As we know that just by listening to the

term “brand", everyone relate it to the

quality of that particular product.

Similarly, today everyone make their

own perception about colleges according

to the different views given by the

society, or by some other means of

technology.

Brand perception of colleges:

When you have a serious problem, it's

important to explore all of the things

that could cause it, before you start to

think about a solution. Cause and

Effect Analysis gives you a useful way

of doing this. Cause and Effect

Analysis was originally developed as a

quality control tool, but one can use

the technique just as well in other

ways.

Low/High brand

perception of colleges

media

outlook placement

Cause and effect diagram...

faculty

academics

People make their perception about colleges by judging them on the basis of placement.

Example:

Some colleges which create a fake image of their so called “100% placements” are considered as high brand perception colleges.

Youth should first understand the basic idea of placement that it does not depend only on the high/low brand of college. It totally depends on howmuch a student excel in his/her field.

If you know about the basic concept then every company/industry will approach you directly. s

Parents and students also make their opinion regarding colleges by judging them from their infrastructure.

As there are many instanceswhich show that towering buildings with great ambiance attracts parents a little but students a lot.

Parents and students should not get

attracted from the towering buildings of

colleges as

Every thing that glitters is not gold and so

this is also applicable to colleges .

Since people are very much fickle-

minded, they believe in the

advertisements or the news created by

media regarding any college.

As it has been observed that with the help

of media only , many colleges have

attained a high reputation while some

colleges have decreased their dignity.

It is quite essential for a student to

acknowledge the type of college in which

he/she wants to pursue the studies i.e.

making any sought of perception

regarding college just by the news made

by the media is the wrong way of

selecting any college.

Education is one among the necessary

service of human beings .Faculty do

matter for students.

Students make their perception about

any college by knowing the education

background , popularity and experience

of faculty members’ .

Students’ should not make any perception about college just by knowing the education background or degrees of a faculty member .

A teacher can only teach but the thing which matters is how much you are passionately curious to learn and explore the things.

Students and parents make their opinion

about colleges by knowing academics

related factors such as practical

knowledge provided , past results of

college , collaboration with other highly

reputed universities , specialization

offered and guest lecturers conducted by

well known persons.

Making any sort off perception about colleges

by knowing the collaboration , specialization

offered and past results of college is not

worthwhile.

College selection is the most important part

and parcel of any students’ life. A student

needs to explore the things as much as he/

she can do rather than making any low/

high brand perception regarding colleges .