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Page 1: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;
Page 2: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Q1 2013 | SUMMARY ASIA

China India Korea Malaysia Philippines KSA Thailand Taiwan Vietnam

FMCG Total 10.7% 6.7% 6.2% 5.0% 5% 6.1% 9.8% 10% 13.84%

Food 10.8% 4.9% 6.6% 3.0% 4% 5.2% 7.2% 13% 8.93%

Beverages 12.8% 9.8% 8.4% 6.3% 7% 8.1% 11.7% 12% 16.78%

Dairy Products 10.8% 7.1% 5.1% 5.1% 3% 4.4% 8.4% 11% 15.07%

Home Care 9.4% 10.8% 2.4% 5.7% 6% 10.1% 10.4% 5% 15.76%

Personal Care 10.6% 7.6% 8.8% 8.0% 5% 5.9% 11.1% 7% 15.15%

Growth ≤ -0.5% -0.5% < Growth ≤ 5% Growth > 5%

#SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries; inflation eases too.

#InclusiveGrowth Pattern of growth displays a faster pace for low income households. Inclusiveness should be seen as an essential ingredient of any successful growth strategy.

#EmergingChannels CVS in Thailand and Taiwan, e-commerce in China and South Korea.

#Top10Asia Most chosen consumer brands in Asia are Colgate, Lifebuoy, Nescafé, Pantene, Lux, Surf, Maggi, Pepsodent, Tide and Ajinomoto according to Brand Footprint 2013 ranking.

% Value Change FMCG – MAT Q1 2013 vs. Year ago

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Page 3: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

ASIA IN 10 CLICKSClick on each country to display or hide Insights

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Page 4: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

By clicking on the country insights will display. Click again to hide.

CHINASOUTH KOREA

PHILIPPINESMALAYSIA

THAILAND

TAIWANVIETNAM

#EasedPricePressure Inflation is down as domestic consumption struggled to rebound. #FMCGSlowDown Despite the steady two-digit growth, Vietnam FMCG market shows signals of a slow-down in long term.#TetSpendingSpree Beverages and Confectionery are the favored sectors during the Lunar New Year season.

#TheNewModernTrade nowadays is defined as online versus offline#FreshInsights Internet sales gaining competitive edge with fresh foods.#BoP Low income households´FMCG consumption at low pace of growth

#RiseinMarch CPI contributed to the strong FMCG value growth in Q1.#OrganicChoices increase of green products for categories including detergent & oral care.#RetailerFierceCompetition with Hyper sandwiched between PX & CVS, struggling to fight their unique offerings.

#BiggerBeverage Beverage gains faster among FMCG segments.#StillTraditional Traditional trade captures majority of FMCG expenditure.#InclusiveGrowth Class E continues to expand consumption by 11.7%...an effect of the elections?

INDIA

#ConsumptionSlowDown FMCG value growth in Q1´13 desaccelerated from 14.7% to 8.4% versus last year.#TopRetailer RT-Mart grew its lead over Wal-Mart Group, reported 6.9% share of total modern trade.#RisingChannel E-commerce continues growing in Q1, particularly in key cities reaching 3.4% FMCG share.

SAUDI ARABIA

#InflationIsDown Drop through Q1`13 and stands at 4.9%.#SlowerPace Spending on packaged goods witnesses a soft slow down, mainly in Personal Care and Beverages.#TheGrowthEngine Small towns & rural drive FMCG growth.

#ConsumerConfidenceUp Improvement of consumption, investment, exports and tourism plus a new minimum wage that helps increase purchasing power.#TopRisers Warmer weather help categories boost: RTD Tea, Tea and Ice-cream.#ChannelShift CVS store openings from 7-Eleven and Tesco Express and new CVS chain Max Value affecting Hypers and Supers.

#Slowdown FMCG grows 6% compared to 12% one year ago. Food sector drive the slower pace.#MiddleClass evident transition from bulk shopping to smaller trip size.#HealthierOptions Breakfast Cereals and Juices are the fastest growing categories in KSA

Details per country: click here

#FunctionVsFragrance Powder & Liquid Detergent both have distinctive traits that drives growth amongst ethnic groups.#LookingSharp Grooming products of Deodorant, Face Moisturiser, Mouth Rinse are on the rise! #ItsCNYTradition Chinese Households lean towards their Traditional Asian Drinks for CNY Celebration.

Page 5: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

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AsiaVNVNTWTWTHTHKSAKSAPHPHMYMYKRKRININChinaChina

Source: Brand Footprint Ranking 2013

Page 6: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaVNVNTWTWTHTHKSAKSAPHPHMYMYKRKRCNCNIndiaIndia

Source: Brand Footprint Ranking 2013

Page 7: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaVNVNTWTWTHTHKSAKSAPHPHMYMYININCNCN

Source: Brand Footprint Ranking 2013

South Korea

South Korea

Page 8: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaVNVNTWTWTHTHKSAKSAPHPHKRKRININCNCNMalaysiaMalaysia

Source: Brand Footprint Ranking 2013

Page 9: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaMYMYKRKRININ VNVNTWTWTHTHKSAKSACNCN

Source: Brand Footprint Ranking 2013

PhilippinesPhilippines

Page 10: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaVNVNTWTWTHTHPHPH

Source: Brand Footprint Ranking 2013

Kingdom Saudi Arabia

Kingdom Saudi Arabia

MYMYKRKRININCNCN

Page 11: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaKSAKSAPHPHMYMYKRKRININ VNVNTWTWCNCNThailandThailand

Source: Brand Footprint Ranking 2013

Page 12: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaVNVNTHTHTaiwanTaiwan

Source: Brand Footprint Ranking 2013

KSAKSAPHPHMYMYKRKRININCNCN

Page 13: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

Back to Summary

Asia

Back to Summary

AsiaTWTW

Source: Brand Footprint Ranking 2013

VietnamVietnamTHTHKSAKSAPHPHMYMYKRKRININCNCN

Page 14: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

ASIA | KEY INDICATORS

CN IN ID KR MY

GDP Growth in 2013 8.0% 5.7% 6.3% 2.8% 5.1%

2013 Inflation (CPI %) 3.1% 10.0% 6.0% 2.8% 2.2%

Avg. Household Spend per year on FMCG 1,115 USD 228 USD 750 USD 1,590 USD 969 USD

Annual Purchase frequency (FMCG) 90 times 338 times 425 times 112 times 108 times

Average Household Size 2.8 members 4.9 members 3.9 members 2.8 members 4.5 members

PH KSA TW TH VN

GDP Growth in 2013 6.0% 4.4% 3.0% 5.9% 5.2%

2013 Inflation (CPI %) 3.7% 3.6% 2.1% 3.8% 8.2%

Avg. Household Spend per year on FMCG 725 USD 2,099 USD 1,404 USD 597 USD 654 USD

Annual Purchase frequency (FMCG) 357 times 214 times 101 times 211 times 168 times

Average Household Size 5 members 5.8 members 2.8 members 3 members 4.6 members

Sources: IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea, Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics , www.imf.org

Page 15: Q1 2013 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries;

www.brandfootprint-ranking.com


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