(ex)GDS*

Putting users first

The story of GOV.UK

In 2004 the government web went from a loosely coordinated collection of websites...

to something a bit simpler...

Directgov Business Link

The web is now mainstream

Users expect high quality service experiences

And businesses know how to deliver them

REVOLUTION NOT EVOLUTION

GOV.UK has gone from this...

directgov businesslink

Directgov Business Link

...to a single domain

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

Focused on user needs,

not government needs

A relentless focus on user needs

Simpler

Clearer

Faster

SimplerClearerFaster…….

SimplerClearerFaster…….

…..and loads cheaper

GDS*Paul *Sarah

£42 millionIn 2012/13

2012/13’s saved some money…

In 2012/13

(ex)GDS

IMN201012/13

IN

£50 million Estimated saving per year by replacing Directgov, BusinessLink, departmental sites and related organisation sites with GOV.UK

E.g.

Online: 22p

Phone: £4.11

Post: £6.62

Digital by default 20 x cheaper than phone, 30 x cheaper than post

50 x cheaper than face-to-face

GOV.UK is doing less

GOV.UK is doing less

It’s focussed on tasks, getting to the “quick do”

It optimises for the common case but doesn’t ignore the edge case

What does this mean for local government?

There are 140 journeys from GOV.UK to local government

We need your help tomake those journeysas good as possible

But equally importantly, thereare things you can copy that we have learnt along the way