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A SUMMER INTERNSHIP PROJECT REPORT

ON

THE TOPIC OF

SALES & DISTRIBUTION OF QH

TALBROS. LTD

[Summer internship report submitted inthe partial fulfillment of the requirement

for the award of

MASTERS OF BUSINESS ADMINISTRATION

MBA 2012 - 2014]

SUBMITTED BY: SUBMITTED TO:

Chauhan

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SUMMER INTERNSHIP

REPORT ON THE TOPIC OF

SALES & DISTRIBUTION OF QH

TALBROS. LTD

GRAPHIC ERA UNIVERSITY

DEHRADUN

Submitted to the partial fulfillment of the

requirement

For the award of

MASTERS OF BUSINES

ADMINISTRATION

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DECLARATION

I hereby declare that a student of MBA 2012- 2014 batch of GRAPHIC ERA

UNIVERSITY, DEHRADUN have successfully completed my SUMMER INTERNSHIP PROJECT

REPORT

, in the month of June -10-2013 to August- 10 -2013.

I assure that the work is original and has not been submitted earlier to this institute or to any other institution.

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ACKNOWLEDGEMENT

The project is not definitely the exclusive product of mine but of several persons who have contributed

towards this. To all those ideas, which have been helpful in preparing this report, I wish my sincere

appreciation and I am thankful to them.

I feel an unbound pleasure and a sense of gratitude in recording the help and cooperation, which I received

from a number of personnel of ONGC during the course of collection of secondary data.

The co-operation extended by Mr. ASEEM SINHA and other officers, to me is outstanding. I would thank

my mentor Mr. SANJEEV KUMAR CHAUHAN that they went through my work and gave me such

advice which has certainly up valued the work.

I also owe my sincere acknowledgement to all my friends and colleagues of ONGC.

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QH Talbros is the undisputed leader in safety critical, 'Sealed

for life and self lubricating' Steering and Suspension

Components - Tie Rod Ends, Ball Suspension Joints, Rack

Ends, Drag Links, Control Arms and Steering Linkage

Assemblies.

With an installed capacity of 10 million Ball Joints per annum

coupled with the internationally acclaimed technology

edge of its European partner, the company caters to the

requirements of premium OEMs such as Maruti Suzuki,Tata Motors (Telco), Mahindra & Mahindra, General

Motors, Force Motors, Ashok Leyland, Hindustan

Motors, Carraro Group (Italy), ArvinMeritor (USA) and

SAIPA Group (Iran). QH Talbros also dominates the

Indian replacement market through its widespread selling

agents and more than 6,000 retail outlets.

Products

Tie rod ends, ball suspension joints, rack ends, drag links,

centre link assemblies, forged control arms, stabilizer

joints and complete steering linkage assemblies

Collaboration

Quinton Hazell Automotive Ltd., UK

Quality Certification

TS 16949 / ISO 14001

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QH TALBROS. LTD

"Best name in Steering & Suspension"

With an annual installed capacity in excess of 15 Million Assemblies the Company is

competent to meet the requirements for all the segments of Automotive Industry viz.,

Heavy Commercial Vehicle, Light Commercial Vehicles, Passenger Vehicle,

Farm/Tractors, Off-highway Vehicles, etc. and catering to a wide spectrum of OEMs

such as Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Force Motors, Volvo

Eicher, Ashok Leyland, Carraro Group (Italy) to name just a few.

Products

Steering & Suspension Components, viz., Tie Rod Assembly, Ball Suspension Joints,

Inner Ball Joint Assembly, Outer Ball Joint Assembly, Drag Links, Control

Arms/Wishbones and Steering Linkage Assemblies, Torque Rods, V-Frame.

Technical Partner

M/s PWK, Germany

Manufacturing Expertise

Annual Installed Capacity of 15 Million + Assemblies

5 Modern manufacturing Plants

Number of products : 800 +

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25 years of hands-on manufacturing experience

Strong Product Engineering Capability

Dedicated Research, Design, Development & Testing Capability

Uncompromising approach towards quality

and superior technology has made its

products the first choice of leading

vehicle brands on the Indian roads and

the company caters to the requirements

of premium O.E.Ms. in India.

Products are exported to various

countries, like USA, Italy, UK,

Argentina, Poland, Sri Lanka, and

Columbia.

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Quality Assurance

In keeping with its ongoing commitment to Safety and Quality We have bench

marked international standards and introduced stringent quality tests using

sophisticated, state-of-the-art testing equipment/gadgets thereby ensuring that

the products are of superior quality.

Besides in-house testing, the products go through extensive trials specially

designed to stress parts beyond normal performance level. Trials are also

carried out on vehicles on specially prepared tracks on the premises of the

vehicle manufacturers.

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Latest Equipment to check incoming, process and final inspection

Quality Certifications & Awards

ISO 14001:2004

by DNV

Management

System

Certificate

OHSAS

18001:2007

by DNV

Management

System

Certificate

2009-10

Maruti Suzuki

Design &

Development

2009-10

Maruti Suzuki

System Audit

Rating

http://www.talbros.com/cerificate/l4.jpghttp://www.talbros.com/cerificate/l2.jpghttp://www.talbros.com/cerificate/l1.jpghttp://www.talbros.com/cerificate/QhTalbros2big.jpg

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The Company Profile

TACL -IT Division is a part of the Talwar Group of industries employing more than

3000 personnel in twelve industrial establishments all across the country.

http://www.talbros.com/cerificate/l5.jpg

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The company is ISO 9001:2000 certified. The company has its headquarters and

software development center is the electronic city of Gurgaon in the NCR of

Delhi.

We are the LARGEST providers of Healthcare Software to the Govt. of N.C.T. of

Delhi. We have implemented various HMS (Hospital Management System)

Modules in more than 25 hospitals in Delhi Region alone.

Vision

To be a greatly admired, diversified Company with global presence.

Mission

To provide excellent quality, comprehensive & cost-effective IT solutions to satisfy

our customers across the world.

To aim towards continuous improvement in the technology, employee welfare,

societal responsiveness and strategic alliances with IT leaders.

At TACL-IT Division, we constantly strive to maintain long-term relationships to

achieve total customer satisfaction. With a passion for perfection and

excellence, we maintain the utmost standards and offer workmanship warranty

on all our trustworthy products.

We at TACL-IT Division, are committed to deliver cost effective total IT Solutions

in the world of Information Technology that will totally satisfy our customer

present and future needs.

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Talbros Automotive Components Ltd., the flagship manufacturing

company of the Group was established in the year 1956 to

manufacture Automotive & Industrial Gaskets in collaboration with

Coopers Payen of UK, now Federal Mogul Sealing Systems (Slough)

Ltd., UK.

Today, after 50 successful years, Talbros stands proud and tall as a

mother brand of gaskets, steering & suspension components,

stampings, rubber products and forgings.

Talbros Group has strong partnerships formed with global giants.Notable among the joint venture partners are Federal Mogul-USA,

Nippon Leakless Corporation Japan, Affinia Group USA and

most recent being Presswerk Krefeld (PWK) Germany.

While our symbiotic relationship with our Global partners have kept

us abreast with innovations within the field, our long and fruitful

association with them bears witness to the trust and solidarity that

Talbros name is synonymous with.

Our Research & Development Centres showcase our design

capabilities including endurance, static and simulated environment

testing. Today, our manufacturing prowess spans over 6 business

and 12 facilities.

The largest OEMs like Ashok Leyland, Bajaj Auto, Cummins

Group, Eicher India, Escorts Group, Force Motors, General Motors,

Hero Honda, Honda, Hyundai, John Deere, Mahindra & Mahindra,

Maruti Suzuki, Suzuki, TAFE, Tata Motors, Tata Cummins,

Simpsons and international corporates like Affinia Automotive are

our proud customers.

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Talbros is where it is today due to the excellence of its product offerings,

its commitment to quality, attention to detail and, primarily, due to

its incredible workforce. Our people-friendly and professional

approach towards human resource development is responsible for

our remarkably low attrition rate.

Constant upgradation of skills at training programmes in India and

abroad and an exemplary work culture has made every member of

our team geared for new challenges. Both employee and customer

satisfaction are of extreme importance to us.

The Talbros Group is the result of strong partnerships formed with

global giants. Notable among our joint venture partners are Federal

Mogul (USA), Nippon Leakless Corporation (Japan) and Affinia

Group Inc. (USA).

While our symbiotic relationships with our partner firms have kept

us abreast with innovations within the field, our long and fruitful

associations with them bears witness to the trust and solidarity that

the Talbros name is synonymous with.

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The Talbros Group companies are TS 16949 and ISO 14001 certified.

Our team takes the quest for quality very seriously. For every piece

that is manufactured, quality standards are strictly adhered to and

industry benchmarks often set.

Our unrelenting quest for perfection extends to the supply chain and

to every person responsible for extending quality service to the

customer.

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The largest Indian OEMs like Ashok Leyland, Bajaj Auto, Cummins,

Eicher Group, Escorts Group, Force Motors, General Motors, Hero

Honda, Honda, Hyundai, John Deere, Mahindra & Mahindra,

Maruti Suzuki, Suzuki, TAFE, Tata Motors, Tata Cummins and

international corprates like Arvin Meritor (USA), Carraro (Italy),

Quinton Hazell Automotives (UK) and Saipa Group (Iran) are our

proud customers.

Transforming products into industry benchmarks requires expertise

and intense belief in one's own abilities. Our Research &

Development Centres showcase our design and testing capabilitiesincluding endurance, static and simulated environment testing.

Today, our manufacturing prowess spans over six product businesses

and 12 facilities. Our customers trust in our products bears

testimony to our impeccable quality and uncompromising

manufacturing standards

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OUR CLIENTS

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TALBROS GROUP

TALBROS AUTOMIOTIVE COMPONENT.LTD

QH TALBROS.LTD

NIPPON LEAKLESS TALBROS.PVT .LTD

MAGNETI MARELLI TALBROS CHASSIS SYSTEM

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TALBROS MARUGO RUBBER

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The Genesis

Since 1956, Talbros has lived up to its principles of exemplary leadership,

outstanding commitment and impeccable service. Even today, fifty years down

the line, the legacy continues. For today and for ever after.

Today, 50 successful years later, Talbros has reinvented itself as a mother brand

which includes gaskets, steering and suspension components, stampings and

forgings. The Talbros Group also includes DailmlerChrysler and General

Motors dealership for passenger cars.

Like our portfolio, our equity in the Indian market has grown manifold. Five

decades of experience, cutting edge innovations, the never-say-die attitude and

the will to surpass excellence have all come together to make us bigger, better

and ready to take on every new challenge.

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People

Talbros is where it is today due to the excellence of its product offerings, its

commitment to quality, attention to detail and, primarily, due to its incredible

workforce. Our people-friendly and professional approach towards human

resource development is responsible for our remarkably low attrition rate.

Constant upgradation of skills at training programmes in India and abroad

and an exemplary work culture has made every member of our team geared for

new challenges. Both employee and customer satisfaction are of extreme

importance to us.

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Quality

The Talbros Group companies are TS 16949 and ISO 14001 certified. Our team take

quality very seriously. For every piece that is manufactured, quality standards are stri

and industry benchmarks often

Our unrelenting quest for perfection extends to the supply chain and to every person

extending quality service to the customer.

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Quality Policy / Processes

Quality Policy

In keeping with its ongoing commitment to Safety and Quality We have bench

marked international standards and introduced stringent quality tests using

sophisticated, state-of-the-art testing equipment/gadgets thereby ensuring that

the products are of superior quality. Besides in-house testing, the products go

through extensive trials specially designed to stress parts beyond normal

performance level. Trials are also carried out on vehicles on specially prepared

tracks on the premises of the vehicle manufacturers.

SALES AND DISRIBUTION MANAGEMENT-

1- ORDER INPUT-

CASH DEALERS

AREA WISE

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RETAILERS

STAES WISE

BRANCH WISE

SOURCES DURING TRAINING ORDER PLACED-

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2-PROCESSING AND EXCEUTION-

Enterprise Resource Planning-

TACL -IT Division's ERP is an integrated ERP solution for managing the complete

computerization requirements of a industry. Solution is offered in Client Server and Web

Based 3 Tier Architecture. Users can access the system from a thin client saving

hardware cost. Various modules have been developed using Work flow Methodologyresulting in paperless environment.

Features -

Integration with Intranet

Built in Work flow for all processes

Easily customizable

Multi level Security

User defined Query / Reports

User friendly

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End to end integration of all modules

Statutory requirements like PF, ESI, Sales Tax etc.

Multi Location Integration

Integration with Bar Code

Modules

Engineering

Stores Inventory

Plant Maintenance / Calibration

Sales / Marketing

Purchase

Quality Assurance

Production

HR / Personnel

Finance

The Features of all the modules are as follows

Engineering-

http://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#modhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#storehttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#mnthttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#saleshttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#purhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#qualityhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#prodhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#hrhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#financehttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#modhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#storehttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#mnthttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#saleshttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#purhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#qualityhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#prodhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#hrhttp://www.talbrosit.com/Enterprise%20Resource%20Planning.htm#finance

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Bill of Material Maintenance

Intelligent Scheme for Item Code Generation

Engineering Change Note (ECN)

Stores Inventory -

Intelligent Item Code generation system

Define items and its properties.

Enter all store transaction online

Value inventory based on several methods.

Product and group wise stock and purchase/sales statistics.

Online financial accounts integration.

ABC and XYZ analysis

FSN stock analysis.

On Line stock ledgers.

Stock status in quantitative term at any point

Value of Inventory by pressing of a button

Generation of Purchase request as and when the item has reached ROL.

Quality inspection for the Incoming goods.

Physical verification of stock with respect to the system clock.

Cash purchase of goods in an emergency by-passing all the procedures.

Material issue note for issuing the materials to the shop floor.

Material return note for returning the unused materials.

Product inward note for the returning finished goods to the stores.

Plant Maintenance -

Equipment Master

Reminder of preventive maintenance for machines

Schedule for preventive maintenance

Material planning for maintenance dept.

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Material issue for maintenance

Preventive maintenance costing

Break down maintenance

Repairs and maintenance

Reminder of preventive Calibration of equipments

Overdue Preventive maintenance

Schedule for preventive Calibration

Overdue Calibration of Equipments/Tools

Sales / MarketingDefining the sales forecast for the Make to stock production.

Defining each product and fix the price for the same

Defining and Maintaining of distribution channels

Generation of quotation as per the customer requirement

Generation of sales order with respect to the customer purchase order

Delivery schedule for each customer orders

Status of any sales order at any stage can be found with respect to customer

purchase order

Generation of Performa invoice, Delivery challan and other deliverables that goes

with the product

Various reports for sales according to region and products

Maintaining L/C and Bill of landing details for export sales.

Purchase

Purchase Indent

Creation (Entry)

Forwarding (Entry)

Authorization (Entry)

Status

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Department Wise

Purchase Order

Authorization (Entry)

Status

Purchase Rates of Item

Quality Assurance

It takes care of inspection on incoming, in process, final and pre-dispatch

inspections

Sampling plans for the incoming and in process materials.

Rejection analysis

Vendor rating

Warranty Support and Analysis

Product history

Rejection and variance analysis

Pending inspection analysis

Online process yield rate

Production Panning & ControlCapacity requirement planning

Master planning schedule

Material requirement planning

Job/Work Order.

Job loading Plans.

Rescheduling

Production details

WIP (Work in Process)

On Line Production Monitory of Assembly line.

Job costing

The costing module of PPC system gives actual cost involved in manufacturing at

any point of time.

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Machine utilization statement

Manufacturing Process costing

Material costing, Labor costing, Overheads costing

Comparison between projected cost and hour verses Actual

Variance analysis

Equipment maintenance costing

HR / Personnel Management

Defining organization setup i.e. dept. categories grades, and positions.

Maintain complete employees information such aspersonnel details, family details,

qualification, previous experience details etc.

It accesses all employee information online.

Shift Maintenance

On line Attendance of employees

Exit interview details

All training details such as requirements, faculty, equipment

Human Resource Development

Performance appraisal

Career planningEducation and training

Awards and disciplinary actions

Leave and Attendance

Define various types of leaves and rules related to entitlement, carry forward etc.

Process Leave transaction such as Leave application, Sanction, cancellation and

Leave encashment.

Generate absenteeism, late coming, early going and unauthorized absence, etc.

Gate pass reports

Payroll

Comprehensive payroll structure, which relates to define payment and deductions

element and various rules.

Fixing one time and recurring payments / deductions.

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Fixing different types of pay calculation.

TDS

Maintain loan disbursement, and recovery of loans from employees.

Fixing up the repayment schedules of different types of loans from the employees.

Prioritize the recovery.

Authorization of payroll processing.

Process pay roll and printing of different types of reports such as cash and bank

statement, Pay slip, ESI statement, PF statement, Form 6A, Print TDS certificate

Calculate Bonus and Ex-gratia easily

FINANCE

Account Control

Provision for administrator to control voucher entry between accounting

periods

Administrator can open and close an accounting period enabling user to

enter the vouchers

Bank Reconciliation

General Ledger

User can see balance and transaction relating to a account code between any

two given dates

Provision for selection at account code level and

group level

Sub ledger

Provision for generating reports, which can give balance and transaction

relating to each sub ledger code (customer, supplier, etc.)

Provision for selection at account code level and sub ledger level

Enquiry (Cash Book, Bank Book, Trial Balance, P&L, Balance Sheet)

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Provision for handling multiple cash and bank account codes

Provision for user to drill down from monthly to daily and then to voucher

level for getting details regarding each transaction affecting the account

code

Account Receivable

Transactions entered against the customers are validated immediately to

ensure integrity and accuracy. Checking Invoice details of the customer

selected

Provision for generating outstanding statement and ageing outstanding for

each customer

Provision for viewing the status of suppliers accounts at any point of

time

Reports

Provision for user to make selection whether to send the reports to screen,

printer or a file in the formats like Excel, Word, Text etc.

Provision for generating cashbook. Option for selecting multiple cash

account codes. User can get balances and transaction between selected

period

Journal book (Option for selecting journal vouchers and periods)

Trial Balance Generation both standard and opening

Balance Sheet, Profit and loss statement

Generating cash flow statement between selected period

Sales and Purchase Tax Register

Facility Management

Provide on-site dedicated support & services.

Hardware.

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Software systems.

Software Applications.

Operations & Maintenance.

Network Management.

Optimization & tuning, configuration etc.

Procurement guidelines.

Quality assurance.

E - Commerce

The ever growing requirements of the worldwide Internet and E-commerce

solutions marketplace by delivering quality solutions to our Clients. We derive

our strength from TACL -IT Division's vast experience in a large number of

business domains and diverse technology, and combine it with wide ranging

expertise in internet related areas such as networking, multimedia, and

applications development. The combined knowledge of business domains and

technology puts us into unique position of delivering complete Internet and E-

commerce solution to our customers. Our expert team offers solutions infollowing E-commerce areas.

Business-to-Business Commerce solutions (Supply chain management, dealer

marketing system, vendor management services, electronic quote process, retail

services, financial services)

Business-to-Consumer Commerce solutions (e-shop, Financial Instruments,

Subscription Services)

These e-commerce services address the objectives that drive organizations

towards e-business:

Increasing margins by enhancing internal productivity

Growing markets through demand growth and streamlining operations by

improving supply efficiency

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As complete software solution provider, TACL -IT Division technology-based

consulting and software services for e-business help organizations address a

number of challenges including security, personalization, commerce transactions

processing, and information access.

Our e-business methodology was developed with following key objectives:

Build solutions that provide immediate and long-term value to custom

Deliver high - quality , robust and cost- effective solutions on time and within

budget

3- DELIVERY / OUTPUT-

PACKAGING

QUANTITY

INVOICE NUMBER

REGISTRATION

Distribution parties-

Safexpress

Vijaylakshmi

Abhishek freight carrier

Associate route carrier

NECC transport

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Happenings / News / Press Coverage

News

Qh Talbros is pleased to announce receipt of two Maruti 2009-10 vendor

performance awards 1. System audit rating 2. Design & development TACL

Gaskets, Faridabad gets OHSAS Certification. TACL Gaskets, Faridabad

TS16949 Certificate renewed. Mr Sujat Vora, President Operations receives

award at Auto Expo 2010 from Mr Jyotiraditya Scindia,Minister of State for

Commerce and Industry.

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CORPORATE OFFICE

Address :

400, Udyog Vihar, Phase - III, Gurgaon - 122016

Haryana, India.

Contact :

Tel : +91-124-400 2963

Fax: +91-124-243 9222

Email : talbros@talbros.com

TALBROS AUTOMOTIVE COMPONENTS LTD. - GASKET DIVISION

Address :

14/1 Mathura Road, Faridabad,

Haryana (India) 121003.

Contact :

Tel : +91-129-2275434, 2275345

Fax: +91-129-2277240, 2272263

mailto:talbros@talbros.commailto:talbros@talbros.com

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Email :

ajay_singh@talbros.com (Engg. & OE Sales)

sharan_mehta@talbros.com (Exports)

TALBROS AUTOMOTIVE COMPONENTS LTD. - FORGING DIVISION

Address :

Plot No 39-46, Industrial Growth Centre, Sector 6, Bawal, Distt.

Rewari 123501 (Haryana)

Contact :

Tel : +91-01284-264441- 44

Fax : +91-01284-264440

Email :

sushant_todkar@talbros.com

forging@talbros.com

QH TALBROS LTD.

Address :

400, Udyog Vihar, Phase-III, Gurgaon -122 016,

Haryana, India

Contact :

Tel : +91-0124-4002963, 4002964, 4002965

Fax : +91-0124-4002960

mailto:ajay_singh@talbros.commailto:sharan_mehta@talbros.commailto:sushant_todkar@talbros.commailto:forging@talbros.commailto:ajay_singh@talbros.commailto:sharan_mehta@talbros.commailto:sushant_todkar@talbros.commailto:forging@talbros.com

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Email :

rajeevmittal@qhtalbros.com

munishmalhotra@qhtalbros.com

maheshk@qhtalbros.com

NIPPON LEAKLESS TALBROS PVT. LTD.

Address :

Plot No. 125-A, Sector 6, HSIDC Growth Centre, Bawal,

Distt. Rewari, Haryana - 123501. India.

Contact :

Tel : + 91-1284-264204-06

Fax : + 91-1284-264311

Email : prashant@leaklesstalbros.com

MAGNETI MARELLI TALBROS CHASSIS SYSTEMS PVT. LTD

Address :

14/1 Mathura Road, Faridabad,

Haryana (India) 121003.

Contact : Tel : +91-129-4294500

Email : ashish.gupta@marellitalbros.com

TALBROS MARUGO RUBBER Pvt. Ltd.

mailto:rajeevmittal@qhtalbros.commailto:munishmalhotra@qhtalbros.commailto:maheshk@qhtalbros.commailto:prashant@leaklesstalbros.commailto:ashish.gupta@marellitalbros.commailto:rajeevmittal@qhtalbros.commailto:munishmalhotra@qhtalbros.commailto:maheshk@qhtalbros.commailto:prashant@leaklesstalbros.commailto:ashish.gupta@marellitalbros.com

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Address :

Plot No. 108, Sector 8, IMT Manesar,

Gurgoan, Haryana (India) 122050.

Contact :

Tel : +91-124-4603530

Fax: +91-124-4270200

Email :

rverma@talbrosmarugo.com

yyunoki@talbrosmarugo.com

Customers

Talbros Automotive Components Ltd

Gaskets & Heat Shields

INDIAN OE CUSTOMERS

Cars

Hindustan Motors

Hyundai

Maruti Suzuki

Tata Motors

mailto:rverma@talbrosmarugo.commailto:yyunoki@talbrosmarugo.commailto:rverma@talbrosmarugo.commailto:yyunoki@talbrosmarugo.com

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Tractors

Escorts

Indofarm Tractors

International Tractor

John Deere

Mahindra & Mahindra

New Holland Fiat

TAFE

Multi Utility Vehicles

International Cars & Motors

Mahindra & Mahindra

Tata Motors

Trucks & Buses

Ashok Leyland

Daimler

Force Motors

Mahindra NavistarSML ISUZU

(formerly Swaraj Mazda)

Tata Motors

Volvo Eicher

Nippon Leakless

Talbros Pvt Ltd

Gaskets

INDIAN OE CUSTOMERS

Hero MotoCorp

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Honda Motorcycle & Scooter India Pvt Ltd

Honda Siel Power Products Ltd

India Yamaha Motor Ltd

Suzuki Motorcycle India Pvt Ltd

QH Talbros Ltd

Steering & Suspension

INDIAN OE CUSTOMERS

Cars

Fiat

Hindustan Motors

Maruti Suzuki

Tata Motors

Tractors

EscortsInternational Tractor

Mahindra & Mahindra

New Holland Fiat

TAFE

Multi Utility Vehicles

International Cars & Motors

Mahindra & Mahindra

Truck & Buses

Ashok Leyland

Ashok Leyland Nissan

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Asia Motor Works

Force Motors

Mahindra Navistar

MAN

SML ISUZU (formerly Swaraj Mazda)

Volvo Eicher

Axles

Carraro

Dana

Off Road

JCB India

EXPORT CUSTOMERS

Affinia, USABearmach, UK

Carraro, Italy, Argentina, China

Dana, Italy

Fiat, Italy

Iveco, Italy

Klarius Quinton Hazel, UK

Kubota Corpn. Japan & Thailand

Joint Ventures

EXPORT TO OVER 30

COUNTRIES WORLDWIDE

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Magneti Marelli Talbros

Chassis Systems Pvt Ltd

Chassis Systems

INDIAN OE CUSTOMERS

General Motors

Mahindra & Mahindra

Maruti Suzuki

Tata Motors

DOMESTIC CUSTOMERS

QH Talbros

Rane

Sona SomicTalbros Marugo

Rubber Pvt Ltd

Anti Vibration Products, Hoses

INDIAN OE CUSTOMERS

Mahindra & Mahindra

Maruti Suzuki

Tata Motors

DOMESTIC CUSTOMERS

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Endurance

QH Talbros

Rane TRW

Two Wheelers

Bajaj Auto

Harley Davidson

Hero MotoCorp

Honda Motorcycles & Scooters

Mahindra & Mahindra

Royal Enfield

Suzuki

Engines

Cummins

Kirloskar

Simpsons

Tata Cummins

Forgings

DOMESTIC CUSTOMERS

Amul Industries

IP Rings

Musashi Auto Parts

QH Talbros

Spicer

EXPORT CUSTOMERS

Carraro Drive Tech, Italy, China

& Argentina

Dana Corp, Europe

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Gear World, Italy & USA

Hema Endustri A.S, Turkey

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RESEARCH METHODOLOGY

RESEARCH STUDY

This section deals with the following issues related to research study:

Research Objective

Research Methodology

Research Methodology Adopted

RESEARCH OBJECTIVE

The objective of this project is

To know the preference pattern of students.

To judge the school choice among people and to find out the impact

of advertising.

To know the opinion of people about the school.

RESEARCH METHODOLOGY

A research design is a type of blue print prepared depending on the

various types of blue print available for the collection, measurement and

analysis of data. A research design calls for developing of most efficient

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plan for gathering the needed information. The design of a research is based

on the purpose of the study.

A research design is the specification of the methods and procedure

for acquiring the information needed. It is overall operational pattern or

frame work of the project that stipulated what information is to be collected

from which source and by what procedure.

Types of Research

Exploratory Research

Descriptive Research

Marketing practitioners who generally use the term qualitative and

quantitative instead of exploratory or descriptive do generally not use these

terms. But the terms quantitative and qualitative suggest the character of the

data under process by which they are gathered rather than the fundamental

objective than the research.

Exploratory Study is done to generate new ideas respondents should be

given sufficient freedom to express themselves. Sometimes a group of

respondents is brought together and a focus group interview is held.

An exploratory study is generally based on the secondary data that

are already available. It does not have a formal and rigid design as a

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researcher may have to change his focus or direction, depending on the

availability of new ideas and relationship among variables. This study is in

the nature of preliminary investigation whereas the research himself is not

sufficiently knowledgeable and is, therefore unable to frame detailed

research question. This study involves qualitative research design.

Qualitative Research Design

If the purpose is the get new ideas then qualitative research may be in order.

The choice for data collection techniques for the study includes:

Depth Interview It is lengthy, non structured interview between a

respodent and a highly trained interviewer. Respondents are encouraged

to talk freely about their activities, attitudes and interests, in addition to

the product category and brand under study.

Project Technique It is designed to tap the underlying motives of

individual despite their unconscious rationalization or efforts at

conscious concealment. It consists of variety of disguised tests.

Focus Groups This groups consists of 8 to 10 respondents who meet

with a moderator/ analyst for a group discussion focused on a particular

product or particular category.

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Descriptive Study is under taken in many circumstances. When the

researcher is interested in knowledge the characteristics of certain

group such as sex; age; educational level; occupation and income;

interested in knowing the proportion of certain things; or determining

the relationship between two or more variables, descriptive study may

be necessary.

Descriptive data are commonly used as directed bases for marketing

decisions. These are well structured. Design in such studies must be rigid

and flexible and focus attention on the following:

What the study is about and why is it being made?

What techniques of gathering data will be adopted?

How much material will be needed?

Where can the required data are found?

Processing and analyzing the data?

Reporting the findings?

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Descriptive research can be done with the help of quantitative research

design.

Quantitative Reseach Design

If the descriptive information is needed than research undertaken is

quantitative. The choice of data collection technique for this study includes:

Observation By watching people, observational researchers gain a

better understanding of what a product symbolizes to a consumer, and

greater insight into the bond between and products that is essence of

brand loyalty.

Experimentation - It is possible to test the relative sales appeal of

many types of such variables such as package, prices, promotional

offers, or copy themes through experiments designed to identify causes

and effects.

Surveys If the researcher wishes to ask consumer about their purchase

preference they do it through survey, which is of three types.

Personal Interviews: through correspondent

Telephone Surveys: through telephone

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Mail Surveys: through posts.

The research design adopted in this study is descriptive research in order to

produce descriptive information such as purchase pattern and criteria;

decision making and influencers; price perceptions and brand awareness, of

consumers. The survey has conducted through personal interviews.

SAMPLING

An integral components of research design is the sampling plan.

Specifically, it addresses three questions:

Whom to Survey (The Sample Unit)

How many to Survey (The Sample Unit)

How to select them (The Sample Procedure)

Making a census study of the entire universe will be impossible on the

account of limitations of time and money. Hence, sampling become

inevitable. A sample is only a portion of the universe of population.

According to Yule, a famous statistician, the object of sampling is to get

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maximum information about the parent population with minimum effort.

Properly done, sampling produces representative data for entire population.

Methods of Sampling

Probability Sampling is also known as random sampling or chance

sampling. Under this sampling design every item of the universe has an

equal chance, or probability, of being chosen for the sample. This implies

that the section of the sample items is independent of the persons making

the study- i.e.; the sampling operation is controlled objectively so that the

items will be chosen strictly at random. Probability sampling takes the

form of:

Simple Random Sampling

Systematic Sampling

Stratified Sampling

Cluster & Area Sampling

Sequential Sampling

Multi stage Sampling

Non Probability Sampling is also known as deliberate sampling,

purposive and judgmental sampling. Non-probability sampling is that do

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not provide every item in the universe with a known chance of being

included in the sample. Non-probability sampling is of following types:

Convenience Sampling

Quota Sampling

Judgmental Sampling

Panel Sampling

The sampling method used here is Non Probability Sampling in which

Convenience Sampling has been used. The total sample unit is 100

investors.

DATA COLLECTION METHODS:

Collection of data is the first step in statistics the goal of conclusion. The

data collection process follows the formulation of research design including

the sample plan. Data can be secondary or primary can be collected using

variety of tools.

Collection of Primary Data during the course of doing experiments in a

experimental research but in case we do research of descriptive type and

performs surveys, whether sample surveys or census surveys, the we can

obtain primary data either through observation or through direct

communication with respondents in one form or the another or through

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personal interviews. This, in other words, means that there are several

methods of collecting primary data, particularly in surveys and descriptive

researches.

Important ones are:

Observation method

Interview method

Through questionnaires

Through schedules

Warranty cards

Distributor audits

Pantry audits

Consumer panels

Using mechanical devices

Through projective technique

Depth interview

Content analysis

In marketing research, field survey is commonly used to collect primary

data from respondents.

Surveys can be:

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Personal

Mail

Telephonic

It is common practice to use structured questionnaires prepared in advance,

to elicit the necessary from the respondents. Whether it is personal or mail

survey, it is necessary to design suitable questionnaire, conduct a pilot

survey and undertake a pre-testing of the questionnaire. The pre-testing will

enable the researcher to realize the shortcomings of his questionnaire.

Secondary Data means that are already available i.e, they refer to data

which have already been collected and analyzed by someone else. When

researcher utilizes secondary data, he has to look into various sources from

where he can obtain data.

Usually published data is available in:

Various publication of central, state and local government.

Various publications of international bodies.

Technical and trade journals.

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Books, magazines and newspapers.

Reports and publication of various associations connected with

business and industry, banks, stock exchanges etc.

Report prepared by research scholars, universities, economist etc in

different fields.

Public records and statistics, historical documents and other sources

of published information.

RESEARCH METHODOLOGY ADOPTED:

Research Design : Descriptive Research

Research Instrument : Structured, un-disguised

Sample Method : Non-Probability Sampling

Sample Size : 50

Sampling Design : Convenience Sampling

Sources of Data :

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Primary Data : Structured Non-Disguised

Questionnaire

Secondary Data : Reference from distributors & banks.

Sample Area : Kidzee Pre School, Haridwar

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LIMITATIONS OF THE PROJECT:-

Limitations associated with the project are as under:-

1. The selection of respondents was based on convenience sampling & it

might not be a true representative of the entire population,

1. Although utmost cares have been taken to get accurate results, yet

because of the risk of ambiguities & misinterpretation on the part of the

respondents, some Element of inaccuracy could have crept in.

2. Since a small sample size has been taken, the possibility of sampling

errors can not be ruled out in the research study.

3. Most part of the survey was conducted through personal interviews so

personal bias may have crept in.

4. Area of study was some part of Haridwar region .Findings may not hold

true for large cross section of population.

The constraint of time also prevented an in-depth study of the subject.

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