pwc_gamification for employee enagement_workday rising_alter_final

Making HR a Game Everyone Can Win

How Gamification Can Get the Most Out of Your TalentDiane Youden – PwC People & Change

Steve Alter – PwC Digital Change

PwC & Workday: Transforming Business

CHANGE MANAGEMENT

WORKFORCE OPTIMIZATION

TECHNOLOGY DEPLOYMENT &

ADOPTIONORGANIZATIONAL

ALIGNMENT

TALENT MANAGEMENT

EXECUTION

People & Change

54% of U.S. CEOs are concerned about availability of key skills and believe it is a threat to growth

The Talent Gap

74% are concerned that the speed of technological change could threaten the company’s growth prospects

Technology Adoption

70% of CEOs will implement a cost-reduction initiative in the next 12 months

Operational Efficiency

44% believe people understand the strategy sufficiently to inform their decision making

Strategic Alignment

PwC CEO Survey, 2013

Transformation is About Engaging People…

Tan Meng Chwen, Creative Commons

…But People Aren’t Engaged

71%of US workers report feeling not engaged or actively disengaged in their work.

<$450B in lost revenue

Gallup, 2012 State of the American WorkplaceTan Meng Chwen, Creative Commons

of employees are looking for a new job

20%

The Engagement Challenge

of employees suggest they do not understand company strategy

36%

of employees who don’t feel meaningfully recognized will not go “above and beyond” to get their job done

40%

PwC 2013 CEO SurveyPwC NextGen: A global generational study

72%of millennials say they’ve compromised in accepting their current role

of each day is lost as employees look for subject matter experts within a company

15%

DiscoverFind, learn about and embrace our brand value and offerings. Easily understand rules and regulations. Connect with people and information – anytime, everywhere.

EngageHave their voices heard and acknowledged throughout the enterprise. Share knowledge and work collaboratively to contribute to our company’s success.

A connected experience creates an engaged workforce

TransactConduct business across the enterprise in a fast and frictionless way from any device on any channel.

The modern enterprise must create connected experiences for employees, enabling them to:

GAMIFICATION

Workday Confidential

“Gamification is the application of game elements and digital game design

techniques to non-game problems”Kevin Werbach, University of Pennsylvania

What Gamification is NOT

70 % of G2000 organizations will have at least one "gamified" application by 2014 (Gartner)

The market is estimated to grow to more than

$2.8 billion by 2016 (M2Research)

NEW HYPEGAMES

thegameofwork.com Rob Boudon, Wikimedia CommonsCommorancy, Creative Commons

www.ribbonhero.com

foursquare.com

www.verizoninsider.com nikeplus.nike.com

Stackoverflow.com

Linkedin.com

It’sEVERYWHERE


• Leaderboards• Achievements• Status• Expertise

Reputation

• Workflow• Integration• Efficiency• Agility

Business Process

• Growth• Retention• Segmentation• Adaptation

Behavioral Analytics

• Activity Streams• Following• Sharing• Collaboration

Social Networking

Game Mechanics

• Actions• Missions• Fun• Points

What’s My Motivation?Extrinsic Motivation

Someone wants you to do it

Intrinsic MotivationYou want to do it

Source: PwC Technology Forecast Q4 2012. Adapted from Alexander Kjerulf, “Why ‘Motivation by Pizza’ Doesn’t Work,” Chief Happiness Officer .Visual adapted from Fergus Bisset, Framework of Motivated Behaviour (v. 0.1),Nevet Dilman. Wikipedia Commons

Richard Step. Creative Commons

of engaged employees say they always or almost always put forward their best effort for the company

96%

The Engagement Opportunity

56%of engaged employees recommend friends or relatives apply for a job with their company #

of millennialsvalue personal development and career progression over money

58%

of workers are more motivated by non-monetary rewards

70%

of engaged employees said their job brings out their most creative ideas +

59%

PwC 2013 CEO Survey+Engage For Success#Temkin Group

Enliven and incentivize mandatory policy compliance and administration

Workplace Compliance

Improve talent acquisition and performance management

Talent Management

Crowdsource training from SMEs, compete to complete

Learning & Development

Drive knowledge sharing and collaboration

Workforce Engagement

On-Boarding: Engaging From Day One

69% of new hires are more likely to stay more than three years if they have a valuable onboarding experience

80% of new hires decide to stay or leave a company within the first six months

Source: HCI

BenefitsEnrollment

Compliance

AttendOrientation

GetTechnology

CompleteProfile

Time & Expense

Training

FindMentor

PayrollForms

Photo Courtesy of Zach Klein

Engage.

Meet Kristopher Duggan Jr., 24, a new hire at a global technology company This is his first job since receiving his MBA at Stanford

Benefits Enrollment

Compliance Training

Submit Goals

Meet Your Mentor

DAY1

DAY15

DAY8

DAY 22 Community Post

Time Card

OrientationWorkshop

Time Card

Payroll Forms

Benefit Forms

DueTime Card

Create Intranet Profile

Time Card


Integrating with 3rd Party Platforms


THE BEHAVIOR PLATFORM

Engage EverywhereEnterprise Networks facilitate scale

EnterpriseSocial

WebsiteCommunities

Marketing

CRMLearning

SocialMedia

Game DesignersBehavioral Psychologists

and Loyalty Experts

Technical ExpertsHelp you integrate and deploy into your customer experience

Analyze the strength of your program

Data ScientistsWorld-Class Team

Full Engagement SuiteMuch more than points, badges & leaderboards

Customized Game Mechanics

Portable Reputation Mechanics

Social Mechanics

Social Rewards

Behavior Analytics

& Data

Benefits Enrollment

Compliance Training

Submit Goals

Meet Your Mentor

DAY1

DAY15

DAY8

DAY 22 Community Post

Time Card

OrientationWorkshop

Time Card

Payroll Forms

Benefit Forms

DueTime Card

Create Intranet Profile

Time Card

Badgeville is a leading solution that allows tracking of user behaviors from any kind of software

LeaderboardsNotifications Activity FeedsWidgets &

Gears

Visualize and Analyze

Player or TeamPerforms Behavior

Credit Against Relevant Engagement

Mechanics

Points/Units

Rewards

Levels

Missions

Tracks

Contests

Website or Enterprise App

1. 2.

3.4.

Behavior Analytics


Badgeville can create an engagement layer that gamifies employee activities, assigning points and rewards, displaying an activity stream and having those achievements integrate into a user profile


Badgeville Console


Let’s say you wanted to drive Benefits Enrollment within a certain timeframe


…choosing specific behaviors


…and selecting how it will be represented and rewarded

Reputation and peer recognition enhanced course quality

155%TIME

SPENT IN CLASS

LEARNING – KAPLAN UNIVERSITY

9%HIGHERGRADES

60%CHOSE

HARDER COURSE

WORK

Supercharged community engagement and retention

30%RETENTION

41%VIDEOS

WATCHED

COLLABORATION - EMC

PORTABLE REPUTATION

Sales Services Collaboration Marketing

REWARD BEHAVIORS EVERYWHERE

Emily JohnsonCustomer Service Manager

Enterprise Reputation MeterLevel 5 Support ExpertLevel 4 Product ExpertLevel 3 Company Collaborator

CRM

SERVICES

SOCIAL COLLABORATIO

N

SOCIAL COLLABORATION

GET A SINGLE VIEW OF YOUR EMPLOYEES

QUESTIONS?


pwc_gamification for employee enagement_workday rising_alter_final

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