DRAFT QUESTIONNARE

We, the students of Ravenshaw Management Centre, are conducting a Marketing Research on the LUX soap for the study purpose only.

OBJECTIVE

To study the brand image of LUX.

IDENTIFICATION OF CUSTOMER

1-Name:

2- Gender: M F

3- DOB:

4- Age Group:

15-20 20-25 25-30 30-35

35-40 40-45 45-50 50 & Above

5- Educational Qualification:

Under Metric Metric Higher Secondary(+2) Graduation Post graduation Other

6-Occupation:

7-Family Annual Income:

Below 1 lakh 1 to 3 lakh 3 to 5 lakh 5 to 10 lakh Above 10 lakh

8- Family Members:

Below 5 5 to 7 7 to 10 10 & Above

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Questionnaire To Customer about product

1. What are the brands of soap, you are aware of ?

PRODUCTS TOM SPONTANEOUS AIDEDLUXDETTOLCINTHOLLIRILPEARSMARGOSANTOORNIRMASAVLONWILD STONEPARKAVENUEMYSORE SANDAL

2. Usage

PRODUCTS CURRENT USE PREVIOUS USE

EVER USE CONSIDER

LUXDETTOLCINTHOLLIRILPEARSMARGOSANTOORNIRMASAVLONWILD STONEPARKAVENUEMYSORE SANDAL

3. Have you ever used LUX ? Y / N

4. If LUX is in current use, then of which category ?

5.How many times you are using the LUX in a day ?

I. OnceII. Twice

III. More than two times

6. Do all the members of your family use the same brand of soap ? Y /N

7. If No, what are the other brands ? ......................................................( Mention )

8. What is the frequency of purchase ?

I. WeeklyII. Bimonthly

III. Monthly

IV. QuarterlyV. Semi-annually

VI. More …………………..

9. Generally which one you prefer w.r.to weight ?

I. 50gmII. 75gm

III. 100gm

IV. 135gmV. 150gm

VI. Other………………

10. From which sources you get the information about your soap ?

Advertisement Relative’s or Friend’s Reference

Shopkeeper’s Reference Other……………………………………

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11. What are the factors you take into consideration before buying a soap?

Price Value for money Brand value Celebrity Endorsement Relative Reference Discount Special offer Easy Availability Foam

Ingredients No Side Effect Fragrance Colour Packaging Skin care flavour Durability Effects on Germs

LUX-LXDETTOL-DLCINTHOL-CNLIRIL-LR

PEARS-PR MARGO-MR

SANTOOR -SRNIRMA-NRSAVLON-SLWILD STONE-WSPARKAVENUE-PKMYSORE SANDAL-MS

12. Do you consider any other Factors ? Y / N

13. If yes, please mention ……………………………………………………

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14. Which are the brands you prefer on overall basis ? ( )

15. Which brand do you think has the best range of prices? ( )

16. Which brand gives good value for money ? ( )

17. Which soap has the best brand value? ( )

18. Which are the brands do you like on celebrity endorsement point of view? ( )

19. Which brand is more recommended by relative mostly? ( )

20. Which brand offer good discount time to time? ( )

21. Based on special offer, which brand attracts you more? ( )

22. Which brand is available in maximum store? ( )

23. Which brand do you think has zero side effects? ( )

24. Which brand you prefer on fragrance? ( )

25. Which brand do you think comes up with variety of colours time to time? ( )

26. Which brand flavours do you like most? ( )

27. Packaging –wise; which brands attract you more? ( )

28. Which brand has a greater effect on germ? ( )

29. Which brand do you think better suits your skin type ? ( )

30. Which brand you think having herbal ingredients ?( )

31. Which brand is being preferred by all age groups ? ( )

32. Which is the most trustworthy brand ? ( )

33. Are you satisfied with your soap ? Y / N

34. If No, what do you expect more from your product? ……………………………………………

35. Do you have any plan to switch over ? Y / N

36. If yes, to which brand ? ……………………..

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37. Does your soap affect

i- body-odour Y / Nii- Freshness Y / Niii- Feel good factor Y / Niv- Hygiene Y/N

38. Do you feel it’s effectiveness remains throughout the day ? Y / N

39. Do you feel more active after bath ? Y / N

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40. Based on your experience rank the following soap w.r.to corresponding attributes.

5.VERY GOOD 4.GOOD 3.AVERAGE 2.LOW 1.VERY LOW

ATTRIBUTES LX DL CN LR PR MR SR NR SL WS PK MSVALUE FOR MONEYBRAND VALUEFLAVOURPACKAGINGGOOD EFFECT ON GERMSMOISTURIZING EFFECTAYURVEDIC INGRADIENTSFOAM

CELEBRITY ENDORSEMENTPRICESKINCAREHYGIENEAVAILABILITY