q&a with the usertesting marketing team

20
Q&A with the UserTesting Marketing Team

Upload: usertesting

Post on 14-Jul-2015

100 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: Q&A with the UserTesting Marketing Team

Q&A with the UserTesting Marketing Team

Page 4: Q&A with the UserTesting Marketing Team

The customer/ prospect always comes first. We love our customers and prospects and treat them with

respect.

Guideline #1

Page 5: Q&A with the UserTesting Marketing Team

We repeat, the customer comes first. We cherish them, protect them, treat

them better than we’d ever expect anyone to treat us.

Guideline #2

Page 6: Q&A with the UserTesting Marketing Team

We create great content that our customers and prospects want.

We provide value.

Guideline #3

Page 10: Q&A with the UserTesting Marketing Team

- Landing pages- Surveys- Blog posts- Whitepapers- Emails- Videos- Internal search

- Competitors- Search engines- Wireframes- Purchase flow- Mobile- Navigation- And more!

Page 13: Q&A with the UserTesting Marketing Team

What’s the best way to convince clients that UserTesting is an important part of the puzzle?

Question #1

Page 14: Q&A with the UserTesting Marketing Team

- Demonstrate the value by showing them a video of someone using their site/app. - Peek is a great free option. - Give them the power to run tests.

Answer

Page 16: Q&A with the UserTesting Marketing Team

- User testing is an effective way to generate A/B testing ideas.- See where your users get stuck, and listen to what your real users want.

A B

Answer

Page 18: Q&A with the UserTesting Marketing Team

- It includes thousands of normal, everyday users. You can filter them to find your target audience.

- We provide participants, so you don’t have to recruit your own!

Answer