qi junying (joyce) lei yiqian(leah) shi zhouting (joanna) zhao yijin(joyce )
TRANSCRIPT
Qi Junying (Joyce)
Lei Yiqian(Leah)
Shi Zhouting (Joanna)Zhao Yijin(Joyce)
In 1983, Marble Slab Creamery was open in Houston. In 1986, Marble Slab Creamery became the first ice cream to use a frozen granite slab to blend mix-in toppings into the ice cream.
The Design.
The Slogan.
History
People around the world like to eat ice cream. The Chinese are curious about the new things.
Two competitors. The Marble Slab Creamery should choose the appropriate entry strategies.
Future Outlook in China
Haagen-DazsBuilt in 1921
900 shops
50 countries
High-grade fresh
High-price
High-quality
Competitors
Built in 1940
8000shops
25 countries
Soft ice cream
Product Pricing Franchise
Dairy Queen
19.8%
72.1%
8.1%
The age structure of China
0-14 years
15-65 years
65 years and over
The total population is 1.4 billionGrowing rate: 0.494% per year
Demographics
Government type: communist state
Capital: Beijing
Roads: 3,583,715 km
Railways: 77,834 km
Airports: 502
Government
Physical Infrastructure
Russia
Advantages Economic:
GDP: $2.11 trillion (2009 est.)
Country comparison to the world: 8 Ice Cream Industry:
Production: First half of 2010: 20.439 million tons.
Consumption: Compared to 2008, it increased 25% in 2010
Competitive Nation
Disadvantages Government:
Encourages Russian to eat and support the domestic food industry.
Market environment: Cutthroat competition.
Traditional Concept: Foreign food usually adds chemicals that may be harmful to healthy.
Advantage Economic:
GDP per capital: $32,700 in 2009 Success of foreign franchise: Haggen Dazs, Wall’s, and
Cold Stone Creamery.
Japan
Disadvantages
Consumers: Fewer youngsters and more aging of population
Operating Costs: High
Currency: Floating exchange rate
Choose a suitable sponsor company
Such as: media companies. Special offer price
“Buy ten get one free” High quality service and standardization of store design
Short-term Assessments
Select the leading city
Subordinate cities Invested in a huge innovation
Innovation in material resources every year Pitching-in the other retail channels
Airport
Long-term Assessments