qrt and etad - valmet.com · the premium bath tissue segment today is the largest of the category...
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![Page 1: QRT and eTAD - valmet.com · The Premium bath tissue segment today is the largest of the category in buyers & dollars, and has the highest loyalty ©2015 Georgia-Pacific Consumer](https://reader030.vdocument.in/reader030/viewer/2022040711/5e124ca5092a0f71bb77cd6a/html5/thumbnails/1.jpg)
QRT and eTAD
Hans Ivarsson, R&D Project Manager,
Valmet Tissue Mills business unit
Joe Miller, Vice President of Research and
Technology, Georgia-Pacific
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4-5 October 2018 © Valmet | Hans Ivarsson2
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4-5 October 2018 © Valmet | Hans Ivarsson3
Towel absorbency
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Building Blocks
4-5 October 2018 © Valmet | Hans Ivarsson4
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eTAD and QRT Fundamentals
4-5 October 2018 © Valmet | Hans Ivarsson5
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Rush Transfer
4-5 October 2018 © Valmet | Hans Ivarsson6
Tissue paper Structured Fabric
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4-5 October 2018 © Valmet | Hans Ivarsson7
It’s
two!Advantage
QRTAdvantage
eTAD
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4-5 October 2018 Joe Miller8
Georgia-Pacific/Valmet Licensing AgreementThrough the licensing agreement with Georgia-Pacific:
©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,
shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..
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QRT Module:
• SymBelt
• Transfer Belt
• Crepe Nip
• Moulding Box
eTAD Module:
• ViscoNip
• Backing Roll
• Crepe Nip
• Moulding Box
QRT
eTAD
QRT and eTAD Machine Layouts
4-5 October 20189
Structured Fabric
Section
Forming
SectionFelt Section
Belted
Reel
Yankee and
Hood
© Valmet | Hans Ivarsson
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QRT Process
4-5 October 2018 © Valmet | Hans Ivarsson10
Felt
Transfer Belt
Structured Fabric
SymBeltTM
Press
Suction
Crepe Roll
Moulding
Box
Rush Transfer Nip
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4-5 October 2018 © Valmet | Hans Ivarsson11
QRT
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eTAD Process
4-5 October 2018 © Valmet | Hans Ivarsson12
ViscoNip
Backing Roll Crepe Roll
Moulding Box
Structured
Fabric
Felt
Release
Spray
Cleaning
doctor
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4-5 October 2018 © Valmet | Hans Ivarsson13
eTAD
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Base sheet caliper versus rush transfer range
4-5 October 2018 © Valmet | Hans Ivarsson14
eTAD
QRT
Rush Transfer
Base S
heet
Calip
er
[µm
]
10% 20% 30%100
200
300
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Structuring Tools
4-5 October 2018 © Valmet | Hans Ivarsson15
QRT & eTAD
Structured Fabric
CoarseFine
Rush Transfer
HighLow
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Product Quality, Kitchen Towel
3
5
7
9
11
13
15
17
19
21
4 6 8 10 12 14 16 18 20 22
Wate
r A
bssorp
tion [
g/g
]
Bulk [cc/g]
4-5 October 2018 © Valmet | Hans Ivarsson16
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Technology comparison - TowelWater absorption vs energy
0
4
8
12
16
20
1000 2000 3000 4000 5000
Wa
ter
ab
so
rpti
on
, g
/g
Energy, kWh/ton
DCTSPR
© Valmet | Hans Ivarsson
NTT
TAD
QRT
eTAD
4-5 October 201817
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4-5 October 2018 © Valmet | Hans Ivarsson18
Advantage
QRT case
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Orchid Paper, Barnwell SC, USA
4-5 October 2018 © Valmet | Hans Ivarsson19
Brian S.Merryman,
Site Manager
“I’m excited about the potential of
the machine. We have worked to
develop different fabrics. QRT
diversed to give us different
qualities that we want, and each
time it actually makes a better
product. We achieve what we
want”
Jeffrey S. Schoen CEO
”What impressed me most with the
QRT machine is the quality of the
paper. It has helped us sell in to new
customers already are doing
business with the club channel and
we are getting very close to being
viewed Ultra Premium brands on the
market”.
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Customer Feedback
4-5 October 2018 © Valmet | Hans Ivarsson20
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4-5 October 2018 © Valmet | Hans Ivarsson21
Advantage
eTAD case
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4-5 October 201822
The Technology. A Portfolio of over 600 patents
• Produces tissue prototypes that match or exceed market leaders around the globe.
• Towels that meet the needs of premium segments in most markets.
• Many structuring fabrics provide a opportunity for product differentiation.
• Provides higher levels of stretch that contributes to unique tactile properties.
• Produces a wider range of products without requiring a machine change over.
• Can run a broad range of furnishes including secondary and specialty fibers.
State of the art pressing to reach high solids
Fabric creping with unique parameters
Redistributing the fibers to create unique
patterns and structures
Joe Miller©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,
shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..
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4-5 October 201823
• More than ½ of category dollars are spent on Premium Bath Tissue
• There are twice as many premium bath tissue buyers as economy
• Premium buyers are most loyal; least likely to buy another type of
bath tissue
To sustain the Quilted Northern premium brand, an investment was required
Joe Miller
The Marketplace. (US/North America)The Premium bath tissue segment today is the largest of the category in
buyers & dollars, and has the highest loyalty
©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,
shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..
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Performance of Quilted Northern Ultra
Soft & Strong® with eTAD
4-5 October 2018 Joe Miller24©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,
shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..
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4-5 October 2018 Joe Miller25
Situation: Quilted Northern Soft & Strong
All you need is:
Premium
Private
Label
Leading
Brand
• Was a 2-ply conventional bath tissue
product perceived to be a
mainstream product
• Getting continuously challenged by
the narrative of
©2015 Georgia-Pacific Consumer Products LP and Dixie Consumer Products LLC. Proprietary & Confidential. Not to be copied,
shared or otherwise distributed to third parties. Distribution, shelving, promotion and pricing are at the sole discretion of the retailer..
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4-5 October 2018 © Valmet | Hans Ivarsson26
Marketplace
Results
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4-5 October 2018 © Valmet | Hans Ivarsson27
eTAD: Market Success
Ultra
Premium
Brand
Eco
Positioned
Customer
Brands
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North America:
QRT
Market Areas
4-5 October 2018 © Valmet | Hans Ivarsson28
Globally:
eTAD and QRT
• eTAD Crossett #8
• eTAD Port Hudson #7
• QRT: Orchid Paper Barnwell
Full scale machines
Valmet
Tissue Technology Center
Karlstad, Sweden
QRT PilotGeorgia-Pacific
Neenah Technical Center
Neenah Wi. USA
eTAD Pilot
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Take away’s
4-5 October 2018 © Valmet | Hans Ivarsson29
• Now everyone has the possibility to enter the Premium Segment
• Both QRT and eTAD offers sustainable processes that provides
excellent quality
• Together with our concepts we now have a complete portfolio and have
closed the gap.
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INTERNAL