quality score is king: triple ppc traffic & 2x your roi
DESCRIPTION
For more information visit, www.wordstream.com "Help! I raised my AdWords bids and got LESS traffic!" Sound familiar? Thousands of advertisers every day rely on increasing bids in hopes to drive more exposure for their paid search campaigns. If this is you, STOP...we have a better approach that could potentially triple your PPC traffic and double your return on spend. It all starts with Quality Score. In this free live webinar, WordStream's Director of Paid Search Marketing Rich Griffin and Technical Support Engineer Andy Stefano team up to share their insights on the secret hacks behind AdWords Quality Score and Bid Management. You'll also learn... - Valuable tips from a real AdWords user case: "I raised my bids and got less traffic...why?"" - How to increase your Quality Score without draining your budget - Tricks to get more clicks! See real examples of emotional Ads, A/B tests, and campaign keyword cleanup techniques to boost Quality ScoreTRANSCRIPT
Quality Score Is KingTriple PPC Traffic
2X Your ROI
Webinar
PPC University
Take Part In Live Blogging
Meet The Experts
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About WordStream
Today’s Agenda
Symptoms
Problem
Conclusion
Higher Bid
Higher Position
Higher Traffic
SMBs – Limited by Budget
Choose Your Path
How Quality Score Impacts Ad Position
How Quality Score Impacts Actual CPC
CTR is the most important factor in QS
Categorize Your Keywords
PRIMARY 1.89% $0.58 $6.17
SECONDARY 1.97% $0.76 $15.94
TERTIARY 0.88% $0.73 $36.47
9.38%
4.74%
1.99%
CTR CPC CPA CNV RATE
Delete Tertiary Terms
Most Ads Suck
Be Different!
You’re Not Testing as Many Ads as You Think…
True A/B Test
1 2
Path #2: Raising Quality Score
WordStream’s FREE AdWords Performance Grader
Summary
Special Offers! Would You Like…
Webinar
THANK YOU