Q & A: Getting Customer Buy-in & Managing Customer Relationships

Panel Session

BlogWorld & New Media Expo

Las Vegas - September 21, 2008

Toby Bloomberg Diva Marketing www.divamarketingblog.com

Rich Brooks Flyte blog www.flyteblog.com Robyn Tippins Practical Blogging www.sleepyblogger.com

Des Walsh - ModeratorDes Walsh dot Com www.deswalsh.com

Twitter: TobyDiva | the_rich_brooks | duzins | deswalsh

Getting Customer Buy-in

Pre-sale -> Sale

Managing Customer Relationships

After-sale service & Scaling up

Some Questions

• How do you get in the door?

• What do you do once you’re in?

• How do you deal with challenges?

• How do you help the client scale up and love the process?

Getting in the Door

• Do your prospects know what they want?

• Do you know what they need?

“If I’d asked my customers what they wanted, they’d have said a faster horse.”

Henry Ford

Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com

ROI Matters

Blog ROI is Measurable

Q: How do you measure ROI? How do you know if you succeed?

A: Develop a blog strategy that ties into accountability.

http://tinyurl.com/blogroi

Q & A

OK, Say You’re in: Now What?

Find a Champion

Yatmandu via everystockphoto.com – Creative Commons

Step by Step Wins the Race

Rich Brook’s 3+2 Formula:

• 3 posts per week

• 2 comments on other blogs per week

See Jumpstart Your Blog: a Blogging Working Regimen, in your handouts

Q & A

There Will be Challenges

Photo by Michelle Rau, Tucson AZ, via stock xchnge

Corporate Skeptics can Change

Photo Richard Binhammer’s Fingers, by Toby Bloomberg

Q & A

Scaling Up

Be a Navigator

Q & A

Thank you and happy marketing!

Toby Bloomberg Diva Marketingwww.divamarketingblog.com e: toby@bloombergmarketing.com

Rich Brooks Flyte blogwww.flyteblog.com e: rich@flyte.biz Robyn Tippins Practical Bloggingwww.sleepyblogger.com e: robyn@sleepyblogger.com

ModeratorDes Walsh Des Walsh dot Comwww.deswalsh.com e: deswalsh@gmail.com