QUADPresentation by Keith Jeffrey

What am I talking about?

• What is QUAD?• Facilities• New brand and website• Who are our audience?• Everything I have just told you in a few easy to remember bullets…

Arts heritage + future focus

QUAD was formed when two of Derby’s long established arts organisations merged

- Funding from:- EMDA - DDEP- ACE- GOEM - EU RDF- DCC- EM Media

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World-class art, local relevance

QUAD will…

• Show nationally and internationally significant exhibitions by new and established artists• Be a space to see exhibitions and projects by artists working with diverse media and content• Offer audiences unique experiences and encounters with art and artists• Be a welcoming place to discover, experiment and engage with creativity and meaning

• Angela Verdon and Alexander Beleshenko

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The best in independent, world and Hollywood cinema

QUAD will…

• Screen the best in world, independent and Hollywood cinema, supported by an exciting, challenging and engaging programme of special events• Develop local film-making talent• Increase cine-literacy• Host the BFI Mediatheque• Be a first-run cinema

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Inside QUAD

You will find…

• A large contemporary art gallery space• Two cinema screens (around 350 seats)• Participation space• Café bar• The ‘Box’• BFI Mediatheque• Digital lab• Cultural industries office space• Film editing suite• Artist studio

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At QUAD we make art and film accessible to everyone

QUAD is a gallery, cinema, café bar and workshop that anyone can use

We provide facilities and services that connect people and businesses to art and film, creating opportunities for entertainment, education and participation.

QUAD…

ConnectsStimulatesChallengesChanges

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Reference to the architectural style of the building

3D quality gives a sense of stature and dynamism

Brand is flexible to allow usage for different audiences in different contexts

Colour is bold, vibrant yet not intimidating

Nature of the logo allows it be realised in many ways e.g as a sculpture or as seating

Logo has ‘stand out’ quality against stakeholder or partner logos, and also does not look out of place amongst our contemporaries

Shiny new web presence

Features

• Downloadable multi-media content• Blog• RSS feed• Online data capture• Buy tickets online• Fully functional CMS

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QUAD brand in action

What have I be e n goi ng on about ?

• QUAD i s a gal l e r y, c i ne ma, c af é bar and wor ks hop t hat anyone c an us e

• I nwar d i nve s t me nt and c ul t ur al t our i s m

• QUAD…Conne c t s , Chal l e nge s , St i mul at e s and Change s

• Wor l d c l as s ar t , l oc al r e l e vanc e

• Ar ound 200, 000 vi s i t or s a ye ar

• Cl e ar vi s ual i de nt i t y and f ul l y f unc t i onal we bs i t e

• QUAD wi l l be a t hr i vi ng c e nt r e f or ar t and f i l m whe r e t he r e i s al ways l ot s t o s e e and do