qdigitals communications- company profile
TRANSCRIPT
Company Profile
www.qdigitals.com
Taking Creativity To The Next Level
1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Get in Touch
Our Agenda
Why do you need Digital Marketing?
Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar
Digital Media Usage in Qatar
Digital Media Usage in Qatar
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums0%
20%
40%
60%
80%
100%
120%
97%
44% 46% 48%39%
65%
7%17%
92%
78%
38%26%
13%
34%
1%11%
82%89%
30% 27%
10%
33%
10%0%
Qataris Arab Expats Non-Arab Expats
Digital Media Usage in Qatar
How Qatar Ministries are using Social Media
What do we do?
We do Digital Marketing for m e d i u m to l a rge s ized bu s ine ss e s in Qatar.Founded in 2 0 1 1 by an Ind ian , and backed by J a id a h Gro u p . Our co m p any i s based in Doha, Qatar, so that we ca n provide a h igh quality service an d more value for money in the region.
About Us
We are a digital communications firm focused on digital business and social media.We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:Communication Efficiency Customer Experience
Connected EnterpriseCommunity Engagement
We provide services related to:
Digital Media Marketing | Website & Mobile Apps | Augmented Reality
| so·cial force |[ attrib. ] your social business accelerator
QDigitals 4CE
1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Get in Touch
Our Agenda
A Proven Formula
There are m a n y ways to drive traffic an d convert leads. We have a sol id approach that i s proven su cc es sf u l in a post Panda, Penguin an d Hu mmingbi rd world.
3. Social Lead Generation
2. Content Marketing
1. WebsiteOptimization
We will build a list of potential customers for you.
We will regularly create and share high quality content.
We will help you make your website awesome.
+ +
Strategy 1: Website Optimization
We will work closely with your marketing and tech team to m ake your website awesome.
Our Approach:• Complete SEO an d CRO Audit of your website, with
clear recommendations• We will project m an age and complete all the
required fixes• Setup Google Analytics with a cu sto m dashboard
an d weekly reports that go straight to you• Setup Google Webmaster Tools• Setup keyword rank tracking an d reporting• Every month we will ch eck the health of your
website
Strategy 2: Content Marketing
To become the authority on a topic, you need to create un ique content around it then tell the world.
We want you to be the Authority in:• What is your product?• How does it compare with other products?• Where c a n you buy your product?• How c a n I us e your product?• How m u c h does your product cost?
We should create these Content Types:• Video• Blog• Infographics/Images• Social Media• Site content
And Seed it across these channels:• Blog• Instagra
m• YouTube• LinkedIn• Facebook
• Twitter• Google+
Strategy 3: Socia l Leads Generation
We will u s e social med ia to find an d reach out to potential customers , then say “hello”
Objectives1. Create a list of potential customers2. Create awareness of your b u s in ess3. Drive traffic to website and social media
Reporting DashboardWe will setup a Google Document to track all your traffic and our progress. We ca n also work with your CRM system if you give u s access.
Official Facebook/LinkedIn PageWe will act on your behalf based on agreed scripts to reach out to people in your voice.
Official Microblogs/Instagram and SnapchatWe will be active in Twitter and Instagram on your behalf, listen for engagement opportunities, and reach out to potential customers proactively.
Our Communication Approach
IN A “CONNECTED WORLD” WE MAKE THE DIFFERENCE WITH THE 4CE
Silos between online and offline don’t exist in the mind of consumers. Brands shouldn’t lose sight of how their offline tactics affect online conversations.
Allowing a company’s stakeholders to connect at many levels and encouraging a culture of real-time exchange and transparency can help improve business
productivity.
Optimizing touchpoints to provide a better customer experience and engage with customers via social media is key to customer service and satisfaction.
Engaging customers through creative online campaigns, social conversations, crowdsourcing and user generated content can improve a brand’s image and help gain business value.
1 3
2 4
Communication Efficiency
Connected Enterprise
Customer Experience
Community Engagement
1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Get in Touch
Our Agenda
Like any partnership we will take time to learn your b u s i n e s s an d test what will work for you.
Kick-Off Schedule
Phase 3:Live Service / Ongoing Engagement
1 - 2 weeks
Phase 0:Mobilization
1 m onth
Phase 1:Testing /Optimization
2 - 3 m onths
Phase 2:Content & Community Building andEngagement
3 m onths
0. We need 1 - 2 weeks to ensure we have the st ructure in p lace an d all your assets setup.
1. During this time we will setup accounts with various strategies to see what works
2. Focus on bui ld ing a large commu n ity ready to activate
3. After we have normalized we formalize the digital branding strategy an d continue our delivery as partners.
AccountManager
SEO Special ist Community Special ist
Content Manager
Artist/Designers Application Developers
Reporting Special ist
You.
Us.
Our relationship doesn’t need to be complicated.Let’s meet weekly
Via Skype or GoToMeeting
Your Team
Quality i s usual ly the first concern when co mp a n ie s consider outsourcing. We take it very seriously!
Our Quality Process
7 Reasons We Can Be Trusted:1. We allocate a “Account Manager ” to all our c l ients2. We setup a “Client Dashboard” in Google Docs
that tracks all work done, website results/KPIs, camp aig n sc hed ules an d approvals, an d the editorial ca lendar
3. We do Digital Media Training (Across Asia Pacific with Digital Vidya)
4. We run Weekly Meetings with our cl ients an d ask for feedback
5. We bui ld a Social Listening Tool hosted online an d editable by both parties
6. We provide Weekly Reporting on website an d socia l media performance, emai led directly to cl ients
7. We are the Authorized Digital partners with Windchimes and OMLogic (Google Preferred Partners) for Digital Tools.
Social Media Report
Includes:• Impressions, Interactions
an d Followers• Follower dem ographics and
locations• Performance of socia l
advertising c a m p a i g ns• Advertising spend
report
Social L istening ReportIncludes:• Brand m entions• Competitor
m entions• Crisis an d brand
sentiment monitoring
• Industry ins ights
Website Report
Includes:• Traffic an d Convers ions per
Channel• SEO an d CRO I s sue s and
Actions• Heatmap Report to identify
usabil ity opportunities
There i s a lot to keep track of in onl ine marketing.
Client Dashboard
Includes:• Work tracking• Editorial Calendar• Website metrics & KPIs• Social m etrics & KPIs• Contacts & Leads• C am pa ig n Approvals
Reporting
Our Secret Sauce
1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Get in Touch
Our Agenda
Social Media Approach by QDigitals Qatar
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the BrandLeveraging products, launching the “Engagement Channel” preaching opportunities, communicating while
celebrating company achievements !
Content Strategy- Social Media Networks
YouTube
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them
Website Design and Development
Augmented Reality and 3D Technology
Users can experience the entire building in
3D view.
Search Engine Marketing- Search Results for Companies/Products
Social Media Advertising
Precise targeting for relevant audience
Facebook Ads
Banner Advertising on Websites
Paid Advertising on Google
New Cadillac cars in Qatar
1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Get in Touch
Our Agenda
WE HELP BRANDS SUCCEED IN THE “SOCIAL” WORLD