quarterly business partner meeting tuesday, january 18, 2011 dial-in info: 1-877-647-3411 passcode:...
TRANSCRIPT
Quarterly Business Partner Meeting
Tuesday, January 18, 2011Dial-in Info: 1-877-647-3411Passcode: 558386
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• Your lines will be muted, however we will open them Your lines will be muted, however we will open them at the end for Q&A. at the end for Q&A.
• If you have questions, please select the chat icon in If you have questions, please select the chat icon in the lower left corner of the Web Conference page and the lower left corner of the Web Conference page and type your question.type your question.
• All contact information for our presenters will be All contact information for our presenters will be available at the end of the presentationavailable at the end of the presentation
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Agenda
• Sales Update- Sally Craig
• Install Base- Michelle Hobbs
• Summit- Nancy Tillman
• Product Marketing – Mark Butje
• Support- Joe Ward
• Product Management- Jennifer Dungan
• Marketing- Nancy Master
• Social Media Guest Speakers: Kevin Kerner/Jon Sander Mason-Zimbler US
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Partner Productivity
Initiatives in process– Sales Skills Workshops– Partner Development Tools– End to end sales
• MAS, ACCPAC,X3, Timberline
– SQL focus• New customers
• Migration
– Expand Markets• Caribbean
• National Customer Accounts
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Our Journey
• Q1 Overall 100%
THANK YOU!
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Communication & Teamwork
• Consultant Engagement Program• Social Media!• Business Partner Advisory
Council• Quarterly Partner Calls • Monthly Newsletters• PRO Website• Team Access• Sally Craig
– Cell (239) 841-2066
NEW!
NEW!
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Install Base and BP Certification
Michelle Hobbs
Director, Install Base Sales
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Announcing…
• Suite-to-SQL will be considered New License!
• Win-Back Promotion for Segment 2– Customer purchases current version
+1 year’s M&S– Treated as New License
Segment 2 1 Year2 Year
Commitment3 Year
Commitment
Suite 7.6 or earlier35% off New License
40% off New License
45% off New License
SQL 8.3 or earlier35% off New License
40% off New License
45% off New License
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And There’s More!!!
• Quarter Product Promotions (Jan 18 – Mar 31)– ESS for 30% off List Price– HR Actions for 20% off List Price– Purchase both ESS & HR Actions
• 40% off ESS
• 20% off HR Actions
– KnowledgeSync• Purchase one connection -
get 2nd connection at no charge
• Recorded and Live webcasts available
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Abra Certifications
• For budgeting purposes – no NEW re-certifications required for Suite v9.1 or the next release of Abra SQL
• Ensure you are current with the Suite and SQL re-certification requirements (including completing exam)– Remember: Project Management and Advanced SQL
courses are included with recertification
• www.sageu.com/partner
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Wait, There’s More…
• Improving our communication on margin earned on direct Sage Business Care renewals– Danielle Taylor at [email protected]
• Reminder to lead with Sage Business Care Gold in New License deals
Nancy Tillman
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• Gaylord National Convention Center, MD, July 10-15, 2011• 2/23 Registration Opens for Partners & Customers (alumni)• 3/8 Registration Opens for All• Projected Attendance
– 1,600 Partners– 2,000 Customers– 400 Exhibitors– 400 Sage Employees
• Partner Provided Discount to Customer, $200 Valid 4/1- 7/10• Sage Business Care Silver - $100 Discount • Sage Business Care Gold - $200 Discount • www.sagesummit.com
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• Partner – “Super Sunday Line-up” – 6 Speakers• Partner Intensive Session – Suite to SQL Migration • Partner First Half, Customer Second Half • ROEI• ES Sessions based on “Themes”
– Product: What’s New, ROEI, Connected Services– Market: Competitive Landscape, Best Practices, Trends– Technology: SaaS, SQL, Connected Services
The Sage Payroll PayCardCost-effective. Secure. Smart
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Main benefits
• Good for the company– Saving cost– Hassle free– Happy employees – great service
• Good for the employees– No checks to cash– Direct access to funds– Safe– All the benefits of a Visa debit card, but without a bank
account
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What’s in it for you
• Recurring revenue• $1.00/card/month• Happy customers• Increased ‘stickiness’
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What you need to do
• Almost nothing• Inform your customer• Answer some questions• Start collecting money
http://www.sagepayrollpaycard.com/
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UPDATEConsultant Engagement Program
Damian Blurton-JonesExt. [email protected]
Damian Blurton-JonesExt. [email protected]
Nancy KahlExt. [email protected]
Nancy KahlExt. [email protected]
Support Update
Joe Ward
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Customer E-CHAT
Sample Chat
The customer will loginto www.sageabra.com
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Abra Product Updates• Year-end Update• FY11 Plans
– ESS• Deliver facelift & improvements for ESS
• Adoption of Windows Active Directory for Security
– Abra Suite v9.1• Address key Abra quality issues (Time Off, HR, Payroll, ESS)
• Focus on improved quality of new enhancements/changes
– Abra SQL • Deliver new custom data extensions to Employee Analytics
• Enhance SQL HR & payroll to begin differentiating from Suite
• Add SQL improvements as identified by Consultant Engagement Team
• Deliver Abra focused Connected Services
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Q2 Marketing Initiatives• New Customer Acquisition
– Licensed High-Quality, Targeted Prospecting Database
• 400K company sites >> 600K DMs >> 135K email addresses
– Campaigns Launching Out of Eloqua• New Sage HR R&R
– Monthly HRCI Approved Webcasts for Prospects AND Customers
• New Thought Leadership Content– What the CEO Needs from HR
– Healthcare Reform Survival Guide
– 2011 Guide to Compliance Mandates
• “What’s News in HR” eNewsletter
• Disruptive marketing – games, vintage themed campaigns
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Q2 Marketing Initiatives• Customer Marketing
– Customer Lifecycle Touch Points• Welcome Kits & Welcome eMails• New Renewal Process• Lapsed Customer Trigger Letters
– Decision Support Campaign• Promoting ESS, New Crystal Add-on,
KnowledgeSync
– Webcasts Promotion• HR Actions, KnowledgeSync, ESS• New HRCI Approved Webcasts
– CEO Letter to MAS/Accpac/PFW
– Sage Payroll PayCard Campaign
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New Sage Abra Website
NEW! NEW! NEW!
• More dynamic look and feel
• Customer-centric content
• Social media channels including the official Sage Abra blog
• HR Best Practices & Tools
More is coming ...• HR Industry News feed
• Even more HR best practices content
• YouTube
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Sage Abra has gone Social!
Let’s Be FriendsLeveraging Social Media in the HR Space.
Kevin KernerJon SanderMason Zimbler US
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Sage Abra Social Nuggets
HR and payroll professionals, thought leaders, companies
Benefits, compensation, HR technology and more
Seasonal trends (tax season) and relevant industry news
Blogs, microblogs and forums/communities
To get answers to their HR related questions and stay updated on the latest news
Reaching out to peers, industry associations, thought leaders/social influencers & competitors
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So now what?
• Based on the social audit findings, Mason Zimbler helped build and implement Sage Abra’s social media initiative.– Creation of channels– Organization of internal and external resources– Tool implementation– Define content plan (social actions)– Engage online audience– Share relevant content
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Introducing Social Actions
Sharing
Interacting
Promoting
Share • sharing a link to a piece of valuable content
• same as above, with acknowledgement of the source influencer.
• giving extra recognition/credit to an influencer
• connecting and helping others to connect
• dialogue; responding to others or making general comments
• driving traffic to Sage Abra content and marketing
Acknowledge
Credit
Connect
Converse
Advertise
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Social Engagement…It’s not just about Sage AbraShare (2x day on Twitter)
Acknowledge (2x day on Twitter)
Credit (2x day on Twitter)
Converse (Real-time)
Connect (1x week on Twitter) Advertise (1x day on Twitter)
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There is good news!
• You can do this.
• Developing a social media strategy takes a bit of practice and some time and resources, but the payoff is big and Sage is here to help!
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YOUR ACTION PLANSage Abra Partners
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It’s easy as 1, 2, 3
1. Are you social?
2. Join up
3. Integrate with Sage Abra’s social media efforts
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Step 1: Are you social?
• Do a mini-audit of your current social media efforts– Are you on Twitter? Facebook? LinkedIn?– Are your employees active in social?– What is your current process/workflow for social?– How are you integrating social with other marketing tactics?
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Step 2: Join up • Join a network; start with Twitter and set up an account
• Follow top HR influencers
– Mark Stelzner (@stelzner)
– William Tincup (@williamtincup)
– Lance Haun (@thelance)
• Be social! and utilize the Social Actions framework to guide your activity
– Share: Sharing a link to a piece of valuable content (2x day on Twitter)
– Acknowledge: Same as above, with nod the source influencer (2x day on Twitter)
– Credit: Giving extra recognition/credit to an influencer (1x day on Twitter)
– Connect: Connecting and helping others to connect (1x week on Twitter)
– Converse: Dialogue; responding or making comments (Based on engagement level)
– Advertise: Driving traffic to Sage Abra and your content/marketing (1x day on Twitter)
• Listen to your audience and Manage your social activity using tools like
– Social Listening Tools: Social Radar, Hootsuite, Tweetdeck, CoTweet, Engage 121
– Content Management Tools: Spredfast, Radian 6
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Top 25 HR Influencers to Follow
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Top HR Technology Blogs to Read
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Step 3: Integrate with Sage
• Connect with Sage Abra – Follow us on Twitter– Friend us on Facebook– Join the discussion in our group on LinkedIn– Subscribe to the official blog of Sage Abra
• Leverage Sage Abra efforts as your own– @mention Sage Abra to increase awareness– Retweet content posted to Sage Abra’s social channels– Link to our blog posts– Participate in discussions in our LinkedIn group
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Short-term goals for social
• In the first 60 days, you need to focus on…– Establishing social network– Building social presence (audience)– Listening to gain insight into online audience– Integrating with Sage Abra’s social media marketing efforts
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To Help You Get StartedA How-to Guide
Extended How-to Guide Now Available
on PRO
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ANY QUESTIONS? ASK AWAY.Now it’s your turn.
You can direct additional social media questions to:Joseph Baird
Marketing Manager
727-579-1111 x53354
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Contact InformationSally Craig [email protected] 239-841-2066 (cell)
Mark Butje [email protected] 727-579-1111 x 53497
Nancy Master [email protected] 512-454-5004 x 6274
Joseph Baird [email protected] 727-579-1111 x53354
Michelle Hobbs [email protected] 727-579-1111 x 53383
Katrina Frigeri-Training [email protected] 727-579-1111 x 53748
Mary Kaufman [email protected] 727-579-1111 x 53425
Joe Ward [email protected] 727-579-1111 x 53500
Jennifer Dungan [email protected] 727-579-7124
Bryson Hale [email protected] 727-579-7134
Nancy Tillman [email protected] 727-579-1111 x 53406