qfd on pizza

M.S.Ramaiah School Of Advance Studies 1

QUALITY FUNCTION DEPLOYMENT

Team Members-

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INTRODUCTION OF QFD

• Is a structured method that is intended to transmit and translate customer requirements, that is, the

Voice of the Customer

• through each stage of the product development and production process, that is, through the product realization cycle.

• These requirements are the collection of customer needs, including all satisfiers, exciters/delighters, and dissatisfiers.

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Brief History of QFD

Origin - Mitsubishi Kobe Shipyard 1972

Foundation - Belief That Products Should Be Designed To Reflect Customer Desires and Tastes

Foundation - Belief That Products Should Be Designed To Reflect Customer Desires and Tastes

Developed By Toyota and Its Suppliers Expanded To Other Japanese Manufacturers

Consumer Electronics, Home Appliances, Clothing, Integrated Circuits, Apartment Layout Planning

Adopted By Ford and GM in 1980s Digital Equipment, Hewlett-Packard, AT&T, ITT

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Q.F.D.

A system for translating customer requirements into appropriate company requirements at each stage from research and product development to engineering and manufacturing to marketing/ sales and distribution.

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Creative Definitions of Q.F.D.

A systematic way of documenting and breaking down customer needs into manageable and actionable detail.

A planning methodology that organizes relevant information to facilitate better decision making.

A way of reducing the uncertainty involved in product and process design.

A technique that promotes cross-functional teamwork.

A methodology that gets the right people together, early, to work efficiently and effectively to meet customers’ needs.

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Key Thought

Quality Function Deployment is a Valuable Decision Support Tool, But it is Not a Decision Maker.

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Poor communications and expectations get lost in the complexity of product development.

Lack of structure or logic to the allocation of product development resources.

Lack of efficient and / or effective product / process development teamwork.

Extended development time caused by excessive redesign, problem solving, or fire fighting.

When is QFD Appropriate?

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What Does QFD Do ?

Better Designs in Half the Time!

QFD Is a Productivity Enhancer

CUSTOMERCONCEPT

Plan Design Redesign Manufacture

Plan Design RedesignManufacture Benefits

“Traditional Timeline”

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WHY DOES QFD WORK

PROCESS

DESIGN PRODUCTION

PRODUCTDESIGN

IMPROVEPRODUCT

TIME HIGH VISIBILITYHIGH REWARD

LOW VISIBILITYLOW REWARD

The Quality Lever

The Quality Lever

1:1

10:110

0:1

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QFD METHODOLOGY

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THE HOUSE OF QUALITY


The House

of Quality

Quality Function Deployment’sHouse of Quality

CustomerPerceptions

Relationshipsbetween

Customer Needsand

Design Attributes

Impo

rtan

ce R

anki

ngs

CustomerNeeds

DesignAttributes

Costs/Feasibility

Engineering Measures

CorrelationMatrix

12

3

4

5

6

7

8

Establishes the Flowdown Relates WHAT'S & HOW'S Ranks The Importance

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DEVELOPMENT OF HOUSE OF QUALITY OF

‘PIZZA’

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BASIC STRUCTURE OF (HOQ) HOUSE OF

QUALITY

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BASIC STRUCTURE OF (HOQ) HOUSE OF QUALITY

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7 STEPS OF DEVELOPING HOQ

Identify customer wants. Identify how the good/service will satisfy customer wants. Relate customer wants to product how's. Identify relationship between the firm's how's. Develop importance ratings. Evaluate competing products. Determine the desirable technical attributes , your performance,

and the competitor's performance against these attributes.

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HOUSE OF QUALITY OF PIZZA

Pizza is an oven-baked, flat, disc shaped bread usually topped with tomato sauce and mozzarella and then a selection of meats, salamis, seafood, cheeses, vegetables and herbs depending on taste and culture.

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TYPES OF PIZZA

• Thin Crust Pizza • Meat lovers • Oven Baked • Greek Style • Triple Meat Pizza • Pineapple And Chicken • Muffled Pizza • Supreme Pizza • Chicago Style Pizza • Buffalo Chicken • Deep Dish Pizza

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TYPES OF PIZZA• Poop Pizza • Seafood• Pepperoni Pizza • Cow Brains Pizza • Philly Cheesecake Pizza • Cheese Pizza • Mexican • Extra Cheese • Thai Pizza• Grilled • Californian • Pizza Pie • Caramelized Onion • Sicilian

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SEVEN STEPS OF DEVELOPING HOQ OF PIZZA

Identify customer wants.

- Good texture

- Generous portions

- Tastes good

- Low price

- Appetizing appearance

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Identify how the good/service will satisfy customer wants

• Colour• Tensile yield strength• Tensile Ultimate strength• Weight• Size(Diameter)• Thickness• Avg. Hedonic scale rating• Cost per Pizza• Density of topping14 june 2013


Relate customer wants to product how’s.

• In this step we have to relate the customer requirements and the technical specifications provided by the company manager. How well what we do meets the customer’s wants (relationship matrix). Ratings for high, medium and low relationships have been shown in the diagram.

• KEY

High Relationship (5)

Medium Relationship (3)

Low Relationship (1)

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Identify relationship between the firm's how's.

This is basically the roof of the house. This includes relationship between the things we can do. It gives the relationships among the Company’s how's.

Key..

High Relationship Medium Relationship Negative Relationship

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Develop importance ratings.

CUSTOMER ‘WANTS’ IMPORTANCE RATING

Tastes Good 5

Low Price 4

Appetizing Appearance 3

Good Texture 2

Generous Portions 1

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Evaluate competing products

CUSTOMER ‘WANTS’

COMPANY ALPHA COMPANY BETA COMPANY CHARLIE

Tastes Good Fair Good Good

Low Price Good Poor Poor

Appetizing Appearance

Poor Fair Good

Good Texture Good Fair Good

Generous Portions Good Good Poor

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Determine the desirable technical attributes, your performance, and the competitor's performance against these attributes

• In this step we have to determine the desirable technical attribute, our performance and the competitor’s performance against these attributes.

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FINAL HOUSE OF QUALITY OF PIZZA

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APPLICATIONS OF QFD AND HOQ

• The House of Quality matrix is one of the best tools available for clarifying the “voice of the customer”. It is important to note that the customer in question may be a product or service consumer, a corporate executive, or even another department within the same company. In fact, the “customer” in question may even be one’s self–for the HOQ tool is an excellent way to evaluate a complex decision and prioritize one’s own requirements

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APPLICATIONS OF QFD AND HOQ

• The House of Quality tool, on the other hand, helps teams to gather information such as the following:

• Are any of the customer’s requirements more important/critical than their other requirements?

• How much more/less important is any given requirement when compared to the others?

• What are the measurable goals for fulfilling the requested requirements?

• Do any of the goals conflict with each other?• Does satisfying any particular goal help to satisfy another?• How difficult will it be to accomplish any given goal?

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CONFLICTS IN QFD

• BACKDROP• SOLUTION• THE INTERNAL CUSTOMER• BUSINESS EXECUTIVES VS. PRODUCT CONSUMER• CONFLICTING BUSINESS INITIATIVES• CONFLICTING CONSUMER GROUPS• GOVERNMENT REGULATIONS

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REFERENCES

• http://www.qfdi.org/what_is_qfd/what_is_qfd.html

• http://www.quality-one.com/services/qfd.php

• http://www.qfdonline.com/archives/whats-the-use/

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M.S.Ramaiah School Of Advance Studies 3114 june 2013

qfd on pizza

Business

pizza pizza

customer needsestablishes

customer desires

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product hows

pizza density of topping14

collection of customer

crust pizza meat lovers