1. Filter

Back to summaryTop of FormQ1.Which of these websites have you already used or visited?(Several answers possible)*For the Respondent - The different possible answer choices are presented inrandom order.Amazon

eBay

ebuyer

I have never used or visited any of these websites

*Filter forwarding to the associated page : If the respondent has never used or visited Amazon, the respondent is forwarded to the conclusion*Next step for the respondent : Next PageBottom of Form2. Page 1

Back to summaryTop of FormThis short survey looks at a number of questions which are mainly related to people's online shopping experiences. Please complete it in full for your submission to be valid.Q2.Where do you mostly use the Internet?At home

At work

Other, please specify:

Q3.What is your main purpose for using the Internet?Shopping

Work

Education

Hobby

Q4.How much do you spend on average for Retail shopping per month in GBP (High Street / Malls etc)?0 - 30

30 - 90

90 - 120

120 +

*Next step for the respondent : Next PageBottom of Form3. Page 2

Back to summaryTop of FormQ5.How much do you spend on Online shopping per month in GBP (Website Shopping)?I never buy online

0 - 30

30 90

90 - 120

120 +

*Filter forwarding to the associated page : If the respondent never buys online, the respondent is forwarded topage 4*Next step for the respondent :Page 5Bottom of Form4. Page 3

Back to summaryTop of FormQ6.What is the reason you have never bought online?

*Next step for the respondent : Next PageBottom of Form5. Page 4

Back to summaryTop of FormQ7.How would you rate your Internet connection?Bad

Good

Very good

Excellent

Q8.What type of Internet Connection do you use?Broadband

Dial-up

Mobile devices

Other, please specify:

Q9.What is your favourite E-commerce website? and Why?

Q10.How often do you visit www.amazon.co.uk?Daily

Weekly

Monthly

Annually

*Filter forwarding to the associated page : If the respondent never buys online, the respondent is forwarded topage 8*Next step for the respondent : Next PageBottom of Form6. Page 5

Back to summaryTop of FormQ11.Would you continue buying from www.amazon.co.uk?I have never bought anything on Amazon yet

Yes

No

*Filter forwarding to the associated page : If the respondent has never bought anything on Amazon, the respondent is forwarded topage 7*Next step for the respondent :Page 7Bottom of Form7. Page 6

Back to summaryTop of FormQ12.Please indicate why you have not purchased anything from www.amazon.co.uk

*Next step for the respondent : Next PageBottom of Form8. Page 7

Back to summaryTop of FormQ13.How does the website, www.amazon.co.uk load on your screen?Fast

Slow

Q14.What do you believe to be the best marketing approach to advertise an E-commerce website?*For the Respondent - The different possible answer choices are presented inrandom order.Bill Boards

Magazines

Newspapers

Search engines

Other, please specify:

Q15.What would be your best payment method if you buy online?*For the Respondent - The different possible answer choices are presented inrandom order.Paypal

Cheque

Debit / Credit Card

Cash (sent via mail)

Postal Draft

Q16.Does www.amazon.co.uk consistently meet your requirements?Yes

No

Q17.Are there good communications means provided on www.amazon.co.uk?Yes

No

Don't know

*Filter forwarding to the associated page : If the respondent never buys online or has never bought on Amazon, the respondent is forwarded topage 10*Next step for the respondent : Next PageBottom of Form9. Page 8

Back to summaryTop of FormQ18.Do you consider yourself a loyal customer to www.amazon.co.uk?Yes

No

*Next step for the respondent : Next PageBottom of Form10. Page 9

Back to summaryTop of FormQ19.Does www.amazon.co.uk provide comparison-shopping easily on their site?Yes

No

Don't know

Q20.What features would you look out for on a typical E-commerce website?

Q21.Have you had any bad experiences whilst using E-Commerce websites?Yes, please specify:

No never had any

Q22.How can the current e-retailing sector be improved in the UK?

*Next step for the respondent : Next PageBottom of Form11. Page 10

Back to summaryTop of FormQ23.What do you believe to be of most importance, to a Website user?*For the Respondent - The different possible answer choices are presented inrandom order.Security

Trust

Privacy

Q24.What method of Shopping do you prefer?E-Retailing (Online)

Retailing (High Street)

Q25.Have you got one particular favourite item that you normally like purchasing online?*For the Respondent - The different possible answer choices are presented inrandom order.Books

Toys

Electronics

Vouchers

Magazines

Other, please specify:

Q26.Is the information provided on www.amazon.co.uk easy to read?Yes

No

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