pwc global digital iq survey: where to find ideas
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Where to Find Ideas
2014 US CEO Survey 6th Annual Digital IQ Survey
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"The companies that will win are those that deliver true innovation.”
—Health Care CEO in the U.S.
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So, where does innovation come from? Top performing companies look outside of their own walls.
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Are you a top performing company?
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Technology
Automotive
Healthcare
Retail & Consumer
Entertainment, Media, & Communications
External Internal
Source: PwC, 6th Annual Digital IQ Survey, 2014
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36
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28
34
31
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Maybe not, if you’re in these industries, where companies still look internally, not externally, for ideas.
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Start at the macro. Look toward the right country, where CEOs say
they’re finding ideas for growth.
United States
China Japan Germany
36% 43% 35% 47%
Where will innovation deliver the most growth?
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Now, ask yourself these 3 questions
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What’s your outside-in learning pipeline?
Use outside ideas to shape your innovation priorities.
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How do you align your innovation
priorities with your business priorities?
This is how you’ll know how to filter, test,
and ultimately invest in the right ideas.
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What are the project proposals, phasing, and checkpoints?
Realize that early stage projects aren’t tied to
traditional ROI. Measure return by the potential for
learning and by spotting disruptive opportunities.
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