ACXIOM MARKETING SERVICES

MEASURE USE CASES

Quantify the impact of your marketing and advertising dollars

MEASURE

We enable you to accurately understand the impact of your omnichannel campaigns in driving consumer response. We bring together both offline and digital data for a complete customer view within rapidly deployed environments to address key measurement use cases and power your measurement and attribution insights and analytics. With Acxiom, you can better track conversion and understand how campaigns, media and individual publishers incrementally perform.

Campaign Measurement:

Know where marketing dollars were most effective by understanding the incremental impact of marketing campaigns across offline and digital sales channels.

Campaign Optimization:

Fine-tune your campaigns by iteratively adjusting the campaign levers that drive success.

Marketing Attribution:

Improve marketing by accurately measuring the impact of omnichannel touches.

acxiom.com • info@acxiom.com • 1.888.3acxiom

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Major Offices: Austin • Boston • Chicago • Conway • Little Rock • London • Munich • New York • Paris Philadelphia • Redwood City • San Francisco • Shanghai • Singapore • Sydney • Tokyo • Warsaw

HOW WE WORKThe road to marketing relevance demands unifying your marketing ecosystem and breaking down data barriers to reach consumers everywhere they want to engage. Your data environments – whether you call them customer hubs, customer data platforms, or marketing databases – are at the center of your omnichannel marketing.

Partner with us to rapidly deploy best-in-class data environments to solve your key marketing use cases. We implement highly scalable, standards-based environments that seamlessly integrate omnichannel data in a privacy-compliant manner. As data orchestration experts, we correlate, manufacture and synchronize data for maximum value and return on investment.

As your Omnichannel Integrator, we offer a unique and comprehensive set of expert data services to help you deliver great customer experiences.

ANALYTICS SERVICES

INTEGRATION SERVICES

STRATEGY SERVICES

Leverage powerful measurement analytics

across your omnichannel data to optimize audiences, targeting and campaigns.

Connect your key martech and adtech

applications at the data layer for a complete

customer view.

Establish your data transformation strategy

and architecture to power your

omnichannel marketing.

MANAGEDSERVICES

Get expert help to implement and manage your data environment

to execute omnichannel campaigns while

ensuring data privacy compliance.

DATA ENVIRONMENTS

Deploy best-in-class, highly scalable, privacy-compliant data environments for your prospects, consumers

and partners that seamlessly integrates

omnichannel data.

WHY ACXIOM MARKETING SERVICES?

OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology

OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns

ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely

DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases

FOR MORE INFORMATION about Marketing Services and our use case-based solutions, or to speak to one of our representatives, contact info@acxiom.com