qualities of a successful business. responding to change we saw in the previous unit that canadian...
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Responding to Change Technology – Examples of how companies have used technology in the last 5 years to change the way they do business? – You and a partner think of one good exampleTRANSCRIPT
QUALITIES OF A SUCCESSFUL BUSINESS
Responding to Change
• We saw in the previous unit that Canadian Business is changing in several ways– Technology– Increase in Service Businesses– Increased Social Responsibility– Green Trend
• Businesses that don’t change with the trends are DOOMED to fail
Responding to Change
• Technology– Examples of how companies have used
technology in the last 5 years to change the way they do business?
– You and a partner think of one good example
Responding to Change
• Mr. Lovett’s examples
Responding to Change
• E-Business– Short for electronic business– Business conducted over the internet– Amazon and Ebay are exclusively e-business– Others like walmart, lululemon and apple now
have an e-business component and an actual building
Responding to Change
• Competing for Sales on the Internet– Problems• Certain products you need to actually see and touch in
order to purchase them• Examples?
– Successes• EBay changed the way we buy goods• Auction
Filling A Niche
• Market Niche – a small segment of the larger market.– Companies often find these small sectors and
tailor a market for them– Love to position themselves as the market expert
Demographics
• Demographics – study of statistics relating of populations or communities
• Businesses need to know changes that may happen to the potential market– Move towards suburbia– Baby Boomers
Demographics
• Teens– Have money to spend– Spend it easily– Making the first buying
decisions– Attract you now and have
you FOREVER!
Today’s Assignment
Online: Find an advertisement that is specifically targeting teens – print it out and complete a one paragraph write up that describes how you knew that it was aimed at teenagers. Be prepared to share tomorrow