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REFLECT TUTORIAL

Copyright - QPSMR Limited

Wallingford, UK, 2011.

Distributed by QPSMR Limited, Wallingford, UK.

Telephone +44 (0)1491 825644

QPSMR Reflect Tutorial 2 NOTES

QPSMR Reflect OverviewQPSMR Reflect is the revolutionary “end-user” program supplied by QPSMR Limited. QPSMR Reflect has been especially designed so that you can access valuable research data using your own PC.

There are two main ways in QPSMR Reflect to see information from your projects:

Cross tabulations - these are accumulated tables with one entry as the rows (down the side) and another as the columns (across the top)

Data lists - these are lists of answers given by respondents to particular questions

QPSMR Reflect has many facilities to help you get the information you require quickly and easily, these include:

Variables - to restructure data and to build breakdowns or banners - so that a combination of existing entries may be included as the columns and rows of your tables, or in data lists

Filters - to produce tables and data lists that are based on just a subset of respondents

Format options - to control the contents and layout of your tables and to include table based statistics

Exports - to output the information from your project, so that it may be used with other programs

Any data processing supplier working with a full QPSMR program can supply the special Reflect files you need to be able to access your project information, giving you the control and flexibility to produce extra analyses exactly when you need them!

If you would like more information about QPSMR Reflect please visit the QPSMR Limited website www.qpsmr.ltd.uk or contact our office by telephone 01491 825644 (+44 1491 825644 outside the UK) or by e-mail [email protected]


Section 1 - Tutorial IntroductionThis tutorial is intended for new users of the QPSMR Reflect program; it is divided into 12 sections:

Section 1 - Tutorial Introduction

Section 2 - How to use this tutorial

Section 3 - Getting started

Section 4 - Easy tables

Section 5 - Quick tables

Section 6 - Creating a new print style (landscape)

Section 7 - Creating a set of tables (qtf)

Section 8 - Filters

Section 9 - Variables

Section 10 - Topline results

Section 11 - Data lists

Section 12 - Exporting data

The tutorial uses example Reflect files generated from a questionnaire about coffee, shown on the following pages.

Coffee Questionnaire

QPSMR Reflect Tutorial 4 NOTES Serial number . |__|__|__|__|__|______________________________________________________________________________Q1. Do you ever drink coffee? | | Yes | 1 | No | 2 | <in- | | elig- | | ible>______________________________________________________________________________Q2. Approximately how many cups of coffee do you drink per day? | |__|__| |______________________________________________________________________________Q3. Where do you normally drink coffee? | | At home | 1 | At work | 2 | At a friend's house | 3 | When out shopping | 4 | When dining out | 5 |______________________________________________________________________________

FQ4. All who drink coffee outside of own home Q3/2..5______________________________________________________________________________

FQ6. All who drink coffee at home Q3/1______________________________________________________________________________ASK: All who drink coffee outside of own home | | | |Q4. Which types of coffee do you drink when you are out (not at | | home)? | | Regular - black | 01 | Regular - with milk | 02 | Regular - with cream | 03 | Espresso | 04 | Doppio (double Espresso) | 05 | Cappuccino | 06 | Latte (made with milk) | 07 | Mocha (with chocolate) | 08 | Turkish | 09 | Other | 10 |______________________________________________________________________________ASK: All who drink coffee outside of own home | |RESPONSES: Only those selected at Q4 | | | |Q4A. Which ONE type of coffee do you drink MOST OFTEN when you | | are out? | | Regular - black | 01 | Regular - with milk | 02 | Regular - with cream | 03 | Espresso | 04 | Doppio (double Espresso) | 05 | Cappuccino | 06 | Latte (made with milk) | 07 | Mocha (with chocolate) | 08 | Turkish | 09 | Other | 10 |


ASK: All who drink coffee outside of own home | |RESPONSES: Only those NOT selected at Q4 | | | |Q4B. Which type(s) of coffee would you NEVER drink when out? | | Regular - black | 01 | Regular - with milk | 02 | Regular - with cream | 03 | Espresso | 04 | Doppio (double Espresso) | 05 | Cappuccino | 06 | Latte (made with milk) | 07 | Mocha (with chocolate) | 08 | Turkish | 09 | Other | 10 |______________________________________________________________________________ASK: All who drink coffee outside of own home |Q5. How much would you expect to pay for the type of coffee | you drink most often in a local town centre cafe? | | INTERVIEWER: Please enter the amount in pounds and pence |including the decimal point |__|__|__|__|______________________________________________________________________________ASK: All who drink coffee at home | |Q6. Which brand(s) of coffee do you drink at home? | | Arome Instant | 1 | Black Sensation | 2 | Burnished Black | 3 | Caffeine Strong | 4 | Cream Companion | 5 | Smooth as Silk | 6 | Other | 7 | Don't Know | 8 |______________________________________________________________________________Q7A. Have you seen the recent TV advert for "Cream Companion" | | Coffee (where the cat drinks from the coffee mug)? | | Yes | 1 | No | 2 |______________________________________________________________________________

FQ7B. All those who have seen the "Cream Companion" advert Q7A/1______________________________________________________________________________ASK: All those who have seen the "Cream Companion" advert | |Q7B. Thinking about the "Cream Companion" coffee advert, how | | would you rate it? | | Very funny | 1 | Fairly funny | 2 | Average | 3 | Fairly boring | 4 | Very boring | 5 |______________________________________________________________________________SEX. Sex of respondent | | Male | 1 | Female | 2 |


AGE. Age of respondent | | Up to 30 years | 1 | 30-50 years | 2 | Over 50 years | 3 |______________________________________________________________________________POSTCODE. Home postcode of respondent | |__|__|__|__|__|__|__|__|| _____________________________________________________________________________COMMENTS. Please include any other comments you wish to make in | | the space provided | | Too much coffee is unhealthy | 01 | Too much coffee can stop you from sleeping | 02 | | |_____________________________________________________________________________

ALSO INCLUDED ARE VARIABLES – VBREAK and VQ2

VBREAK. Sex, Age and Coffee consumed when out Response: 1 Sex of respondent\Male (SEX/1)

Response: 2 Female (SEX/2)

Response: 3 Age of respondent\Up to 30 years (AGE/1)

Response: 4 30-50 years (AGE/2)

Response: 5 Over 50 years (AGE/3)

Response: 6 Type of coffee consumed when out\Regular – black (Q4/1)

Response: 7 Regular - with milk (Q4/2)

Response: 8 Regular - with cream (Q4/3)

Response: 9 Espresso /Doppio (Q4/5+Q4/4)

Response: 10 Cappuccino (Q4/6)

Response: 11 Latte (made with milk) (Q4/7)

Response: 12 Other (Q4/8..10)

VQ2. Cups of coffee consumed per day

Response: 1 1 - 2 (Q2/1..2)

Response: 2 3 – 5 (Q2/3..5)

Response: 3 6 – 8 (Q2/6..8)

Response: 4 More than 8 (Q2/>8) _____________________________________________________________________________


IOBS is an integer (whole number) question.

Q1 is a single coded question which has an [Ineligible] setting on response 2, so data entry will have terminated if a respondent does not drink coffee.

Q2 is an integer (whole number) question.

Q3 is a multi coded question.

FQ4 is a filter that describes those respondents who drink coffee outside of their own home (Q3/2..5).

Q4 is a multi coded question with filter FQ4 applied to it.

Q4A is a filtered, single coded question which has a “responses filter” (from Q4) applied to it. This means that only the responses chosen at Q4 were available for selection at this question, during data entry.

Q4B is a filtered, multi coded question which has a “negative responses filter” (from Q4) applied to it. This means that only the responses that were NOT chosen at Q4 were available for selection during data entry.

Q5 is a filtered, weight question (to store a number which may include a decimal point).

Q6 is a multi coded question, asked to all respondents, it has a “Reject category” (catch all) setting applied on the final “Don’t know” response.

Q7A is a simple, single coded question (asked to all).

FQ7B is a filter that describes those respondents who have seen the Cream Companion advert (Q7A/1).

Q7B is a filtered, single coded, rating scale question which has a value score applied to each of it’s responses.

SEX and AGE are both single coded questions.

The entry called POSTCODE is a character question which allowed the respondent to supply their home postcode (using alpha numeric characters).

COMMENTS was originally an open ended question which allowed respondents to make any comments they felt were appropriate. The responses to this question were coded before data entry, so for the Reflect project it “has become” a multi coded question.

VBREAK and VQ2 are both variables (new “entries” made from original Coffee survey questions) created by the supplier.


Section 2 - How to use this tutorialThe tutorial has been designed for use whilst running QPSMR Reflect, and all instructions are shown in the form of steps. Any items which should be typed in using your keyboard are shown in bold type. To select an item from a QPSMR window or dialog box, use your mouse to point at the selection and click.

TASK BAR: If you run more than one software program under Windows at the same time, sometimes when you close a QPSMR window you may not return to a dialog box or window from QPSMR, instead a screen from another program may be displayed as the front window. If this happens - either:

1. Select the icon for the QPSMR project (with the small lightbulb) from the Task Bar at the bottom of the screen.

OR

2. Hold down the [Alt] key then press the [Tab] key until the QPSMR project (with a lightbulb icon) is highlighted, then release both the [Alt] and [Tab] keys at the same time. The appropriate QPSMR dialog box or window will then be displayed as the front window of your screen.

To see help when using QPSMR click on the [Help] button displayed in the dialog box, or use one of the “Help” icons from the toolbar. When you have finished reading the help, click the Close button [X] (top right corner of the window) to close the help window. If you do not close the help window in this way it will remain open (and shown on the task bar) until you exit the QPSMR project.


Section 3 - Getting started

Installing QPSMR ReflectIf QPSMR Reflect is not already installed on your computer, simply follow the instructions supplied with the program, or the on-screen instructions when you download the software.

After completing the installation procedure you will have a shortcut icon (a light bulb) on your desktop which you should use to access QPSMR Reflect.

First time in a new projectYour data processing supplier will normally provide special files for you to use with QPSMR Reflect so you can create extra analyses for your project(s). However, for this tutorial we will use the Coffee questionnaire example files available from the QPSMR website.

In this section we will make a new folder in which to store the example Reflect files, visit the QPSMR website and download the example files, extract the files and then open the Coffee project with the QPSMR Reflect program.

We recommend that the Reflect files you receive for every new project are stored in a separate folder. This means that each survey has its own unique folder and all files stored in that folder are connected with that one particular project. We also recommend that your project sub-folders are created below the path C:\My Projects. For example, a project about telephones undertaken in February 2004 might be stored in the folder C:\My Projects\Phones200402.

To store the Reflect example files we will make a folder called “Reflect Tutorial”, below the C:\My Projects folder, so the path for our project will be C:\My Projects\Reflect Tutorial.

From the Windows desktop

1. Double click the QPSMR Reflect shortcut desktop icon (the light bulb) to see the “QPSMR Reflect window”. At this stage the file will have the title {unknown}. Select [File] [Open project].

2. At the "Open QPSMR Reflect file" dialog box, ensure the “Look in” box shows the [My Projects] folder and use the [Create New Folder] icon (the yellow folder with a highlight star) to make a new folder and type the new folder name QPSMR Reflect Tutorial

3. Next open your Internet Explorer and type in the website address www.qpsmr.org.uk/Downloads/QPSMR_Reflect_Downloads.htm

Continued…


4. Scroll down the page until you see the yellow folder icon, click the icon and select [Save].In the Save as window select the folder we have just made to store the files C:\My Projects\QPSMR Reflect Tutorial and select [Save]. When the download has finished, select [Close] and then [Exit] from your Internet Explorer.

5. Next, open the Windows Explorer and locate the folder C:\My Projects\QPSMR Reflect Tutorial. In that folder double click the QPSMR Reflect Example Files.exe file to extract the files; when saving the extracted files ensure the path, where the files will be saved, is C:\My Projects\QPSMR Reflect Tutorial. Once extracted you will see 5 new files: Coffee.icf, Coffee.idf, Coffee.ilf, Coffee.qrf and Coffee2.qtf.

6. Now switch back to QPSMR Reflect. On returning to the “Open QPSMR Reflect file” dialog box, double click the folder “QPSMR Reflect Tutorial” and then double click the Coffee.qrf file.

You are positioned at the "Reflect" window in the Coffee.qrf

TIP: As you can see the example Reflect files consist of 3 intermediate files (icf, idf and ilf) and the Reflect Definitions file (qrf). The example files also include a Table Definitions file (qtf) which contains a set of tables originally created, by the supplier, for the coffee project.

TIP: Once you have made a folder and copied the supplied Reflect files into it, to open this project at a later date once you have invoked QPSMR Reflect simply use the [Open project using recent list] tool bar icon (the yellow folder with the green flap) and choose the Reflect project (qrf) from the “Open existing Reflect file” dialog box and click the [OK] button. If the Reflect project you wish to open is not shown in the “Open existing Reflect file” dialog box, use the [Open project file] toolbar icon (the yellow folder with the brown flap) to locate the appropriate folder and open the project.


Section 4 - Easy tablesEasy tables are simple to produce, all you need to do is choose the entry you would like to see as the rows of your table (down the side) and then the entry you would like as the columns of your table (across the top).

Easy tables are not held in a Table Definitions file (.qtf) and so the information about the tables are not stored on file and so cannot be updated.

NOTE: It is more usual to keep the definitions for the tables you create and store them in a Tables Definitions file (.qtf) so that you can access the definitions whenever required, see section “Creating a set of tables (qtf)”.

To show the use of "easy tables", we will create one very simple table analysing as the rows “Q3. Where do you normally drink coffee” by the entry “AGE. Age of respondent” as the columns.

From the “Reflect” window

1. Select the [Easy tables] toolbar icon (the single table with the letter e).

2. At the "QPSMR – row entries for table" dialog box select Q3 then [OK]

3. At the "QPSMR – column entries for table" dialog box select AGE then [OK]

4. This is all you need to do; the table is run and displayed in a "View" window at the screen.QPSMR will display a message explaining that you can access the tables by pasting them into a spreadsheet program, select [No] if you do not wish to see the message again.

5. Once you have finished viewing the table, close the “View” window, using the [Exit and discard view file] toolbar icon (the wastepaper bin with a cross).

You are returned to the “Reflect” window

The easy table Q3 x AGE is shown on the following page.

IMPORTANT NOTICE - When you run a table, if you see the message “QPSMR Error . IDF A, 228 disk file error” it means that your supplier has provided Reflect files with restricted data access, and you will need to use QPSMR Reflect version 2004.1 (or later).


THE EASY TABLE “Q3” x “AGE”


Section 5 - Quick tablesThis chapter describes the process of creating a "quick table". As the name suggests quick tables are produced in a matter of seconds, giving you very fast access to information from your project. Like easy tables, quick tables are not held in a Tables Definitions file (qtf) and so the information about the tables (the table definitions) are not stored on file and so cannot be updated.

To show the use of "Quick tables", we will create a simple table analysing “AGE. Age of respondent” by entry “SEX. Sex of respondent”.


1. Select the [Quick tables] toolbar icon (the single table above a dotted right arrow).

2. At the "QPSMR - table worksheet" type sex in the [Top] box and age in the [Side] box (notice that the question texts are automatically displayed in the boxes alongside).

3. The table is now complete, so click the [OK run tables] button.

4. The table is run and then displayed in a "View" window at the screen. Once you have finished viewing the table it may be printed by selecting the [Print view file] toolbar icon (the printer).NOTE: If you wish to keep the table in a printable form (called quick001 Tables.txt), when you close the "View" window select the [Exit and preserve the view file] toolbar icon (the key and cross). Quick tables, however, are not usually preserved - and you would normally select the [Exit and discard view file] toolbar icon (the wastepaper bin with a cross) once you have printed the table.

5. When you have closed the "View" window, you will be positioned at the "QPSMR - table worksheet" where you should select [Cancel].


A copy of the quick table worksheet, and the table itself, is shown on the next page.


THE QPSMR - TABLE WORKSHEET (QUICK TABLE)

THE QUICK TABLE “AGE” x “SEX”


Section 6 - Creating a new print style (landscape)Before defining a set of tables we will create a new Print Style (prs) to be able to print tables in landscape format on the page. This also allows us to easily set up the page size for the tables.

A print style is a special file which tells QPSMR Reflect how to print the things we create. The file tells QPSMR Reflect the page size, paper orientation (we will choose landscape), the font size and style and other layout options.

We will make a print style which uses landscape paper and courier new, regular size 9 font and has a border with rounded corners. We will call the print style "Land9.prs".

We will set up a print style before running and viewing our tables, so QPSMR Reflect will fit as much information on each page as possible.


1. Select [Options] [Print Styles…].

2. At the "QPSMR Print Style" dialog box, click the [Printer...] button and at the "Print Setup" dialog box choose your "Printer" (if it is not already shown) then select the [Landscape] radio button in the "Orientation" box, check the page size and then click the [OK] button. You are then returned to the "QPSMR Print Style" dialog box.

3. Now to set the font, click the [Font...] button and at the "Font" dialog box select "Font" [Courier New], "Font style" [Regular] and "Font size" [9]. When you have done this click the [OK] button.

4. This is all we need to do to set up our simple print style, so we click the [Save...] button and in the "File name" box type in Land9.prs (note that the .PRS file is automatically stored in the folder C:\My Projects). When you have done this click the [Save] button.

5. You are then returned to the "QPSMR Print Style" dialog box, where you should click the [Close] button to return to the “Reflect” window.



QPSMR – PRINT STYLE DIALOG BOX


Section 7 - Creating a set of tables (qtf)So far we have looked at easy tables and quick tables, where the definitions for the tables are not preserved. In order to keep the tables we create, so we can access them as required, we will create 9 tables and store them in a Table Definitions file (.qtf).

Firstly we will create a Table Definitions file (.qtf) to store the tables.


1. Select the [Open tables file (qtf)] toolbar icon (the group of 3 tables).

2. At the "Open" dialog box type the file name Reflect Coffee in the box then click the [Open] button.

3. You will then see the message "Reflect Coffee.qtf This file does not exist. Create the file?" where you should click the [Yes] button.

You are positioned at the “Tables” window

Global table settingsBefore creating our tables, we will apply some “Global table settings” which will be applied to ALL of the tables we create.

Firstly we will specify a title "Reflect Coffee Survey" for our tables (which will appear centred at the top of each page). Then we will set some project defaults – firstly, the page size by choosing the print style Land9.prs (which we set up in the previous section). We will also check that any skipped questions are treated as blank responses (rather than zero) by setting the [Empty numbers as undefined] switch ON, and we will ensure that the question numbers are shown before the question text on the tables.

We will set some format options to control the appearance of all the tables in the run. There are many different format options we could set to control the layout and contents of our tables; for this tutorial we will set the column width to 8 characters (by applying format option CLW set to 8), the row label width to 15 characters (by applying format RLW set to 15) and we will also underline all column headers (by applying format UCH). We will also apply format options CHG2 and CLG2 so that a gap of 2 characters is left between each column header and each column label.

TIP: We recommend that you always apply format options CHG2 and CLG2 (minimum) globally, as this greatly improves the layout of your printed tables if you use a proportional font, such as Times Roman or Arial, in your print style.


From the “Tables” window1. At the "Tables" window select the [Global table settings] toolbar icon (the

table with a globe).2. At the “QPSMR - global table settings” dialog box type the heading

Reflect Coffee Survey in the “Header” box.3. Next, select [Set defaults…] and at the message "The table default

settings are held with the project and any changes made here will affect all subsequent tables run on this project" click the [OK] button.

4. At the "QPSMR - global table and report settings" dialog box click on the [Print style…] button and from the "QPSMR - select print style" dialog box highlight the print style [Land9.prs] and click [Open].TIP: Notice that the values set in the print style are automatically allocated to the "Width of page for reports and tables" and "Height of page for reports and tables" boxes – you should never alter these settings yourself QPSMR Reflect will determine these from the print style you have chosen.

5. Next check that the [Empty numbers as undefined] switch and the [Question numbers on tables] switches are set ON and click the [OK] button.

Continued…

GLOBAL TABLE AND REPORT SETTINGS DIALOG BOX


6. Next, click the [Options...] button and from the "QPSMR - format options" dialog box use the scroll bar to select CHG from the “List of options” box at the left of the screen and immediately click the [>> Add >>] button. In the value box at the right of the screen notice that the default width of 3 is shown, overtype this gap with a 2.Next, select CLG from the “List of options” box, click the [>> Add >>] and in the value box type a 2.Next, select CLW from the “List of options, click the [>> Add >>] button and in the value box type the column label width we require 8.Again use the scroll bar to select format RLW, click [>> Add >>] and in the value box where the default value 24 is shown, overtype 15.Finally, use the scroll bar to select format UCH, click [>> Add >>] and then select the [True (on)] radio button. All formats have now been applied so click the [OK] button.

Continued…

QPSMR - FORMAT OPTIONS DIALOG BOX

7. On returning to the "QPSMR - global table settings" dialog box, notice that the format options we have set are shown in the "Format" box (as CHG2/CLG2/CLW8/RLW15/UCH). Continued…

TIP: If you know the format options and codes you wish to apply to your tables you may type the codes in the "Format" box, each one separated by a / (forward slash) rather than using the [Options...] button.


8. The last “global” setting we need to check is that the data file COFFEE.QRF is shown alongside the [Data files...] button. (If it is not, click the [Data files...] button, select [Add to list…] choose the file Coffee.qrf, click [Open] and then click [OK].) The global settings are now complete and you should click the [OK] button.

You are returned to the “Tables window”

QPSMR - GLOBAL TABLE SETTINGS DIALOG BOX


Table 1Our first table, which QPSMR Reflect will automatically name 1, will be a simple cross tabulation of two original questions – Q4 "Which types of coffee do you drink when you are out (not at home)?" by Q3 "Where do you normally drink coffee?"

To select the entries to be used as the columns or rows of your table, you may type the entry names in the [Top] and [Side] boxes or use the [Columns…] and [Rows…] buttons to select the entries you require. We will use the buttons. We will also use two format options on this table; format DAT which includes a date on the table and we will increase the column width to 10 (using CLW10). We will type the format codes in the "Formats" box rather than using the [Options...] button.

TIP: Any format option set on individual tables will over-ride those set globally.

From the "Tables" window1. Select the [Insert standard table] toolbar icon (the single white table).2. From the "QPSMR - table worksheet" click the [Columns...] button and

select [Q3] from the “List of suitable entries” box at the "QPSMR - column entries for table" dialog box and click [OK].

3. Next click the [Rows...] button and then choose [Q4] and click [OK].4. At the "QPSMR - table worksheet" type the format option codes,

separated with a / (forward slash) dat/clw10 in the "Formats" box (displayed left of the [Options] button).

5. Table 1 is now complete, so click the [OK] button.

You are returned to the “Tables” windowQPSMR - TABLE WORKSHEET


Table 2In the second table we will use Q3 "Where do you normally drink coffee?" as the rows and the variable VBREAK "Sex, Age and Coffee consumed when out" as the columns.

You will notice that when we insert another table, QPSMR Reflect automatically names our new table 2. Note also that row, column and the format option used on the previous table are copied over to table 2 and must be altered to create our new table.

As we do not wish to include any extra format options on our Table 2, we will remove the DAT/CLW10 formats carried over from Table 1.

From the "Tables" window

1. Select the [Insert standard table] toolbar icon (the single white table).

2. From the "QPSMR - table worksheet" click the [Columns...] button. At the "QPSMR - column entries for table" dialog box select [VBREAK] from the entries box and click [OK].

3. Next click the [Rows...] button, choose [Q3] and click [OK].

4. Next, at the "QPSMR - table worksheet", remove the format options DAT/CLW10 held over from Table 1 (highlight them and press the [Delete] key on your keyboard).

5. Table 2 is now complete, so click the [OK] button.

You are returned to the “Tables” window


Table 3The next table we create will be an analysis of Q7B “Thinking about the “Cream Companion” advert, how would you rate it?” by VBREAK. You will notice that again QPSMR Reflect copies over the previous table but re-names this table 3, so we only need to specify the [Rows] we require, VBREAK will already be selected as the [Columns].

When you select [Q7B] as the rows, notice that [Filter table(s) as row question] is automatically selected at the "QPSMR - row entries for table" dialog box. As Q7B is filtered (only respondents who had seen the “Cream Companion” advert answer the question) the table created will automatically have the same filter applied to it (only those who had seen the advert will be included in the table).

TIP: To include all respondents you would select [Filter table(s) as row question] again, so it is NOT selected.

As we applied a “Value score” to each rating scale response (Very funny = 5, through to Very boring = 1) QPSMR will automatically calculate the mean score (average) and print it at the bottom of the table, one score per column.

Figures that are significantly different (from the total sample) will be marked by * to denote that they are 95% significantly different, or by ** if they are 99% significantly different.



2. From the "QPSMR - table worksheet" click the [Rows...] button. At the "QPSMR - row entries for table" dialog box select [Q7B] from the “List of suitable entries” box and click [OK].

3. At the "QPSMR - table worksheet" note that the filter definition FQ7B/1 appears in the "Base" box (as the filter) with the text "All those who have seen the “Cream Companion” advert, and click the [OK] button.



Table 4This table will be an analysis of weight question Q5 "How much would you expect to pay for the type of coffee you drink most often in a local town centre cafe?" by variable VBREAK.

Integer, character or weight entries must be used as the rows of a table, they may not be used as the columns.

When we select Q5 as the rows for our table - QPSMR Reflect will display two "Value list table" radio buttons - [Statistics only] and [List all rows]. If you choose [Statistics only] the mean score is calculated from all of the different answers (prices paid) and will be printed. Selecting [List all rows] means that as well as the mean scores all of the different values (prices) will be printed on the table. We will choose to [List all rows] where the maximum number of expected rows in the "Max rows expected" box is shown.

The “Max rows expected” number should represent the number of different values (answers) expected; each different value becomes a row of the table. The number of values (answers) cannot be more than the total number of questionnaires, so we normally recommend that users enter the number of respondents in their survey. However, as our survey includes just 50 respondents we do not need to increase the default number of rows (100).

As with Table 3, notice that [Filter table(s) as row question] is automatically selected at the "QPSMR - row entries for table" dialog box, so the table will be filtered; only respondents who drink coffee outside of own home, will be included.

As default, values will always be printed with the largest values first, to 1 decimal place. It is possible to rank them in ascending order by using the format option RNA and to include 2 decimal places by using format PSD2. We will do this by typing the format option codes RNA/PSD2 in the "Formats" box at the screen.



2. From the "QPSMR - table worksheet" click the [Rows...] button and at the "QPSMR - row entries for table" dialog box select [Q5] from the entries box. Select the [List all rows] radio button and click [OK].

3. At the "QPSMR - table worksheet" you will see that the filter definition FQ4/1 appears in the "Base" box (as the filter) with the text "All who drink coffee outside of own home".

4. Next, type the format option code rna/psd2 in the "Formats" box (displayed left of the [Options] button), and as Table 4 is complete, click [OK].



ROW ENTRIES FOR TABLE 4 DIALOG BOX


Table 5 & 6These tables will produce a "continuation table" - two tables which follow immediately after one another without a page break, or printing the headers, titles or labels. The first section will be an analysis of variable VQ2 "Cups of coffee consumed per day" by variable VBREAK "Sex, Age and Coffee consumed when out", the continuation part will be question Q2 "Approximately how many cups of coffee do you drink per day?" by VBREAK "Sex, Age and Coffee consumed when out".

To create a continuation table we will select the format option CON, on the second table. We will use format option SDV which causes QPSMR Reflect to compute and print standard deviations and format option SER for Standard errors. For a full description of these formats use the [Help] buttons and screens in the program.

As the original Q2 is an integer question, we have to select [Statistics only] or [List all rows]; this time, as we wish to see just the mean score, we will select [Statistics only]. The continuation table, table 6, will appear as a row across the bottom of table 5.

WARNING: Format CON may only be used if the previous table uses the same entry for the columns; continuation tables must have exactly the same column settings.



2. From the "QPSMR - table worksheet" click the [Rows...] button. At the "QPSMR - row entries for table" dialog box select [VQ2] from the “List of suitable entries” box and click [OK]. At the "QPSMR - table worksheet" delete the formats RNA/PSD2 (copied from the previous table). Table 5 is now complete so click the [OK] button.

3. To insert table 6, select the [Insert standard table] toolbar icon (the single white table).

4. From the "QPSMR - table worksheet" click the [Rows...] button. At the "QPSMR - row entries for table" dialog box select [Q2] from the “List of suitable entries” box. Ensure the [Statistics only] radio button is selected and click [OK]. At the "QPSMR - table worksheet" type formats con/sdv/ser in the "Formats" box. Table 6 is now complete, so click the [OK] button.



Tables 7, 8, and 9The last 3 tables we will create will be as follows:

Table 7 - Q4A by VBREAK

Table 8 - Q4B by VBREAK

Table 9 - Q6 by VBREAK

As each of these tables uses VBREAK as the columns, we can set them up at the same time, by selecting the 3 row entries from the "QPSMR - row entries for table" dialog box.

We will not use any format options on these tables, so we must remove those copied from table 6. As these are our last tables when we have finished defining them we will save our work.



2. From the "QPSMR - table worksheet" click the [Rows...] button. At the "QPSMR - row entries for table" dialog box select [Q4A] then hold down the [Ctrl] key on your keyboard and select [Q4B] and then [Q6] from the “List of suitable entries” box (3 entries are now selected) and click [OK]. At the "QPSMR - table worksheet", notice that the "Side" box contains the text "VARIOUS 3 Entries", and delete the formats CON/SDV/SER (copied from the previous table). The 3 tables are now set up so click the [OK] button.

3. At the "Tables" window (note that 9 tables are listed) click the [Save tables] toolbar icon (the diskette).

You are positioned at the "Tables" window

From the “Tables” window tables can be cut, copied, pasted, deleted and renumbered as required (see the [Help] buttons and screens within QPSMR Reflect for more information).


Information about all 9 tables we have created is shown in the “Tables” window. For each table, you can see the name, the row and column entries (with the first part of any modified texts), formats, filters, as well as other table information. To see all table details in full it is possible to double click the table number from the “Tables” window, so that the appropriate “QPSMR - table worksheet” is displayed; the table details can then be amended if required. To view or update more than one table at once hold down the [Ctrl] key and make your selections. Each “QPSMR - table worksheet” will then be displayed in turn.

QPSMR – TABLES WINDOW

Running and printing tablesThe tables we have made must now be “run”. The process of running tables creates a printable tables file with the same name as your tables file, and the suffix Tables.txt.

Once the tables have been run they are automatically displayed in a "View" window at the screen. We will print the tables directly from the "View" window.


1. Select the [Run and view tables] toolbar icon (the GO sign).

2. The tables (in the form in which they will be printed) are then shown in a "View" window at the screen (again use the scroll bars to move up and down the tables).

3. To print the tables, from the "View" window select the [Print view file] toolbar icon (the printer). At the "QPSMR - select print style" dialog box select [Land9.prs] click [Open] and at the "Print" dialog box click the [Print] button. The tables will then be printed and you are returned to the "View" window where you should select the [Exit] toolbar icon (the cross).

4. Finally, select [File] [Exit tables] to return to the “Reflect” window.

You are positioned at the “Reflect” window


Copies of these tables (1-9) are shown at the end of this tutorial.

Note that every time tables are run, a csv file (which you can open with your spreadsheet program) is created automatically and is stored in the project folder. The csv file has the same name as the Table Definitions file (qtf). So after running our Reflect Coffee.qtf tables file, a csv file called Reflect Coffee Tables.csv will be created and stored in the folder C:\My Projects\Reflect Tutorial. Each time you run tables a new csv file is produced (and the old one is over written).

Also automatically created when tables are run is a “table of contents”. This file has the same name as the Table Definitions file (qtf) and the suffix “… Contents.txt”. A “table of contents” is especially useful if you create and print a large number of tables, as the table names, descriptions and page numbers are shown.


Section 8 - FiltersAs we have seen filters (entries that describe a sub-set of respondents) created by your data processing supplier will be included in your Reflect files and can be applied to tables as required.

Using QPSMR Reflect it is also possible for you to create new filters to control the contents of your tables and data lists.

With tables, filters can be applied globally (from the “QPSMR - global table settings” dialog box) so they control which respondents are included in ALL of your tables, or they can be applied to individual tables (from the "QPSMR - table worksheet").

We will simply apply a filter to a “quick table”. We will analyse “Q7A. Have you seen the recent TV advert for Cream Companion Coffee …” by “Q3. Where do you normally drink coffee”, but instead of including all respondents (the default) we will filter the table so only “Male respondents who are 30 - 50 years old “ (SEX/1 and AGE/2) are included.


1. Select the [Quick tables] toolbar icon (the single table above a dotted right arrow).

2. At the "QPSMR - table worksheet" type Q3 in the [Top] box and Q7A in the [Side] box.

3. Next, click the [Filter] button and at the “QPSMR - definition worksheet [?]” select [Insert].

4. At the "QPSMR - definition test worksheet [?]" select [SEX] from the "Entries in project" box. As response 1 “Male” is already selected, simply select [OK].

5. On returning to the “QPSMR - definition worksheet [?]” again select [Insert] and at the "QPSMR - definition test worksheet [?]" choose [AGE] from the "Entries in project" box. Next select response 2 “30 - 50 years” and then [OK] and [OK] again to return to the "QPSMR - table worksheet". Here replace the filter text shown (30-50 years Male) by over typing Male respondents who are 30 - 50 years old

6. Finally at the "QPSMR - table worksheet” type CLW12 in the “Options” box and click [OK run tables].

7. Note the table now contains just 11 respondents (rather than the total base of 50 respondents). When you have finished viewing the table select the [Exit and discard view file] toolbar icon (the wastepaper bin with a cross), and then select [Cancel] from the “QPSMR - table worksheet".

You are positioned at the “Reflect” window


A copy of the filtered table is shown below:

TIP: It is possible to use many different questions and responses in filter definitions, by linking them with the words AND (meaning respondents must satisfy both conditions to be included) or OR (meaning respondents may satisfy either, or both, of the conditions to be included in the filter). Ranges, negatives, more than and less than commands and parentheses (to control the order in which the filter definition is processed) may also be used in filter definitions.

Filter definitions may also be entered by typing syntax (the entry name and the response number(s) separated by a / forward slash, for example, SEX/1) rather than making menu selections.

For more information about filters, please refer to the on-screen helps files in the QPSMR Reflect program.


Section 9 - VariablesA variable is the name given to an entry that is created from other entries which already exist. By creating a variable you can combine questions or parts of existing questions to form one new entry. The entries called VBREAK and VQ2, which we used in our tables, are variables that were made by the Reflect supplier (see section “Creating a set of tables (qtf)”).

Variables have a name, a text and a definition for each response. We recommend that variable names begin with the letter V for easy identification in lists of entries. Variable texts should describe the contents of the variable and the definitions control the contents.

The variable response definition consists of the entry number and the response(s) which defines the new response.

There are two ways to enter a variable response definition. The first is by "inserting" the response definitions by using your mouse to make selections from the "QPSMR - definition worksheet". This is the method we will use.

The second method is to type the syntax for the response in the definition box at the "QPSMR - response handling for variable" dialog box. The syntax for the definition uses the entry number and the response number(s) separated by a / forward slash. For example, the syntax definition q3/4 means that everyone who gave response 4 to question 3 will be included in this new variable response. For a full description about variables see the [Help] buttons and screens in QPSMR Reflect.

Variables may combine the responses of more than one question and may be used as the rows or columns of a table. This enables you to create tables based on more than two questions and to change original entries.

We will make a new variable called VAGECUPS which will include the original AGE question and 2 new responses grouping the amount of coffee consumed per day (Q2) into “1-5 cups” and “More than 5 cups”.

When we have created this variable we will use it as the columns of a table (see next page). Each original question will become a block of new table columns. We will head each block of columns with a description of the contents. To do this, when entering the text for the first response to each question, we can type a heading followed by a \ followed by the response text.


____________________________________________________________________

SEX. Sex of respondentby Respondent age and cups of coffee consumed per dayBase: All respondents Cups of coffee Age of respondent consumed per day -------------------------------- -------------------- Total Up to 30-50 Over 50 1 - 5 More 30 years years years than 5

Total 50 17 21 12 30 20

Male 22 7 11 4 12 10 44% 41% 52% 33% 40% 50%Female 28 10 10 8 18 10 56% 59% 48% 67% 60% 50%______________________________________________________________________________

To create our new variable VAGECUPS.

From the “Reflect” window1. Ensure the {end} line is highlighted (at the end of the entry list) and

select the [Insert new variable entry] toolbar icon (the purple butterfly).2. At the "QPSMR - variable worksheet" type the variable name vagecups

in the "Name" box and the text Respondent age and cups of coffee consumed per day in the "Text" box.

3. Next click the [Responses...] button and at the "QPSMR - response handling for variable [VAGECUPS]" dialog box click the [Block insert] button, then at the “QPSMR - block insert worksheet [VAGECUPS]” from the “Entries in project” list select [AGE] and click [OK].

4. Notice, when returning to the “QPSMR - response handling for variable [VAGECUPS]” dialog box, that the 3 responses from the AGE entry “Up to 30 years”, “30-50 years and “Over 50 years” have now become the first 3 responses of our variable.

5. Select [First], and use your mouse to position the cursor immediately before the word “Up” which is displayed in the “Text” box and type Age of respondent\ (backslash) – so that the text for the first response reads Age of respondent\Up to 30 years, then click the [Last] button.

6. Select [Insert response] then [Definition…] and at the "QPSMR - definition worksheet" click the [Insert…] button and select [Q2] from the “Entries in project” box. Select the [Range (inclusive)] radio button and type 1 in the "From value" box, then in the "Through to value" box type 5 then click the [OK] button. In the "Text" box enter the response text Cups of coffee consumed per day\1 - 5 (you will need to remove the text 1..5 already in the box). This response is now complete and you should click [OK].

Continued…


QPSMR – DEFINITION TEST WORKSHEET

6. Back at the "QPSMR - response handling for variable [VAGECUPS]" dialog box click the [Insert response] button and then immediately click the [Definition…] button. At the "QPSMR - definition worksheet" click [Insert…] and select [Q2] from the “Entries in project” box. Select the [More than value] radio button and type 5 in the "More than value" box, then click the [OK] button. At the "QPSMR - definition worksheet " in the "Text" box type the response text More than 5 (remove >5) and click [OK].

7. As we have now finished defining our variable VAGECUPS, click the [OK] button and then click [OK] at the "QPSMR - variable worksheet [VAGECUPS]".

8. At the “Reflect” window click on the red “Changes not saved” bar at the bottom of the screen to save our work. Next select the {end} no entries icon at the end of the list, then click the [Quick tables] toolbar icon (the single table above a dotted right arrow).

9. At the "QPSMR - table worksheet" type vagecups in the [Top] box and sex in the [Side] box. Next type format options CLW10/UCH in the “Options” box (to improve the appearance of the table, by increasing the column label width and underling the column headers) then click the [OK run tables] button.

10. The table is run and then displayed in a "View" window at the screen. Once you have finished viewing the table, select the [Exit and discard view file] toolbar icon (the wastepaper bin with a cross), and then select [Cancel] from the “QPSMR - table worksheet".



Section 10 - Topline resultsYour supplier will usually provide topline results (a summary count of the responses given to each question) as part of their data processing service. This chapter describes how you can obtain topline results from the Coffee Survey Reflect files.


1. Firstly, ensure no entries are selected by clicking the no entry marker {end}.

2. Select [Tables] [Create topline tables file…] and at the “Save As” dialog box, notice that the Reflect Tutorial folder and the file name topline.qtf are already shown, so select [Save].

3. At the "QPSMR – row entries for table" dialog box, all of our entries are highlighted, so select [OK] and at the “QPSMR – data files for run” dialog box, as the correct data file (Coffee.qrf) is shown again click [OK].QPSMR will then produce a report showing topline data, displayed in a "View" window at the screen. This file may be printed in the same way as we printed the tables (described in section “Creating a set of tables (qtf)”).

4. When you have finished viewing the topline tables report, to close the "View" window use the [Exit] toolbar icon (the cross).


PART OF THE TOPLINE RESULTS FROM THE COFFEE SURVEY


Section 11 - Data listsA “data list” is simply a list of the values given in response to the entries in your questionnaire. You may select any number of entries and may include all respondents, or only respondents which pass a filter (a subset of your data) in your data list. You may also choose the style of the list - you can show response numbers, response texts or produce a comma delimited file (.csv).

When QPSMR generates a data report it automatically names the report with the name “rdatannn” and the suffix Report.txt. Data reports may be viewed at the screen or a hard copy may be printed. For this part of the tutorial we will look at a data lists on screen.

The first data list we produce will be a list of all of the postcodes entered. The second data list will be filtered, we will list the different brands of coffee drunk at home (Q6) by respondents aged “Up to 30 years” (AGE/1).

When producing a data list it is possible to list every questionnaire in the data file (regardless of value) or to list only the questionnaires which did, or did not, give a value to the selected entries. We will choose to see questionnaires with a value (as we do not wish to see empty responses).

From the “Reflect” window1. Select the [List data] toolbar icon (the red tick in a box with numbers 1,2

and 3 below).2. At the "QPSMR - filter and entries for data list" ensure Coffee.qrf (our

Reflect data) is shown alongside the [Data file…] button.3. Select [POSTCODE] from the "Entries" box and simply click [Run list].4. QPSMR Reflect will then run the data list and the report will be displayed

at the screen in a "View" window. When you have looked at the data list select the [Exit and discard view file] toolbar icon (the wastepaper bin with a cross).

5. On returning to the "QPSMR - filter and entries for data list" select [Q6]. 6. Next click the [Filter ...] button and at the "QPSMR - definition

worksheet" click the [Insert…] button. Select [AGE] from the "Entries in project" box, and as response 1 is already highlighted simply click [OK]. At the "QPSMR - definition worksheet" again click [OK].

7. At the "QPSMR - filter and entries for data list" dialog box click the [Use selected entries to control which questionnaires listed] button. As the "Questionnaires with a value in this entry to be listed" radio button is already highlighted you simply click [Run list]. QPSMR will then run the data list and the report will be displayed at the screen in a "View" window. When you have looked at the data list select the [Exit and discard view file] toolbar icon (the wastepaper bin with a cross).

8. At the "QPSMR - filter and entries for data list" dialog box select [Close].

You will be returned to the “Reflect” window


TIP: If you would like to see the respondent serial numbers as well as the responses in the data list, select the first entry in the list of entries called “IOBS” and then hold down the [Ctrl] key when you make your entry selection (for example, postcode or Q6 detailed previously).

THE FIRST DATA LIST SHOWING THE POSTCODES

QPSMR - FILTER AND ENTRIES FOR DATA LIST DIALOG BOX (Q6)


THE SECOND DATA LIST SHOWING RESPONSES FROM Q6 (FILTERED)


Section 12 - Exporting dataThis is the facility of transferring your project data from QPSMR Reflect into another software package.

Please note, only the data originally provided by your supplier will be available for export; data included in any new variables will not be exported.

Data may be exported in many different formats such as Triple S (.sss), SPSS and SAS (please refer to the on-screen help files in the QPSMR Reflect program for a full listing). As an example, we will export our Coffee project data as a Triple S (.sss) file, with the name “Coffee”.

Once we have exported the data, as this is the end of the tutorial, we leave the QPSMR Reflect program.

From the "Reflect" window

1. Select the [Data] [Export data].

2. From the “Export data” dialog box, select [Triple-s version 1.1 (SSS, ASC)] and then [OK].

3. At the “Save as” window, use the [Create New Folder] icon (the yellow folder with a highlight star) to make a new folder, in which to store the exported data, and rename it to say Coffee SSS, double click the new Coffee SSS folder and click [Save].Three Triple S files will then be produced by QPSMR Reflect - “Coffee SSS.sss”, “Coffee SSS.asc” and “Coffee SSS Map.txt”. These will be stored in the folder Coffee SSS and are ready for use with one of the many programs that support the Triple S standard.

4. From the “Reflect” window, select [File] [Exit] to leave the QPSMR Reflect program.

You are returned to the Windows desktop


THE EXPORT DATA DIALOG BOX

*************

We hope you have found this QPSMR Reflect tutorial useful. If you have any comments or suggestions, or if you would like information about the QPSMR

help-line, maintenance contracts or our bureau services, please contact us on

Tel: 01491 825644 Fax: 01491 832376

(outside UK Tel: +44 1491 825644, Fax: +44 1491 832376)

e-mail: [email protected] website: www.qpsmr.ltd.uk

Our address for correspondence is:

QPSMR LimitedThames ParkLester WayHithercroft WallingfordOxon OX10 9TA, UK.

27/09/05 Reflect Coffee Survey Page 1

Table 1Q4. Which types of coffee do you drink when you are out (not at home)?by Q3. Where do you normally drink coffee?Base: All who drink coffee outside of own home

Total At home At work At a When out When friend's shopping dining out house

Total 43 18 28 16 14 16

Regular - black 7 2 5 2 2 3 16% 11% 18% 13% 14% 19%

Regular - with milk 16 10 13 5 5 6 37% 56% 46% 31% 36% 38%

Regular - with cream 9 3 6 5 3 3 21% 17% 21% 31% 21% 19%

Espresso 11 5 8 5 2 5 26% 28% 29% 31% 14% 31%

Doppio (double Espresso) 9 3 6 2 4 3 21% 17% 21% 13% 29% 19%

Cappuccino 13 9 6 6 4 5 30% 50% 21% 38% 29% 31%

Latte (made with milk) 10 3 5 6 5 5 23% 17% 18% 38% 36% 31%

Mocha (with chocolate) 6 4 4 3 1 3 14% 22% 14% 19% 7% 19%

Turkish 2 - 1 1 - 1 5% -% 4% 6% -% 6%

Other - - - - - - -% -% -% -% -% -%

Reflect Coffee Survey Page 2Table 2Q3. Where do you normally drink coffee?by Sex, Age and Coffee consumed when outBase: All respondents

Sex of respondent Age of respondent Type of coffee consumed when out ------------------ ---------------------------- -------------------------------------------------------------------- Total Male Female Up to 30-50 Over 50 Regular Regular Regular Espresso Capp Latte Other 30 years years years - black - with - with /Doppio uccino (made milk cream with milk)Total 50 22 28 17 21 12 7 16 9 19 13 10 8

At home 25 11 14 7 11 7 2 10 3 7 9 3 4 50% 50% 50% 41% 52% 58% 29% 63% 33% 37% 69% 30% 50%

At work 28 14 14 11 12 5 5 13 6 14 6 5 5 56% 64% 50% 65% 57% 42% 71% 81% 67% 74% 46% 50% 63%At a friend'shouse 16 6 10 5 7 4 2 5 5 7 6 6 4 32% 27% 36% 29% 33% 33% 29% 31% 56% 37% 46% 60% 50%When outshopping 14 6 8 3 8 3 2 5 3 6 4 5 1 28% 27% 29% 18% 38% 25% 29% 31% 33% 32% 31% 50% 13%

Whendinning out 16 6 10 4 7 5 3 6 3 7 5 5 4 32% 27% 36% 24% 33% 42% 43% 38% 33% 37% 38% 50% 50%

Reflect Coffee Survey Page 3

Table 3Q7B. Thinking about the "Cream Companion" coffee advert, how would you rate it?by Sex, Age and Coffee consumed when outBase: All those who have seen the "Cream Companion" advert

Sex of respondent Age of respondent Type of coffee consumed when out ------------------ ---------------------------- -------------------------------------------------------------------- Total Male Female Up to 30-50 Over 50 Regular Regular Regular Espresso Capp Latte Other 30 years years years - black - with - with /Doppio uccino (made milk cream with milk)

Total 38 18 20 13 16 9 5 10 7 13 10 7 7

Veryfunny (5.0) 2 - 2 2 - - - - - - - 1 1 5% -% 10% 15% -% -% -% -% -% -% -% 14% 14%

Fairlyfunny (4.0) 15 5 10 5 4 6 2 3 1 4 4 2 1 39% 28% 50% 38% 25% 67% 40% 30% 14% 31% 40% 29% 14%

Average (3.0) 8 5 3 3 4 1 - 4 3 4 2 1 - 21% 28% 15% 23% 25% 11% -% 40% 43% 31% 20% 14% -%

Fairlyboring (2.0) 7 4 3 3 3 1 2 1 2 3 3 2 1 18% 22% 15% 23% 19% 11% 40% 10% 29% 23% 30% 29% 14%

Veryboring (1.0) 6 4 2 - 5 1 1 2 1 2 1 1 4 16% 22% 10% -% 31% 11% 20% 20% 14% 15% 10% 14% 57%

Mean score 3.0 2.6 3.4 3.5 2.4* 3.3 2.6 2.8 2.6 2.8 2.9 3.0 2.1*

95% as lower case or *, 99% as UPPER CASE or **

Reflect Coffee Survey Page 4Table 4How much would you expect to pay for the type of coffee you drink most often in a local town centre cafe?by Sex, Age and Coffee consumed when outBase: All who drink coffee outside of own home


Total 43 19 24 15 19 9 7 16 9 19 13 10 8

(1.20) 5 4 1 1 3 1 - 3 2 4 1 1 - 12% 21% 4% 7% 16% 11% -% 19% 22% 21% 8% 10% -% (1.25) 5 3 2 1 3 1 2 2 1 1 1 1 1 12% 16% 8% 7% 16% 11% 29% 13% 11% 5% 8% 10% 13% (1.30) 6 1 5 1 3 2 - 2 2 4 1 1 1 14% 5% 21% 7% 16% 22% -% 13% 22% 21% 8% 10% 13% (1.40) 1 1 - 1 - - 1 - - 1 1 - - 2% 5% -% 7% -% -% 14% -% -% 5% 8% -% -% (1.45) 5 2 3 4 - 1 - 1 1 3 1 2 - 12% 11% 13% 27% -% 11% -% 6% 11% 16% 8% 20% -% (1.50) 5 2 3 1 4 - 1 3 1 2 1 1 - 12% 11% 13% 7% 21% -% 14% 19% 11% 11% 8% 10% -% (1.60) 2 1 1 - 1 1 - 1 1 - 2 - - 5% 5% 4% -% 5% 11% -% 6% 11% -% 15% -% -% (1.70) 1 - 1 - - 1 - 1 - - - - - 2% -% 4% -% -% 11% -% 6% -% -% -% -% -% (1.80) 4 2 2 3 - 1 1 1 - 1 3 1 1 9% 11% 8% 20% -% 11% 14% 6% -% 5% 23% 10% 13% (2.10) 2 1 1 1 1 - 1 - - - - 1 2 5% 5% 4% 7% 5% -% 14% -% -% -% -% 10% 25% (2.20) 2 1 1 - 1 1 1 1 - 1 1 1 - 5% 5% 4% -% 5% 11% 14% 6% -% 5% 8% 10% -% (2.30) 2 - 2 1 1 - - - - 1 1 - - 5% -% 8% 7% 5% -% -% -% -% 5% 8% -% -% (2.40) 1 1 - - 1 - - - - 1 - - 1 2% 5% -% -% 5% -% -% -% -% 5% -% -% 13% (2.50) 2 - 2 1 1 - - 1 1 - - 1 2 5% -% 8% 7% 5% -% -% 6% 11% -% -% 10% 25%Mean score 1.6 1.5 1.7 1.7 1.6 1.5 1.6 1.5 1.5 1.5 1.6 1.7 2.0**95% as lower case or *, 99% as UPPER CASE or ** Reflect Coffee Survey Page 5Table 5

Cups of coffee consumed per dayby Sex, Age and Coffee consumed when outBase: All respondents


Total 50 22 28 17 21 12 7 16 9 19 13 10 8

1 – 2 4 - 4 3 - 1 - - - - 1 1 2 8% -% 14% 18% -% 8% -% -% -% -% 8% 10% 25%

3 - 5 26 12 14 9 10 7 3 9 3 9 6 4 3 52% 55% 50% 53% 48% 58% 43% 56% 33% 47% 46% 40% 38%

6 - 8 18 10 8 5 10 3 4 6 6 9 5 5 2 36% 45% 29% 29% 48% 25% 57% 38% 67% 47% 38% 50% 25%

More than 8 2 - 2 - 1 1 - 1 - 1 1 - 1 4% -% 7% -% 5% 8% -% 6% -% 5% 8% -% 13%

Mean score 5.2 5.5 4.9 4.6 5.8 4.9 5.9 5.5 5.9 5.8 5.8 5.8 5.3Standarddeviation 1.99 1.82 2.10 2.18 1.81 1.83 1.68 1.97 1.69 1.54 2.27 1.99 2.92Standard error .28 .39 .40 .53 .39 .53 .63 .49 .56 .35 .63 .63 1.03

95% as lower case or *, 99% as UPPER CASE or **

Reflect Coffee Survey Page 6Table 7Q4A. Which ONE type of coffee would you say you drink MOST OFTEN when out?by Sex, Age and Coffee consumed when outBase: All who drink coffee outside of own home


Total 43 19 24 15 19 9 7 16 9 19 13 10 8

Regular - black 5 4 1 - 3 2 5 - - 1 - - 2 12% 21% 4% -% 16% 22% 71% -% -% 5% -% -% 25%Regular -with milk 13 6 7 4 8 1 - 13 3 4 3 3 1 30% 32% 29% 27% 42% 11% -% 81% 33% 21% 23% 30% 13%Regular -with cream 5 4 1 1 3 1 - 1 5 4 1 - - 12% 21% 4% 7% 16% 11% -% 6% 56% 21% 8% -% -%

Espresso 3 1 2 2 1 - 1 - - 3 1 - 1 7% 5% 8% 13% 5% -% 14% -% -% 16% 8% -% 13%Doppio (doubleEspresso) 3 1 2 1 2 - - 1 - 3 - 1 - 7% 5% 8% 7% 11% -% -% 6% -% 16% -% 10% -%

Cappuccino 6 2 4 4 - 2 1 - - 2 6 1 - 14% 11% 17% 27% -% 22% 14% -% -% 11% 46% 10% -%Latte (madewith milk) 5 - 5 2 1 2 - - 1 1 1 5 1 12% -% 21% 13% 5% 22% -% -% 11% 5% 8% 50% 13%Mocha (withchocolate) 2 1 1 - 1 1 - 1 - 1 1 - 2 5% 5% 4% -% 5% 11% -% 6% -% 5% 8% -% 25%

Turkish 1 - 1 1 - - - - - - - - 1 2% -% 4% 7% -% -% -% -% -% -% -% -% 13%

Other - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Reflect Coffee Survey Page 7Table 8Q4B. Which type(s) of coffee would you NEVER drink when out?

by Sex, Age and Coffee consumed when outBase: All who drink coffee outside of own home


Total 43 19 24 15 19 9 7 16 9 19 13 10 8

Regular - black 20 8 12 4 10 6 - 11 5 8 7 6 4 47% 42% 50% 27% 53% 67% -% 69% 56% 42% 54% 60% 50%Regular -with milk 4 4 - 1 2 1 3 - - 2 1 - 2 9% 21% -% 7% 11% 11% 43% -% -% 11% 8% -% 25%Regular –with cream 7 4 3 3 2 2 3 - - 2 3 2 2 16% 21% 13% 20% 11% 22% 43% -% -% 11% 23% 20% 25%

Espresso 4 1 3 2 2 - - 1 - 2 1 2 1 9% 5% 13% 13% 11% -% -% 6% -% 11% 8% 20% 13%Doppio (doubleEspresso) 4 2 2 2 2 - 1 1 - 2 1 1 1 9% 11% 8% 13% 11% -% 14% 6% -% 11% 8% 10% 13%Cappuccino 1 - 1 - 1 - - 1 - 1 - 1 - 2% -% 4% -% 5% -% -% 6% -% 5% -% 10% -%Latte (madewith milk) 2 - 2 1 1 - - 1 1 1 1 - - 5% -% 8% 7% 5% -% -% 6% 11% 5% 8% -% -%Mocha (withchocolate) 8 2 6 4 4 - - 4 3 5 4 1 - 19% 11% 25% 27% 21% -% -% 25% 33% 26% 31% 10% -%

Turkish 16 7 9 6 6 4 1 9 5 7 5 3 1 37% 37% 38% 40% 32% 44% 14% 56% 56% 37% 38% 30% 13%Other - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Reflect Coffee Survey Page 8Table 9Q6. Which brand(s) of coffee do you drink at home?by Sex, Age and Coffee consumed when outBase: All who drink coffee at home

Sex of respondent Age of respondent Type of coffee consumed when out ------------------ ---------------------------- -------------------------------------------------------------------- Total Male Female Up to 30-50 Over 50 Regular Regular Regular Espresso Capp Latte Other 30 years years years - Black - with - with /Doppio uccino (made milk cream with milk)

Total 25 11 14 7 11 7 2 10 3 7 9 3 4

Arome Instant 6 3 3 2 2 2 - 2 2 1 4 2 2 24% 27% 21% 29% 18% 29% -% 20% 67% 14% 44% 67% 50%

Black Sensation 10 4 6 3 4 3 2 4 2 3 3 2 2 40% 36% 43% 43% 36% 43% 100% 40% 67% 43% 33% 67% 50%

Burnished Black 5 3 2 1 4 - 1 2 - 3 2 - - 20% 27% 14% 14% 36% -% 50% 20% -% 43% 22% -% -%

Caffeine Strong 8 5 3 3 4 1 1 3 - 2 1 1 2 32% 45% 21% 43% 36% 14% 50% 30% -% 29% 11% 33% 50%

Cream Companion 4 1 3 1 2 1 - 3 1 1 3 - - 16% 9% 21% 14% 18% 14% -% 30% 33% 14% 33% -% -%

Smooth as Silk 11 4 7 2 6 3 - 7 2 3 5 2 3 44% 36% 50% 29% 55% 43% -% 70% 67% 43% 56% 67% 75%

Other - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

Don't Know - - - - - - - - - - - - - -% -% -% -% -% -% -% -% -% -% -% -% -%

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