qatar linkedin day

Grow Your Business With LinkedIn

Doha,18th April 2013

@LinkedIn

#inQatar

Agenda 09:00 - Arrival, Registration with Tea, Coffee & breakfast

09:30 - Introducing LinkedIn Ali Matar

10:00 - Tips and Tricks on LinkedIn Guillaume Larronde

10:30 - Talent Solutions Overview Dylan Sharkey

11:15 - Break

11:30 - Talent Brand Index Guillaume

12:00 - Benefits & ROI Malek Osseiran

12:30 - Perspective of a former Doha Recruiter Richard Liddington

13:00 - Lunch

Ali Matar Head of Talent Solutions

LinkedIn

Introducing LinkedIn

Source : LinkedIn audience 360 Survey, France, August 2011

LinkedIn is the social network for the professional world

Current status Professional network Private Life

83% of users keep their

professional and personal

networks separate 2x Users have 2 x more trust in

LinkedIn than in rival

networks

4

Social media can boost job prospects in Arab world

Social media has the potential to play an important role in boosting skillsets, enhancing employment prospects and

supporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of the

Dubai School of Government (DSG), a teaching and research institution focusing on public policy.

The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80

per cent of the respondents said that technology could help provide access to critical job market data

84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76

affirmed they use social media and ICT tools to acquire such business abilities.

Full report can be accessed: Social media can boost job prospects in Arab world

http://www.zawya.com/story/Social_media_can_boost_job_prospects-ZAWYA20121005035032/?lok=035000121004&&zawyaemailmarketing

About LinkedIn

1 As of August 2 2012

200 million members

>5 million members in MENA

2 new members every second

Our Vision

Create economic opportunity for every

professional in the world

Global market opportunity is growing

Worldwide Workforce

3,300M+ 2

Worldwide Professionals

640M+ 2

LinkedIn Members

200M+ 1

As of Feb 9 ’12 | International Planning & Research 8

Our Mission

Connect the world’s professionals to

make them more productive and

successful

10

Everywhere

Work wherever our

members work

Insights

Be great at what

you do

Identity

Connect, find, and

be found

Benefits of being a member

It's about YOU

About how it makes you feel

About emotional attachment

About identity

11

The professional profile of record

Identity

5B+ Search

Queries

2B+ Network Updates

Viewed Weekly

1M+ Professional

Groups

300K Unique

Publishers

Insight

2M+ Company Pages

13

Everywhere

>27% Members visit

LinkedIn through

mobile and web

75K+ Developers

Leveraging Our APIs

Millions of professionals start their day with LinkedIn

Your professional dashboard

2B+ Network Updates

Viewed Weekly

New Homepage

Now featuring 150+ global thought leaders

17

What are professionals doing on LinkedIn?

“Compared to two years ago,

the number of college students using LinkedIn

to find job opportunities

has increased by 700%.”

20,000,000+ Students & Recent Grads Worldwide

1

World’s Fastest Growing Network of Students

20,000+

275,000

Schools

New Student Members Per Month

Alumni engagement – Where did last year’s class find jobs?

w w w . l i n k e d i n . c o m / a l u m n i

http://www.linkedin.com/alumni

A portal for students and fresh graduates to find new job opportunity

24 LinkedIn.com/studentjobs

Company career page

University of Qatar Group

26

Qatarization Network

27

Qatar University Alumni Network

University of Qatar Alumni Network

29

The largest professional network

30

Economic model

For recruiters who want to access the largest pool

of candidates in the world

Talent Solutions

For companies who wish to promote their products and

services to a highly qualified audience whilst maintaining

maximum coverage

Marketing Solutions

For advanced users with specific needs: business

prospectives, recruitment, fund raising

Premium Membership

53%

27%

20%

Share of

annual growth

*Quarterly results Q4 2012 - Total quarterly turnover $303.6M

Changing the way companies work.

31

Sell

Turn cold calls into

warm prospect

Market

Connect most effectively

with professionals

Hire

Engage the world’s

best passive talent

Guillaume Larronde Key Account Director

LinkedIn

Tips and Tricks on LinkedIn

Your online & company reputation can start and/or end here:

33

Optimize your profile, be visible

Connections

Photo

Summary

Detailed job

description

Last Update

People Also Viewed

Experience

In Common

34

Follow companies

36

Set your visibility right

37

Adapt the inbound messages to your needs

38

Extract the Signal from the stream

Search the network

for updates

Filter to suit you

39

Get LinkedIn Today…and every day

40

Listen in on Groups

41

Join many

Participate in a few

Run one

Groups

IT Pros CXOs Fashion

1,000,000 +

Add up to 50+ skills to your profile

42

• Who has the skill?

• What companies value the

skill?

• What groups are related to

the skill?

• Where are the talent pools

with the skill?

• Other related skills

• What is the skill?

Visualize your connections with inMap

43

Past

Company

School

Current

Company

Clients

You

Friends

http://inmaps.linkedinlabs.com/

3 things to do in 30 minutes

44

1. Complete your profile (Photo, Tagline, summary, vanity url and links)

2. Set your parameters according to your

needs (visibility, accessibility, frequency of messages)

3. Your news (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)

Dylan Sharkey Territory Manager

LinkedIn

Talent Solutions Overview

Talent Solutions

Passive recruiting at scale

LinkedIn Recruiter: Search Results (1,283) Save this search

Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services,

Investment Banking

Overview of the LinkedIn Talent Solutions

47

LinkedIn

Jobs

LinkedIn

Recruiter Talent Direct

Talent Acquisition

Brand & Media

Recruitment

Ads Work with Us Career Pages

The difference between Active and Passive candidates

Active Candidates Work on their job search - Search job boards

- Seek out many opportunities

Passive Candidates Work on doing their jobs better - Develop networks

- Only listen to the right opportunities

©2012 LinkedIn Corporation. All Rights Reserved. 48 48

Reach the best candidates, not just the active ones

Passive

>80%

200M+

Active

<20%

members

Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group

266


Not at all

Not if the role is relevant

Yes, unless I

know them

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

13918 responses

“ Not at all, assuming that the inquiry is relevant to

my experience. This should be viewed as a benefit of

LinkedIn, not a detriment.” VP, Fortune 500 company

Passive candidates want to hear from you

Source: LinkedIn Poll, January 2011, 13918 responses

“Do you mind being contacted by a recruiter on LinkedIn?”

50

51

Posting a job on LinkedIn

Targeting your jobs to the right candidates

Mohammed

Your ideal passive

candidate

Reservoir Engineer

Qatar Petroleum International

Reservoir Engineer

Reservoir Engineer

Schlumberger

Brunel

Reservoir Engineer

Senior


Financial Analyst QNB

Head of Talent Aquisition Doha Bank Schlumberger

Sr.


Director of Recruitment Qatar Petroleum International

Finance Manager

Reservoir Engineer

Steve

Finance Analyst

Erica

Sr. Recruitment

Manager

Sales Manager


Reservoir Engineer

JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN

Target every candidate with relevant jobs automatically

More applications come from LinkedIn recommended jobs than searches

©2012 LinkedIn Corporation. All Rights Reserved. 53

Mohammed

Reservoir

Engineer

53

What is the No1 activity

of LinkedIn members on the site?

54

Engage them with personalized opportunities

Mohammed

Reservoir Engineer

Picture yourself with a career in

Engineering at

at QPI

QPI

10,850 professionals visit your employees’

profile pages every month


Mohammed

Your ideal passive

candidate

Reservoir Engineer

55

Your company page is the professional identify of your corporate

activity on LinkedIn


Influence candidates at every touch point

Hired

Networking

with employees

Researching

your company Following

your company

Viewing

relevant jobs


Mohammed

Your ideal passive

candidate

So far everything happens automatically-we help you set up the career page and

recruitment Ads then when the Recruiters post Jobs the system matches them to

the perfect candidate wherever they go on LinkedIn 57

LinkedIn Recruiter-

The only way to get full names and profiles of all 200M+

LinkedIn Members

Source strategically LinkedIn Recruiter

Expand your reach and

access the entire

LinkedIn network

Contact candidates

directly with InMail

Manage your pipeline

with your team

58

Talent Brand Index

Guillaume Larronde Key Account Director

LinkedIn

What is employer brand?

60

Employer

brand

A qualitative representation of what it is like

to work at your company

Related to culture, talent, and performance

Why this topic is so important

83% Agree that employer

brand has significant

impact on ability to

hire great talent

Prioritization of employer brand

(by company size)

69% Agree employer brand

is a top priority for

their organization

67%

70%

67%

78%

< 500 Employees

501-1,000 Employees

1,000-10,000 Employees

> 10,000 Employees

Source: The State of Employer Branding, 2012 lnkd.in/stateofeb 61

Lower cost per hire by

up to 50%.

Reduce employee

turnover by up to 28%.

Influence the conversation

with candidates. If you

don’t, someone else will.

91% of companies increased

or maintained their talent

brand spend in 2012.

Source: What’s the Value of your Employment Brand? lnkd.in/valueofEB

3 reasons to invest in your talent brand

62

116,299 Talent Brand Engagement

745,909 Talent Brand Reach

= 16%

63

PEERS

Airbus

BAE Systems

Bombardier Aerospace

GE

Jaguar Land Rover

Optimized Systems and Solutions

2 of7

Talent Brand Index Benchmark

16% 14%

12% 10% 10%

8%

Rolls-Royce

Weaker employer brand Employer of choice

24%

64

23% 19%

16% 15% 13%

34%

24%

19% 18% 17%

10%

by Job Function by Geographic Location

66

0%

3%

6%

9%

12%

15%

18%

Talent Brand Index over time

www.talent.linkedin/indemand

Impact of Jobs & Media combined

69

3 things to remember

70

Talent Brand Index measures your attractiveness as an employer

The LinkedIn Solution can help improve the strength of your brand

A strong employer brand makes it easier to attract candidates

Malek Osseiran Relationship Manager

LinkedIn

Benefits & ROI

“If you think hiring professionals is expensive, try

hiring amateurs” Red Adair

72

“Make sure you're hiring only A-players. Hire a few

B-players, and they hire B's and C's, and pretty

soon the whole operation is going to pot”-Steve

Jobs

“Measure the hiring manager’s ability to attract,

develop and retain top people. If talent is #1, this

should be every hiring managers' number one

performance objective”- Bill Gates

Management priorities

How to acquire &

retain the Best Talent?

How to reduce cost?

How to grow the business to the next

level?

How to be an Employer of

choice?

73

Most Essential Trends in Talent Acquisition

74

Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing.

Feb 2012 Survey – internal leads of Talent Acquisition

What do you consider to be the three most essential and long-lasting trends in Talent Acquisition?

An overview or LinkedIn’s Benefits, ROI

General Manager

Source Biggest Professional Network

Time to Hire Use our tools,

connections

Cost to Hire Reduce substantial

costs

Quality of Hire Passive Candidates


$$$

Get access to powerful metrics about your company

Compare with your peers


Increase your influence

“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes

11%

17%

34%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs

Average % of LinkedIn members hired impacted by LinkedIn products


Found 60% of its hires on LinkedIn and saved more than

£2 million year over year.

Filled 240 requisitions within the past 12 months using

LinkedIn Recruiter

Achieved 400% ROI using LinkedIn Recruiter.

Built an active presence on LinkedIn to create branding,

awareness about career opportunities.

Cut agency spend from 20% to 2%

Reduced time to hire: 50 candidates identified in a few

hours vs. weeks

Found 25% of its hires in 5 months

Turned to LinkedIn Jobs Network and Work with Us ads to

tap employee networks and scale recruiting efforts

79

Case studies

Questions?

80

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