Peazie: Social Media Made Easy

InsightsANZ ANZ Stadium’s Be a Permanent Fixture Poll Competition engaged its community in a lasting and meaningful way with users spending an average of 4 minutes on the app. Along with a low bounce rate of 16%, this means that users who visited the app stayed and interacted with the campaign. The campaign reached users whewhere they are- on mobile devices- with 82% of total reach coming from mobiles. ANZ Stadium was able to capture 1,692 unique data points including gender, age, email, number and address along with match prefrence to assist in their marketing strategy.

Objective- Identify consumer demand

- Promote membership

- Acquire demographic & contact database

Approach Dates: 18th March 2013 - 12th April 2013Length of Campaign:Length of Campaign: 25 daysPrizes: 1 of 5 Gold Memberships with guaranteed seats at every game

PPeazie enabled ANZ Stadium to create an

Interactive Poll Campaign complete with a form

to acquire data on its fan base and sharing

functionality to promote interest in

membership and upcoming matches.

Results- Reach: 7,684

- - Mobile Reach: 6,325 (82%)

- Engagement: 27,135

- Entries: 1692

- Average Time Spend: 4:02 min

- Bounce Rate: 16%

7,684Reach

82%Mobile Reach

16%Bounce Rate

4:02 minAverage Time Spend

ANZ Stadium created an interactive and meaningful experience for 7,684 fans spending an average of 4:02 minutes on the application.

Case Study | Creating Meaningful Engagement