qr codes: a quick response for your business

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A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks. QR Codes: A Quick Response for Growing Your Business

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Page 1: QR Codes:  A Quick Response for Your Business

A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks.

QR Codes: A Quick Response for Growing Your Business

Page 2: QR Codes:  A Quick Response for Your Business

What are QR Codes?

• QR Codes = “Quick Response Codes”

• A 2-dimensional bar-code made up of smaller squares and rectangles.

• Easily link to: a website, blog, landing page, video, lead capture form – from anywhere

Page 3: QR Codes:  A Quick Response for Your Business

Benefits of QR Codes

• Reach your customers on their mobile phones, when they are ready to purchase

• Put your message in your customer’s pocket

• Increase customer loyalty and repeat visits

• Provide detailed info and interact with customers

Page 4: QR Codes:  A Quick Response for Your Business

Benefits of QR Codes (cont.)

• Offer special offers, discounts or promotions

• Lead generation – collect prospect info & stay engaged

• Offer value-added bonuses or interactive games to increase customer engagement

• Change your offers frequently, daily if you wish

Page 5: QR Codes:  A Quick Response for Your Business

Who uses QR Codes?

• Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011*

• Largest percentage of QR Code users are between 35 and 45 years old

*Mobio Identity Systems 2011 Study

• 68% of QR Code users are women

• 62% of all QR Code users are repeat scanners

• By the end of 2011, 50% of all U.S. cell phone users will be smart phones

Page 6: QR Codes:  A Quick Response for Your Business

Examples for Your Business

• On social media sites

Page 7: QR Codes:  A Quick Response for Your Business

Examples for Your Business

•On your business card •Also on..

•Vehicles

•Billboards

•Window Displays

•Signage (real estate)

•Product signage in-store

•Buildings

•Tee-Shirts

•Promotional items

•Shopping Bags

•And more!

Page 8: QR Codes:  A Quick Response for Your Business

Popular Examples

Page 9: QR Codes:  A Quick Response for Your Business

Popular Examples

Page 10: QR Codes:  A Quick Response for Your Business

Creating a QR Code

• QR Code Generators

• QRStuff.com

• Google QR Code Generator

• Doesn’t have to be black & white

Page 11: QR Codes:  A Quick Response for Your Business

Reading a QR Code

• QR Code Readers exist for smart phones and camera-enabled phones

• Search on your device for “QR Code Reader”

• Popular Code Readers:• NeoReader

• QRReader

• TagReader

• Optiscan

• ScanLife

Page 12: QR Codes:  A Quick Response for Your Business

Mistakes to Avoid

• Using a proprietary QR Code Generator

• Requiring users to

download a “special” QR Code Reader

• Not implementing measurements to track effectiveness

• No strategy, goal or objective for the use of the QR Code

• Failure to test before printing / launching

• Not providing guidance on use of codes for “newbies”

• Directing visitors to a standard webpage not optimized for mobile

Page 13: QR Codes:  A Quick Response for Your Business

Measuring Your Success

• Create a “mobile-optimized” landing page for your offer

• Track your analytics in terms of numbers of visits to that landing page

• Create multiple landing pages and multiple QR Codes to track which marketing vehicle is most effective

• Develop a tracking system to measure each QR Code’s performance based on the specific offer or marketing campaign

Page 14: QR Codes:  A Quick Response for Your Business

LET’S CONNECT:social media incubator• e-mail: [email protected]• Web: thesocialmediaincubator.com

small business mavericks• LinkedIn: LinkedIn.com/in/CarolineMelberg• Facebook: Facebook.com/CarolineMelberg• Twitter: Twitter.com/CarolineMelberg• e-mail: [email protected]• Web: SmallBusinessMavericks.com

c.e.l. public relations•LinkedIn: LinkedIn.com/in/company/ c.e.I.-public-relations•Facebook: Facebook.com/celpr•Twitter: Twitter.com/proutloud•e-mail: [email protected]•Web: celpr.com

QR Codes: A Quick Response for Growing Your Business