QR CODE READERS

BY: JOEY HORNE

WHAT IS A QR CODE?

• QR or Quick Response Codes

• Are a type of two dimensional barcode that can be read using smartphones and other QR reading devices that link directly to text, emails, websites, phone numbers and more.

WHO INVENTED THE QR CODE?

• Denso-Wave

• Subsidiary of the Toyota Group, are credited with the conception of the QR Code as far back as 1994.

• Originally, it was used to track parts in the vehicle manufacturing industry.

WHERE ARE QR CODE READERS POPULAR?

• QR Codes are popular in:

• Japan• Across the East• Slowly gaining steam in the West

• Where are QR Codes located?

• Product packaging• Shop displays• Billboard and printed advertisements• E-mails/Websites

WHAT STAGE IS SET FOR QR CODES?

• The range for QR codes expand through the:

• Marketing and Advertising of:• Products• Brands• Services• And just about anything else you can

think of.

WHY SHOULD YOU CARE ABOUT QR CODES• Smartphone users are growing on a daily basis.

• Has potential to make an impact on society relative to:

• Marketing• Advertising • Customer Service

• With one simple scan of the QR Code a vast amount of product information will be at your fingertips.

• Barcodes:• Are a collection of vertical lines that

can only be scanned horizontally.• Can only store up to 30 numbers.

• 2D or QR Codes • Are different to the point that data

is stored in both directions to where the code can be scanned vertically or horizontally.

• Can store up to 7,089 numbers!• This allows large amounts of data

that enables links to Twitter, Facebook and video pages.

WHAT MAKES A QR CODE DIFFERENT FROM A NORMAL 10 UPC BARCODE?

HOW DO YOU SCAN A QR CODE?• Smartphones like iPhones, Android or Blackberry have

different barcode scanner apps such as:

• QR Scanner• Barcode Scanner• Red Laser• Most importantly, MOST ARE FREE!!

• Your phone’s camera scans the barcode which will then load the encoded data.

WHAT CAN BE ENCODED INTO A QR CODE?• A QR Code is an “image-based hypertext link” that can be

used offline with any URL that can be encoded into the QR Code.

• Any webpage can be opened automatically by scanning the barcode.

• Want somebody to follow you on Twitter?

• Encode your Twitter page as the URL • Simple as that!

• QR Codes can also contain phone numbers, sms messages, V-card data (Virtual business card) or just plain alphanumeric text.

• Basically, almost anywhere!!

• Newspapers• Magazines• Cars• Business cards• Bottles• Buildings• You could even tattoo a QR

Code!

WHERE CAN BE QR CODES BE PLACED?

HOW CAN YOU MAKE YOUR OWN QR CODE?• There are 2D barcode generators designed to make your

own QR Codes.

• Here are a few:• http://www.qrstuff.com/ • http://qrcode.kaywa.com/ • http://quikqr.com/

• Code file formats used for QR Codes:

• HTML• PNG• Tiff• SVG• EPS

SOURCE

http://www.whatisaqrcode.co.uk/