Welcome to the Q1 2020 R3VIEW, R3’s quarterly report on the marketing communications industry

ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Unilever, Samsung, Coca-Cola, Mastercard, Colgate, Procter & Gamble, BMW, Intel and Shell.

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Q1 2020 r3view

R3 Projects This Quarter

For marketers, the beginning of this new decade is a reminder that the industry never serves a dull moment. Data privacy, trade wars, climate change. There is plenty to turn one’s attention to.

Regardless, the world’s biggest companies are keeping their eyes on brand purpose and focusing on driving effectiveness as a way to increase their impact. This is “…important for the short-term, but also to ensure our brands remain relevant for generations to come,” said Unilever’s CEO Alan Jope. We couldn’t agree more.

In this issue, we have highlighted news and topics which have been of interest to our network and clients over the past three months. If you’d like to receive copies of our more extensive reports, do get in touch with one of our consultants.

In this issue you’ll find:• Marketing procurement and the agency dynamic• With the third-party cookie crumbled, what’s next?• Amazon and Facebook grow ad revenue with new strategies• TikTok case studies and best practice

To receive more regular insights in the form of data, articles and video, follow us on LinkedIn, Twitter and Weibo.

Global analysis of best practice for agency ecosystem

Benchmarking of martech investment

Global transcreation agency analysis

Global review of CPG internal best practice on roles and

digital transformation

Detailed media benchmarking for several key markets

Training 300+ US marketers on best cases of TikTok marketing

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THE BIGGEST STORIES

TikTok - the “anti- Instagram” Is Shaping the Future of Social

Amazon’s Ad Business is Booming with Room to Grow

Amazon’s financial results for the fourth quarter of 2019 revealed that ad revenue grew to almost $5 billion, a 41% increase from the previous year. New features to Amazon’s digital storefronts include shoppable images, posts and news releases, which it hopes will appeal to advertisers looking for more ways to build individual brands on the platform.

Read more on CNBC

Its challenges range from music licensing to questions of national security, but TikTok owner ByteDance is forging forward to become a dominant platform for entertainment and commerce. As marketers globally look to connect with the notoriously elusive Generation Z, TikTok offers a glimpse of what might be the future of content creation and social connection.

Read more on the New York Times and MIT Technology Review

Facebook Defies China Headwinds with New Ad Sales Push

Facebook’s Asia-Pacific headquarters is developing a regionally localized ad-buying tool for Chinese customers. The company currently sells more than $5 billion of ad space a year to Chinese organizations and businesses, which makes China the biggest country for revenue after the US.

Read more on Reuters

Advertisers are having to rethink how they target consumers while adhering to laws like the California Consumer Privacy Act (CCPA) and deal with loss of data as Google phases out third-party cookies and more people opt out of features like location tracking. “Top marketers have been quick to emphasize the importance of complying with the new law even as they move deeper into data-driven devices,” writes Marty Swant.

Read more on Forbes

New Data Privacy Policies Shake Up the Industry

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Marketing Procurement: Managing the Agency Dynamic

Competitive sourcing is different in a marketing context. Often, what is being purchased is one of a kind and does not have reasonable substitutes. Each agency pitch is different and the creative content between agencies is not necessarily comparable.

LEARN HOW AGENCIES REALLY WORKProcurement departments often use many different agencies or suppliers. Managing these agency and supplier relationships is a core function for procurement teams and doing so successfully remains a significant challenge. About 70% of procurement teams manage up to twenty agencies or suppliers, and 30% manage even more than that. In order to manage successfully, procurement teams need to have a robust strategy to manage and assess their suppliers and streamline the roster, if necessary.

Reducing the operational costs involved with working with a (potentially) large base of suppliers and agencies is an important objective for marketing procurement teams. Therefore, having a transparent financial relationship with agencies is vital.

Nearly 60% of procurement teams consider themselves to have true financial transparency in their agency and supplier relationships. Regular auditing is the key to understanding what agency and suppliers are doing and where your money is going. A professional financial audit every three years is recommended and gives all parties insight into their processes and helps evaluate agencies and suppliers on the question of value vs. price.

To read more, request a copy of R3’s Optimizing Procurement for Marketing white paper

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SCHEDULE AUDITS TO ENSURE FINANCIAL AND PROCESS TRANSPARENCY2

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Q1 Resource

In our experience working with marketing and procurement teams, we have seen that a mutually supportive relationship between both parties cannot be underestimated. Alone, procurement might have a stronger focus on cost, risk and process, while marketing looks to deliver on sales and brand. Together, they drive overall brand innovation, performance and intelligence.

From R3 Research, Reports, Reports and Events

White Paper: Optimizing Procurement for Marketing

Now that the cookie has crumbled, now what? For advertisers, the end of the cookie presents a wake-up call, publishers have a window of opportunity, walled gardens get another moat around the wall, and ad-tech will see this as a fork in the road.

Report: China Media Inflation Trends 2020

R3 assessed 489 M&A deals in the marketing services industry in the period of January to December 2019, with $27.7bn invested overall. This marks a 15% decrease in spend on the previous year.

Global M&A Value Decreases by 15% As Buyers Diversify Deals Beyond Martech

Request the white paperLearn more at R3future40.com

OOH, OTT and Digital Mobile media hold the leading position in China’s media inflation increase in 2020. Print continues to suffer from decreasing revenue, while TV inflation will concentrate on the top satellite networks even more. Radio is still an extremely popular media platform as a result of urbanization and the opportunities to incorporate it into digital platforms.

What’s Next for the Digital Advertising Industry in a Cookie-Free World?

Read the full article here

Request the summary report

Read the full article

Can Influencer Popularity Translate to Commercial Success?

Chinese celebrity Yang Zi dominated the R3 x Jing Daily Celebrity Index as a result of her role in two television shows, but questions abound on whether popularity in entertainment can translate to commercial success in fashion and with luxury brands.

Read the full article

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From R3 Research, Reports, Reports and EventsTIkTok Best Practice: Hashtag Challenges

Crocs: #ThousandDollarCrocsBest Practice: Select an influencer with the long-term in mindInspired by a lyric by the polarizing rapper Post Malone, Crocs launched a hashtag chal-lenge that encouraged users to post what they think their Crocs would look like if they were priced at $1,000. This led to a growth in audience and series of product collabora-tions that have sold out.

Results Less than 36 hours after launch, #ThousandDollarCrocs had been viewed 95 million times; 45,000 videos were created, 18% increase in followers.

Ralph Lauren: #winningRLBest Practice: Tie a challenge to a large-scale sporting or cultural event Ralph Lauren was possibly the first brand to launch a TikTok campaign tied to a sporting event, selecting to US Open Tennis Championship. The brand encouraged users to make videos to show moments where they are winning at tennis or in real life. The videos that were most engaging were awarded gear from Polo Ralph Lauren.

Results #winningRL has received almost 750 million views.

MAC: #YouOwnItBest Practice: Ensure the overall approach reflects the interest/values of Generation ZMAC wanted to boost its profile among Generation Z and hired 18 influencers - with the focus on ensuring diversity - to upload videos using the hashtag #YouOwnIt. The brand invested a six-figure amount to cover placement cost and music licensing and focused on creating a spike in awareness around MAC Cosmetics.

Results #YouOwnIt has received 2.3 billion views.

To join R3’s webinar on TikTok Best Practices & Case Studies (March), contact Emma Oyomba at emma@rthree.com

TikTok has solidified its position as one of the top social media platforms with 1.5 billion monthly users. A cultural touchstone for young people globally, its hashtag challenge is popular with marketers seeking to effectively drive engagement with Generation Z. 35% of TikTok users participate in hashtag challenges and 16% of all videos on the platform are related to challenges, which means successful campaigns have the potential to generate a high volume of views and significant user-generated content.

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M&A 2019R3 assessed 489 M&A deals in the marketing services industry in the period of January to December 2019, with $27.7bn invested overall. This marks a 15% decrease in spend on the previous year. North America led M&A value ($19.9bn) by region and volume, while trade tensions and increased regulatory scrutiny continued to negatively impact the appetite for outbound investment in China and Asia Pacific.

4H 2019 HOLDING COMPANY M&A LEAGUEGlobal

Rank This month

Rank Last Month

Holding Group Recent AcquisitionsTotal Sales

Value (US$m) Number of

deals

1 1 Publicis Groupe Blue 449 (remaining stake), Epsilon, Rauxa, MBM 4,164 4

2 2 Bain Capital Kantar 3,100 1

3 3 Accenture

Droga5, Pragsis Bidoop, ?What If!, Clarity Insights, Nytec, Shackleton, Hjaltelin Stahl, Futuremove Automotive, Storm Digital, INSITUM, Sutter Mills, Bow & Arrow, Analytics8, SILVEO, Apis Group, Northstream, Happen

1,460 18

4 4 Blackstone Vungle 750 1

5 5 DentsuComunica+A, Ugam, Happy Marketer, Filter, Davanti Consulting, MuteSix, Redder Advertising, BJL, Chef Smart Marketing Mix, Ambient Digital Vietnam, Re:Production, EBP

397 12

6 6 S4 CapitalFirewood, IMA Influencer Marketing Agency, ConversionWorks, ProgMedia, Caramel Pictures, Datalicious Korea, BizTech, WhiteBalance

376 8

7 7 CVC Capital Partners Teneo 350 1

8 - Providence Equity Part-ners Smartly.io, Chime Group, Leiki 320 3

9 8 Legacy/ Bluefocus BlueFocus / Legacy 300 1

10 - Proof Analytics Musqot 288 1

11 9 Genpact Rightpoint 280 1

12 10 Thoma Bravo JD Power 280 1

13 13 Stagwell Group MDC Partners, Multiview 267 3

14 12 Havas Group Langoor, Think Design, Buzzman, Estonian Idea and Lithuanian Publicum, Battery 264 7

15 11 Cision TrendKite, Unmetric 256 2

Total Deal Value (US$mn) 27,737

Total DEAL COUNT 489

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Over 2019, R3 tracked 6,200 wins across 100 countries. Globally, Creative and Digital agency reviews were down 19% in quantity and 13% in volume, Ogilvy finished the year in top spot, bolstered by strong performances outside the US. Closing out the year, Isobar was the fastest mover, finishing the year in the Top 10. Amongst media agencies, OMD took the leading position from Carat and Horizon Media.

new business league

2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global 2019

Rank This month

Rank Last Month AGENCY Recent WINS

ESTIMATED YTD WIN REVENUE

(USD $ m)Recent Losses

ESTIMATED YTD WIN REVENUE

(USD $ m)

Number of wins

1 1 Ogilvy Milka Europe, Kimberly-Clark Brands APAC, Dairy Farm APAC 168.8 Kimberly-Clark Brands US, EMEA 144.3 278

2 2 DDB State Farm (Part) US, OPPO Singapore, Avanti West Coast Railways UK 140.6 State Farm (Part)

US 120.4 199

3 3 Havas Worldwide

Heinz Baked Beans UK, TNT & TBS US, ASTRA SWEETS BELGIUM 137.2 Keventer India 110.7 180

4 5 McCann WorldGroup GSK pharmaceuticals Global, TSB UK, Havaianas Argentina 100.7 Charles Sturt Uni-

versity Australia 91.9 227

5 4 Publicis Beiersdorf Nivea Global, AXA Global, Sephora China, IPSA China 92.3 DS China 90.8 207

6 12 Isobar Egyptian Tourism Promotion Board MENA, Alliance Bernstein US Project 86.6 CITIC Credit Card

China 75.6 326

7 6 Leo Burnett McCormick EMEA, Nivea China Project, Nivea Latam, Yili China, Nivea Korea 81.7 Samsung Australia 75.3 167

8 8 Digitas Tencent China Project, Huawei China Project, Mercedes-Benz China Project 64.1 64.1 103

9 7 Publicis Groupe GSK pharmaceuticals Global 62.0 62.0 2

10 9 MullenLowe Group AVIS US, TaxAct US, Singapore NAVY Singapore 59.1 National Trust UK 55.5 31

11 23 Wieden + Kennedy Fisher-Price US, HBO US, Netflix US, C&A US 67.5 Equinox Fitness US 50.5 33

12 17 Droga5 Kimberly-Clark Brands US, EMEA, Coca-Cola Western Europe Digital, Equinox Fitness US 52.5 Philadelphia Cream

Cheese US 48.0 10

13 10 R/GA Universal Music Group US, Michael’s Stores US, Texas Capital Bank US 46.6 46.1 35

14 14 TBWA Groupon US, Henkel beauty brands Germany, Carwow UK, Optus roster Australia 53.4 Standard Bank S

Africa 45.9 19

15 11 Mother Zalando Europe, TripAdvisor US, Roc Beauty US, Instagram US Project 44.8 44.8 12

16 18 Dentsu CDHU Brazil, CitiPower, Powercor Australia, Charles Sturt University Australia 46.4 Liby China 43.3 359

17 13 BBDO Demazin Australia, Jack Daniel's, Brown-Forman Global, WhatsApp Global 75.8 Generali Germany 41.0 59

18 16 Accenture Interactive Kimberly Clark (baby and childcare business) Global 36.0 Marks & Spencer

fashion UK 35.4 4

19 15 Wunderman Thompson

Beiersdorf healthcare brands Global, AirAsia India, Netflix Brazil, Cinemark-Hoyts Argentina, Boost India 72.2

Kimberly Clark (family care division) UK

33.7 205

20 19 VMLY&R Walgreens Boots Alliance US, Villa Maria Wines Global, Ausgrid US, LG Argentina Digital 32.6 Marigold Malaysia 26.6 111

1,774.7 3,487

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2019 MEDIA AGENCIES NEW BUSINESS LEAGUEGlobal 2019

Rank This month

Rank Last Month Agency Recent wins

Estimated YTD win revenue

(Usd $ m) Recent Losses

ESTIMATED overall YTD

REVENUE (USD $ m)

Number of Wins

1 1 OMD Samsung Australia, Henkel Croatia, Poste Italiane Italy 238.5 Klarna Germany 219.3 369

2 3 Carat Vodafone Global, Deutsche Bahn Germany, Beiersdorf UK & Ireland 210.9 Re/Max US 172.2 228

3 2 Horizon Media Capital One US, Biofreeze US, Sundial US, Altice US, Sling TV US 146.9 Blue Buffalo(Part)

US 144.3 60

4 4 Mindshare Peacock US, Lufthansa Group Germany, US Marine Corps US 140.8 Legal and

General UK 121.0 306

5 5 MediaCom Costa UK, P&G Ukraine(Media Buying), Klarna Germany 122.1 Nestle Italy 77.4 452

6 12 dentsu X Upfield Global, Generali Global, Ahold Nether-lands 69.9 iNova Taiwan 67.5 244

7 6 Havas Media Reckitt Benckiser LATAM, Continental Foods Europe, Pernod Ricard Germany 111.6 Noelke (Gutfried)

Germany 59.7 139

8 7 Universal McCann Dr Ci Labo Japan, Food Panda Philippines, Nomura Securities Japan 56.9 Gaes Spain 51.8 84

9 9 PHD TikTok Global, L'EASY Denmark, Cloetta Nor-dics+ Netherlands 79.5 Ferrero Global 44.5 205

10 8 Starcom Ferrero China, upGrad India, AB InBev Thailand, BMW Singapore 60.4 Samsung

Australia 40.5 32

11 10 MediaHub Twitch US, Fuji Instax US, Budget Rental Australia, Pinterest US, Pluto TV US 32.3 32.3 22

12 13 Spark Foundry Robinson Department Store Thailand, Silversea Cruises ANZ 25.3 CMC Markets

Australia 25.1 25

13 11 Publicis Media McCormick EMEA, LVMH Europe, Walt Disney Company Europ, LatAm, McCormick EMEA 27.0 Perfetti van Melle

China 25.0 3

14 17 Vizeum Ferrero LATAM, Russia, Ukraine, Africa, UAE, Israel, L'Oreal Russia, Vodafone Spain 32.3 Continental

Foods Europe 18.6 121

15 15 Initiative Goodman Fielder Australia, Aussie Home Loan Australia, Reckitt Benkinser Singapore 26.7 Six Flags Mexico 13.8 101

16 16 M/Six Electronic Arts Global, RegionsBank US 4.3 4.3 2

17= 18= Empower PetSmart US 2.5 2.5 1

17= 18= Crossmedia Etihad Airways Global 2.5 2.5 1

17= - Clemenger Media Samsung Australia 2.5 2.3 1

20 - The7stars FirstGroup railways UK 2.8 Sofology UK 2.3 2

946.0 2,621

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WPP returned to the top of the Holding Company table with a combined $417m in revenue, narrowly ahead of Publicis Groupe, Dentsu and Omnicom. In terms of New Business wins based on revenue, Havas performed the best with 6.2% additional revenue from new business.

holding company new business league

RANK THIS QUARTER

RANK LAST QUARTER HOLDING GROUP ESTIMATED CREATIVE YTD

REVENUE

ESTIMATED MEDIA

YTD REVENUE (USD $m)

ESTIMATED OVERALL YTD REVENUE

(USD $m)

AS % OF 2018 REVENUE Number of Wins

1 1 WPP 248.4 168.7 417.0 2.0% 1,493

2 3 Publicis Groupe 312.5 67.1 379.6 3.1% 679

3 5 Dentsu 118.9 253.2 372.1 4.4% 1,283

4 2 Omnicom 208.4 161.4 369.8 2.3% 868

5 4 Interpublic 220.9 98.3 319.2 4.0% 582

6 6 Havas 115.2 61.1 176.2 6.2% 324

7 7 Accenture 39.9 0.0 39.9 2.2% 14

8 8 MDC 34.5 -16.5 18.1 1.2% 18

2,092 2.9% 5,261

2019 NEW BUSINESS LEAGUE HOLDING GROUP RANKING Global 2019

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Marketers on the Move

Conny Braams fills a newly created role at Unilever following the retirement of previous CMO Keith Weed. Braams has been with the CPG company since 1990 and was previously EVP of Unilever’s Middle Europe operations. She has also held additional marketing leadership and general management roles in European and Asian markets.

CONNY BRAAMS CHIEF DIGITAL & MARKETING OFFICER, UNILEVERPREVIOUSLY: UNILEVER

In this role, Findlay will oversee all consumer marketing efforts and will focus on developing a global, data-driven digital strategy that will drive direct-to-consumer revenue. She joins Condé Nast from Stitch Fix, where she had served as CMO since May 2018. Prior to Stitch Fix, Findlay was at Google and eBay.

DEIRDRE FINDLAYCMO, CONDÉ NASTPREVIOUSLY: STITCH FIX

Leslie Gillin replaces Kristin Lemkau who has been promoted to CEO of Chase’s new wealth management division. Gillin will oversee Chase, JPMorgan and corporate brands, and was most recently president of Chase’s co-brand credit cards business.

LESLIE GILLINCMO, JPMORGANPREVIOUSLY: JPMORGAN

WeWork appoints Maurice Lévy as its interim Chief Marketing and Communications Officer as part of their five-year turnaround plan. Lévy was previously CEO and Chairman of Publicis Groupe and stepped down from the position in February 2017

MAURICE LÉVYINTERIM CMO, WEWORKPREVIOUSLY: PUBLICIS GROUPE

Irving replaces Nancy Marcus who retired from her role as North American CMO at Kruger Products. Irving was previously at PepsiCo for 15 years, in various senior marketing roles oversea brands like Quaker Nutrition, Doritos, Chetos and Frito-Lay.

SUSAN IRVINGCMO, KRUGER PRODUCTSPREVIOUSLY: PEPSICO

Tucker joins Planet Fitness from Nissan North America, where he served as Vice President of Marketing Communications. In his new role, Tucker will be responsible for leading the company’s national and local marketing as well as corporate social responsibility. Tucker previously worked at The Walt Disney Company and PepsiCo.

JEREMY TUCKERCMO, PLANET FITNESSPREVIOUSLY: NISSAN NORTH AMERICA

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Mogensen moves to Uber from Google where he was Director of Marketing for Northern Europe and responsible for launching products such as Google Home, Google Assistant and YouTube Kids. He comes to this role with nearly 20 years in the tech and auto industries.

DAVID MOGENSENHEAD OF MARKETING, EUROPE, UBERPREVIOUSLY: GOOGLE

Prior to Intel, Walker oversaw Cisco’s shift to a hybrid business model of selling hardware, software and services. Walker also held business and consumer leadership positions at Hewlett-Packard, where she worked for eight years. Walker will be tasked with focusing on reinvigorating Cisco’s B2B efforts.

KAREN WALKERSVP & CMO, INTELPREVIOUSLY: CISCO

Nelson has been with Sotheby’s since 2009 and will focus on supporting the brand’s affiliated agents and companies by developing and delivering industry-leading marketing, product and technology offerings.

A. BRADLEY NELSONCMO, SOTHEBY’S INTERNATIONAL REALTYPREVIOUSLY: SOTHEBY’S INTERNATIONAL REALTY

Angela Zepeda is Hyundai’s new Chief Marketing Officer, following the departure of Dean Evans. Zepeda previously served as Senior Vice President and Managing Director of INNOCEAN USA and Campbell Ewald, where she worked for ten years.

ANGELA ZEPEDACMO, HYUNDAI PREVIOUSLY: INNOCEAN

Scheiner joins Tommy Hilfiger following two years at Hollister Co. and Abercrombie & Fitch, where he spent six-and-a-half years in various marketing leadership roles. He brings over ten years of retail marketing experience to his new role.

MICHAEL SCHEINER GLOBAL CMO, TOMMY HILFIGERPREVIOUSLY: HOLLISTER CO.

Prior to Topgolf, Foster was Vice President of Global Brand Marketing at Hilton Worldwide and previously led brands such as L’Oréal and Moet Hennessy. Foster will oversee the overall vision and strategy, engagement growth, venue visits and brand loyalty.

STUART FOSTERCMO, TOPGOLF ENTERTAINMENT GROUP PREVIOUSLY: HILTON WORLDWIDE

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Bagozzi joins Tim Hortons as CMO following a 15-year career with McDonald’s Canada where she led the national marketing team. She brings years of experience in the quick service restaurant industry, developing new categories and products and transforming digital applications.

HOPE BAGOZZICMO, TIM HORTONSPREVIOUSLY: MCDONALD’S CANADA

Comber joins the UK department store chain as CMO after a 16-year career with British Airways and roles at L3 Technologies and Oyster Yachts, where she held a range of brand and marketing roles.

ABIGAIL COMBERCMO, DEBENHAMSPREVIOUSLY: BRITISH AIRWAYS

The former global chief brand officer of Taco Bell, brings her experience in building culturally resonant brands to Lowe’s companies in the role of EVP, Chief Brand & Marketing Officer as of February 10. She has held previous positions at Estée Lauder, Unilever and Revlon.

MARISA THALBERGCHIEF BRAND & MARKETING OFFICER, LOWE’SPREVIOUSLY: TACO BELL

Irving will join Facebook in March from Eventbrite where he was CMO and Chief Brand Officer. He has also held marketing roles at Airbnb, Google and Levi’s.

BRIAN IRVINGGLOBAL HEAD OF MARKETING, AR/VR, FACEBOOKPREVIOUSLY: EVENTBRITE

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Agency Movements

In this role, Bignell will be responsible for oversight of a trading and investment portfolio for clients such as Disney, Samsung and GSK. He will report to Publicis Media UK CEO, Sue Frogley. Bignell was previously at ITV for eight years and held various leadership roles at MediaCom and Mindshare.

STEVE BIGNELLCEO, PUBLICIS MEDIA EXCHANGE PREVIOUSLY: ITV

Justine Armour was named Chief Creative Officer of Grey New York, the first person in that position since 2017. Armour arrives from 72andSunny, where she spent the last three years as Executive Creative Director overseeing clients such as Diageo, Spotify and General Mills. Armour has held positions at Wieden + Kennedy, Publicis Mojo, Saatchi & Saatchi, BBDO and McCann.

JUSTINE ARMOUR CCO, GREY NEW YORKPREVIOUSLY: 72ANDSUNNY

Devine was previously at Reprise Digital where he was SVP, Head of West Coast for almost three years. In his new role, Devine will play a key role in thought leadership, external relations and business development, as well as managing the practice leaders across all of Empower’s digital offerings.

RICH DEVINEHEAD OF DIGITAL, EMPOWERPREVIOUSLY: REPRISE DIGITAL

Independent agency, Walrus, has tapped Ryan Gordon to lead its media operations. Gordon previously served as Executive Vice President of Performance Strategy at MDC-owned Assembly. In his new role, he’ll be tasked with leading the agency’s media department, which was established three years ago to complement its creative offerings.

RYAN GORDONHEAD OF MEDIA, WALRUSPREVIOUSLY: ASSEMBLY

In this role, Tremblay will lead creative for the dedicated Samsung unit. Tremblay has over two decades of experience having had various creative director roles at BBDO, Havas, JWT New York and Wieden + Kennedy. Prior to One Publicis, Tremblay spent two years as a Group Creative Director at Translation.

LOUISE-PHILIPPE TREMBLAYCHIEF CREATIVE OFFICER, ONE PUBLICIS TEAM SAMSUNGPREVIOUSLY: TRANSLATION LLC.

Adrianne Smith has been named as the new Global Director of Diversity and Inclusion at WPP. This is a newly created position at the holding company, where Smith will support and partner with Judy Jackson and other stakeholders within the company to advocate for ongoing inclusion of talent across its network of agencies, including MediaCom, Grey and VMLY&R.

ADRIANNE SMITHGLOBAL DIRECTOR OF D&I, WPPPREVIOUSLY: THE GROUP, LLC.

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Mindshare named Will Graves as its new Chief Financial Officer for North America. In his new role, Graves will lead the financial and commercial strategies for the region. He will report to GroupM North American CFO, Joe Scangamore and Mindshare USA CEO, Adam Gerhart. Graves was previously Executive Vice President of Commercial Finance at Dentsu Aegis Network and has held various leadership roles at Initiative and IPG.

WILL GRAVESCFO NORTH AMERICA, MINDSHAREPREVIOUSLY: DENTSU AEGIS NETWORK

Previously, Murphy was at Los Angeles based agency, Siltanen & Partners, where he was President and Partner for the past fourteen years. In his new role, Murphy will oversee day-to-day operations and growth strategy, including brand management, strategy, data science, media and experiential across the Genesis Motors America, Kia Motors America and Hyundai Motor America teams.

TIM MURPHYCOO, INNOCEAN USA PREVIOUSLY: SILTANEN & PARTNERS

In this newly created role, Marcus will build and manage the experience design capabilities across the North American network. He brings over twenty years of experience with various creative leadership roles. Prior to Leo Burnett, Marcus spent nearly eight years at R/GA Chicago where worked on clients such as Grey Goose, Abercrombie & Fitch and Capital one as well as co-founded and lead the Artificial Intelligence practice.

MATT MARCUSCEO, LEO BURNETTPREVIOUSLY: R/GA CHICAGO

Dentsu Aegis Network announced that Jackie Kelley will take on the role as the new Chief Executive Officer of North America. Kelley had joined the company earlier last year as US Chief Client Officer and will assume the role as CEO following the departure of Nick Brien. Kelley will work closely with Dentsu Aegis Network Americas Chairman, David William, and will report to Global CEO, Tim Andree.

JACKIE KELLEYCEO, DENTSU AEGIS NETWORK PREVIOUSLY: DENTSU AEGIS NETWORK

Levin brings over twenty years of international experience in advertising, communications and entertainment to his role as CCO of Sid Lee. Prior, Levin was Vice President of Creative and Marketing for VICELAND and has worked for UK based Thinkmake and Sky. In his new role, Levin will be responsible for the company’s three US offices in Los Angeles, New York and Seattle.

CAM LEVINCCO, SID LEEPREVIOUSLY: DIGITAL KITCHEN

Reichenberg will spearhead a move toward data-driven creativity in her new role Rapp seeks to build a diverse talent base. She was most recently Partner at Prophet, and spent seven years at Ogilvy & Mather where she rose through the ranks, eventually becoming Executive Strategy Director, Head of US Customer Engagement.

SHARI REICHENBERGMANAGING DIRECTOR, RAPP NEW YORKPREVIOUSLY: PROPHET

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About R3

What we doWe are an independent transformation consultancy hired by CMOs to make their marketing more measurable and accountable to business impact.

How we do it

OUR REASON FOR BEINGIn a word, we are about transformation. R3 was established in 2002 in response to an increasing need from marketers to enhance their return on marketing, media and agency investments, and to improve efficiency and effectiveness.

We want to help CMOs make marketing accountable.

OUR BACKGROUNDWe’ve worked with more than one hundred companies on global, regional and local assignments to drive efficiency and effectiveness.We have talent based in the US, Asia Pacific and Europe and partners in LATAM and Africa.Through global work for Samsung, Coca-Cola, Johnson & Johnson, Visa, Unilever, and others, we have developed robust benchmarks and process targets for more than 70 countries.

• We invest in the best talent, bringing in senior leaders from marketing, agency and analytic backgrounds.

• We’re independent. Because we’re not your marketing team or agencies, we’re empowered to be honest and transparent.

• We use external benchmarks. We have proprietary data pools to inform our in-depth analysis.

• Since 2002, we’ve interviewed more than 2,000 marketers about their agency relations.

• Since 2006, we’ve spoken to more than 80,000 consumers in China’s top-twenty cities and continue to do so every three months.

• We have co-developed software to measure agency and media performance.

• Each month, we exclusively track over 500 agency new business wins, as well as 100’s of deals in the marketing M&A space.

• We have insight into global best practice. We work with companies who want to do best-in-class marketing across diverse categories and geographies.

• We authored the book “Global CMO” about marketers leading Digital Transformation around the world.

• We maintain an ongoing database of media costs for key markets.

RETURN ON AGENCIESWe help marketers find, pay and keep the best possible agency relationships – covering Creative, Media, PR, Digital, Social, Performance, Event, Promotions and CRM.

We take the lead on improving the Integration process through proprietary software and consulting.

RETURN ON MEDIAWe offer professional analysis of the media process, planning and buying with proprietary benchmarks and tools to set and measureperformance.

We conduct financial audits to validate and benchmark transparency.

RETURN ON INVESTMENTUsing a bespoke and proprietary methodology, we help benchmark and provide insights into how your digital strategies perform in your category and across categories.

Driving Transformation for Marketers and Their

Agencies

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