putting the love back into links
TRANSCRIPT
TOM ANTHONY
Putting the Love back into Links
TOM ANTHONY
Tom AnthonySEO Consultant @ Distilled
Twitter:!! @TomAnthonySEO
Google+:! gplus.to/TomAnthony
Email:! ! [email protected]
Blog:!! ! tomanthony.co.uk
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1997: Google ‘discovers’ links.
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Does Google still trust links?
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LINKS
LINKS
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http://www.seomoz.org/article/search-ranking-factors
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What are Google waiting for?
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Link Profile Tool: dis.tl/link-profiler
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Link Profile Tool: dis.tl/link-profiler
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Link Profile Tool: dis.tl/link-profiler
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When is the Link Panda update coming?
(Koala?)
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http://edgyseo.com/seo/seo-tips-2012/
What SEO Techniques Should We Stop Using In 2012?
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http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
“We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”
- Google Search Blog
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“We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
- Matt Cutts
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~100,000,000 links
20,000 - 30,000 domains
De-indexed:
=
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Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/
Panda 3.4Link Network De-Indexation
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dis.tl/link-cleanup
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Putting the love
back into links...
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Google Webmaster Tool can give insight into future ranking factors.
Posts I’ve written across the web
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Social Shares affect sites/pages rather than links.
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AuthorRank will originate from the Social Graph but links will also help.
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Author’s will enhance the power of their links according to their AuthorRank
AuthorRank
=AuthoredPageRankPageRank
X
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Trusted authors will augment links more than lesser known authors.
2.5
= 197.6
X
1.4
= 9.16.5
X
www.seomoz.org
www.distilled.net
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Google+ isn’t a black box to Google, as Twitter was.
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•Become a trusted author.
•Targeting trusted authors for links.
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whereto
who
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Author
Social Following
Hot or Not?
Where else they write
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Author
Social Profiles
Where else they write
Social Following
Hot or Not?
Social Following
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Introducing...
Author Crawler
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Download the tool:dis.tl/author-crawler
Follow me:
@TomAnthonySEOgplus.to/TomAnthony