pymnts.com black friday factoids november 27, 2013
TRANSCRIPT
49%Source: Placed, 2013
…of Black Friday shoppers will use smartphones to
locate discounts, download coupons.
Source: Placed, 2013
43%…of Black Friday consumers regularly showroom when they go holiday shopping.
Estimated increase in Black Friday sales this
year, compared to 2012.
58%Source: BDO USA, 2013
MILLENNIALS
…are nearly four times more likely to shop on Black Friday than baby boomers.Source: DBB Worldwide,
2013
58%Source: Asurian, 2013
…of Black Friday consumers believe smartphones are a
critical part of the shopping
process.
14%Source: Dogs Bollocks 5,
2013
Twitter users are …more likely to shop on both Black Friday and Cyber Monday, compared with other consumers.
44%Source: DealNews, 2013
…of Black Friday consumers shop for themselves.
140MILLION
Number of shoppers expected to make purchases over Thanksgiving weekend, including 33 million on the holiday itself.
Source: National Retail Federation, 2013
13%…of consumers are planning visits to physical stores this Black Friday.Source: Nielsen, 2013
Source: Nielsen, 2013
72%…of consumers named department stores as their top choice for Black Friday holiday shopping.