quality services sdn bhd
DESCRIPTION
ETR 300TRANSCRIPT
QUALITY SERVICES (QS) SDN. BHD.
EXECUTIVE SUMMARY
Quality Services Sdn.Bhd. establishment are describe in this business plan in all aspects about the project that we want to operate. It is a start up venture created and dedicated by five individual in variety of experiences in different area. This business plan is willing to accommodate in order to be as a guideline and reference for us to commerce our company.
Quality Services Sdn.Bhd. is the great ideal that we choose. We realized that is not easy to build up a business especially make a product and give service to our customer in a same time. Building a business is giving a lot of experience, satisfaction, knowledge and management of a business. We do hope that our company will triumph in the local market according to our targets.We have been recommended a place based at the center of non busy area for our business location
We choose this place because it is a strategic location and suitable for our business because it is center of the country which can make them easily to distribute our products. Furthermore, we choose this location because of the development area at this present moment and easier for us to sell our product. This factor will strengthen our location target.
In the future, we hope that our company will move successfully by establishing new branch and develop bigger market size. In order to gain higher profit, we are making many marketing strategy such as by making our company website, business card, signboard, pamphlet and advertising in media.
PURPOSE
ᴓ to contribute in the global market of the product and service
ᴓ to give better service to the consumerᴓ friendly environmentᴓ to prevent the diseases from spreadingᴓ to convince trader towards international
tradeᴓ to guide the entrepreneurs toward
achievement of managing in business plan
BUSINESS BACKGROUND
ᴓ Name of company : Quality Services (QS) Sdn.Bhd ᴓ Address : Quality Services Sdn Bhd,
Wisma NusajayaJln Tengku Abdul Rahman44342 Kuala Lumpur.
ᴓ Telephone number : 03-2455425 ᴓ Fax number : 03-2455426ᴓ Email : [email protected]ᴓ Form of Business : premise ᴓ Main activity : Product based of piping systemᴓ Date of Registration : 1 January 2011ᴓ Initial Capital : RM 50,120 (loan)
RM 250,000 /5person (own) ᴓ Name of Bank : CIMBᴓ Bank Account No : 0110324356789
GENERAL MANAGER Name : Hafizuddin bin Johari Date of Birth : 07-07-1981 Address : Lot 007 Jalan Mujahadah,
Kg Mujahidin,
20007 Kuala Terengganu. Education and Qualification : Master in Management Studies (Graduated
from UiTM)
Bachelor in Business Administration (Graduated from UiTM)
Diploma in Business Studies (Graduated from UiTM) E-mail : [email protected] Phone Number : 017-9771007 Skill : 1. A visionary and full of energy to drive towards success 2. Ability to manage employees efficiently. Job Experience : Has 4 years of working experiences in a corporate company
and worked as a finance department manager until he decided to pursue a business in this market.
Status : Married Present occupation : General Manager in Quality Services(QS) Sdn.Bhd
ADMINISTRATION MANAGER Name : Wan Muhammad Anas b Wan Mohamad Nawi Date of Birth : 31/2/1985 Address : D1112 Tok Ayah, 31200 Kota Bharu, Kelantan. Education and Qualification :University of oxford (Marketing and finance) E-mail : [email protected] Phone Number : 007-7000007 Skill : shortest story, sweet lip, Job Experience : CEO of white house (2008) –
Meet with dealers, national accounts, end-users, and the sales force to define new product requirements and work with product development to document these requirements in product specifications.
Analyze competitive product offerings in terms of features and benefits as well as price points.
Determine sales forecasts for proposed new products and justify new product development investments through an IRR and NPV analysis.
Status : married
MARKETING MANAGER Name : Qhairul Izhan bin Ahmad Date of Birth : 10/03/1985 Address : Lot 378, Jalan Kebenaran, Kampung Pejuang, 2011 Kemaman,
Terengganu, Malaysia. Education and Qualification : (2005-2006, University Teknologi
Mara,Kampus Shah Alam),BA Business Management (Major Marketing).
E-mail : [email protected] Phone Number : 021-87233090 Skill : Word, Excel, PowerPoint Job Experience : Product Manager (2008)
Meet with dealers, national accounts, end-users, and the sales force to define new product requirements and work with product development to document these requirements in product specifications.
Analyze competitive product offerings in terms of features and benefits as well as price points.
Review product pricing and gross margin goals for existing products annually and establish new product pricing.
Status : Married
OPERATION MANAGER
Name : Izuddin bin Abdullah Date of Birth : 04-05-1985 Address : n0. 666 Taman Indah Permai,
26400 Bandar Jengka, Pahang.
Education and Qualification :BA Hons. Operation marketing, spm, pmr, upsr, pts. E-mail : [email protected] Phone Number : 014-4445678 Skill : adobe photoshop, swimming Job Experience : operation manager of the year (2000 – 2003)
responsible for developing and administering all parts of the organization Interface customers and purchasers in the sale and resale of previously
constructed and developed homes Interview and recruit prospective staffs and employees. Directed collection and execution of latest accounting software for real estate
sectors of the company, and implemented payment system for the company. Status : bachelor
FINANCIAL MANAGER
Name : Mohd Afiq Fahmi bin Rusli Date of Birth : 08/03/1971 Address : Lot 8, Villa Mahligai, Jalan Mega, 20011 Kuala Terengganu,
Terengganu, Malaysia. Education and Qualification :(1978-1982, Sek Men.Agama Bonbon),SPM, (1983-
1987, Institusi Teknologi Mara),BA Hons. Finance and Insurance (Major Finance and Insurance, upper level primary)
E-mail : [email protected] Phone Number : 016-9500042 Skill : format laptop, microsoft office Job Experience : chief financial officer (1989-1999, Jaya Muda
Enterprise), financial consultant (2000 -2006 , CMN Bina Enterprise)
responsible for developing and administering all parts of the organization Interface customers and purchasers in the sale and resale of previously
constructed and developed homes Interview and recruit prospective staffs and employees. Directed collection and execution of latest accounting software for real estate
sectors of the company, and implemented payment system for the company. Status : married
ADMINISTRATIVE MANAGER
(WAN MUHAMMAD ANAS)
OPERATION MANAGER(QHAIRUL
IZHAN)
CLERK
MARKETING MANAGER(IZUDDIN)
FINANCIAL MANAGER(MOHD AFIQ FAHMI)
ASSISTANT MARKETIN
G MANAGER
GENERAL MANAGER
(HAFIZUDDIN)
OPERATION
TRANSPORTATION
TRAINER DISTRIBUTION
PERSONNEL
OPERATOR
PROMOTION
PERSONNEL
VAN DRIVER SALES
PERSONNEL
ORGANIZATION CHART
JOB DESCRIPTION
GENERAL MANAGER (Mohd Hafizuddin bin Johari)
As a leader to all of the organization
committee. Ready to take any risk and can solve the
problem with best way and good resolution. Plan, direct, or coordinate the operations of
company’s organizations. Able to coordinate and prioritize multiple
tasks and projects and give it to the managers.
Build the policies of the company. Managing the daily operations of the
organization.
ADMINISTRATION MANAGER
(Wan Muhammad Anas bin Wan Mohd Nawi)
Help the general manager in order to plan and manage the business.
Plan, direct, and coordinate supportive services of an organization.
Give the specialized support to the other managers and department.
Manage administrative staff scheduling including standardized the work scheldules, vacation requests or approval, overtime management and approval of expense reports.
Planning, organizing, leading and controlling all administration functions.
Recognize and evaluate the company, partners and the employees.
OPERATION MANAGER(Izuddin bin Abdullah)
Charges day-to-day operations at the location or in the office.
Make sure that customers will satisfied with the services that company provided.
Ensures that all workers give the efficient work or service to the customers.
Oversees storage of finished product and maintains lot location and rotation.
MARKETING MANAGER(Qhairul Izhan bin Ahmad)
Determine advertising and competitor
information to conduct the market and consumer’s need.
Know the effective and strategy way on how to promote the product.
Determine what the consumer demand in order to know the market size when produce the product.
Responsible with the planning, arranging and surveying all the matters related to the marketing.
FINANCIAL MANAGER(Mohd Afiq Fahmi bin Rusli)
Plans and directs accounting activities within the
financial department. Prepare and manage the company account
systematically. Supervises and participates in the preparation of
various financial statements and reports. Prepares statements reports of estimated future
costs and revenues. Prepare the salaries and incentive to the workers. Control all the business transaction of the company. Calculate the budget of the business for the future.
SCHEDULE OF REMUNERATION
POST NO.OF WORKERS
SALARY EPF(11%)
SOSCO(2%)
TOTAL
GENERAL MANAGER 1 2500 275 502825
FINANCIAL MANAGER 1 2500 275 50 2825
ADMINISTRATION MANAGER 1 2500 275 50 2825
MARKETING MANAGER 1 2500 275 50 2825
CLERK 1 1500 165 30 1695
OPERATOR 1 1500 165 30 1695
TOTAL 5 13000 1430 260 14690
PRODUCTS
Quality Services Sdn. Bhd. is the company where we want to safe our environment to be always in good and reduce the cost of maintainance in plumbing system.
Our products name here is ‘GREESE TRAP’. This ‘Greese Trap’ will filter first all the backstop and will flow the water to the water treatment plan with smoothly.
TARGET MARKET
Geographic Segmentation Our company located at Selangor which the famous
country and high population place. It is suitable for Quality Services to operate our
business because the population here ar too busy in their daily life
Demographic Segmentation It have 4 800 000 people in Selangor. We assume
the building there is too high. The number of building in Selangor is estimate
about 25 600 060 units.
MARKET SIZE
For the first sale, our company just distributes our product only at Selangor. Selangor is suitable for introduced our new product because have many population.
From this population, we estimate about 70% of the people will use our products. In 70%, it include in many types of housing area, first are terrace house, condominium house, flat house, bungalow house, and so on.
COMPETITORSCompany Strength Weakness
AK Plumbing & Roof Leaking Services
● Water-Proofing The Roof, Concrete Floor & Toilets● Repairing & Water Proofing All Leakages● High Rise Toilet Leakages Repair And Concrete Roof Water Proofing
•Too expensive, lower citizens can’t buy the product•The ingredient can give effect to the user when use often.
New Century Renovation & Roofing Leaking
• Plumbing• Toilet Stucks• Toilet Leaking• Sewerage Maintenance• Roof Leaking
•Many people complaint about their product and services.•Not suitable for Semi-D because the tools is big.
Pazman Plumbing and Electrical Services
• Plumbing• Electrical Services• Wiring Services• Awning
•Only concentrate about electrical because their worker not professionally in plumbing.
MARKET SHARE OF THE YEAR BEFORE QS ENTER THE MARKET
Company Unit Sales Market Share (%)
AK Plumbing & Roof Leaking Services
2844 56
New Century Renovation & Roofing Leaking
994 30
Pazman Plumbing and Electrical Services
467 14
TOTAL 4255 100
56%30%
14%
AK Plumbing & Roof Leaking Services
New Century Renovation & Roofing Leaking
Pazman Plumbing and Electrical Services
MARKET SHARE BEFORE QS ENTER THE MARKET
MARKET SHARE OF THE YEAR AFTER QS ENTER THE MARKET
Company Unit Sales Market Share (%)
AK Plumbing & Roof Leaking Services
2563 45
New Century Renovation & Roofing Leaking
1769 30
Pazman Plumbing and Electrical Services
900 15
Quantity Service 588 10
Total 5820 100
45%30%
15%10%
AK Plumbing & Roof Leaking Services
New Century Renovation & Roofing Leaking
Pazman Plumbing and Electrical Services
Quantity Service
MARKET SHARE AFTER QS ENTER THE MARKET
SALE FORECASTING
Year Sales collection (RM)
2009 588 210
Increment for the second year 2%
2010 599 974
Increment for third year 4%
2011 623 973
MARKETING STRATEGIES
Product Strategies In our company, the operation department was identify first
what our product lack. So, they try to remove the lack to make our product in good condition that can give benefits to the people when use it. Besides, the operation department also check up all the safety in our products.
Price Strategies First strategy, we give free maintainance for all first customer. We also give the best price for the first trial with discount.
Place Strategies Our target is food factory, school canteen, café, housing area,
and so on. We target all the hardware to sell our product and we also
want to train all our worker or dealer to attach our product.
Distribution Strategies We consider distribution strategies in our
company because we want to search if our company reach the target that we consider or not.
Promotion Strategies Some of the methods of promotion are made
i. Flyers The flyers was made because with flyers, the people
can know some knowlege of our products. From that, the will attracts to our products.
i. Business Cards : In the business card, we state the name of the
worker, company address, contact number and email. It easy for people to contact with every employess in our company about the product. Customer also can put our business card into a wallet and from that, they can contact us at anywhere.
ii. Banner / Signboard: The main method to introduce about our company
and product to public is signboard. Signboard consist of our company name, address, logos, website and contact number.
Phone: 03-733146336 Fax: 03-733146336 E-mail: [email protected]
3rd Floor, Wisma Nusajaya, Jalan Tengku Abdul Rahman, 44342 Kuala Lumpur
OPERATION PROCESS
PROCESS FLOW CHART
•create a list of choice of services to the client
•received order from client
•order the material and equipment need to be used from the supplier
•store the material in the safe place
•transport the material and equipment to the client house
•design the sewage system need to be install for the client
•install the sewage system that have been design
•check the system that have been install for avoid any mistake from occur
•client give feedback to the company•client make the payment
PROJECT IMPLEMENTATION COSTREQUIREMENT COST
FIXED ASSETS
Land & building 100,000
Renovation 5,000
Office equipment 6,120
Furniture 3,825
Signboard 2,000
Vehicle 10,000
Equipment and furniture 20,000
Specialized field equipment 27,000
Working capital ( 1 month)
Administrative 2,825
Marketing 3,225
Operations 17,825
Pre-operation & other expenditure 10,500
Contingencies (10%) 20,835
Total 229,152
SOURCES OF FINANCE
REQUIREMENT COST
REQUIREMENTS LOAN OWN CONTRUBUTION
FIXED ASSETS CASH EXISTING F.ASSETS
Land & building 100,000
Renovation 5,000
Office equipment 6,120
Furniture 3,825
Signboard 500 1,500
Vehicle 10,000
Equipment and furniture 20,000
Specialized field equipment 27,000
Working capital ( 1 month )
Administrative 2,825
Marketing 3,225
Operations 7,825 10,000
Pre operations & other expenditure
6,000 4,500
Contingencies ( 10% ) 20,832
total 50,102 79,050 100,000
GRAPH AND PERFORMANCE
1 2 3
0
10
20
30
40
50
60
Current Ratios
Year
Ratio
The current ratio of our company for the first year is 30. For the second year ratio has increased until 46. At the year 3, the current ratio still increased until 52. That means our company asset has the ability to pay liabilities.
1 2 3
35.00%
35.50%
36.00%
36.50%
37.00%
37.50%
Net Profit Margin
Year
Perc
en
t
Net profit margin based on the profit after deducting tax. For the year 1, net profit margin is 36.80%. It decreases for the year 2 that is35.82%. for the third year, net profit margin is increase to 35.96%.
1 2 3
0%
5%
10%
15%
20%
25%
Debts to Equity
Series1
Year
Perc
en
t
Debt to equity based liabilities we burden. For the year 1, debt to equity is 12.53%. It decreases for the year 2 that is 6.72%. for the third year, it still decreases to 4.07%.