Mazowieckie

Province

Q3 2018

3rd Quarter, 2018

2

Adecco Poland is the world leader

amongst human resource consulting

companies and has 5600 branches in

more than 60 countries. We operate in

Poland since 1994. Utilizing our knowledge

and years of experience we work with

clients in more than 50 offices of

temporary employment, permanent

placement and onsite facilities – local

representatives created for large

customers. Thanks to Adecco Poland over

62 000 people found a job in 2017 alone.

What is it?

?

“Labour Market Radar” is a quarterly report which:

• Presents the current situation on the local labour

market compared to a national market

• Indicates the diversity of a group of unemployed

people in the local market as a source of

professional potential for employers

• Contains predictions of possible changes in local

labour markets.

The report is based on information provides by the

Central Statistical Office (GUS).

.

3rd Quarter, 2018

3

MODERN RECRUITMENT DIGITAL, SOCIAL, TECHNOLOGY…

Modern technologies have become an important element in more than just people’s everyday lives. It would be

in vain to look for any branches of knowledge where advanced technologies and methods that until recently

could only be found in science-fiction films are now used. And that’s only the beginning, as the time of artificial

intelligence is inevitably coming our way. In many cases, it is still in the phase of research and testing, but some

prototypes can already function independently.

Cutting-edge technological progress has also occurred in the area of marketing and recruitment. The

model of settling online advertising activities for the impact or e.g. remarketing has currently become

the new standard. Even 10-15 years ago no one even dreamed of such solutions. That’s why today we

are no longer surprised by the fact that an Internet user looking for a job sees ads with job offers when visiting a website

with culinary recipes.

For the last 8 years, marketers proclaim each subsequent year as the “year of mobile”. This does not

happen by accident. The number of smartphone users in Poland has grown from 33% in 2012 to 87% in

20171. In its efforts to adapt to users, the market is dynamically increasing its activity in the area of

advertising and applications on our phones. But that’s not all. According to the latest information, in order

to adapt the advertising message to a specific person as best as possible, certain companies are spying on us. One of

the theories in this case mentions Google, which uses the Android system for this purpose – however, there is no final

and explicit proof for this type of practice...

As regards recruitment, new technologies are more often used for more than just acquiring candidates via

advertisements. Video and messenger apps allow recruiters to conduct a job interview online. This allows them to save

time and, therefore, shorten the recruitment process that often tends to be prolonged. This is also a perfect solution for

people who are in different places around the globe. Conference or job fairs popular in the HR industry are increasingly

utilising technological innovations to attract a candidate. One of the examples can be VR goggles.

Although the beginning of this technology reaches the 90s, goggles are only now gaining in popularity

and give us the opportunity to leap into the world of virtual reality. An interesting solution could be to

create an interactive journey around the work establishment and present it to potential candidates via VR

goggles.

Huge popularity gained by social media in the recent years has resulted in social networking platform

currently becoming a “must have” of each professional marketing strategy. As we found out from

a conference for European social media agencies organised in Dublin, Facebook does not want to limit

itself solely to the role of a social networking platform. In the nearest future, it intends to compete with

more than just Internet media, but also traditional television. That’s why the giant created by Mark Zuckerberg wants to

bet on video content. According to initial estimates, video content is to represent 75% of all content on the platform by

2020. Traditional video formats are more often being diversified by adding new options. An example is the possibility of

live broadcasts which can be used for the coverage of important events. Broadcasts will be of great value when opening a

new recruitment office or conducting an interview during job fairs.

1 IAB Strategic Report – Internet 2017/2018

3rd Quarter, 2018

4

MODERN RECRUITMENT DIGITAL, SOCIAL, TECHNOLOGY…

The optimisation of marketing activities and processes does not make much sense, if we

do not concurrently run advanced analytics on our activities. This requires not only using

extensive analytical tools, but also significant technical know-how. This often entails the

need to properly introduce and configure tracking codes. Until recently, the majority of

marketing specialists and experts was therefore dependent on the help and support of the

IT department. As we know from experience, this cooperation can work out in different

ways... Adecco has used a specialist tool – Google Tag Manager. This application allows

to implement analytical codes independently, without the need to involve the IT

department.

Okiem Eksperta

Krzysztof Dmochowski

Digital Marketing Specialist

3rd Quarter, 2018

5

UNEMPLOYMENT RATE AND NUMBER OF UNEMPLOYED IN PROVINCES (K)

947,4 K Number of unemployed

5,7% Unemployment rate in Poland

warmińsko - mazurskie

wielkopolskie

9,9% 3,2%

Province with the highest unemployment rate

Province with the lowest unemployment rate

Higher than 21,0%

18,0% - 21,0%

15,0% - 18,0%

12,0% - 15,0%

9,0% - 12,0%

Lower than 9,0%

3rd Quarter, 2018

6

UNEMPLOYMENT RATE IN DISTRICTS

Warszawa

szydłowiecki

1,6%

23,3%

District with the highest unemployment rate

District with the lowest unemployment rate

Higher than 32,0%

26,0% - 32,0%

20,0% - 26,0%

14,0% - 20,0%

8,0% - 14,0%

Lower than 8,0%

3rd Quarter, 2018

7

NUMBER OF UNEMPLOYED IN DISTRICTS

Higher than 44,0 K

36,0 K - 44,0 K

28,0 K - 36,0 K

19,0 K - 28,0 K

5,0 K - 19,0 K

Lower than 5,0 tys.

Warszawa

łosicki

0,8 K

21,2 K

District with the highest number of unemployed

District with the lowest number of unemployed

3rd Quarter, 2018

8

UNEMPLOYED PERSON BY EDUCATION

District Higher education

Post-secondary and secondary

vocational education

Medium secondary education

Vocational education

Lower secondary, primary and incomplete

primary education

Number of unemployed

białobrzeski 104 188 98 300 312 1 002

ciechanowski 453 620 487 865 809 3 234

garwoliński 355 889 417 1 196 864 3 721

gostyniński 242 489 313 520 775 2 339

grodziski 234 255 170 207 266 1 132

grójecki 120 215 113 217 273 938

kozienicki 297 484 290 690 633 2 394

legionowski 468 545 341 436 682 2 472

lipski 173 375 226 439 326 1 539

łosicki 97 189 107 171 218 782

makowski 264 627 543 794 804 3 032

miński 421 636 338 645 572 2 612

mławski 235 439 262 449 473 1 858

nowodworski 182 356 237 437 702 1 914

ostrołęcki 452 908 360 897 768 3 385

ostrowski 335 605 387 607 644 2 578

otwocki 359 441 247 444 599 2 090

piaseczyński 668 722 399 570 1 217 3 576

płocki 456 926 375 1 038 1 359 4 154

płoński 339 538 580 936 1 216 3 609

pruszkowski 569 593 332 451 696 2 641

przasnyski 214 388 259 482 644 1 987

przysuski 371 883 400 1 102 788 3 544

pułtuski 291 511 403 648 678 2 531

radomski 1 070 2 042 844 2 590 2 678 9 224

siedlecki 257 316 204 418 394 1 589

sierpecki 323 785 283 806 782 2 979

sochaczewski 241 478 291 510 581 2 101

sokołowski 176 278 192 299 288 1 233

szydłowiecki 314 749 345 1 188 738 3 334

warszawski zachodni

325 310 114 235 273 1 257

węgrowski 186 301 336 459 325 1 607

wołomiński 888 1 184 868 1 212 1 731 5 883

wyszkowski 166 303 184 302 281 1 236

zwoleński 184 275 161 368 446 1 434

żuromiński 269 519 286 648 617 2 339

żyrardowski 280 519 338 674 945 2 756

Ostrołęka 417 656 296 542 425 2 336

Płock 757 1 123 441 864 1 031 4 216

Radom 2 020 2 261 1 125 2 670 3 025 11 101

Siedlce 446 444 231 357 354 1 832

Warszawa 6 927 4 496 2 483 2 394 4 890 21 190

3rd Quarter, 2018

9

55 yrs and more

45-55 yrs

18-24 yrs

12,1% 24,6% 27,0% 17,8% 18,5%

35-44 yrs

25-34 yrs

Number of unemployed in province by education

Registered unemployed in province by age

3rd Quarter, 2018

10

COMPARISON OF JOB OFFERS AND UNEMPLOYED NUMBER DISTRIBUTION

FOR 1 JOB OFFER

kozienicki district

160 9

Warszawa city 2 385

15

Number of job offers - at of the end of the month

Registered unemployed per 1 job offer

District with the highest number of job offers

District with the lowest number of job offers

Number of unemployed per 1 job offer

Number of unemployed per 1 job offer

3rd Quarter, 2018

11

WAGES IN THE ENTERPRISE SECTOR*

Average wage in the enterprise sector

4 771,86 4 473,06 IX 2018

Minimum wage in the enterprise sector 2017

2 100,00 2018

2 000,00

+ 5,00%

+ 6,68%

+ 1,9%

Inflation rate IX 2018 vs IX 2017

IX 2017

*monthly gross wages

Higher than 5 084,00 PLN

4 668,00 PLN - 5 084,00 PLN

4 252,00 PLN - 4 668,00 PLN

3 836,00 PLN - 4 252,00 PLN

3 420,00 PLN - 3 836,00 PLN

Lower than 3 420,00 PLN