Q1 2020Q1 2020 FACEBOOK AD PERFORMANCE

These results represent averages across our entire advertising program. Your results will vary based on your geographic territory, audience demographics, and season.

ALL CAMPAIGNS401(k) Rollover

LGRetirement Success

LGSocial Security

LGInvestment Volatility

LG

Monthly Form Submissions Range $500 ad spend

1 - 26 1 - 20 9 - 10 9 - 26 7

Monthly Form Submissions Average $500 ad spend

15.64 10.5 9.5 18.61 7

Monthly Form Submissions Median $500 ad spend

11 11 9 20 7

Cost Per Lead Range $13.14 – $500 $35.77 – $500 $43.28 - $68.41 $13.14 - $85.34 $71.43

Cost Per Lead Average Without Management Fees

$31.96 $94.20 $55.85 $28.81 $71.43

Cost Per Lead Average With Management Fees

$44.75 $139.75 $76.96 $40.38 $100