Bright Lights, Big Community. Building Around Your Brand

Cassie Boorn

About Me

Brands on Social Networks

• Create a purpose• Create a plan

Telling a Story

Finding Your Voice

Twenty Something Letter Project

• Find Your Story• Engage

Influencers• Conversation

Trickles down

GoGo World Wide Day of Play

• Find Your Story• Engage Influencers• Conversation

Trickles Down

Building a Community

Finding Your People

Stories of Hope

• Find a Community• Choose a relevant

conversation• Bring them into

your brand

Thank You Mom

• Find a Community• Choose a relevant

conversation• Bring them into

your brand

Managing a Community

Keep ‘em with you

Keeping them around

• Choose a broad topic• Keep it interesting • Find new ways to engage

What if they hate me

• Prepare, prepare, prepare.– Thank, address and open a conversation

• Outline your rules.– Read skittles

• Respond accordingly.

Questions?

Connect with Me:www.cassieboorn.com