Nutrient Rich• Boost B-vitamins by adding 1 TBSP wheat

germ to taco meat or meatloaf

• Use whole wheat spaghetti

• Anytime your adding chopped onion or garlic, add chopped carrot (Confetti Meatloaf)

• Sneaky mashed potatoes

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Engaging Your Community

• Newsletters• News Columns• School Outreach• Farmers Markets• Do Well Be Well

Classes• WIC Partnerships

• Give the WIIFY• Talk Taste• Say “Satisfying”• Provide

solutions

What To Do: Where To Do It:

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ResourcesContact us:Erin Worrelleworrell@txbeef.org

Shalene McNeillshalene@txbeef.org

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Learn how much and what to eat for YOUR calorie level at MyPyramid.gov

Submit age,sex and activity

level for a personalizedMyPyramid

Check here for

more information

on food groups

& related topics

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www.TxBeef.orgwww.TxBeef.org

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www.beefnutrition.org

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