qoo10 marketing_ad plus guide v4

Qoo10 Marketing AD Plus Guide

September 2012 Giosis Pte. Ltd.

(Formerly known as Giosis Gmarket International Pte. Ltd.)

SEA Biz Div

Copyright © 2012 Giosis Pte. Ltd Private & Confidential

• Ever wondered if you could become a Qoo10 BestSeller?

• This guideline helps you to understand a bit more on the powerful selling ‘tactics & tools’ that are currently available on Qoo10, and a bit more on how to make use of them to become a BestSeller!


AD Plus Guideline – Introduction


Qoo10 - Marketing & Promotion

• Basically, Qoo10 helps you to sell more!

• We invest heavily in buying media from major local channels such as internet portals and price comparison websites.

• So you save on your own promotional activities and related costs.

What does

do for

YOU?

Marketing & Promotion – Internal Channels

1. On-Site Deals 2. eDM 3. Themed Promo

Competitive Deals +

Strong push across marcom. channels

400K eMail Subscribers

Brand/ Theme +

Marcom


Marketing & Promotion – Facebook Fan Page


• 60,000 actively engaging fans

Marketing & Promotion – External Channels


• Yahoo! Shopping Partner on the SG, MY and ID Front Pages

Marketing & Promotion – External Channels


iOS Launched in Nov. 2011

Android Launched in Jan. 2012

200,000 Downloads 100,000 Downloads

-

1,000

2,000

3,000

Mobile Transaction Daily Average (Singapore)

Nov. 2011 Sept. 2012

• Robust shopping content + shopping-optimized platform

How to increase your

profit and gain BestSeller status on Qoo10?


Tips for New Qoo10 Sellers

$

$$

$$$

$$$$

$$$$$ Tranx Amount (S$)

Tranx Count

• There is really no big secret to selling on Qoo10!

• As a rule of thumb, all you need is to provide great service to your Qoo10 Buyers.

• In general, so long as you have a good track record with a neat and well-managed item page, and meet our requirements for sales volume, you will gain the ‘BestSeller’ status automatically by the system.


Selling Tips – Learn to Sell on Qoo10 and Make Money!

Why Should you become a BestSeller?

• First and foremost, BestSeller status on Qoo10 is not a paid placement or membership, but it is totally determined by the system, without any manual intervention.

• Once you gain the ‘BestSeller’ status with a good seller rating, your market reach will be exponentially enhanced, getting a higher ranking in the list of key words and ultimately, you will have the privilege of paying less commission on your daily transactions.

• Plus, your items will be promoted by Qoo10 through our strong marketing channels, i.e. Qoo10 front-page rotating banner, Yahoo! and etc.



My Stuff Isn’t Selling! Now What?

Don’t Get Too Upset Too Fast!

Maybe It’s Time To

Start Advertising

Promote It Yourself!



Best Seller

Deal Plus

Category Plus

Premium List

Keyword Plus

• Qoo10 provides sellers with a range of marketing tools, including loyalty programs.

• There are plenty of opportunities out there and we are more than happy to share them with you!

• Don’t Wait! Benefit from all the tools available on our platform, just like our existing BestSellers do.


Tips for New Qoo10 Sellers - DIY

• With Deal Plus option, you can make your item stand out with multiple rotating images that are located on the upper right hand corner of each group category.

• Deal plus is our most powerful and most recommended advertising tool as your listing will be seen on various places, including on our front page and on our mobile platform with push notifications.

• Max 10 items with the highest bid are selected on each category.


DIY - Deal Plus


DIY - Deal Plus

Qoo10 - Front Page Qoo10 Mobile App

Qoo10 – Deal Plus Page

Steps to follow for Deal Plus: 1. Select a category and then check

the number of bids and min bid price available for the category. Starting bid price of Deal Plus is 500 Q-cash.

2. Choose your item to be displayed and select the category that matches your target.

3. Write down your bid price and then select bidding period. After that, click on the ‘Place Bid’ icon.


DIY - Deal Plus

What is Q-Cash? > Q-cash is a kind of cyber money that can be used only in Qoo10 for payment of advertisement fees. > Currently, the value of 100 Q-Cash is equal to $1.00 Singapore dollar. > Please refer to the guide notes on how to purchase Q-cash at the end of this presentation

• With Category Plus, your listing is displayed on each main and sub- category with a higher ranking in the list.

• Max 5 items with the highest bids are displayed for each category.


DIY - Category Plus

Steps to follow for Category Plus: 1. Select a category and then check

the number of bids and min bid price available for the category. You may bid for a main category and a sub-category with different rates applicable. ( Main category 300 Q·cash – 1st Sub- category 200 Q·cash)

2. Choose your item to be displayed and select the category that matches your target.

3. Write down your bid price and then select bidding period. After that, click the ‘Place Bid’ icon.


DIY - Category Plus

• With Keyword Plus, your listing is displayed on each main and sub- category with a higher ranking in the keyword searches.

• Max 5 items with the highest bids are exposed for each keyword.


DIY - Keyword Plus

Steps to follow for Keyword Plus: 1. Search for the keyword that you

are targeting and then check the number of bids and min bid price available for the category. Please be aware that the popularity of the selected keyword affects the bidding price.

2. Choose your item to be displayed and select the item that matches the category.

3. Write down your bidding price and then select bidding period. After that, click the ‘Place Bid’ icon.


DIY - Keyword Plus

Label your listing with a 'Premium Tag’ that will attract attention to your item amongst the many other listings and will boost Buyer’s confidence.


DIY - Premium Listing

Steps to follow for Keyword Plus:

1. Select your item

2. Check and select ‘Premium List’ option below.

3. Choose display period and click on the “Apply” icon. (Q-cash amount differs according to duration of the period, Min period 2 days = 100 Q-cash)


Premium Listing

g


Let’s See How It Works!

Seller provides a neat and well-managed item page and has a

good track record.

Increase in sales with a good customer

review

Best Seller Good Seller Normal Seller

Seller wants to grow fast and reach the top, so takes the initiative by promoting its

item through our marketing channels – AD Plus!

Qoo10 Marketing - Ad Plus is a great way to reach out more

buyers and potential customers!

All Best Seller items will be promoted by Qoo10 first on the

front page Best-Seller banner and on various advertising channels ,

including our mobile platform


Things to Remember!!!

Type Min Bid Price (Q-cash) Sample Bid Search

Deal Plus

(Most Powerful Ads Tool)

500

Category Plus

300 (Main Category) 200 (Sub-category)

Keyword Plus

Rates differs based on ranking.

Premium Listing

Rates differs based on duration.

N/A

dd


AD Plus – Settings Page 1

* Settings Page : QSM【Promotion]>>〔Ad Plus〕>>[Deal Plus], [Category Plus], [Keyword Plus] * Settings Page : QSM【Promotion]>>〔 Premium & Benefit 〕>>[Premium List]

dd


AD Plus – Settings Page 2

•Settings Page :QSM [Promotion]>>〔Ad Plus〕>>[Go Purchase Q-cash] •Settings Page: My Qoo10 >> [Q-account]>> [Q-cash Purchase]

Qoo10 E-Store Solutions

Thank you !


qoo10 marketing_ad plus guide v4

Documents

good track

rates differs

place bid

min bid price

selling tips

select bidding

bid price

bidding price