Animatic audience feedback When showing some peers the animatic storyboard for the ‘Riptide’ video,

we asked them what they thought the story of the song/video was about, who they thought the target audience would - or should, be, and also what established artists were out there already who were similar to the Emma Stevens song that we had chosen.

We found that: It was clear that it was a love story It would be most appropriate for young people (roughly aged 10 – young adults), and someone specifically

said girls in particular Some aforementioned similar artists were Taylor Swift, Selena Gomez, Demi Lovato, One Direction

This was useful for our planning as we were initially intending to aim the video at this age group so it didn’t affect how we had already planned, meaning no changes were needed to be made at this point.

We also asked students who did not take Media Studies as a subject, whether they felt the storyline was appropriate for the narrative.

To the bottom right of the slide, is a screenshot of the bridge and chorus of ‘Riptide’. It is clearly a person talking about the feelings that they have for someone, thus encouraging us to produce a love story type video. The non-Media Studies students agreed that a love story was fitting for the song that we had

chosen, as they thought that, from the lyrics, the song is clearly about a young teenage girl on her way to meet her boyfriend, hence why we chose to include a main protagonist (Hannah) and a male figure (Sean) in the video.

This audience feedback was beneficial to our ideas as it meant that we were able to go through with what we originally wanted.

Opinions on the storyline

Audience feedback was undoubtedly an important part of our evaluation, when looking at what we thought to be our final product.

One criticism that we were told was that they felt the video had too much performance in it, which is understandable as there was a lot of the protagonist singing during it.

By being told this, we attempted to get rid of some of these clips and replace them with some other clips, which was beneficial in a way, as it created a sense of synergy in the video. For example, there are clips of the performer in front of the London Eye and Big Ben so we put in clips of other iconic London landmarks such as the cabs.

This piece of audience feedback was significant in editing our video after the first viewing of our completed product as it allowed us to make changes in order to make the video more professional looking. We were also told that the lip syncing was next to perfect, but there were some parts of our lip syncing that were slightly out of time, which was really obvious due to the accuracy of it throughout. This was also vital as it allowed us to get the bits that were out of time, as accurate as possible

for our final product.

In what ways did audience feedback impact the video?

What was the audience feedback from the first viewing?http://stmarksmediaa2g62014.blogspot.co.uk/2014/1

2/final-product-audience-feedback.htmlThis was the initial viewing of our A2 coursework. I feel this was the most vital viewing as it allowed us

to hear what they thought was good such as; the framing, the iconic location shots and the focus of the camera. It also allowed us to hear constructive criticism such as the large amount of performance in the video.

This was beneficial as it allowed us to make some small but important changes such as correcting the lip syncing, taking away some clips of the protagonist and adapting some of the camera shots to just generally try to meet the expectations of the audience.