quarterly business review turkey hill calendar year of 2012, q1 2013 november 19 th, 2012
TRANSCRIPT
Quarterly Business Review
Turkey Hill Calendar year of 2012, Q1 2013
November 19th, 2012
Neuro – Quarterly Business Review
Customer Overview
• 269 stores PA/ OH/ IN• Bryan Kurtz, Category Mgr.• Business began March ’12• Promotional calendar included • Largest C-Store Based out of Baltimore area• Neuro positioned (6) Sku’s ( Sonic, Sleep, Bliss, Sun, Trim,
Passion)• Sonic not available approx. 220 stores- Redbull Issue for Davis
and LT Verrastro.• KAM – Davis Bevearge KAM Jim Lindsey Lead Distributor Contact• Call frequency Quarterly, monthly phone/e-mail contact
2012 Review-Customer Insights Turkey Hill
Neuro – Quarterly Business Review
Trading Area- Turkey Hill
Neuro - Quarterly Business Review
July/Aug/Sept- VPO 4.0 VPO monthly avg. 180 Stores Purchasing.
• DBG YTD September’12 ( 8 MThs) Revenue $263,989
• (6) Average Revenue Per Sku $43,998
YTD VPO 5.47 cases avg. 180 Stores Purchasing
Davis Beverage YTD % Sales Mix
YTD Profitability
Current Quarterly VPO YTD (8 MThs) VPO
2012 Review-Sales Insights
Sonic
22%
Sleep
22%Sun 11%
Bliss24%
Trim
10%
Passion11%
Neuro - Quarterly Business Review
Cold Presence
2012 Review-Account Activation
Neuro - Quarterly Business Review
2012 Review-Promotional Calendar
• NO TPR Activity due to Sonic Issue and Distribution Issues with Davis Beverage• Everyday Single $2.79
2012 JanuaryFebruar
yMarch April May June July August Sept. Oct. Nov. Dec.
Suggested Retail
$2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79
Neuro - Quarterly Business Review
2012 Review-Current YTD Sales Summary
SKU Stores Selling
Case Volume
Units Sold Units/Store/Week
Penny Profit Revenue Revenue/Store
Sonic 202 1,548 18,576 2.5 20,805.12$ 51,827.04$ 256.57$ Bliss 192 1,941 23,292 3.3 26,087.04$ 64,984.68$ 338.46$ Passion 169 971 11,652 1.9 13,050.24$ 32,509.08$ 192.36$ Sleep 199 1,695 20,340 2.8 22,780.80$ 56,748.60$ 285.17$ Trim 157 868 10,416 1.8 11,665.92$ 29,060.64$ 185.10$ Sun 173 862 10,344 1.6 11,585.28$ 28,859.76$ 166.82$ Total 182 7,885 94,620 13.8 105,974.40$ 263,989.80$ 1,424.48$
Turkey Hill (DBG) Sales YTD Sept 30th 2012
2013 Quarterly Business Planning
Turkey Hill Quarter 1, 2013
November 19th, 2012
Neuro – Quarterly Business Planning
o 2013 Plan Volume 18,050
o Frequency weeks in Value 12 ≤ 2/$4
Value 40 $2.79
o Distribution 4-6 Set 6 for Success
Turkey Hill
o Conquer the Cold Vault- Eye to Arm
o Social Media Program
o Turkey Hill Fall Music Sponsorship
o Vertical Challenge Q1 TBD
o Turkey Hill Rewards Program
Neuro - Quarterly Business Planning
• 269 stores• 52,740 total units/ 4,395 cs.• 5.4 case VPO monthly per store
• No Activity booked as of yet as 2013 proposals are being reviewed.
• Retail $2.79• $147,145/269 Stores
• 6 Sku’s• $24,524 per Sku
• Rack program was presented to run with TPR and being considered
QTD VPO Projections QTD Profitability
QTD Frequency/Calendar QTD Affinities/Core 6/Plus 1
Turkey Hill
Feature Promotion
• 12 weeks of TPR activity • Signage will be developed by Neuro/ Turkey Hill for all activities
In Store
• Monthly contact w/ Category Mgr.• Semi-Annual Business Review
• Monthly Communications between distributor network
Customer Activation Consumer Engagement
• Working w/ Aaron Squire to develop• Web interaction• Social Media interaction• Trimester Programs
Neuro - Quarterly Business Planning
Turkey Hill