QUANTITY SOLD

ORIGINAL GLAZED®

DOZENS

FUNDRAISING CERTIFICATES

PACKAGED COFFEE

50 $212 $237 $212 $150

100 $450 $475 $425 $300

200 $900 $950 $850 $600

300 $1,425 $1,425 $1,275 $900

400 $1,900 $1,900 $1,700 $1,200

500 $2,375 $2,375 $2,125 $1,500

600 $3,000 $2,850 $2,550 $1,800

1000 $5,000 $4,750 $4,250 $3,000

ASSORTEDDOZENS

SIMPLE3 NO warehousing…plus Krispy Kreme provides free sales materials

PROFITABLE1 50 - 60%+ profi t margins on average

FAST2 As little as one day to two weeks, start-to-fi nish

AFFORDABLE4 Reasonable price points your customers can a� ord

IT’S DOUGHNUTS!5 Many customers tell us “it’s so easy because they practically sell themselves!”

Top 5 Reasons to Choose

Bonus Reason: your group can repeat our Fundraiser additional times during the same year since customers are happy to buy Krispy Kreme year-round (unlike many other fundraising products). This makes administration and operations even easier for you & your group!

NO KRISPY KREME DOUGHNUT SHOP IN YOUR AREA? THAT’S OK:Many customers tell us “distance” helps them be even more profi table…the added convenience of bringing fresh

Krispy Kreme doughnuts to their community helps folks be even more excited. Often, more people buy AND people buy more, so absence really may make the heart grow fonder! (ask about delivery options)

Learn more from your preferred Krispy Kreme retail shop or visit krispykreme.com/fundraisingUse our online Store Locator to identify your shop.

krispykreme.com/fundraising

EXCLUSIVE BONUS COUPON

FREE Dozens + FREE Delivery**

(see coupon for details)

Be sure you always receive exclusive

Fundraising Bonus Offers & Updates:

join our free “Friends of Fundraising” e-club now at

http://www.krispykreme.com/Fundraising/Join-Friends-of-Fundraising.

(all offers valid at participating U.S. Krispy Kreme® retail shops only during specified dates)

“This by far is the EASIEST yet most rewarding fundraiser there is to do with any organization

both big or small. We have averaged…$8,000 profit or more each year.” - J. Edmunds

“The delivery guys were awesome! They separated our orders in a very organized fashion and

went over all the products with me before they left.” - C. Harmon

“Over $6600.00 profit in only 2 weeks this year with our Krispy Kreme Fundraiser…this really

helps!!!” - D. Anderson

“It was so simple and profitable…now I don’t know why we ever tried doing all those other things!

” - J. Evans

Fundraising CertificatesEach Certificate is redeemable for one

dozen Original Glazed® doughnuts.(Limit 3 Certificate redemptions per day.)

*All varieties come in whole dozens.

CHOCOLATE ICED DOZENS*GLAZED FILLED DOZENS*

KREME™ FILLING, RASPBERRY & LEMON

ORIGINAL GLAZED® DOUGHNUT DOZENS*

YOURCOST

SUGGESTEDSELLING PRICE PROFIT

$4.25

Not valid at grocery or convenience stores.

$3.75 $8.00 $4.25

$6 $9 $3

Doughnut Sales

YOURCOST

SUGGESTEDSELLING PRICE PROFITQUANTITY

$4.2525-99

100-299

300-599

$8.00

$8.00

$4.50

$3.75

$3.50

$4.75$3.25

600+ $8.00 $5.00$3.00

Krispy Kreme Signature CoffeesOur popular Signature Coffees, sold in 12 oz. bags, are a great addition

to any doughnut sale.

think…NEEDFUNDS?

To place your order online, visit krispykreme.com/fundraising for details.Minimum order of 25 units to qualify for Fundraising pricing. Pricing and profits do not reflect any applicable sales tax. Prices subject to change.

$8.00

Pricing Effective February 3, 2014©2014 KKDC

$9.00 $4.75

YOURCOST PROFITSUGGESTED

SELLING PRICE

YOURCOST PROFITSUGGESTED

SELLING PRICE

krispykreme.com/fundraising

ONE DOZEN FUNDRAI$ING TIP$

1. Use these 6 words to make more money with no additional effort: “We’re requesting a minimum donation of _______.”

a. Use these words when someone asks “How much is it?” instead of stating a specific price… your customer may be more likely to let you keep the change as part of their donation & you’ll make even more profit from the same sale!

b. This works best when your price is one which requires change (e.g., $8 instead of $5).

2. Since Krispy Kreme Fundraisers can be held multiple times during the same year, plan ahead

& let your current customers know when you’ll be having your “next” Fundraiser a. When they pick up products “today” you can take their orders & payment for “next time.” b. You can have a regular schedule, e.g., “the 3rd Friday of each month is our Krispy Kreme Day!”

3. Talk with businesses to see if you can take orders from their employees.

a. They may even be willing to allow an employee take orders on your behalf. b. Contact businesses in your neighborhood or with whom you have an existing relationship. c. Encourage your sellers to ask their employers so they can sell to coworkers.

4. Offer more than one product when possible – give your customers a choice. a. This makes it easier for them to say “yes.” b. Many customers may buy more than 1 item if you offer the opportunity.

5. Hold a fun and energetic kickoff rally to introduce your Fundraiser & excite your sellers.

a. Explain how the proceeds of your Fundraiser will be used & how it will benefit your organization/group – visual examples are often most effective.

b. Show the products & give away samples.

6. Prepare your sellers for success & give them idea-starters. a. Who they should contact

i. Family; friends; neighbors; coworkers; church/club members; b. What they should say

i. Show them what to say & how to say it through role-playing. c. Who they should not contact

i. Avoid door-to-door sales for safety reasons.

7. Establish sales goals & friendly competitions

a. Have weekly & overall goals for individuals & teams. b. Consider a fast-start goal & incentive to help get your sale going quickly.

8. Offer creative, fun incentives with little to no cost. a. Group leader will kiss a pig / dye their hair / sing a song in public / sit on the rooftop / etc. if the

overall goal is met. b. Students who meet their goal get a homework pass / get to wear a hat or tiara / get to dress

grungy / get a field trip / etc. c. Losing team cooks & serves a meal for the winning team. d. Winners get free admission to a dance / ballgame / concert / event.

9. Use order-taking forms & money collection envelopes to make record-keeping as simple as possible for you & to insure that customers receive their correct orders.

10. Spread the word within your group & within your community. a. Deploy an email blast (or phone tree message) to your database – ask recipients to forward. b. Encourage your sellers to email their contact lists. c. Use social media with frequent updates/reminders. d. Send a press release to newspapers, radio & TV (include info on what you’re selling, how the

proceeds will be used, & how to contact you) i. Take samples to radio & TV stations.

11. Wrap up a presale with a 1-day on-premises sale in a high traffic area (e.g., in front of a busy

store on a Saturday). a. This could also serve as your delivery day/location for customers who placed orders.

12. Include Krispy Kreme Fundraising with another scheduled event that attracts participation. a. Include a line on the application for a walk/run/ride/tournament for registrants to purchase a

dozen doughnuts or a Fundraising Certificate. (sell these on-site at the event as well) b. Sell doughnuts at your car wash, ball game, cookout, or carnival.