How effective is the combination of your main product and ancillary task?

By Danielle Betts

• I believe my main product and my ancillary task have worked together to create an effective final product. By using the company name, logo and website in the same fashion each were linked together.

For example:

• The same colour scheme and slogan was used in my web pop up and each of my advertisements ensuring the audience would be instantly aware of the nature of the product.

• They will be able to instantly recognise the brand which makes it a successful selling effort and is likely to secure sales from audiences who feel connected and familiar with the product.

• The sponsorship sequence I have made will

sponsor the popular E4 programme ‘Glee’. The

show attracted 1.614 million viewers and a

6.1% share, the show's best E4 audience so

far. I chose this program as its target audience

is similar to that of the ‘BeGood’ target

audience, maximizing the likelihood of success

for the brand.

• My pop up is likely to appear on sites aimed at a young age range of predominantly females, perhaps a frequently visited game site such as...

ORDollz Mania

Bubble Struggle

• This would enable the target audience to be widely targeted and although it has been suggested that boys play computer games more than girls, these types of game are

likely to be far more popular with the female market.