Why do you want to work in PR?Public relations specialists will be required by every corporate office - With The growing trend of Internet and social media the pressure on businesses to be transparent and practice open communication, has increased.When faced with a question like this, you can say something like - I find public relations an extremely attractive profession as it is so diverse, everything changes so fast and every day you work differently.Working in a dynamic environment is what I like. There would be a little pressure and stressful environment but can multi task and deal with pressure, so I believe, I can do well in this career.Some of the qualities you can mention are :- Ability to write effectively. - Interest in researching, reading and staying up to date. - Curiosity and ability to learn quickly. - Like meeting new people from different backgrounds. - Good listening abilities with a desire to help people - Ability to use social media effectively with a passion for new gadgets and technology- Flexibility and adaptability with a passion to take up new challengesWhat do you understand by public relations?Public relations is a profession that looks after the reputation of a personality or a company. public relations specialists work with the aim of helping the company and its customers earn mutual understanding. PR is a planned and continuous effort of establishing and maintaining goodwill of any organization or person.This job is created to provide positive publicity to a company's clients and enhance its reputation. A perfect PR must have the knowledge of some important factors such as persuasion, information, communication, public opinion and public policies.What does it take to be a public relations specialist?Public relations specialists must have good communication skills, a methodical approach to find information, and an ability to work in a stressful environment. Being a PR professional, I must know how to create and maintain clients' reputation in public. I should even have good writing skills as there is a need of written material for press releases, plan and direct public relations programs, and raise funds for the organization I am working with.These are the basic qualities that every PR person should possess. Here are some additional qualities that can help me grow faster.-Excellent interpersonal skills-Good IT skills-Presentation skills-Initiative-Ability to prioritize and plan effectively-Awareness of different media agendas-CreativityI believe that I possess most of these qualities and being a quick learner enables me to pick up the new ones fast. Why do you think companies or people need PR?This kind of question is used to test how much you actually know about PR and its place in business so make sure you have done your research otherwise it will really show. PR is the process of assessing public attitudes, identifying the needs of an individual or an organization, before planning and carrying out actions to earn public acceptance and respect. With this definition understood it's easy to see how important it is for say; a company in the public eye or a celebrity launching a new product. With good PR you can change opinion, sell more products or get more people to listen or respect you by indirectly creating a positive image within the public. Use an example of a current news story where you have seen PR used successfully and unsuccessfully and perhaps make suggestions on what you might have done to counteract this in a similar situation. The interviewer will be looking for you to be picking up on detail that the average person would absorb passively and relaying back as a reason why it's important.

What drew you to marketing in the first place?This is your opportunity to talk about your passion for marketing and to demonstrate that you understand the purpose of role. Say that you enjoy researching consumer trends to better understand buying habits and using this information to help engage with customers. What do you think makes a great marketing assistant?A good marketing assistant should be able to turn their hand to any aspect of marketing, from writing copy to helping organise events and communicating with clients and team members. What do you know about online and mobile marketing?Social media, email and mobile marketing is a rapidly growing business. You need to show good knowledge in this field, even if you have never done any yourself. Consider setting up some social media pages purely to experiment with marketing concepts and explain what you have learned from this. For mobile marketing, mention apps and push notifications. Do you enjoy using social media? How do you think it can be used to enhance a brand and win more business?Say that you enjoy using it for both business and leisure. To enhance brand and awareness, companies should actively manage their own social media pages on Facebook, Twitter and Google so that they can drive the direction of the conversion and reach out to customers. Social media is now central to reputation management. A good answer would be to say that you were attracted to the industry because its got a good reputation and there are lots of opportunities available to progress your career, learn new skills and expand your knowledge. This answer shows youre committed to the sector long-term and demonstrates that youre a candidate whos constantly looking to improve and enhance their skills.Similarly, if you have a degree in Economics or Maths, you might want to talk about how your degree has benefited you when youve had to manage budgets and calculate daily spend allowances for PPC campaigns. Tell us about yourself. Im really energetic, and a great communicator. Working in sales for two years helped me build confidence, and taught me the importance of customer loyalty. Ive also got a track record of success. In my last role, I launched a company newsletter, which helped us build on our existing relationships and create new ones. Because of this, we ended up seeing a revenue increase of 10% over two years. Im also really interested in how companies can use web tools to better market themselves, and would be committed to building on your existing platform. In five years Id like to have an even better understanding of this industry. Also, I really love working with people. Ultimately, Id like to be in some type of managerial role at this company, where I can use my people skills and industry knowledge to benefit the people working for me, and the company as a whole."