q-connect rebrand 2008/9. why? interaction – alliance of european office products. promote and...

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Q-Connect Rebrand 2008/9

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Page 1: Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and grow sales Contemporary fresh new look. Reiterate competitive

Q-Connect Rebrand 2008/9

Page 2: Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and grow sales Contemporary fresh new look. Reiterate competitive

Why?

• InterACTION – Alliance of European Office Products.

• Promote and grow sales• Contemporary fresh new look.• Reiterate competitive edge.• YouTube.com• New website www.q-connect.com (from 1st

January 2009

Page 3: Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and grow sales Contemporary fresh new look. Reiterate competitive

When?

• Packaging into ADC as early as Mid May

• Photography in place for 2009 publications

• Old logo used until January 2009

Page 4: Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and grow sales Contemporary fresh new look. Reiterate competitive

Logo Images

GREEN: suggests freshness and tranquillity.GREY: suggests practicality, earnestness and creativity.

Page 5: Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and grow sales Contemporary fresh new look. Reiterate competitive

Packaging

Single label

Pallet labelCarton label

Page 6: Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and grow sales Contemporary fresh new look. Reiterate competitive

Product Compariso

n

KF04590 KF01436 KF04570

Page 7: Q-Connect Rebrand 2008/9. Why? InterACTION – Alliance of European Office Products. Promote and grow sales Contemporary fresh new look. Reiterate competitive

Summary

• Fresh and contemporary new look• First products in stock from May• YouTube video• Publications January 2009