quan thy advertising_credentials ta nguyen thy_17062013_email version

Ta Nguyen ThyHead of Art& Creativepresents

AgendaClick the title to land on the desired page!1. Professional profile2. Design style3. Key roles in Quan Thy Advertising4. Portfolios: Graphics & print: * Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature Interactive: * Web interface * Banner web * Email marketing Film Others: * Photo touch-up * Font Localization

345

67

1329324148566869757883899095

Professional profileBe inspired and challenged to deliver impact solutions that capture the core of a brand.

Thy’s spectrum of projects has been diversified, ranging from brand identity to communications collateral and literatures, with brands including: Fusion Maia Đà Nẵng, Fusion Alya La Gi, Fusion Alya Hội An, Fusion Alya Đà Lạt, Fusion Alya Phú Quốc, Laguna Lăng Cô integrated projects (Banyan Tree Group), Eden City, Ut Bach Thuy, Abbott, Q Cafe, T3H Centre (University of Natural Sciences).

She has a BA of Japanese Language and Culture, Associate of Tourism and Certificate of Multimedia Design.

Thy is also an in-born entrepreneur proven by her award in the “Sinh Vien Khoi Nghiep” contest organized by VCCI in 2008.

to Agenda3

Design style

‘Chic’ design style:* Creative in layouts to be modern

* Sophistication in details to impose elegance

* Harmony to look luxurious & attractive

* Simplicity to create first hand impression

to Agenda4

Key roles in Quan Thy

As head of Creative & Design, Thy inspires and challenge creative team to deliver impact solutions that capture the core of a brand.

With a good knowledge of marketing and branding as well as her excellence skills of design in various functions from print, interactive and film editing, Thy is a concept generator for clients and motivator for the creative team to deliver the best products within a given time constrains and resources.

to Agenda5

Portfolio

Graphics & printThy owns a strong and diversified skills working with printed items. Having the magic to blend color harmoniously, supported by her creativeness in arranging elements within the given layout and knowledge of print materials, all help to create deliverable look well after production.

Click the title to land on the desired page!

to Agenda6

7132932394654

* Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature

Portfolio - graphics & print


Quan Thy AdvertisingPropertysearchvn.comKim TravelDu Khuc Phu TangLaguna Lăng Cô Grand Opening

LogoFuelling branding and marketing background into creation of logo is her strength. This ability helps the logos have their own essences and survive a long term brand strategy. All the logos have the same quality in terms of simplicity, balance and easiness to recall.

to Agenda7

89

101112

Logo QuanThyAdvertisingOur concept for this logo is simple. The type face reflects the freedom, flexibility and sophistication. While ‘Quan’ & ‘Thy’ is written connected emphasizing that we are strong team players. The red color embodies our passion. As a result, the type face of Quan Thy in general also defines our characters which are simplicity, flexibility, freedom and . The grey tag line Advertising beneath Quan Thy is our focus for the time being. In the long run, when Quan Thy is to expand to other business lines, it will be added to this tagline.

to Agenda8

Logo Propertysearchvn.comThe logo icon is a nice combination of the image of a home equivalent to the word ‘property’ and image of the loop equivalent to the word ‘search’. These 2 images are integrated to create a simple icon and easy to recall. The main colors are black standing for strength and stability while the blue standing for flexibility or water, an indispensable factor in buying and selling real estate.

to Agenda9

Logo Kim TravelKim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours. The logo is expected to reflect all the services provided. We reach the solution to use 3 icons responding to 3 core services stated in the tag line under the logo type.

to Agenda10

Logo Du Khuc Phu TangThe logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symbol of the country of the rising sun. While the flute, underlining the romance and sophistication, is very symbolic in Japan’s traditional music. The brandname “Du Khuc Phu Tang” is written in Calligraphy to reflect a beauty in Japan’s culture.

to Agenda11

Logo Laguna Lang Co Grand OpeningThe creation of this logo serves exclusively for the Grand Opening Campaign of Laguna Lăng Cô. Therefore it is used as key visual icon on all communication collateral of the campaign.

to Agenda12



Quan Thy AdvertisingFusion Maia Đà Nẵng: Stationery & Amenity Menu Five RestaurantDu Khuc Phu TangLaguna Lăng Cô - DestinationLaguna Lăng Cô - PropertyLaguna Lăng Cô - Golf ClubLaguna Lăng Cô - Triathlon 2013Laguna Lăng Cô - Services CentralBanyan Tree Seedling Hội An Stationery Menu

IdentityIdentity can be compared as the “visual” essences of the brand. Thy always dig inside a brand to obtain an in-depth knowledge and articulate through the language of design.

Fusion Lounge Hội AnGoc VietKim TravelT’Lat

to Agenda13

14

1516171819202122

2324

25262728

Quan Thy AdvertisingThe idea is “personalization” where we used sketched throughout all items.Item: letterhead, envelop, CD label and cover, business card, employee name tag

to Agenda14

Fusion Maia Da Nang Fusion Maia Da Nang is a fusion of east and west, people and nature where minimalist is appreciated to bring guests the most of natural living experience. The designs reflect simplicity and harmony. Item: folder, shopping bag, CD cover, sugar sticks, ingredient box, tea pot, cup

to Agenda15

Fusion Maia Da NangThe idea come from the main architecture of the resort, the square. The square shaped menu wrapped by square plastic aims to create simplicity yet elegance and luxury.Item: menu to Agenda16

Du Khuc Phu tangDu Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the concept of traditional Japanese culture, leveraging renowned characters of Japan: harmonious with nature, meticulous in every detail, sophisticated in behavior and respected with customers. The identity and communications are developed to enforce a strong positioning and closely reflect the characters of being meticulous, sophisticated, romantic, dedicated, gentle, traditional.

to Agenda17

Laguna Lang Co - DestinationThe design is driven by the green color and the leaf pattern. The “simplicity” remains through every items, yet it creates a feeling of luxury and sophistication. Item: pen box, pen, usb stick, cd label, notepad, shopping bag

Option 1 Option 2

Option 1 Option 2

Option 3

FRONT SIDE BACK SIDE

Option 1_White Option 2_Blue

to Agenda18

Laguna Lang Co - PropertyItem: cd cover and label

31,5 CM

to Agenda19

Laguna Lang Co - Golf ClubStill keeping key visual identity of Laguna Lang Co brand, the design, however, is a twist of Laguna and Nick Faldo brand as the golf course is developed by Sir Nick Faldo. Item: letterhead, envelop, business card, pen, shopping bag, cup, calendar, lighter

to Agenda20

Laguna Lang Co - Triathlon 2013Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.Item: t-shirt, swimming cap, athlete bottle, medal to Agenda21

Laguna Lang Co - Services CentralAdapt branded logo and key communication message on transportation.Item: 7-seat car, bus, truck,

to Agenda22

Banyan Tree Seedling Hoi AnSeedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children through their teenage years by offering the academic and practical support required to reach adulthood in self-sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An. Item: letter head, envelop, note pad, sticker, cd cover and label, pen, employee name tag, shopping bag, ipad holder

to Agenda23

Banyan Tree Seedling Hoi AnThe design is driven the brand logo color - yellow and a floral pattern, which can be recalled to the traditional Hoi An. The leather cover of the menu creates a luxury feeling. Item: menu

frontfront

to Agenda24

Fusion Lounge Hoi AnFusion Lounge Hoi An is Fusion Maia Da Nang’s restaurant & spa outlet located in Hoi An to offer guests added services like free foot massage and free breakfast outside the area of the resort. The concept of the square shape is driven by the architecture concept of the resort - the square structure. Item: menu to Agenda25

Goc VietGoc Viet provides a wide range of products and services including tour operation and management, import of chemicals and pest control solutions. We help standardize its current logo with a professional brand guideline and adapt the logo on letterhead, name card, envelop and red invoice.Item: letterhead, name card, envelop, red invoice, brand guideline to Agenda26

Kim TravelKim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours.Item: company name board

to Agenda27

T’Lat CoffeeAway from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings you to a serene corner in a typical Europe town. Inspired by this idea, we design the menu using a vintage paper background, highlighted with a western ornament and font style. All contributes to create a serene atmosphere, yet retains the elegance and luxury of the European.Item: menu

to Agenda28



Ut Bach ThuyQ Cafe

Packaging & LabelsThy knows how to work out the essences out of a product and visualize it in her design language.

to Agenda29

3031

Ut Bach ThuyUt Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural features of the products by wise selection of images and color schemes.Item: label

to Agenda30

Q CafeQ Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German, Turkey, Australia, Canada, US, Philippine and Vietnam. The packaging is a combination of full pack and glued labels containing the product variance names. The concept is created to make the look and feel of “all about coffee”!Item: package & label

to Agenda31



Banyan Tree Lăng Cô & Angsana Lăng Cô - Job fairLaguna Lăng Cô - Triathlon 2013Laguna Lăng Cô Property - Summer ExhibitionLaguna Lăng Cô - Grand OpeningAbbottT3H - SeminarMercedes Benz - Vietnam Star AutomobileEgg Mud Bath

Event & ExhibitionThy explores every purpose and target participants to work out the best design ideas to communicate the correct message.

to Agenda32

3334353637383940

Banyan Tree Lang Co & Angsana Lang Co - Job fairThe Job fair is one of recruiting and corporate branding tools Laguna Lang Co is deploying to build up its team and good image in the eyes of local employees and community.Item: booth

to Agenda33

Laguna Lang Co - Triathlon 2013Race to Discover Vietnam, The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.Item: standee, backdrop, booth

to Agenda34

Laguna Lang Co - Property

The booth aims to create a ‘wow’ impression about the real estate. The visual also helps reinforce what the sales agents are trying to sell to the buyers.Item: booth, standee

to Agenda35

Laguna Lang Co - Grand OpeningEvent to launch Laguna Lang Co integrated projects.Item: stage, backdrop, standee

to Agenda36

AbbottThe backdrop aims to promote the online photo contest organized by Abbott, showcases the most impressive pictures about women.. Item: backdrop

to Agenda37

T3H SeminarEvent to introduce a new course: “How designers can work more professional” Item: flyer, standee, poster

to Agenda38

Egg MudBathEgg Mud Bath provides guests with exclusive mud bathing in an egg designed bath tub. The design is inspired by 2 dominant elements within the resort: egg and banana trees growing at every corner of the place.Expertise: DesignItem: invitation kit | shopping bag

to Agenda39

Mercedes Benz“Color of Life” is VSA’s frequent customer events for family with the objective to tease them to visit the showroom. Inspired by the brand association of luxury and elegance, we offer 2 concept: 1) The visual of a type print on a dark background; 2) The colorful floral texture on a white background Expertise: designItem: invitation



Laguna Lăng Cô - Triathlon 2013Laguna Lăng Cô - Grand OpeningLaguna Lăng Cô - CSR - School Water ProjectLaguna Lăng Cô - CSR - Community DayLaguna Lăng Cô - Golf OpeningJohn Robert Powers

Out DoorThy knows how to maximize the visual to create the most impact in a given ambient or space.

to Agenda41

424344454647

Laguna Lang Co - Triathlon 2013Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.Item: banner, billboard

to Agenda42

Laguna Lang Co - Grand OpeningEvent to launch Laguna Lang Co integrated projects.Item: banner

to Agenda43

Laguna Lăang Co - CSR - School Water ProjectThe banner promotes the CSR program to train and educate small students how to practice hygiene in a correct way. Item: banner

to Agenda44

John Robert PowerIn these banner, the beautiful lifestyle photos placed in the middle create a first attention touch point, while the typography on the right size is used to communicate a call-to-action message. We try to eliminate interrupted things to make it look simple and clear to the passer-by.Item: banner

to Agenda45

Laguna Lang Co - Community DayEvent to promote CSR activitiesItem: banner

to Agenda46

Laguna Lang Co - Golf ClubItem: backdrop, standee

to Agenda47



Laguna Lăng Cô - DestinationLaguna Lăng Cô - Country Club MembershipLaguna Lăng Cô - Golf ClubLaguna Lăng Cô - PropertyMercedes BenzHeritage LineFusion Maia Da Nang

Print AdThy explores the objectives behind every campaign and adds-on her sensible insights into every print ad.

to Agenda48

49505152535455

Laguna Lang Co - DestinationCampaign objective is to promote the Lăng Cô as an unspoiled MUSTGO destination and a great place to get away with many interesting activities.

to Agenda49

Laguna Lang Co - Country Club MembershipCampaign objective is to build awareness and recruit membership for the Country Club Membership where members receive a lot of benefits visiting and enjoying sport activities at Lăng Cô destination,

to Agenda50

Laguna Lang Co - Golf ClubCampaign objective is to build awareness of the launching Laguna Lăng Cô Golf Club by Nick Faldo.

to Agenda51

Laguna Lang Co - PropertyCampaign objective is to build awareness of the launching Laguna Lăng Co complex with various real estate for sales.

to Agenda52

Mercedes BenzThe print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is utilized.

to Agenda53

Heritage LineCampaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides luxury cruising in Vietnam and Cambodia on the Mekong and in the Halong Bay blending intimacy, soft adventure and outstanding excursions to a unique experience. The vintage print ads reflect the Indochina-Colonial luxury lifestyle intended at their target customers.

to Agenda54

Fusion Maia Da NangCampaign objective is to build awareness of Việt Nam’s hippest 5-star beach resort - Fusion Maia Da Nang.

to Agenda55



Laguna Lăng Cô - DestinationLaguna Lăng Cô - Country Club MembershipLaguna Lăng Cô - Golf ClubLaguna Lăng Cô - PropertyLaguna Lăng Cô - Tours & ActivitiesLaguna Lăng Cô - Triathlon 2013Spirit SpaBanyan Tree Seedling Hoi AnDesign Working ClassFusion Maia Da NangQ Cafe

Collateral & LiteraturesThy always have ideas and solutions to communicate the messages and stories under various formats of communication collateral.

to Agenda56

5758596061626364656667

Laguna Lang Co - DestinationThe booklet introduces about heritages and cultures of Hue, Da Nang & Lang Co. It also features the integrated projects of Laguna Lang Co with high end entertainment and retreat complex.Item: brochure / booklet

to Agenda57

Laguna Lang Co - Country Club MembershipThe sales kit created to promote and sell the membership of the country club. It includes: a 16 page booklet (brochure) introducing about benefits of membership accompanies with 4 inserted rate sheets and put inside a nice envelop; membership cards and standees. Item: brochure, rate sheet, envelop, membership card, standees

to Agenda58

Laguna Lang Co - Golf ClubThese sales collateral aim to promote the membership of the golf club and attract regular golfers.Item: brochure, poster, flyer

to Agenda59

Laguna Lang Co - PropertyThese sales collateral include a brochure aims to promote and sell the villas for investors and standees placed within the property areas. Item: brochure, standee

to Agenda60

Laguna Lang Co - Tours & ActivitiesThis booklet features various tour programs and activities to discover the mystic Hoi An. Designed in the format of pocket size (A5), the booklet allows travelers to easily take along and search for helpful info at their convenience. Item: booklet / brochure

to Agenda61

Laguna Lang Co - Triathlons 2013This booklet in magazine style provides detailed information about the biggest-ever-event-in-town - Laguna Lang Co Triathlons 2013. Item: booklet

to Agenda62

Spirit SpaInspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa.Item: brochure

to Agenda63

Banyan Tree SeedlingSeedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children through their teenage years by offering the academic and practical support required to reach adulthood in self-sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An. Item: poster, standee, flyer

to Agenda64

Design Working ClassSales collateral for a design classItem: flyer

to Agenda65

Fusion Maia Da NangThese sales collateral include a square, tri-fold brochure highlighting unique selling propositions of the resort; A5 flyers featuring latest promotion programs and standee.Item: standee, brochure, flyer

to Agenda66

Q CafeThis french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product categories and names.Item: brochure

to Agenda67

Portfolio


Web interfaceBanner WebE-mail marketing

InteractiveThy understands the cons of short time concentration of internet users and is aware that motion can create impression and interest of users to do a desired action - a click through.

to Agenda68

697578

Portfolio - interactive


John Robert PowersIvy Seafood RestaurantIvy SpaCam Ranh Bayview TowerQuan Thy Advertising

Web interfaceNice design is not enough! Thy knows and prioritize web usability in her design to easily navigate users to land on desired pages.

to Agenda69

7071727374

John Robert PowersThe theme images follow the concept of active working ants, both individual and in group, combining with wise ad copy underline motivational and inspirational messages for personal growth and development. The wise combination of dark and red color creates a clean look and feel of the website, thus the red is used as call to action button or attention grabbing tool.

to Agenda70

Ivy Seafood RestaurantThis restaurant offers refined sea food. The interface uses the color of red to enhance taste and fuel an “appetite”.

to Agenda71

Ivy SpaThis spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and retreat.

to Agenda72

Cam Ranh Bayview TowerThe interface uses green color to evoke a feeling of coziness, serenity and family gatherings. These are values the real estate is bringing to their customers.

to Agenda73

Quan Thy AdvertisingThe website showcases a nice portfolios and expertise of the agency.

to Agenda74



BMG SchoolLaguna Lăng Cô - Property

Banner WebThy knows how to utilize emotion to create wow impression and encourage click-through.

to Agenda75

7577

BMGThese banners communicate the commitments and promises of the training center.

to Agenda76

Laguna Lang Co - PropertyThese banners aim to build brand awareness of the real estate projects.

to Agenda77



Laguna Lăng Cô - PropertyLaguna Lăng Cô - Country ClubLaguna Lăng Cô - Golf ClubLotus Agency

Email MarketingThy knows how to maximize the given preview pane to show the message and great images.

to Agenda78

79808182

Laguna Lang Co - Property Email invitation for a sales presentationItem: email invitation, e-factsheet

This is our pleasure to invite Mr/Mrs :

To the meet and discuss dinner,

from 18.00 - 20.30, Saturday 11th August, 2012

At Sai Gon Morin Hotel : 30 Le Loi Street, Hue City

Laguna Lăng Cô is Vietnam’s first world-class and largest integrated resort developed and managed by Banyan Tree Group. Toward the establishment of Laguna Lăng Cô Country Club Membership Program, we would like to inivte you to come and learn about our project.

Please join us for a warm and interesting discussion dinner.

Thank you and warmest regards,

Mr. Ravi Chandran

Managing Director

Laguna Lăng Cô Vietnam

* Feedback for confirmation: 9th August, 2012

to Agenda79

Laguna Lang Co - Country Club MembershipThe email advertisement aims to promote the membership of the country club.Item: email advertisement

to Agenda80

Laguna Lang Co - Golf ClubThe email advertisement aims to promote the membership of golf club.Item: email advertisement

to Agenda81

Lotus Agency - Hilton eNewsletterThis enewsletter keeps subscribers update on latest news and promotions of the Hilton in Thailand.Item: enewsletter

to Agenda82

Portfolio


Fusion Maia Da NangLaguna Lang Co - PropertyDesign Working ClassT3H SeminarHeritage Line

Film editingThy also owns expertise to edit and make short video clips such as introduction film

to Agenda83

8485868788

Fusion Maia Da NangThe short film about Fusion Maia Da Nang

http://www.youtube.com/watch?v=QzXphalBKgk

http://www.youtube.com/watch?v=xQjhebw846U

to Agenda84

http://www.youtube.com/watch%3Fv%3DQzXphalBKgk

http://www.youtube.com/watch%3Fv%3DxQjhebw846U

Laguna Lang Co - PropertyA short film about the Angsana Residence project

http://www.youtube.com/watch?v=YkhX1w6ur6I

to Agenda85

http://www.youtube.com/watch%3Fv%3DYkhX1w6ur6I

Design Working ClassTeaser for advertising the class

http://www.youtube.com/watch?v=wD5mNgQ3HbY

to Agenda86

http://www.youtube.com/watch%3Fv%3DwD5mNgQ3HbY

T3H SeminarShort film showcases portfolios of students

http://youtu.be/aRqoNwMEfzI

to Agenda87

http://youtu.be/aRqoNwMEfzI

Heritage LineShort film about cruises of Heritage Line

http://www.youtube.com/watch?v=zUPSUlPnoGQ

to Agenda88

http://www.youtube.com/watch%3Fv%3DzUPSUlPnoGQ

Portfolio


Photo touch-upFont Localization

Others

to Agenda89

9095

Portfolio - others


Laguna Lăng Cô - DestinationLaguna Lăng Cô - PropertyLaguna Lăng Cô - Tours & ActivitiesLotus Agency

Photo touch-up Strong photoshop skill combined with good perception of color and lightning helps the touch-up look real!

to Agenda90

91929394

Laguna Lang Co - DestinationLandscape photos

Photo: IanLang Co Bay

to Agenda91

Laguna Lang Co - PropertyLandscape photos

to Agenda92

Laguna Lang Co - Tours & ActivitiesActivity photos

to Agenda93

Lotus AgencyInterior photos

to Agenda94

Portfolio - others


Font Localization Thy can create Vietnamese written fonts from regular fonts.

UTM Helvetica Neue LT Std

In Progress:UTM Zapfino Extra LT ProUTM Betina ScriptC

to Agenda95

96

9798

UTM Helvetica Neue LT Std.

a b c d d e f g h i j k m n o p q r s t u v w z

A B C D D E F G H I J K M N O P Q R S T U V W Z

1 2 3 4 5 6 7 8 9 0Text Sample: Ta Nguyen Thy - Tạ Nguyên Thy, Sinh năm 1985 tại Thành phố Hồ Chí Minh

to Agenda96

UTM Zapfino ExtraLT Pro



1 2 3 4 5 6 7 8 9 0

to Agenda97

to Agenda98

UTM Betina SriptC



1 2 3 4 5 6 7 8 9 0