2014 Q1 MARKETING PROGRAM | PACKS & BAGS DEALER DETAILSSell-In Period: 12/14/13 — 1/10/14

Dealer Incentive:

+Place a $7,500+ packs & bags order at 5.11 (see order form)

+Receive additional 15% discount on order and 60 days extended dating

+Limit 4 packages per account

+Orders must be booked by 1/10/2014

+POS graphics ship date of 1/16/2014

+Promotion can be run in-store and/or on the web

+Limited number of marketing packages available, orders are on first come first serve basis.

Marketing Support:

+Customizable PDF

+In-Store POS material (see overview)

+Social media push (Facebook, Instagram)

+Online and Print Publication advertising

CONSUMER PROMOTIONConsumer Campaign Period: 2/1/2014 — 3/1/2014

Consumer Incentive: 20% OFF ANY 5.11 PACK OR BAG

Contact your Territory Manager or 5.11 Customer Service Representative for more information.

PACK WITH PURPOSE

5.11® PACKS AND BAGS

20% OFF ALL 5.11

®

PACKS AND BAGSWe take pride in our bags and packs and build them based off

of real world field testing from battle-torn mountains to the

unforgiving city streets. With the operator feedback we

gather, we construct our packs to fit the needs of those

who rely on our gear. Whether you are shipping out

on deployment or starting your patrol shift,

we have a bag built for your purpose.

2-1-14 THROUGH 3-1-14

PACK WITH PURPOSE

PACK WITH PURPOSE

20% OFF ALL 5.11® PACKS AND BAGS

OFFER VALID FROM 2/1 — 3/1/2014

PACK WITH PURPOSE

20% OFF ALL 5.11® PACKS AND BAGS

OFFER VALID FROM 2/1 — 3/1/2014

Marquee SignLetter Talker

EmailsBanner Ads

Bag Stuffer

511TACTICAL.COM | 4300 Spyres Way, Modesto, CA 95356, USA | Tel: 209.527.4511 | Toll Free: 866.451.1726 | Fax: 209.527.1511

20% OFF ALL 5.11® PACKS AND BAGSALL 5.11ALL 5.11ALL 5.1120% OFF ALL 5.11ALL 5.1120% OFF ALL 5.11

SELL-IN PERIOD 12/14/2013 - 1/10/2014 CONSUMER CAMPAIGN PERIOD 2/1/14 - 3/1/14

2014 Q1 MARKETING PROGRAM | PACKS & BAGS DEALER DETAILSSell-In Period: 12/14/13 — 1/10/14

Dealer Incentive:

+ Place a $7,500+ packs & bags order at 5.11 (see order form)

+ Receive additional 15% discount on order and 60 days extended dating

+ Limit 4 packages per account

+ Orders must be booked by 1/10/2014

+ POS graphics ship date of 1/16/2014

+ Promotion can be run in-store and/or on the web

+ Limited number of marketing packages available, orders are on first come first serve basis.

Marketing Support:

+ Customizable PDF

+ In-Store POS material (see overview)

+ Social media push (Facebook, Instagram)

+ Online and Print Publication advertising

CONSUMER PROMOTIONConsumer Campaign Period: 2/1/2014 — 3/1/2014

Consumer Incentive: 20% OFF ANY 5.11 PACK OR BAG

Contact your Territory Manager or 5.11 Customer Service Representative for more information.

PACK WITH PURPOSEPACK WITH PURPOSEPACK WITH PURPOSEPACK WITH PURPOSEPACK WITH PURPOSEPACK WITH PURPOSE

5.11® PACKS AND BAGS

20% OFF ALL 5.11®

PACKS AND BAGSWe take pride in our bags and packs and build them based off

of real world field testing from battle-torn mountains to the

unforgiving city streets. With the operator feedback we

gather, we construct our packs to fit the needs of those

who rely on our gear. Whether you are shipping out

on deployment or starting your patrol shift,

we have a bag built for your purpose.

2-1-14 THROUGH 3-1-14

PACK WITH PURPOSE

PACK WITH PURPOSE

20% OFFALL 5.11® PACKS AND BAGS

OFFER VALID FROM 2/1 — 3/1/2014

PACK WITH PURPOSE

20% OFFALL 5.11® PACKS AND BAGS

OFFER VALID FROM 2/1 — 3/1/2014

Marquee Sign Letter Talker

Emails Banner Ads

Bag Stuffer

511TACTICAL.COM | 4300 Spyres Way, Modesto, CA 95356, USA | Tel: 209.527.4511 | Toll Free: 866.451.1726 | Fax: 209.527.1511

20% OFF ALL 5.11® PACKS AND BAGS

2014 Q1 MARKETING PROGRAM2014 Q1 MARKETING PROGRAM

SELL-IN PERIOD 12/14/2013 - 1/10/2014 CONSUMER CAMPAIGN PERIOD 2/1/14 - 3/1/14

We take pride in our packs and bags and build them based off real world field testing from battle-torn mountains to the unforgiving city streets. With the operator feedback we gather, we construct our packs to fit the needs of those who rely on our gear. Whether you are shipping out on deployment or starting your patrol shift, we have a bag built for your purpose.

RUSH 72 TM IN REALTREE XTRA® RESPONDER 84 ALS TM RUSH 12TM

MULTICAM RUSH 12TM

4-BANGER 2-BANGER

RUSH 72TM

RUSH DELIVERY MIKE TACTICAL TABLET CASE

ALL HAZARDS PRIME ALL HAZARDS NITRO

NBT DUFFLE MIKE

MULTICAM RUSH 24TM

LARGE KIT TOOL BAG COVRT 18

RUSH DELIVERY LIMA

RUSH MOAB 10

NBT DUFFLE LIMA

MULTICAM RUSH 72 TM

SMALL KIT TOOL BAG RAPID EXCURSION

RUSH DELIVERY XRAY

RUSH MOAB 6

NBT DUFFLE XRAY

MULTICAM RUSH MOAB 10

RUSH 24TM

MULTICAM RUSH DELIVERY

TRIAB 18

5.11 RECON TM OUTBOUND GYM

MULTICAM RUSH MOAB 6

PACK WITH PURPOSE

511TACTICAL.COM | 4300 Spyres Way, Modesto, CA 95356, USA | Tel: 209.527.4511 | Toll Free: 866.451.1726 | Fax: 209.527.1511

DEALER INCENTIVE: 15% DISCOUNT ON $7,500 ORDER

NEW COLOR NEW COLOR

NEW COLOR NEW COLOR