queens public library lights the way to ... - wordpress.com · barriers with a systemwide rebrand...
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Queens Public Library
Lights the Way to
Connect the
Community
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Hong Yao
Director, Technical Services Department
Queens Public Library
Cathy Chen
Assistant Director
New Americans Program
Queens Public Library
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Queens Public Library
Key Facts
• Serving a county with a
population of the most
diverse ethnic groups in the
country
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White Non-Hispanic
29%
Hispanic or Latino29%
Black Non-Hispanic
18%
Asian Non-Hispanic
24%
2010 Queens County Census
White Non-Hispanic
35%
Hispanic or Latino26%
Black Non-
Hispanic20%
Asian Non-
Hispanic19%
2000 Queens County Census
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Queens Public Library
Key Facts
• Long history of serving our
immigrant population: our
very own New Americans
Program (NAP) recently
celebrated its 40th anniversary
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Queens Public Library
Key Facts
• Awarded Library Journal
Library of the Year 2009 for
service that truly improves
the lives of everyone in the
borough
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When hate is
Mainstreamed...
Anti-immigrant
movement is also
seen on the rise
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Queens Library is for Everyone!
Queens Library is a safe space for all
No matter where you come from, who you love or what you believe
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Everyone Campaign Launch day April 26, 2017
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31-Hour Open House at Corona
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31-Hour Summer Festival at our beach
community library
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THIS HOLIDAY
SEASON
We’re reflecting on
what’s important
and focusing on
acts of kindness
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Kindness Wall Food Drive
Read-Aloud Programs
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The Queens Library aims to cross language
barriers with a systemwide rebrand launched
Tuesday, April 2, 2019
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Our Renewed
Promise
To the Public
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What is a promise to the public?Experience we are committed to delivering to our customers
Values we express, and Expectations the public can get from us.
What does our renewed promise to the public mean?Recognizes how we are constantly evolving to meet the changing needs
of our communities in our123-year history. It also signals some
exciting changes on the way to make absolutely clear who we are, who
we aspire to be, and how we will serve the public.
Why is Queens Library now Queens Public Library?With “public” at the center of our name, it reinforces who is at the
center of our work and to whom the Library belongs.
Why is “We speak your language” the new tagline?•Spanish, Chinese, Bengali, Russian, Greek, and many other tongues.
•imagination, tech, history, LGBTQ, HTML, finance, nonfiction, science
fiction, storytime, chess, teens, opportunity
•In touch with the existing and emerging needs of our customers and
our communities, and describes the extent to which we embrace them.
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What does the new logo stand for?•Many diverse perspectives of Queens Public Library, our resources, programs
and services, and communities.
•The letter Q, references our name and the borough of Queens.
•an open book, an open doorway, and a welcome mat, extending our promise
and welcoming everyone.
Why was purple selected as Queens Public Library’s primary
color, and what is the significance of the secondary colors?•Purple -- wisdom, creativity, dignity, and ambition.
•Secondary colors -- reflect the diversity and vibrancy of Queens, the people
who live and work here, and the Library itself.
Why did QPL change its visual identity?honors the diversity of our communities and conveys the magnitude of our
mission to transform people’s lives by cultivating personal and intellectual
growth and by building strong communities.
How will customers experience our renewed promise to the
public?ensure that all of us speak each person’s language every time they walk into
one of our locations, interact with us, call us, or visit us online.
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Technical Services Initiatives
20
• Book and Cultural Program Support
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Technical Services InitiativesCollection Promotion
21
• Partnership
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Technical Services Initiatives
22
• Book and Cultural Program Support
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New Americans Program
Established in 1977
Citizenship and Immigration Legal Assistance
Coping Skills Workshops
Cultural Arts Programs
ESOL Program
International Library Partnerships
Help immigrants intergrade into American society and share their
diverse cultures with the community-at-large
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40th Anniversary Celebration
Did you know that all NAP staff are
required to speak one of the
languages spoken in Queens in
addition to English? We’re in Queens
so any language will do!
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40th Anniversary Celebration
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40th Anniversary Celebration
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Responding to
Current Issues
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NYCitizenship
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Immigrant Justice Corps
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Immigration Assistance Web Page
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Know Your Rights Workshops
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Interfaith Breakfast
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Consulate
Partnerships
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Korean Education Center
Funded the Queens Library for $13,500
for 2018-19
Enables us to provide Korean classes and
Korean cultural programs at Flushing,
McGoldrick and Sunnyside for one year
Started the partnership in 2014
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The Beauty of Korean Tea
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Chinese Consulate
A traveling photo exhibit, with pictures of
everyday life in modern day China
A roster of prominent folk artists
showcasing traditional Chinese art
Series of Chinese calligraphy workshops at
Fresh Meadows Library
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Chinese Calligraphy
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Shadow Puppets and Sugar Painting
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Papercutting
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Bangladeshi Consulate
Book Donation
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English Language Classes
ESOL classes have been provided since
1979
FY 2018: served total 2,462 customers
Additional classes through the Adult
Learning Centers & volunteer-led
Conversation Groups
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It’s Time for Kind
--Holiday Cards Participation
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Wikitongues Project
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Questions?
Hong Yao: [email protected]
Cathy Chen: [email protected]
www.queenslibrary.org
Thank you!