qta annual report 2013
DESCRIPTION
Qatar Tourism Authority figures 2013TRANSCRIPT
-
Total15,713 5,581
Hotel Rooms& Units
2012 2013 Difference
2012 2013 Difference
Word from the ChairmanIm proud to report that 2013 was a historic year for tourism in Qatar, during which the total number of visitors rose by 10% from 1.2 million in 2012 to 1.32 million last year. As a recovering global economy and an inux of companies supporting Qatars infrastructure development drove the tourism sector forward, both business and leisure tourism saw healthy growth. The GCC remains the primary inbound market, crossing one million visitors for the rst time ever to register a rise of 14.4%. Europe and Asia too are proving to be fast-growing markets for Qatars tourism sector, with a net increase of 9% in international visitors.
Qatar Tourism Authority oversaw the introduction of a range of events and activities during the year, which have had a noticeable impact on tourism. In the leisure sector, the Eid Festival attracted more than 140,000 visitors from across the GCC. A growing number of other festivals, international performances, exhibitions and
sporting events drew a steady stream of tourists, in addition to allowing Qataris to reap the benets of a rich and diverse tourism sector in their country.
Focus on Developing the Tourism SectorOn the business front, the rst phase of QTAs agreement with the United Nations World Tourism Organization to develop the policies, regulations and strategies to consolidate Qatars nascent tourism sector has come to an end and phase two has already been signed. QTA also opened its second representative ofce in Europe, with more planned in key markets around the world. In the meantime, QTA remains an active participant in all major international trade shows and events.
Concentrated efforts are underway to promote synergistic partnerships between the public sector and the private sector as well as between various public sector entities of Qatar. By capitalising on unique opportunities to ll gaps in the market, a range of new products, services and tourism experiences are
The 2013 Statistics reect some of changes and trends taking place in the sector. A considerable number of hotels and hotel apartments opened for operation when several landmark hotel properties were closed for substantial renovation. While there are some changes in the market demands for rooms in Qatar, all indicators show a sustained growth in industry with hotels posting an average of 65% occupancy, up from 60% in 2012, despite an overall increase in room inventory.
Average hotel room rates fell in Quarter 4 of 2013 against the same period in 2012 due to the COP18 event held in December 2012, inating rates and occupancy. However, rates are also responding to demand changes in the light of successive increases in room rates in each quarter over the year. Average Room Rates for the year remained strong, as the below statistics indicate.
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4-STAR HOTEL REVENUES
2013 Tourism Statistics Report
Q1
Q2
Q3
Q4
Total
64%
68%
58%
67%
50%
57%
68%
68%
60%
65%
2012 2013
2012 2013 2012 2013
1st Quarter
183 M219 M
5-STAR HOTEL REVENUES
2012 2013 Difference
Q1 766,829,825 948,097,600181,267,775
23.64%
Q2 794,950,677 951,673,827156,723,150
19.71%
Q3 617,852,266 703,152,49785,300,231
13.81%
Q4 989,170,752 977,017,468-12,153,284
-1.23%
Total 3,168,803,520 3,579,941,392411,137,872
12.97%
75 Hotels 49
Hotels & Hospitality Sector Statistics
Hotel Revenues: 4 & 5Star Properties
GCC VISITORSCOMPARED TO 2012
REACHING
1.090 MILLION
14.4%
Tourist Arrivals: Gulf Cooperation Council (GCC) region
TOTAL ARRIVALSFOR THE YEAR
P.O.Box 24624, Doha, Qatar, T: +974 4499 7499, F: +974 4499 1919, www.qatartourism.gov.qaFOLLOW US www.facebook.com/qatar.qatartourism www.twitter.com/QTOURISM Qatar Tourism Qatar Tourism Authority QTourism
65%ANNUAL AVERAGEHOTEL OCCUPANCY
7.1%
1.27%OVERALLINCREASEIN ROOMS
8.16%TrevPAR
(Total RevenuePer Available Room)
AVERAGE ROOMRATE PER DAY
+170ROOMS
IN Q4 - 2012
RevPAR(Revenue Per
Available Room)
QR 372.40QR 398.85
2nd Quarter
179 M 185 M
3rd Quarter
144 M153 M
4th Quarter
212 M183 M
Total
718 M740 M
1st Quarter
584 M
729 M
2nd Quarter
616 M
767 M
3rd Quarter
474 M
551 M
4th Quarter
777 M794 M
Total
2.45 B2.84 B
HOTEL REVENUESIN Q4
-1.23%OVERALL HOTEL
REVENUES
ANNUAL EARNINGSFROM THE SECTOR
13%Q4 EARNINGSQR793.94
MILLION
EARNINGS
QR183.06MILLION
&QR 977.017MILLION QR 3,579.941MILLION
REVENUE IN Q4REVENUE IN Q4
Hotels Under Construction
International Tourists: Global
HotelApartments
124TotalNEW
21,294in Hotels in Hotel Apartments
UAE
BAHRAIN
SAUDI ARABIA
116,670 123,457
102,729 113,530
574,127 673,319
KUWAIT 58,369 77,321
OMAN 100,961 102,569
TOTAL 952,856 1,090,196
2012 2013
GCC VISITORS COMPARISON
2012 2013 Year on Year Averages
All gures are in Qatari Riyal
All gures are in Qatari Riyal
SAUDI ARABIA
61.76%UAE
11.32%OTHERS
26.9%
9%INTERNATIONAL
VISITORS
13.42%TOTAL NUMBER OFVISITORS TO QATARREACHING 1,327,524
VISITORSCOMPARED TO 2012
14%BUSINESS VISITORS
FROM ASIA
75%BUSINESSVISITORS
Hotel Rooms& Units
2013
GCC
AUSTRALIA
ASIA
AFRICA
ARAB
OTHERS
SOUTH AMERICA
NORTH AMERICA
EUROPE
Q1
294,296
196
38,731
1,158
8,803
36
1,361
1,310
9,896
Q2
238,962
296
38,104
1,081
9,656
34
1,049
1,886
9,300
Q3
285,234
230
36,353
722
6,490
18
838
870
6,733
Q4
271,704
199
39,287
1,083
9,144
17
1,370
1,145
9,932
Total
1,090,196
921
152,475
4,044
34,093
105
4,618
5,211
35,861
1,327,524
in the process of being created with the support of QTA. This strategy of collaboration with industry partners is an important initiative in developing the sector.
During the year we completed the MICE strategy, in collaboration with stakeholders, to build upon the existing successful meetings, incentives, conferences and events sector in Qatar. Additionally, we nalized the marketing strategy to promote Qatar as a destination, particularly in key markets worldwide. These strategies will contribute to the continued development of the sector as identied in the Qatar /BUJPOBM5PVSJTN4FDUPS4USBUFHZ
Results Tell the StoryQTAs efforts are already bearing fruit for the tourism sector in the country. In 2013, overall hotel revenues SFBDIFE2"3CJMMJPOVQCZGSPNUIFQSFWJPVTZFBSBOETUBSSPPNPDDVQBODZXBTVQCZFWFOBTOFXQSPQFSUJFTDBNFPOUIFNBSLFU"GVSUIFSIPUFMTBOEIPUFMBQBSUNFOUTBSFDVSSFOUMZbeing developed to cater to even higher number of visitors in the years ahead.
"OPUIFSSFDFOUNJMFTUPOFXBTUIFMBVODIPGUIFOFX/BUJPOBM5PVSJTN4FDUPS4USBUFHZJO'FCSVBSZ2014. Formulated as the roadmap for the development of the industry in the coming decades, it will guide QTAs plans and policies towards making Qatar a world-class destination with deep cultural roots.
The construction of the Doha Exhibition and Conference Centre is in full swing and Hamad International Airport is set for a 2014 opening. QTA is also working on a host of initiatives to continue developing the TFDUPSBOEFODPVSBHJOH4.&TBOEFOUSFQSFOFVSTUPJOWFTUJOUIFJOEVTUSZ
The Path Ahead8IJMFNVDIIBTCFFOBDDPNQMJTIFENVDISFNBJOT UPCFEPOF UP SFBDIPVS UBSHFUPGXFMDPNJOHmillion annual visitors to our shores by 2030. Our journey towards delivering a high-quality tourism experience in a sustainable manner continues in 2014 and beyond.
Issa bin Mohammed Al MohannadiChairman of QTA
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