qualitative analysis of interactive pharmaceutical marketing
DESCRIPTION
This presentation was developed for and delivered at a 2009 Marketing Analytics conference targeting the Pharmaceutical and Healthcare industries. Its original intent was to provide a brief (15 minute) overview of “Qualitative Analytics” as that topic applies to Integrated Interactive Marketing. I share it primarily as a portfolio example of my work as an Integrated Marketing Strategist focused on the Interactive Channel.TRANSCRIPT
![Page 1: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/1.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
Qualitative Analysis“How to Effectively Harness Online Resources
Through Qualitative Analysis”
originally presented at
CBI’s Premiere Forum on Marketing Data Analyticsfor the Bio/Pharmaceutical Industry
By
potentialKEN kisselman
![Page 2: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/2.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
Presentation Overview
• Originally developed for and presented at CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry
– Philadelphia, PA– January 28, 2009
• Developed and presented bypotentialKEN kisselman
– Presented as a 15 minute component of a collaborative presentation with The Encima Group
– Original Slide Deckpresented as screen shots
![Page 3: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/3.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 4: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/4.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 5: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/5.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 6: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/6.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 7: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/7.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 8: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/8.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 9: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/9.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 10: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/10.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 11: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/11.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 12: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/12.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 13: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/13.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 14: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/14.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 15: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/15.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 16: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/16.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 17: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/17.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 18: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/18.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 19: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/19.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 20: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/20.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 21: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/21.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 22: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/22.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 23: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/23.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 24: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/24.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 25: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/25.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 26: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/26.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 27: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/27.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009
![Page 28: Qualitative Analysis of Interactive Pharmaceutical Marketing](https://reader035.vdocument.in/reader035/viewer/2022062406/5587611ed8b42a3b378b45bd/html5/thumbnails/28.jpg)
032011 potentialKENOriginally Developed For And Presented At
CBI’s Premiere Forum on Marketing Data Analytics for the Bio/Pharmaceutical Industry2009