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Pfizer Index 2018 1
Confidential
Pfizer Health Index 2018
Quantitative Research Irish Health & Wellbeing Index Health of the Ages
PP-PFE-IRL-0125 Date of Preparation June 2018
Pfizer Index 2018 2 Confidential
● Nationally representative sample survey of 1149 adults aged 18+.
• Undertaken online but weighted to mirror national population for gender, age and class.
• Fieldwork completed between April 16th and 28th.
• Each year has also taken a separate focus on a specific area, with 2018’s being Health of the Ages.
Methodology
PP-PFE-IRL-0125 Date of Preparation June 2018
Pfizer Index 2018
Health Assessments
Pfizer Index 2018 4 Confidential
Incidence of conditions Base: All adults 1,149/3,571,000
13
9
6
9
2
7
5
6
3
2
19
16
15
11
7
8
5
8
4
2
High/low blood pressure
High cholesterol
Depression & anxiety
Arthritis
Obesity
Chronic pain
Diabetes
Asthma
Heart disease
Cancer
Face-to-face 2017Online 2018
The online survey approach leads to a significantly higher incidence of conditions in a number of areas, namely related to areas which may be more embarrassing to admit
to: cardiovascular, weight-related and to do with mental wellbeing. Online incidences substantially higher and particularly so for depression/anxiety (+9%), blood pressure
(+6%) and obesity (+5%).
%
2018
000s
693
578
546
397
244
269
163
280
155
68
Pfizer Index 2018 5 Confidential
8 8 10 12
12 16 13 17
27
32 26
27
29
25 28
29
Very slight
Moderate effect
Quite a significant effect
Very significant
effect
Condition impact on quality of life: time series Base: Living with a significant condition
The numbers indicating their condition has a significant impact have increased by almost half over four years.
2015 2016 2017 2018
% % % %
Q.2 How much of an effect if any do these condition(s) have on your overall quality of life?
Pfizer Index 2018 6 Confidential
55
22 21 21 14
0 3 6 10 4 2
9 0 0
13
37
52 52 48
50
57 48 44 39
39 36 23
28 21
0
9
24 28 26 36
38 40 40 38
42 52
50 51 66
0
0 3 0 5
0 5 9 11 13 14 10
18 22 13
87
Condition Severity Base: Living with a significant condition
The life impact of conditions such as depression/anxiety, arthritis and obesity is quite substantial.
Chronic pain (i.e.
head/back) Other
condition
Depression and other anxiety related
conditions Obesity Arthritis Diabetes
High/Low Blood
Pressure Osteopor
osis Heart
Disease
High Cholestero
l Asthma Cancer Multiple Sclerosis COPD Alzheimers
80 86 154 75 107 50 201 20 39 187 93 21 3 15 3 % % % % % % % % % % % % % % %
Severe
Moderate
Mild No effect
Pfizer Index 2018 7
Confidential
Personal health assessment Base: All adults 1,149/3,571,000
10 out of 10
9 out of 10
8 out of 10
7 out of 10
6 out of 10 5 out of 10
1-4 out of 10 Don’t know
14 16 14 6
22 21 18
14
29 28 31
26
19 16 16
23
8 9 8 14
6 7 7 9
2 3 5 6 0 0 0 0
Mean 7.82 7.82 7.66 7.17
2015 %
Q.4 If you were to assess your own personal health out of 10, where 10 is excellent health and 1 is very poor health, how would you rate yourself?
2016 %
2017 %
2018 %
MARK OUT OF TEN
Total 7.17
Men 7.17
Women 7.17
U39 7.25
40-59 6.91
60+ 7.42
ABC1 7.35
C2DE 7.01
F 7.19
Any Condition 6.66
No Condition 7.84
The proportion indicating a lower personal health
assessment in middle age is noteworthy.
Pfizer Index 2018
Personal Priorities
Pfizer Index 2018 9 Confidential
Concerns for the future
21 19
32 21
16 32
10 7
7 10
5 3
6 1
1 2
6 3
19 22
22 22
15 16
9 10
13 11
7 5
5 4
1 2
6 6
11 16
15 18
13 12
13 15
12 9
9 8
8 5
1 3
9 12
71 86
77 85
63 81
53 69
54 67
35 42
19 36
15 29
43 61
20172018
20172018
20172018
20172018
20172018
20172018
20172018
20172018
20172018
Personal health
Health & welfare of family
Finances/money
Being happy
Cost of living
Children being successful
Job security
Brexit/global political events
Quality of health services available
Q.3 Thinking about the future, which of the following would concern you most? And which second? And the third? And which others are of concern to you at all?
Most %
2nd %
3rd %
At all %
Much greater focussing on money and finances in this context, with a proportionate reduction in the
focus on health. A major upswing in focus upon need for better health services.
Pfizer Index 2018
Medical Interaction
Pfizer Index 2018 11 Confidential
2 1 6
2
8
4
5
6
7
6
26
21
55
41
Children & Medicine Base: All adults 1,149/3,571,000
Brought a child to the GP
Brought a child to the pharmacist for their
opinion % %
Q.5 Could you please tell us when did you last do each of the following?
Ever
Longer ago
Past year
Past 6 months
Past 3 months
Past month Past week
AGE
Total 20-39 40-59 60+ Base: 1,149 441 465 226
% % % % Brought child to GP 28 37 37 5
Brought child to pharmacist 19 22 26 3
Past year x Age bands
(30%) (21%) (Past Year 2017)
1 in 4 40 to 59 year olds (26%) have brought a child to the pharmacist for
a medical opinion, a level not far behind the GP use figure.
Pfizer Index 2018 12 Confidential
6 4 1 1 1
15 11
3 1 1
18 17
4 2 2
16 16
5 5 2
14 17
10 8
5
23 31
60 61
30
93 97
82 76
41
Interaction with doctors & hospitals Base: All adults 1,149/3,571,000
Visited GP for a check-up
Visited GP as felt unwell
Go into hospital for an operation or medical procedure
Gone to hospital A&E for
treatment
Gone to a privately funded
clinic for treatment that
paid for yourself % % % % %
Q.5 Could you please tell us when did you last do each of the following?
Ever
Longer ago
Past year
Past 6 months
Past 3 months
Past month
Past week (44%) (Past 3 Months
2017) (37%) (7%) (6%) (4%)
Hospital use tends to be historic and GP use recent.
Pfizer Index 2018 13 Confidential
2 0 1 5
0 1
8
3 2
8
15 2
16
9
5
25 35
40
64 63
53
Screening & vaccination participation Base: All adults 1,149/3,571,000
Been for a screening for cancer, cholesterol,
blood pressure or a female condition such as breast or cervical
cancer
Bought children for childhood vaccines
(MMR, etc)
Been vaccinated as part of a public
programme (i.e. Flu Vaccine, Pneumococcal,
Swine Flu etc) % % %
Q.5 Could you please tell us when did you last do each of the following?
Ever
Longer ago
Past year
Past 6 months Past 3 months
Past month Past week
(41%) (Past Year 2017) (18%) (27%)
About 2 in 5 adults have been screened in
the past year.
Pfizer Index 2018
Funding
Pfizer Index 2018 15 Confidential
Medical funding x Age Base: All adults 1,149/3,571,000
42 35 45 47
All Adults 20-39 40-59 60+
Q.5a Which of the following descriptions apply to you?
35 28 31
51
All Adults 20-39 40-59 60+
29 38
28 16
All Adults 20-39 40-59 60+
Older adults are well funded whereas 2 in 5 under 40 year olds have no form of cover. Still more than a quarter aged 40-59 are self-funding in the event of a medical issue.
Neither PMI nor Medical Card
Medical Card
Private Medical Insurance
Pfizer Index 2018
Spend Priorities
Pfizer Index 2018 17 Confidential
Prioritisation of money/investment going forward Base: All adults 1,149/3,571,000
50 62
19 12
17 11
7 5
2 5
3 4
25 21
31 29
13 18
11 11
7 9
10 10
14 9
19 25
19 21
14 12
14 15
14 15
2017
2018
2017
2018
2017
2018
2017
2018
2017
2018
2017
2018
Health
Education
Job creation/attracting new investments
Social welfare (dole, disability, child allowance)
Transport
State pension
First %
2nd %
3rd %
Q.6 As the economy begins to recover, we would like you to look at the following list of priorities and rank in order of where you feel that money/investment should be prioritised going forward. Which would you rank as the first priority? And the second priority? And the third priority?
A substantially greater focussing in 2018 on the prioritisation of health
spending (with education and social welfare the primary casualties.)
Pfizer Index 2018
Health Intentions
Pfizer Index 2018 19 Confidential
Health perspectives Base: All adults 1,149/3,571,000
43 35
28 34 33
26 24
48 56
54 46 45 48 50
8 9 17 17 18 22 23
1 1 2 4 4 4 3
I am very conscious that I
must eat healthily
I am very vigilant about maintaining my own personal
health
I am very conscious of conditions or
illnesses that I could develop, and take active steps to prevent
these
I take exercise to maintain my
existing state of health
I take exercise so that I will be in
good health in the future
I am very conscious of conditions or illnesses that others in my family could
develop and take steps to prevent
these
I am conscious of disease
prevention and have made
changes to how I live
% % % % % % %
Q.7 Thinking about a number of specific areas can you indicate how strongly the following apply to you personally?
Applies very strongly
Applies to an extent
Does not really apply Does not apply
Healthy eating, health maintenance and exercise are to the forefront: disease prevention vigilance less well developed.
Pfizer Index 2018 20 Confidential
Health perspectives x Age band Base: All adults 1,149/3,571,000
43
35
34
33
28
26
24
Q.7 Thinking about a number of specific areas can you indicate how strongly the following apply to you personally?
38
27
31
32
22
27
18
38
29
29
28
24
28
24
59
55
47
42
41
24
32
I am very conscious that I must eat healthily
I am very vigilant about maintaining my own personal
health
I take exercise to maintain my existing state of health
I take exercise so that I will be in good health in the future
I am very conscious of conditions or illnesses that I could develop, and take active steps to prevent
these I am very conscious of conditions
or illnesses that others in my family could develop and take
steps to prevent these
I am conscious of disease prevention and have made
changes to how I live
AGE All Adults 20-39 40-59 60+
% % % %
Only in the context of familial vigilance and exercise participation are younger adults more attentive/concerned.
Pfizer Index 2018
Active Steps for Future Health
Pfizer Index 2018 22 Confidential
Personal vigilance for future health Base: All adults 1,149/3,571,000
24 22 26 22 22 31 26 23 25 23 22 27
54 52
56 52 53
57
52 55 57
50 52
59
18 22 14
22 20
10 19 18 15
22 21
12 4 4 3 5 5 1 3 4 3 5 6 1
Total Male Female 20-39 40-59 60+ ABC1 C2DE
Any Conditi
on
No Conditi
on Medical Card
Private Ins
1149 555 594 441 465 226 633 508 631 518 351 610 % % % % % % % % % % % %
Q.8 Do you take any steps to ensure that you will enjoy good or better health in later life?
Applies very strongly
Applies to an extent
Does not really apply
Does not apply
Most are only moderately vigilant. Very limited differences, although the oldest age group are somewhat more actively vigilant than others. However, a sentiment that doesn’t strongly engage so many.
Pfizer Index 2018 23 Confidential
Steps taken to ensure good/better health later in life x Age bands Base: All adults who have taken steps 1,108/3,431,000
77
76
59
54
47
43
43
41
34
31
27
23
13
9
7
Diet: food quality
Exercise
Sleep
Relaxation
Diet: food quantity
Mental Health
Moderation/elimination of alcohol
Socialising/meeting friends
Going to the doctor
Sharing experiences, problems with others
Moderation/elimination of smoking
Reviewing/limiting medicines use
Working less
Going to see physical therapists, occupational therapists etc.
Talking to the pharmacist about my health
Q.9 And in what areas are these steps or measures (to ensure good or better health in later life)?
%
Age
20-39 40-59 60+ 425 444 222 % % %
75 78 81
72 75 81
61 57 60
52 50 60
48 48 45
51 42 33
39 45 45
44 31 48
28 34 44
36 27 30
25 28 27
22 22 27
10 16 14
10 9 9
7 7 7
The youngest age group recognise the
importance of sharing experiences
and facing up to mental health
difficulties.
Some middle aged adults have started to work less and socialise more. Older adults more anxious not to take too much medicine.
Pfizer Index 2018
Future Concerns
Pfizer Index 2018 25 Confidential
Illnesses/Conditions concerned about developing with age x Age bands Base: All adults 1,149/3,571,000
67
48
48
39
32
31
29
27
25
21
18
14
12
7
7
Cancer
Heart Disease
Alzheimers
Depression and other anxiety related conditions
High Cholesterol
Diabetes
Arthritis
High/Low Blood Pressure
Chronic pain (i.e. head/back)
Obesity
Osteoporosis
Multiple Sclerosis
COPD
Asthma
None of the above
Q.16 And which of these illnesses or conditions, if any, would you be particularly concerned about developing as you age?
%
Age
20-39 40-59 60+ 441 465 226 % % %
61 69 74
41 56 50
35 45 72
48 36 29
32 36 26
34 27 29
26 36 28
25 30 26
27 29 19
29 18 13
13 21 21
11 12 21
7 15 15
8 6 7
10 7 3
Illness concerns vary quite substantially with age. Young adults worry about mental health, diabetes and obesity, older adults cancer and Alzheimer’s particularly. Heart, cholesterol and
arthritis feature relatively more between 40 and 60.
Pfizer Index 2018 26
Confidential
Pfizer Health Index 2018
Attitudes: Health of
the Ages
Pfizer Index 2018 27 Confidential
Health & Wellness Attitudes x Age band Base: All adults 1,149/3,571,000
43
35
34
33
28
26
24
Q.7 Thinking about a number of specific areas can you indicate how strongly the following apply to you personally?
38
27
31
32
22
27
18
38
29
29
28
24
28
24
59
55
47
42
41
24
32
I am very conscious that I must eat healthily
I am very vigilant about maintaining my own personal
health
I take exercise to maintain my existing state of health
I take exercise so that I will be in good health in the future
I am very conscious of conditions or illnesses that I could develop, and take active steps to prevent
these I am very conscious of conditions
or illnesses that others in my family could develop and take
steps to prevent these
I am conscious of disease prevention and have made
changes to how I live
AGE All Adults 20-39 40-59 60+
% % % %
Only in the context of familial vigilance and exercise participation are younger adults more attentive/concerned.
Pfizer Index 2018 28 Confidential
Health perspectives (Any applies) x Demographics Base: All adults 1,149/3,571,000
GENDER AGE CLASS CONDITION
Total Male Female 20-39 40-59 60+ ABC1 C2DE Any None Base: 1,149 555 594 441 465 226 633 508 631 518
% % % % % % % % % % I am very vigilant about maintaining my own personal health 91 89 92 89 88 97 90 92 92 89
I am very conscious of conditions or illnesses that I could develop, and take active steps to prevent these 81 80 83 76 81 89 79 83 85 76
I am very conscious of conditions or illnesses that others in my family could develop and take steps to prevent these 74 74 75 73 79 72 73 76 77 71
I am very conscious that I must eat healthily 91 88 94 88 91 95 89 92 92 90
I take exercise to maintain my existing state of health 80 78 81 77 78 88 81 79 78 82
I take exercise so that I will be in good health in the future 78 75 80 74 78 85 79 76 76 80
I am conscious of disease prevention and have made changes to how I live 74 73 75 69 74 82 73 75 79 67
Q.7 Thinking about a number of specific areas can you indicate how strongly the following apply to you personally?
Most aspects more elevated over 60. Those with medical conditions a little more vigilant about diet and disease prevention.
Pfizer Index 2018
Active Steps for Future Health
Pfizer Index 2018 30 Confidential
Taking deliberate steps to ensure will enjoy better health in later life
20-39
0.90
0.97
1.19
40-60 60+
I take many steps
I take a few steps
I take very few steps
Q.8 Do you take any steps to ensure that you will enjoy good or better health in later life?
There is a sea-change in future focus as we age. Most are unengaged by the idea of taking deliberate health promotion
steps for later life but the salience and importance of this shifts dramatically as we move beyond 60.
0.90
0.99
1.09
1.30
1.06
0.57
Pfizer Index 2018 31 Confidential
Steps actually taken for future health*
Q.9 And in what areas are these steps or measures (to ensure good or better health in later life)?
20-39 40-59 60+ Diet: food quality 0.96 1.01 1.04 Diet: food quantity 1.02 1.01 0.96 Exercise 0.96 1.00 1.07 Mental Health 1.19 0.96 0.77 Relaxation 0.98 0.94 1.13 Sleep 1.04 0.96 1.01 Going to the doctor 0.83 0.98 1.29 Going to see physical therapists, occupational therapists etc. 1.07 0.94 0.98 Reviewing/limiting medicines use 0.95 0.94 1.15 Moderation/elimination of alcohol 0.91 1.05 1.07 Socialising/meeting friends 1.09 0.76 1.19 Talking to the pharmacist about my health 0.99 1.04 0.99 Moderation/elimination of smoking 0.94 1.06 1.01 Working less 0.73 1.25 1.05 Sharing experiences, problems with others 1.14 0.87 0.97 None 2.00 0.50 0.00
* Indices for population incidences
Pfizer Index 2018 32 Confidential
Steps taken to ensure good/better health later in life x Age bands Base: All adults who have taken steps 1,108/3,431,000
77
76
59
54
47
43
43
41
34
31
27
23
13
9
7
Diet: food quality
Exercise
Sleep
Relaxation
Diet: food quantity
Mental Health
Moderation/elimination of alcohol
Socialising/meeting friends
Going to the doctor
Sharing experiences, problems with others
Moderation/elimination of smoking
Reviewing/limiting medicines use
Working less
Going to see physical therapists, occupational therapists etc.
Talking to the pharmacist about my health
Q.9 And in what areas are these steps or measures (to ensure good or better health in later life)?
%
Age
20-39 40-59 60+ 425 444 222 % % %
75 78 81
72 75 81
61 57 60
52 50 60
48 48 45
51 42 33
39 45 45
44 31 48
28 34 44
36 27 30
25 28 27
22 22 27
10 16 14
10 9 9
7 7 7
The youngest age group recognise the
importance of sharing experiences
and facing up to mental health
difficulties.
Some middle aged adults have started to work less and socialise more. Older adults more anxious not to take too much medicine.
Pfizer Index 2018
Life Experience
Pfizer Index 2018 34 Confidential
Areas of current vigilance x Age bands Base: All adults 1,149/3,571,000
83
82
78
74
73
72
70
69
62
54
3
The quality of what I eat
Aiming to maintain my health
Staying conscious of how good I feelmentally/psychologically
Aiming to improve my health
How much alcohol I consume
The quantity of what I eat
Whether to exercise
How careful I am about my physical health
How often I exercise
Taking steps to prevent specific diseases
None of these
Q.12 In the current stage of your life how vigilant/or not vigilant are you in relation to the following…
%
Age
20-39 40-59 60+ 441 465 226 % % %
78 83 92
77 81 93
74 78 83
72 73 79
70 74 79
67 71 82
69 69 74
64 67 83
59 60 69
46 55 67
3 3 2
All steps and issues are more important in the oldest age group.
Pfizer Index 2018 35 Confidential
Significant influence on approach to your health and life x Age bands Base: All adults 1,149/3,571,000
37
30
29
22
18
14
13
9
6
5
4
3
3
3
11
Starting to feel old
Having a child
Becoming an adult
Loss of physical fitness
Living with a partner
Serious illness
Getting married
Job loss
Financial loss/loss of a home
Children leaving home
Loss of a partner/spouse
Loss of a child
Divorce
Emigration for work
None of the above
Q.11 And which of these have had a significant influence over how you think about and approach your health and your life?
%
Age
20-39 40-59 60+ 441 465 226 % % %
25 44 48
32 35 21
40 21 23
21 24 23
23 14 19
8 14 22
9 13 19
12 9 4
6 7 5
0 6 10
1 3 11
2 4 3
1 4 5
3 4 1
12 10 12
The onset of old age the most transformative with birth of kids a key factor younger. Cohabiting impacts more than marriage.
Pfizer Index 2018 36 Confidential
Deliberate steps taken in past 3 years x Age bands Base: All adults 1,149/3,571,000
79
74
69
68
66
66
65
63
59
48
3
The quality of what I eat
Aiming to maintain my health
Aiming to improve my health
Whether to exercise
The quantity of what I eat
Staying conscious of how good I feelmentally/psychologically
How careful I am about my physical health
How often I exercise
How much alcohol I consume
Taking steps to prevent specific diseases
None of these
Q.12a And over the past three years, which of the following would you say you have taken deliberate or decisive steps in relation to?
%
Age
20-39 40-59 60+ 441 465 226 % % %
75 81 84
66 74 86
67 70 71
71 65 69
62 66 75
65 65 69
59 67 71
65 61 65
56 58 66
40 47 63
4 4 1
The single area in which 20-40s are more vigilant than others is the decision in relation to whether to exercise or not.
Pfizer Index 2018 37 Confidential
Most important aspect currently x Age bands Base: All adults 1,149/3,571,000
21
13
12
10
9
8
7
6
6
2
4
The quality of what I eat
Staying conscious of how good I feel mentally/psychologically
How often I exercise
The quantity of what I eat
Aiming to maintain my health
How careful I am about my physical health
Whether to exercise
How much alcohol I consume
Aiming to improve my health
Taking steps to prevent specific diseases
None of these / No Other
Q.12c And if you had to rank your current prioritisation of your top 10 aspects, how would you do so from most to least important?
%
Age
20-39 40-59 60+ 441 465 226 % % %
20 21 22
15 14 6
13 10 14
11 9 11
6 10 13
5 9 13
10 6 5
6 6 7
7 9 3
2 2 3
5 4 3
Existing health needs quite homogenous: youngest adults more mentally focussed particularly, with exercise important too. Mental wellbeing and health improvement
characteristic of middle age. Older age is more about maintenance and being careful.
Pfizer Index 2018 38 Confidential
Changes would make if could go back to earlier phase in life x Age bands Base: All adults 1,149/3,571,000
56
53
41
37
34
32
29
28
20
17
16
11
9
2
3
Taken more exercise
Eaten a more balanced diet
To be calmer
Not smoking/smoking less
Gone to the dentist more
To sleep more
Drink less alcohol
Eaten less
Not worked as hard
Gone to see a counsellor or therapist
Take some exercise
Gone to the doctor more
Not drinking alcohol
Nothing
None of the above
Q.13 If you could go back to an earlier phase in your life, what changes would you implement to ensure that you enjoyed better health now or later?
%
Age
20-39 40-59 60+ 441 465 226 % % %
57 55 54
57 53 47
46 42 33
34 44 34
36 35 29
29 34 32
26 31 30
28 29 29
14 26 21
28 14 5
16 17 14
11 11 11
8 11 8
1 2 4
3 3 4
Most regret their lack of exercise and need for dietary balance. Calmness a youth deficit and cutting out smoking and working less concerns for the middle aged group.
Pfizer Index 2018
Future Concerns
Pfizer Index 2018 40 Confidential
Illnesses/Conditions concerned about developing with age x Age bands Base: All adults 1,149/3,571,000
67
48
48
39
32
31
29
27
25
21
18
14
12
7
7
Cancer
Heart Disease
Alzheimers
Depression and other anxiety related conditions
High Cholesterol
Diabetes
Arthritis
High/Low Blood Pressure
Chronic pain (i.e. head/back)
Obesity
Osteoporosis
Multiple Sclerosis
COPD
Asthma
None of the above
Q.16 And which of these illnesses or conditions, if any, would you be particularly concerned about developing as you age?
%
Age
20-39 40-59 60+ 441 465 226 % % %
61 69 74
41 56 50
35 45 72
48 36 29
32 36 26
34 27 29
26 36 28
25 30 26
27 29 19
29 18 13
13 21 21
11 12 21
7 15 15
8 6 7
10 7 3
Illness concerns vary quite substantially with age. Young adults worry about mental health, diabetes and obesity, older adults cancer and Alzheimer’s particularly. Heart,
cholesterol and arthritis feature relatively more between 40 and 60.
Pfizer Index 2018 41 Confidential
Condition incidence x Age blocks Total
Age/life stage has a major influence over the likelihood of experiencing illness. Most conditions grow with age whereas depression and anxiety a lot more
widely report younger.
19
16
15
11
8
8
7
5
4
2
2
1
*
*
8
High/Low Blood Pressure
High Cholesterol
Depression and other anxiety related conditions
Arthritis
Chronic pain (i.e. head/back)
Asthma
Obesity
Diabetes
Heart Disease
Cancer
Osteoporosis
COPD
Alzheimers
Multiple Sclerosis
Other
% U40
6
4
21
2
5
8
7
1
*
*
*
*
*
*
8
% 40-60
19
20
14
11
10
8
8
5
3
2
1
1
*
*
8
% 60+
42
31
8
27
9
7
5
10
13
5
8
3
1
*
6
%
Pfizer Index 2018 42 Confidential
Life change Experiences x Age bands Base: All adults 1,149/3,571,000
37
30
29
22
18
14
13
9
6
5
4
3
3
3
11
Starting to feel old
Having a child
Becoming an adult
Loss of physical fitness
Living with a partner
Serious illness
Getting married
Job loss
Financial loss/loss of a home
Children leaving home
Loss of a partner/spouse
Loss of a child
Divorce
Emigration for work
None of the above
Q.11 And which of these have had a significant influence over how you think about and approach your health and your life?
%
Age
20-39 40-59 60+ 441 465 226 % % %
25 44 48
32 35 21
40 21 23
21 24 23
23 14 19
8 14 22
9 13 19
12 9 4
6 7 5
0 6 10
1 3 11
2 4 3
1 4 5
3 4 1
12 10 12
The onset of old age the most transformative with birth of kids a key factor younger. Cohabiting impacts more than marriage.
Pfizer Index 2018 43 Confidential
Areas will be more focused on in near future x Age bands Base: All adults 1,149/3,571,000
88
86
85
85
84
84
84
79
71
67
3
Aiming to maintain my health
Staying conscious of how good I feelmentally/psychologically
How careful I am about my physical health
Aiming to improve my health
The quality of what I eat
Whether to exercise
How often I exercise
The quantity of what I eat
Taking steps to prevent specific diseases
How much alcohol I consume
None of these
Q.12b Looking to the future, over the next few years, which of the following would you say you aim to become a lot more focused on..
%
Age
20-39 40-59 60+ 441 465 226 % % %
85 88 93
88 86 83
84 86 88
86 88 82
82 85 85
85 84 82
87 85 80
75 81 82
68 74 76
65 67 70
3 2 2
The gap between intention and action is much narrower by age band: younger people as focussed on many of these areas as older adults.
Pfizer Index 2018 44 Confidential
Health Concerns x Age bands Base: All adults 1,149/3,571,000
67
48
48
39
32
31
29
27
25
21
18
14
12
7
7
Cancer
Heart Disease
Alzheimers
Depression and other anxiety related conditions
High Cholesterol
Diabetes
Arthritis
High/Low Blood Pressure
Chronic pain (i.e. head/back)
Obesity
Osteoporosis
Multiple Sclerosis
COPD
Asthma
None of the above
Q.16 And which of these illnesses or conditions, if any, would you be particularly concerned about developing as you age?
%
Age
20-39 40-59 60+ 441 465 226 % % %
61 69 74
41 56 50
35 45 72
48 36 29
32 36 26
34 27 29
26 36 28
25 30 26
27 29 19
29 18 13
13 21 21
11 12 21
7 15 15
8 6 7
10 7 3
Illness concerns vary quite substantially with age. Young adults worry about mental health, diabetes and obesity, older adults cancer and Alzheimer’s particularly. Heart,
cholesterol and arthritis feature relatively more between 40 and 60.