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Pop Goes The Weasel 42The ‘Designer Coating’ revolution hasalready started – offering the potential ofdramatically improved shelf life,twinned with substantial improvementsin quality and taste, claims ChristopherRoberts.

Inclusive Design 44An international force in food and bever-ages has emerged to champion inclus-ively designed packaging by initiating apolicy that prioritises the needs of con-sumers of all ages with a range of capabil-ities. Joanne Hunter assesses theimplication for designers of caps and closures.

Soft Drinks International – March 2015 1ConTEnTS

Europe 4Africa 8Middle East 12Asia Pacific 16Americas 18

Ingredients 22

Juices & Juice Drinks 24Waters & Water Plus Drinks 26Carbonates 28Sports & Energy 30Functionals 32RTD Teas & Coffees 34Dairy & Alternatives 36

Processing 48Packaging 51Environment 54People 58Events 61

Juices And Nectars 38The category still accounts for 6% of all ofthe soft drinks that we drink and every-body in the world drinks more than fivelitres of juice and nectars each, but fallingvolumes must be a worry for those in theindustry. The halo may have slipped asthe health lobby discourages consump-tion, but juice and nectar suppliers shouldremember they have a very good story totell, reports Richard Corbett.

Private Label 40Due to retailer initiatives, including harddiscounters, and the economic downturn,private label growth has accelerated inmany countries. The ballgame for brandshas changed irreversibly and many ofthem have been pushed onto the defensiveor have even disappeared. Koen de Jongexplores the private label landscape.

news

regularsComment 2BSDA 57From The Past 60Buyers’ Guide 62Classified 64

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Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

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EditorPhilip TappendenNews EditorMaureen Byrne

Correspondents:EuRoPEGerard o’DwyerASIA & PACIFICKelvin King

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Most of us are familiar, more or less, with the oft-misquoted, misunderstood and mis-translated phrase William Shakespeare had doomed young Juliet utter: “A rose by anyother name would smell as sweet.”

If you take it on face value as a sort of ‘what’s in a name?’ piece of sad rhetoric, itdidn’t work out well for either Juliet or Romeo. Blood and poison everywhere.

And while it’s true that if you were to call a sweet-smelling rose something nastythat would make no difference to the reality life isn’t always like that – especially inthe FMCG sector.

For every successful soft drink brand that has won global or at least regionalrecognition there are a thousand that had led a brief butterfly existence of populardemand, only to fade away when the commercial cycle terminated.

That might well not be fair, just as was the case for the protagonists in theShakespeare play, but that’s the way it always has been and always will be until theday when nanny state governments insist on generic branding and productdescriptions for soft drinks. Such a day is, one hopes, a long way away – if ever.

In some markets core brands are being built on increasingly, delivering sub-brandsthat are far removed from the generic.

In Japan, for instance, fruit drinks – fruit-based CSDs, dairy fruit combos and juicesof varying real-fruit percentage have taken in recent years to not only differentiatingbetween types of a well-known fruit such as the apple but also introducing fruit I’venever heard of.

A half hour of Google, Wikipedia and phoning people who might know often endswith the realisation that I know this fruit as X while Japanese know it as Y, Filipinosas B and Chinese as G.R or Q depending on where they live.

We’ve touched previously on the growth of regional flavours, product names andbrands. This is a little different because underlying the flavour/product differentiationis usually a respected brand, sometimes highlighted but also sometimes downplayedto allow the full impact of the offering.

And so you get a blended juice drink from specific orchards in four regions ofJapan, mixed with the waters of Mt Fuji and/or some other mountain.

It’s happening with RTD teas, too. When I was young, I thought there were only halfa dozen varieties of tea. Hah! There are hundreds, putting aside the flavoured variants.Then there’s the different bits you can pick and at what times of year, and differentways of processing and brewing.

It’s no wonder that one company such as Kirin can come up with a new RTD teaabout once every fortnight. RTD coffee is just as complex. The Japanese giants havebegun delving into regional variations as well as the usual array of blends.

Even CSDs are becoming intriguingly complex, resurrecting traditional flavoursnear-unknown to today’s generations and mixing flavours to present new fusion tastes.

Increasing expenditure on R&D labs is building much of the foundation for this newwave of imagination and innovation, but there’s also strong feedback from consumersand other input, including some old-fashioned guesswork.

Kelvin King

What’s in a name?NPD goes for differentiation

Soft Drinks International – March 2015

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4 Soft Drinks International – March 2015

EuropeInDuSTRY nEWS

MP opens new lineat Radnor HillsTHE Rt Hon William Hague MP officiallyopened a new bottling line at Radnor HillsMineral Water on 16 February 2015. RadnorHills, near Knighton in Powys, UK, is one ofthe largest employers in the region.

William Watkins, Managing director andfounder of Radnor Hills said “I’m absolutelydelighted that William Hague was able tocome here and open our new plant. RadnorHills currently produces over 175 millionbottles a year employing 144 people and thisnew line will enable us to increase ourcapacity to 250 million.”

Founded in 1988, Radnor Hills produceswater and soft drinks for some of the lead-ing supermarkets, as well as, the foodservice,education and on-trade markets. With aproduct range that includes mineral water,tonics, flavoured waters, juices & premiumpressés, it has a turnover of £26 million andis one of the largest businesses in mid-Wales.

A key factor in the success of Radnor Hillshas been the local workforce. Situated in therural setting of Radnorshire, the companyhas a committed, knowledgeable and loyal

workforce that has adapted and learnt newskills to help the business progress and grow.

William Hague said “This is an outstandingexample of a successful British business man-ufacturing a range of world beating softdrinks employing talented local people andthe best locally sourced produce.”

Radnor Hills will be taking some of itsdrinks brands all over the UK this year in aseries of national and local food festivals. This‘roadshow’ is designed to give potential cus-tomers the chance to taste and try drinks,including the new premium pressé range,Heartsease Farm. Just over the border fromthe factory, in Herefordshire, it owns a localinn called The Lion in Leintwardine whichserves some of the brands and providesRadnor Hills’ employees with a place tosocialise together in the evening and week-ends.

MP William Hague opens a new bottling line atRadnor Hills.

nestlé reportsgood resultsnESTLé has reported overall sales for thewhole Group of CHF 91.6 billion for thewhole year 2014. It has enjoyed 4.5%organic growth and 2.3% real internalgrowth. Trading operating profit margin wasup 10 basis points to 15.3%, up 30 basispoints in constant currencies

Underlying earnings per share were up4.4% in constant currencies.

Paul Bulcke, nestlé CEO: “These arestrong results, building on the good growthof past years and delivered in a soft tradingenvironment. They demonstrate the intrinsicstrengths of nestlé, the commitment of ourpeople, our global footprint, the strength ofour portfolio and the quality of our innova-tion. While delivering in the short term, weremain focused on our business long term,strengthening the foundations of futuregrowth. We expect 2015 to be similar to2014 and we aim to achieve organic growthof around 5% with improvements in margins,underlying earnings per share in constantcurrencies and capital efficiency.”

nestlé Waters reported sales of CHF 7.4billion, 5.4% organic growth, and 6.3% realinternal growth.

nestlé Waters deliv-ered solid broad-basedorganic and real internalgrowth in all three geog-raphies. nestlé Pure Lifecontinued to be agrowth engine, particu-larly in the emergingmarkets, but also innorth America and theUK. Perrier and S.Pelle-grino, premium interna-tional brands, continuedto demonstrate thecompany’s ability to cre-ate value in the category.Complementing theseperformances, stronglocal brands also deliv-ered good growth, espe-cially Buxton in theUnited Kingdom, Erikli inTurkey, La Vie in Vietnamand Yunnan Shan Quanin China.

The trading operatingprofit margin was 9.7%,up 50 basis points, mainly

driven by solid growth on the back of con-tained structural costs. Lower input costswere partly offset by higher distributioncosts.

Eden Springs backsPolish charityEdEn Springs, a supplier of bottled waterand water coolers, has furthered its supportfor leading Polish charity, WOSP (the GreatOrchestra of Christmas Charity, with a pack-age of event sponsorship and a donation ofalmost €70,000.

The company was the main sponsor oftwo key events for leading Polish charity day,The Great Finale, on 11 January, including BigRun Warsaw.

Eden Springs was the main sponsor of this5.5km run through the centre of Warsaw,which attracted over 5,000 participants and isthe biggest televised charity event of the yearin Poland. All proceeds gained through theWOSP charity support children’s hospitals inPoland, raising money to buy much neededmedical equipment.

As part of its support, this year on 11 Jan-uary, Eden Springs also gave away hot bever-ages and starter packs including T-shirts andhats to race goers. Artur Kaniewski, Presidentof Eden Springs Poland, commented, “We areproud to be a part of this charity initiativethat is unique worldwide. We’ve decided tocontinue our support to WOSP until at least2017 as a main sponsor of the Programmefor diabetics and Big Run Warsaw.”

In addition to its event sponsorship, EdenSprings Poland established an initiative to gen-erate funding to WOSP while growing Eden’senvironmental credentials at the same time. In2013, Eden asked its clients to move frompaper to electronic invoices. For each clientthat converted, Eden donated €3 to WOSP.To date, 25% of clients have converted andEden has donated more than €19,000 toWOSP from this initiative.

Raanan Zilberman, CEO of Eden Springs,comments: “As part of our Every dropCounts pan-European CSR campaign, EdenSprings is supporting a range of charity initia-tives in 2015. In Poland, we’re proud to sup-port people in need through WOSP, as wellas the participants taking part in The GreatFinale events in this year’s race. As a businesswe are committed to helping our local andglobal communities, and helping our clients dothe same.”

Eden Springs backs a major Polish charitysporting event.

S.Pellegrino wasone of the successstories in 2014 forNestlé Waters.

Soft Drinks International – March 2015 5EuRoPE

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Ty nant supportsfashionOLIVER Spencer, designer of luxuriousmenswear, has unveiled his Autumn/Winter2015 Collection recently at the Old SortingOffice in London.

Taking inspiration from the artist andsculpter John nash, Oliver Spencer unveileda collection of colours encapsulating thenatural environment; from charcoal andheavy greys to bright floral prints, whilst alsofocusing on texture; through sleek fabrics onhard silhouettes to modern and cleanshapes.

By pushing the boundaries of contempo-rary and luxurious design, Oliver Spencer

chose the perfect bottled water to compli-ment his range during the AW15 LondonCollection; the flowing ripples of the curva-ceous Ty nant PET bottle, which was on

Ty Nant supports the fashion industry calendars this year.

BSDA responds to gulpTHE British Soft drinks Association (BSdA)has issued a statement in response to theGive Up Loving Pop (gulp) campaign.

Gavin Partington, BSdA director General,said: “If these campaigners were genuinelyinterested in public health they would beseeking to educate all consumers about theimportance of a balanced diet and physicalexercise rather than erroneously targetingone product category and making scaremongering claims which are not supportedby the evidence.

“Soft drinks companies are taking practicalsteps to help consumers lead healthier lives- product reformulation to reduce calories,increasing availability of smaller pack sizesand significant investment in promotion oflow and no calorie options – up by nearly50% last year alone.

“These practical steps will do more tohelp consumers than a campaign based onsmear tactics.”

Gulp is a new campaign from Food Activewhich ‘aims to raise awareness of the healthharms associated with over consumption ofsugary drinks’.

Director General of the BSDA, Gavin Partington.

hand for guests and models alike. A fashion icon in itself Ty nant's 'ice-like'

ripple bottles continue to support the fash-ion industry calendars in 2015.

6 Soft Drinks International – March 2015EuRoPE

Juicy award for PiporganicIdEnTICA picked up a Bronze trophy for itswork with Pip Organic at the 2015 dBAdesign Effectiveness Awards.

Identica was awarded for creating a pack-age design that has helped the Pip Organicbrand achieve 54% year on year growthover the past few years.

The design agency worked with BooostTrading, the owners of the Pip Organicbrand, from day one and has helped themgrow from seed to blossoming tree.

Over the next 12 months Pip Organicwill be diversifying into other categories soIdentica will be designing these packageswhich they hope will pick up further design

Indentica was awarded Bronze for its work with Pip Organics at the Design Effectiveness Awards.

awards.The Identica and Pip teams had a great

evening at the Award ceremony on 12 Feb-

Vimto gets intofestival moodVIMTO has been announced as this year'sheadline sponsor of Fusion, one of the UK'smajor outdoor family friendly music festivals.

Fusion Festival with Vimto will take placeat Birmingham's Cofton Park on the 29 and30 August, attracting over 40,000 festivalgoers. The fun packed weekend will featurelive performances from some of the world’sbiggest pop acts. Previous performers haveincluded Jessie J, Pitbull, Labrinth and TheVamps.

Held in association with Capital FM, 4Music and in support of the Princes Trust,headline sponsorship will boost Vimto’sawareness amongst the brand’s target audi-ence of secondary school families.

As headline sponsor, Vimto will be work-ing with organiser Crown Talent MediaGroup to ensure that Fusion Festival withVimto 2015 will be the most exciting todate and announcement of the 2015 line-upwill be in the spring. Vimto will feature on allevent marketing collateral but also adding tothe on-site entertainment for the fans

through sampling and activation activity. Vicky Marsden, Vimto Brand Manager, said:

“Fusion is a great fit for Vimto. Sponsoringthe festival allows us to drive brand aware-ness and trial to an audience of teens andfamilies, that we know both the brand andthe festival appeals to, and we’ll be hostingactivity at the event to inject even more funinto the occasion.”

damien Sanders, director of The FusionFestival, said: “We are absolutely delighted to

Vimto has been announced as this year'sheadline sponsor of Fusion music festival.

have secured such a major agreement withsuch an iconic British brand. Fusion Festival isa very family orientated event and I couldn’tthink of a better brand match than Vimto, acompany that shares our values and sense offun."

The deal was brokered on behalf ofCrown by Miles and by MEC Access onbehalf of Vimto.

Jamie Page, of MEC Access, said: “MECAccess are really pleased that we were ableto work on this partnership. Both Vimto andFusion Festival are great brands with a realoverlap in both target market and objec-tives; bringing more fun to people. We arevery excited to see how this comes to lifeat the event in August.”

Pierre-Jean Sebert, co-CEO of Miles, said:“We are thrilled to have sourced and con-cluded such an extensive partnershipbetween Vimto and Fusion, on behalf of ourclient Crown Talent and Media Group. Thealignment of both brands and audiencesmakes it an authentic association, and this iswhat we really like.”

Vimto’s value recently topped £69.1 mil-lion, growing at +6.2% year on year, and out-performing the category according tonielsen.

ruary at London’s Tobacco dock rubbingshoulders and chinking glasses with theindustry’s finest.

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8 Soft Drinks International – March 2015

AfricaInDuSTRY nEWS

Coca-ColaBeverages Africagathers speedHüSEYIn Akin is to head up the giant newAfrican bottling entity Coca-Cola BeveragesAfrica (CCBA) as Chief Executive.Announced late last year, the complicatedand far-reaching CCBA venture is currentlycoming together smoothly.

An engineer and soft drinks sector vet-eran, Akin was until recently deputy chiefexecutive of the Anadolu Efes beveragegroup, covering soft drink and beer opera-tions, and chairman of subsidiary boards inthe Coca-Cola Içecek (CCI) group.

He earlier served as CCI’s president, inter-national operations and general manager forCCI Turkey.

Akin described his new role as “a veryexciting opportunity to lead the world’snewest Coca-Cola bottler”.

CCBA had “a generations-long growthopportunity ahead of it,” said Akin. “Thenext years will be critical as we merge andintegrate the new business in readiness todeliver its full potential.”

Covering 12 countries eventually, CCBAwill combine the non-alcoholic RTd bever-ages business interests in southern and eastAfrica of The Coca-Cola Company (TCCA),SABMiller and Gutsche Family Investments.

It will be the largest bottler on the conti-nent, with some 30 production plants andmore than 14,000 employees.

Headquarters will be in Port Elizabeth.On completion of the merger, SABMiller

will have a 57.0% stake, the Gutsche family31.7% and TCCA 11.3%.

Long-time Coca-Cola bottling executivePhil Gutsche who will chair CCBA said “ourfamily sees this merger as an important andlogical step to optimise the opportunities fordevelopment in the rapidly-evolving Africabeverage market.

“We are very excited about the opportu-

nity and are totally committed to ensuringthat Coca-Cola Sabco’s distinctive culture issuccessfully integrated with that of our newpartners in order to create an even moresuccessful business in the future.”

In its first phase, CCBA will bring togetherSABMiller’s South African soft drinks bottlingbusinesses, Amalgamated Beverage Industries(ABI) and Appletiser, and its soft drink bot-tling businesses in eight other African coun-tries; the Gutsche family’s bottling interests inCoca-Cola Sabco, including its South Africanbottler, Coca-Cola Fortune, and its bottlingoperations in six other African countries; andTCCA’s South African soft drinks businessesin the form of Coca-Cola Canners, Valpréand Coca-Cola Shanduka Beverages

CCBA will initially produce and distributeCoca-Cola beverages in nine countries:South Africa, Kenya, Ethiopia, Mozambique,Tanzania, Uganda, namibia, Comoros andMayotte.

SABMiller intends to include at a laterdate its Swaziland soft drinks business andthose of its listed subsidiaries in Botswanaand Zambia, subject to agreement withthose subsidiaries and the requisite regula-tory and shareholder approvals.

As part of the transaction, TCCA will alsoacquire SABMiller’s Appletiser brands on aworldwide basis, and acquire or be licensedrights to a further 19 non-alcoholic ready-to-drink brands in Africa and in Latin Amer-ica. SABMiller will retain ownership of its

non-alcoholic malt beverages in Africa andLatin America and will retain its Coca-Colafranchises in El Salvador and Honduras.

In South Africa, the parties’ respectivebottling operations will be combined to cre-ate a new South African bottler, Coca-ColaBeverages South Africa. It will be majority-owned by CCBA, with minority shareholdersholding an interest of approximately 10.6%.

Zanosi Kunene will be the Chairman ofCoca-Cola Beverages South Africa..

Coca-Cola Beverages South Africa willretain the Kunene family and Khulile Bever-ages (previously Coca-Cola Fortune’sempowerment partners) as empowermentshareholders. Zenzele, SABMiller’s Broad-Based Black Economic Empowerment(BBBEE) scheme, will retain an indirect inter-est in CCBA through SABMiller’s sharehold-ing.

Initial Black Economic Empowermentownership of Coca-Cola Beverages SouthAfrica under the BBBEE Codes will beapproximately 11.3%.

Hüseyin Akin.

Tanzania: blitz onillegal bottlersTAnZAnIA’S Bureau of Standards haswarned yet again that its tolerance of back-street juice producers – along with othersoft drinks and food lines – has worn thinand that it will not hesitate to close downsuch operators, either permanently or untilthey comply fully with health and other stan-dards.

Late last year it stomped on one drinksproducer which was packaging beverages inconditions devoid of hygiene, and used onlybasic equipment and ingredients that wereunapproved and in some cases unaccept-able.

It was the latest in a series of raids thathas also targeted some ‘mineral water’ pro-ducers.

Several African countries have stepped upefforts to maintain beverage standards inrecent years, with a marked impact.

However, the opportunity to make rea-sonable profits at minimal cost on the backof growing demand for soft drinks andhigher discretionary expenditure, even in themarket’s lower reaches, means that newpirates are likely to be a constant worry.

Send your news tonews@softdrinksinternational.com

Soft Drinks International – March 2015 9AFRICA

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Angolan factoryfully operationalREFRIAnGO’S expansion in Angola is beinglauded widely as a symbol of the country’ssteady return to economic wellbeing, greatertraining of skilled workers and overallimprovement in personal lifestyles.

The soft drinks giant is not only buildingbeverage sales within Angola but also increas-ing exports elsewhere in Africa and Europe.Current export markets include Portugal,Mozambique, namibia, Benin, Senegal, SouthAfrica, Guinea-Bissau, democratic Republic ofthe Congo, Equatorial Guinea and CongoBrazzaville.

The group’s new plant in Huambo is nowin full operation after a formal opening latelast year. It is its second major productionfacility. As we reported earlier, this is locatedin the Cambiote district of Huambo which isincreasingly important as a regional transporthub, a factor which contributes to distributiongrowth.

The plant was opened by Angola’s Vice-President Manuel Vicente who praised Refri-ango’s work in boosting employment andvocational training. He said that lifting skilledemployment was essential to Angola’s devel-opment and Refriango was among the lead-ers in achieving this.

This sentiment was also underlined by JoãoBaptista Kussumua, Angola’s minister of wel-fare and social integration, who said he hopedRerfriango would invest in further factoriesaround the country.

While competing products are freely avail-able in Angola, the country’s soft drinks pro-duction is at self-sufficiency levels, withRefriango looking increasingly to export andto improving domestic distribution. This issupported by extensive marketing investment,including support for major events, TV shows,youth sport and educational initiatives.

Refriango’s brands include the huge-sellingBlue CSd range including the fruit-laden BluePolpa variants, Red Cola, nutry and Tutti nutry,Super Cuia, Welwitschia, Pura waters, n’ice teaand Original American Cola.

Self-regulation forfood safetySOUTH African food and beverage manufac-turers are working with retailers to self-regu-late on food safety and compliance withexisting regulations. The aim, according toAmanda Rogaly of FoodSure is to give notonly consumers but also industry sectorssuch as tourism and investment confidence inSouth Africa’s food.

Rogaly says that for self-regulation to workproperly, the industry needs to check everystage of its supply chain and be rigorousabout its certification, auditing, label verifica-tion and overall operational standards.

About 80% of South Africa’s big companiesare already well on their way to total compli-

ance but this is a lengthyprocess, she points out.

“The other challenge isgetting the smaller, independ-ent companies to understandwhat they need to do.”

As an independent organisation with spe-cialist consultants in a number of critical fields,FoodSure works with the retailers and foodmanufacturers to help them become fullycompliant, identifying and helping close opera-tional gaps where errors creep in and wherepotential food scares could be lurking.

“At least we are working with these com-panies and there is the goodwill to do theright thing.”

Rogaly says FoodSure also sees the impor-tance of how, if the food industry takes thelead in becoming compliant, this has a positiveknock-on effect for Brand South Africa.

10 Soft Drinks International – March 2015AFRICA

REd Bull’s well-known support for edgysports, artistic and lifestyle activities hasproven to be a remarkably effective way ofcommunicating the ‘energy’ message as wellas leveraging countless millions of dollars’worth of positive media coverage annually.

Another aspect that doesn’t get quite somuch attention is the way in which RedBull encourages sportspeople, artists andothers it sponsors to share their knowl-edge and experience with others.

Young MX riders in South Africa, forinstance, were given help to prepare forthe 2015 season by three of the country’snational motocross champions: Kerim Fitz-Gerald, Anthony Raynard and Bradley Cox.

The pros took their younger (ages 10-15) counterpar ts through performance

new coins promptprice dropSOFT drinks pricing news tends to refer toan increase, usually small and long-delayedbut never welcome. In Zimbabwe thingsare heading in the other direction as bot-tler delta Beverages makes the most of thecountry’s recently introduced bond coins.

Also driving the pricing reduction is adetermined and ultimately successful pro-gramme to improve production efficiencies,trimming costs effectively while addingsome environmental benefits.

While not all packaging variants havedropped in price, most have enjoyed a 10creduction which has – to no-one’s surprise– brought very positive customer reactions.The reductions came into effect at thebeginning of February.

delta is a Coca-Cola franchise-holderand also produces some soft drinks underits own brands.

Delta bottling plant, Zimbabwe.

Mentors help startnew careers

Bradley Cox with youth rider Cam Duro atPietermaritzburg, Red Bull My Track.

SOUTH African bottler Peninsula BeverageCo has warned the public to keep an eyeon the deposits they receive from someshop staff when they deliver returnable200ml, 300ml and 500ml glass and 1.5 litreplastic bottles.

Peninsula Beverage – usually known asPenBev – is the producer and distributor ofCoca-Cola drinks in the Western andnorthern Cape.

“It has been brought to our attentionthat consumers are not getting the fullrefund for their empty bottles and we urgeeveryone to know what deposit value theyshould receive,” said denise Behrens, corpo-rate communications manager at PenBev.

Returnable glass bottles have a refundvalue of R1.50 and R3.00 for the returnableplastic bottles.

“Shop owners are not permitted toadjust the refund prices,” explained Behrens.

“The deposit values for returnable bot-tles are governed by the Consumer Protec-tion Act and must be paid in full toconsumers. This has been communicated toall retailers who stock returnable productson a number of occasions and is promi-nently displayed on point of sales in theseoutlets.

“Consumers are welcome to return theirempty bottles to any store that sells exactlythe same product, even if it was not wherethe bottles were purchased.”

Refunds for returnables set by law

techniques, demonstrating and assisting.not just with riding, either : they alsoshared their experiences in dealing withmedia coverage which can be more than alittle daunting – and full of potential pitfalls– at the start of a career.

Issuing of Zimbabwe’s bond coinagebegan in late 2014. The country’s day today financial situation has been volatilesince the Zimbabwe dollar collapsed in2009, hit by out-of-control inflation. The USdollar and the South African rand havebecome popular currencies in recent yearsbut a lack of coins has been a national bug-bear.

With this in mind, the government issuedspecial coins backed against the US dollarand funded by a three-year bond.

The coins, minted in South Africa, initiallymet with some suspicion but are slowlygaining in popularity as their advantagesbecome evident. distribution was also slug-gish in the first month or more, especiallyin rural areas but this problem is beingovercome.

Liberia: moreimported drinksWITH a healthy soft drink productionindustry of its own, Liberia is also nowgrowing sales of imported beverages. Sev-eral new offerings from Indonesia are cur-rently entering the market while a popularpowdered drink range from China is gainingimpetus after a period of trademark dis-pute.

The agency for the Pop drinks rangefrom Yixin Foods & drinks, Guangdong, heldby Monrovia-based BAF Trading Corpora-tion was queried last year by a Lebanesecompany over a trademark issue.

This led to the commerce ministry sus-pending imports of the brand pending aninvestigation by the Liberian Industrial Prop-erty Office.

While a number of allegations weremade, the dispute was eased by ministerialintervention, confirming the trademark

rights held by BAF Trading.Liberian entrepreneur Abraham Bah has

introduced a portfolio of Indonesian FMCGgoods to Liberia, among them juices andenergy drinks, including the Floridina range.

Ensuring that he has significant purchasingpower to help keep prices low, Bah has alsogained agency rights for Sierra Leone,Guinea, the Gambia and Senegal.

Bah is well known in Liberia where heowns a substantial shopping and marketcentre housing multiple small business retail-ers and service suppliers.

12 Soft Drinks International – March 2015InDuSTRY nEWS

Middle East

Can carving inBeirutdESPITE its frequent foreign media por-trayal as a city of perpetual unrest, Beirut islargely sophisticated, interesting and notshort on things for visitors to see and do.

Can carving might not be on the ‘mustdo’ list for most people but a display of themetallic artwork at Red Bull Carve the CanBeirut was certainly appealing and garnereda lot of media attention throughout theMiddle East.

Participants were required to carve artis-tically on a Red Bull can using any tool theywished – the organisers suggested a com-pass was a good idea.

They had to leave their submissions at

one of the many Malik’s book and sta-tionery stores around Beirut – Malik’s is avery familiar name in Lebanon.

Three judges then selected what theysaw as the best 20 whose images wereposted online for public voting whichcounted for 40% of the total, the judgeshaving a 60% final call, weighing entries upon the basis of concept, creativity and fin-ishing.

The winner was George Bartruni, and hisprize was a trip for two to Berlin.

The finalist carved cans were displayed atthe Grand Factory in Karantina, Beirut.

George Bartruni, winner of Red Bull Carve theCan. Photo: Roland Ragi.

Award for Liter of LightTHE Liter of Light concept was developedby Illac diaz and helpers with the practicalaim of providing low-cost solar lighting solu-tions to poor communities while at thesame time recycling PET bottles. Awardswere not the goal but the concept’s recentachievement in Abu dhabi has helped gen-erate further publicity and support.

It won the prestigious Zayed FutureEnergy Prize for a non-profit organisation.

Underlining the status of this award wasthe fact that it was presented to diaz jointlyby Sheikh Mohammed bin Rashid Al Mak-toum who is Vice President and Prime Min-ister of the UAE and the President of Egypt,Abdel Fattah el-Sisi.

The award, under the patronage of theCrown Prince of Abu dhabi, HH SheikhMohammed Bin Zayed Al nahyan, honoursnon-profit organisations that have made aclear technical, organisational or socialimpact in the world of renewable energy orsustainability, particularly those involved withissues of energy access and human impact.

As we have reported in the past, Liter ofLight was launched by diaz in 2011 in thePhilippines, under the MyShelter Foundation.

“The purest form of charity is to makeyourself obsolete and through this people'stechnology, supported by PepsiCo, it showsthat empowering the bottom of the pyra-mid, by putting the power of solar in humanhands and multiplying it by hundreds ofthousands could be the greatest energysolution of all,” said diaz when accepting theaward.

Sanjeev Chadha, chief executive of Pep-siCo Asia, Middle East and Africa, said thatthe company was proud to be associatedwith diaz.

“The Liter of Light is already lighting upvillages in the Philippines, Pakistan, Mexicoand Colombia, and we are excited to nowroll it out in the Middle East & Africa aswell, in Egypt and Ethiopia. We look forwardto working closely with Illac to expand tomore countries in the future.”

Liter of Light creator Illac Diaz (right) receivesthe Zayed Future Energy Prize.

Gulfood awardswell receivedTHE selection of GCC food industry vet-eran Essa Al Ghurair for the outstandingachievement award at Gulfood 2015 was apopular choice, warmly applauded by thoseattending the ceremony.

Al Ghurair is chairman of the Al GhurairResources conglomerate.

His company also took the award for bestconsumer marketing campaign.

The awards are judged by a 25-stronginternational panel which operates inde-pendently of Gulfood. This year they drewin excess of 300 entries from 25 countries.

Other categories included best newcomerbrand or business, best new halal food, bestenvironmentally sustainable initiative and besttrade stand.

Best new beverage product went toUnilever Food Solutions, while HFS washighly commended. Major UAE beverageproducer Al Ain dairy was highly com-mended in the best new food product cate-gory while Emirates Industry for Camel Milkand Products – whose Camelicious rangemade a rebranding debut at Gulfood - washighly commended in the best new halalfood category.

Essa Al Ghurair, accepting his award, saidin a way it put a burden on him. “I feel I

have to do even more now.“This is not the end, this is the beginning.

I’m entering a new era where I have to evenwork harder to achieve more and more forthe community, the people and the industry.I hope to live up to this award by givingeven more.”

Al Ghurair said he believed Gulfood keptresetting its own benchmark for the regionalfood and hospitality industry.

“We have seen Gulfood grow from hum-ble beginnings to what we have now: morethan 120,000 square metres of exhibitionspace with 4800 companies taking part. Gul-food is creating a benchmark for the indus-try and it is a win-win for everybody.

“Gulfood raises its standard every yearand also develops the regional food industry

across many categories.”Organised by the dubai World Trade

Centre, Gulfood this year celebrated its 20thedition. More than 80,000 internationaltrade buyers attended.

Essa Al Ghurair receives his award fromGulfood director Mark NapierGulfood 2015 award winners.

14 Soft Drinks International – March 2015MIDDLE EAST

Premium beverages targetfood-pairingdUBAI sales and marketing company Lime-line Premium Beverages has expanded itsbrand portfolio and enhanced exposure ofthe drinks it handles, partly through measuressuch as having a stall in popular Zabeel Parkand setting up high profile dry bars at events.

The company was set up in 2013 by Gior-gio Vallesi and John Power.

“dubai is now at the cutting edge of inter-national fine dining,” says Vallesi. “Quality andinnovation permeate the menus of many ofthe city’s prestigious hotels, restaurants andcatering companies.

“As consumers ourselves, we realisedthere was a need to improve the choice ofnon-alcoholic beverages which can comple-ment and pair with the amazing food that ison offer.”

The business partners set about sourcingsoft drinks from producers around theworld.

“We have sourced soft drinks that notonly taste good on their own but also lendthemselves to blend with other ingredientsto create exciting non-alcoholic cocktails,”explained Power.

“There are many reasons to drink a non-alcoholic drink at a good restaurant but wewant to combine the cocktail culture sophis-tication together with a sommelier’s food-pairing savvy to challenge how we currentlypair non-alcoholic beverages with food.”

Brands in the portfolio include Big Tomand Beet It from James White, Qcumber,Fentiman’s, domaine Tropez and dolomiaoligo-mineral water.

Limeline Premium Beverages stall, Zabeel Park.

Wish grill restaurant in DubaiIndIA’S Absolute Barbecues, a highly popu-lar ‘wish grill’ restaurant chain, has opened itsfirst dubai outlet, with soft drinks – including‘fizzy mocktails’ – strong sellers as part ofthe dining mix.

Known as AB’s, the chain features bothlive charcoal grills at each table and a centrallive grill station. diners chose from an exten-sive selection of meat and vegetable dishes,complemented by desserts.

Bottled water is complimentary.The dubai restaurant is in a four star

hotel on Sheikh Zayed Road, the emirate’sprincipal thoroughfare. Ultra busy (and v-e-r-y wide), it is a key stage in the E11 multi-lane highway which stretches along the UAEcoast from Abu dhabi to the Oman borderwith the UAE emirate of Ras Al Khaimah.

Many of dubai’s biggest buildings are on

or close to Sheikh Zayed Road.“We are driven by the philosophy that

grilling is about fun, bonding and celebration.This is reflected in the general ambience ofAB’s in dubai,” said AB’s general managerRazeen Parambil.

“We have customised the original menuto suit diverse taste buds of the interna-tional community in the UAE. The menu ismore international here, compared to ourIndian outlets.

“There is a wide selection of dishes forvegetarians as well, which is rather unique ina multi-cuisine buffet restaurant.”

Absolute Barbecues, Dubai.

Bottler to investuS$500 millionFOLLOWInG up on earlier indications thatexpansion plans were in the wind, AujanCoca-Cola Beverages Co (ACCBC) hasconfirmed that it intends to invest aroundUS$500 million over the next three yearsin the Middle East and north Africa.

This was revealed at Gulfood 2015 bynicolaas nusmeier, ACCBC’s popular chiefexecutive – known to most people as nico– and beverage industry veteran.

“Robust expansion plans will enableACCBC to realize the vision of its share-holders across the Middle East and northAfrica,” he said.

“We already have a portfolio of strongbrands, and an excellent track record as aregional beverage operator. Major invest-ments in capacity, geographical coverage,and brand development will allow us to

capitalise on the growth potential for thebeverage industry in the MEnA region.”

nusmeier noted that “despite politicaland economic disruption over the past fewyears, the regional beverage market hascontinued to grow, and we expect this tocontinue.

“For ACCBC, an increasingly youthfulpopulation across MEnA together withopportunities for new categories and fresh

Nico Nusmeier.

Afghan juice formajor brandAMIdST the political and social turmoil ofAfghanistan are a surprisingly wide-rangingnumber of commercial success stories. Oneis Omaid Bahir, a Kabul factory which pro-duces pomegranate concentrates.

Pomegranates grow prolifically inAfghanistan, in optimum conditions.

Fruit from Omaid Bahir is now beingutilised in the popular UK-based pomegreatrange of beverages.

When the supply agreement was signedlate last year, pomegreat chief executiveAdam Pritchard said it was pleasing to bemaking the supply commitment “at this piv-

otal time for Afghanistan. “Pomegranates are ancient fruit with

widely-documented health benefits. By plac-ing this deal through Omaid Bahir I hope tocontribute in turn to the health of theAfghan economy.”

consumer-focused innovations mean signifi-cant growth prospects

“ACCBC is putting in place a strategy tobecome one of the biggest beverage oper-ators in the region, growing from a com-pany within a single category and a limitedgeography into a total beverage, multi-country, powerhouse.”

16 Soft Drinks International – March 2015InDuSTRY nEWS

Asia Pacific

CBB moves toShanghaiTHE organisers of China Brew & China Bev-erage (CBB) have confirmed that the eventswill be held in Shanghai rather than Beijingfrom now on. The next edition will be fromOctober 11-14 2016.

They say the new venue – Shanghai newInternational Exhibition Centre – offers abetter infrastructure. And, they point out,many of China’s beverage industry corpo-rates are based in the Shanghai region.

CBB is organised jointly by the BeijingZhongqing Heli Machinery Equipment Co,Messe München International and its Chi-nese subsidiary MMI Shanghai.

Messe München International deputy chiefexecutive Reinhard Pfeiffer said that “withthis move to Shanghai, we want to make an

already highly successful project even moresuccessful.

“By being closer to the geographical heartof the beverages industry, we expect furthersynergy effects to be generated for theevent.”

Feedback from exhibitors and buyers hasalready been very positive.

CBB 2014.

CHInA’S Tibet Autonomous Region hasdesignated its buoyant natural water industryas having the potential to be an economicgrowth engine.

The regional government has introduceda number of incentives to bring in furtherinvestment.

Tibet’s water bottling sector was low keyand mostly confined to sales within theautonomous region until the Qinghai-Tibetrailway (also known as Qingzang) betweenXining and Lhasa opened fully in 2006, aftera first stage opening (to Golmud) in 1984.

Bottled water on the train helped set thescene for the service’s premium status and itbecame something of a collector’s item.

In the nine yearssince, Chinese con-sumers have lookedincreasingly to pre-mium waters as dis-cretionary incomelevels grew.

A number of pre-mium brands havebeen launched or fur-ther developed, someof them backed bysolid investment inproduction, upmarketpackaging, marketing(including TV advertis-ing) and distributionstrategies aimed at a

Tibet aims to build bottled watersector

balance between high sales and top-endpositioning.

Premium waters from China have alsobegun to pick up speed in export marketsas far afield as the US and Europe.

Among the best known brands are twowith strong Tibetan ties. Tibetan Spring5100’s intriguing name refers to its source at5100m above sea level in the nianqingdonggula Mountains. Oomolangma GlacierWater refers to Mt Everest – its name is thepinyin romanization of the Tibet name forthe world’s highest peak.

The autonomous region government’snew incentives include exempting naturaldrinking water producers from all corporatetax for five years, commencing from when a

Tibet Springs 5100 bottling plant.

Qomolangma Glacier Water.

Tibet Springs 5100water.

company actually starts making a profit.Preferential financing is also offered to

local companies or companies registeredelsewhere but likely to contribute to Tibet’staxation base. And there is special financingfor start-ups. Imported equipment and otheressentials will qualify for tax refunds.

One of the government’s aims is to cre-ate up to 10,000 new jobs in the regionwhich has a high unemployment rate.

Miao Wei, head of Tibet’s Ministry ofIndustry and Information Technology wasquoted recently in China daily as saying “theministry will strongly support the growth ofthe natural drinking water industry in Tibet,allowing the sector to take full advantage ofits niche status to lead regional economicgrowth and help promote the upgrade ofChina's food industry.

“The natural drinking water industry inTibet has huge potential, based on thestrength of public demand for safety andgreen consumption.”

Tetra Pak expandsin innovation parkWORK is beginning on a new building forTetra Pak at the Waikato Innovation Park’sHamilton East campus in new Zealand.

Tetra Pak has occupied a shared officebuilding in the park since 2009.

The new two-storey 3500 sq.m. buildingwill house Tetra Pak’s nZ headquarters anddesign team, as well as a workshop for itstechnical service team.

“The Asian and Chinese demand for dairyproducts from new Zealand continues togrow, which means growth for Tetra Pak aswe help new Zealand dairy companies torealise their export plans,” said Tetra Pak nZdirector and site manager Chris Morgan.

“We are pleased to continue our tenancyat Waikato Innovation Park, which hasserved us well.”

Waikato Innovation Park chief executiveStuart Gordon said that “seeing our tenantsprogress and grow is what we are all about.And we're always pleased when we are ableto provide options as our tenants growbeyond their initial space requirements.

“The move for Tetra Pak also createsroom for expansion for our other growingtenants within our campus and makes roomfor new tenants as well.”

The new build is located beside the rail-way tracks, between Tetra Pak’s existingpremises and FoodWaikato’s highly success-ful spray dryer which is expected to be usedmore by the beverage sector.

Soft Drinks International – March 2015 17ASIA PACIFIC

THE year has begun badly on newZealand roads, with a larger-than-usualnumber of fatal accidents on open high-ways, several of them – controversially –caused by tourists unfamiliar with the coun-try’s driving rules or losing concentrationfrom fatigue.

One fatal accident which appears tohave been caused by fatigue, albeit involvinga local resident, resulted in a logistics truckand trailer unit containing some 20,000litres of orange juice in a large bladder

Rap on knucklesfor PepsiPEPSI usually has a benign market accept-ance in the Philippines where the brand sellswell despite Coca-Cola’s national strength.But eyebrows were raised and frowns forth-coming when Pepsi tried to cash in on thevisit of Pope Francis.

It prepared what are known in the Philip-pines as ‘epal tarps’ welcoming the Pope,ostensibly on behalf of barangay officials butwith the Pepsi colours and logo prominent.

Epal tarps are often used to welcome vis-iting dignitaries, sometimes with sponsorshipby local businesses. They are also prominentduring electoral campaigns and as a devicefor mayors and other community leaders toremind voters of their achievements outsideelectoral periods.

Barangays are the smallest unit of localgovernment in the Philippines, with morethan 42,000 throughout the country. Theyare a traditional form of administration, hark-ing back to before the Spanish colonisationin the 16th century.

The Pepsi-sponsored tarps drew immedi-ate attention when they were put up at var-ious locations around sprawling MetroManila.

When popular radio station dZBB fea-tured them on its social media channels,council workers were sent out to take themdown.

They were later described by some com-mentators as not being in the spirit of thePope’s visit.

Controversial Pepsi banners for papal visit,Photo: DZBB Super Radyo.

Bladder ruptures,juice spills

Yakult’s Wuxi plantopening mid-yearJAPAn’S globally renowned lactobacillus-based beverage Yakult is already enormouslypopular in China – as in many other parts ofAsia – and the iconic ‘Yakult lady’ hasbecome a familiar sight in many cities.

Sales are expected to grow significantlyover the next few years as the group and itssubsidiaries invest heavily in production facil-ities and distribution networks.

Wuxi Yakult Co, which is wholly owned byYakult (China) Co has reported it is onschedule to open a 16,600 sq.m. plant inWuxi, Jiangsu Province, in June this year.

Wuxi, on the Yangtze River, has a metro-politan population of around 6.5 million.

Initial output will be around 800,000 ofthe distinctive Yakult bottles daily but thecompany is planning to ramp up productionquickly to reach 1.58 million bottles dailybefore the end of 2015.

As well as Wuxi the facility will supplyother parts of Jiangsu and neighbouringareas, with almost limitless potential.

Yakult began China production in 2002with an initial plant in Guangzhou, followedby factories in Shanghai (2006) and Tianjin(2011). Expanded facilities at Guangzhouand Tianjin came on line last year.

leaking much of the liquid into a roadsidedrain and nearby stream. Quick work bythe local volunteer fire brigade saw morethan half of this being contained and recov-ered for environmentally-approved disposal.

The juice was being hauled from Tau-ranga – a major growing and processingarea – to Auckland for bottling.

Sadly the driver of the other vehicle,which crossed the centre line in what isbelieved to be a case of driver fatigue, waskilled in the head-on collision.

Ironically, his light delivery van was alsocarrying food sector goods for distributionin the Tauranga area. He had volunteeredto stand in for the company’s manager onthe trip.

Americas18 Soft Drinks International – March 2015InDuSTRY nEWS

Basketball starpartners Mtn DewMOUnTAIn dew has announced a multi-year partnership with Russell Westbrook,one of the most celebrated superstars inbasketball. The partnership with Westbrook,who is known for his creative personality onand off the basketball court, marks the orig-inal flavour’s first national partnership with apro basketball player and will tip off anentirely new extension of the Mtn dewKickstart ‘It All Starts with a Kick’ campaign.

As the newest member of dew nation,Westbrook will be the face of Mtn dewKickstar t, including the two new boldflavours – Pineapple Orange Mango andStrawberry Kiwi – that fuse an energisingblast of dew with real fruit juice, coconutwater and just the right amount of kick,which hit shelves in January 2015.

“Becoming part of dew nation just feltreally organic and authentic for me,” saidWestbrook. “The brand is an instigator – it’sabout creativity and looking at life throughyour own lens and living it the way youwant to live it. Those are all attributes thatare core to who I am.”

“Partnering with an athlete is so muchmore than just finding an MVP – it’s aboutidentifying someone that truly lives thebrand ethos every day,” said Greg Lyons,Vice President of Marketing, Mountain dew.“Russell is charged with personality andstyle, and isn’t afraid to push boundaries –making him the ideal partner for Mtn dewKickstart and a great addition to dew’s teamof all-star athletes.”

Mtn dew Kickstart was initially launchedtwo years ago and has been dubbed one ofPepsiCo’s most successful beverage productlaunches in the past 10 years. It grew more

than 50% in its second year on the marketwith annual retail sales of nearly US$300million. The two new flavours join previouslyreleased Mtn dew Kickstart Orange Citrusand Mtn dew Kickstart Fruit Punch, intro-duced to offer consumers an entirely newalternative to traditional morning beverages,along with Mtn dew Kickstart Black Cherryand Mtn dew Kickstart Limeade, geared toget dew nation ready for the night.

Mtn Dew has partnered with basketballsuperstar, Russell Westbrook.

PepsiCo Q4 andfull year resultsPEPSICO has reported Fourth Quarter andfull year 2014 Results. The company hasmet or exceeded 2014 financial targets fororganic revenue, core constant currencyEPS, cash flow, core net ROIC and totalcash returns to shareholders

Organic revenue grew 5% in the fourthquarter and 4% in the full year. Reportednet revenue declined 1% in the fourthquarter and was even in the full year,reflecting the impact of foreign exchangetranslation

“We are pleased to report that we metor exceeded each of our full year 2014financial targets. Our results are a reflection

of our diverse global footprint, the strengthof our integrated food and beverage prod-uct por tfolio, successful innovation andexceptional marketplace execution,” saidChairman and CEO Indra nooyi. “As welook ahead to 2015, we expect to againdeliver results consistent with our long-term financial objectives, despite the antici-pated challenging and volatile global macroenvironment. Fur ther, returning cash toshareholders remains a top priority, and weplan to return approximately US$8.5 toUS$9 billion to shareholders through bothhigher dividends and share repurchases.”

For PepsiCo Americas Beverages (PAB),organic revenue increased 3% in the quar-ter, reflecting 2.5% points of effective net

pricing. Reported net revenue increased1%. during the quarter, PAB increased itsliquid refreshment beverage value marketshare position in the USA in measuredchannels. In north America, non-carbon-ated beverage volume increased 4% andcarbonated soft drinks volume decreased2%. Latin America organic beverage volumeincreased 3%.

For the quarter, core constant currencyoperating profit increased 11%, reflectingeffective net pricing, productivity gains, andlower commodity costs, partially offset byoperating cost inflation and higher advertis-ing and marketing expenses.

For the full year, organic revenueincreased 1%, reflecting 1.5 percentagepoints of effective net pricing. Reported netrevenue was even with the prior year. Coreconstant currency operating profitincreased 4%, reflecting effective net pricing,productivity gains, and lower commoditycosts, partially offset by operating cost infla-tion.

Bottling reachextendedCOCA-COLA Bottling Co. Consolidated,the nation’s largest independent Coca-Colabottler, has signed a definitive agreementwith an affiliate of The Coca-Cola Companyto expand the bottler’s franchise territoryto include the Cleveland and Cookeville,Tennessee territories currently served byCoca-Cola Refreshments USA (CCR), awholly-owned subsidiary of The Coca-ColaCompany. This agreement represents anadditional phase of the proposed franchiseterritory expansion described in the previ-ously announced Letter of Intent betweenthe Company and The Coca-Cola Com-pany.

Coca-Cola Bottling Co has extended itsterritories.

The Company is continuing to worktowards a definitive agreement with TheCoca-Cola Company for the remainder ofthe proposed franchise territory expansiondescribed in the Letter of Intent, includingLouisville, Paducah and Pikeville, KY andEvansville, In.

Coca-Cola Consolidated Chairman andCEO J. Frank Harrison III said, “We arepleased to announce the signing of a defin-itive agreement for another phase of ourpreviously announced transaction with TheCoca-Cola Company. The signing of thisdefinitive agreement represents one of thefinal steps in completing our expansion asthe Company will hold distribution rights inthe significant majority of territory in east-ern and central Tennessee upon completionof this transaction. We look forward toserving the Cleveland and Cookeville com-munities – including our customers, con-sumers, and new employees there.”

The definitive agreement and otheragreements to be entered into at closingwill provide the Company the exclusiverights to distribute brands owned by TheCoca-Cola Company as well as certainother brands not owned by The Coca-ColaCompany that are currently being distrib-uted in the Cleveland and Cookeville terri-tories by CCR. Closing of the transaction issubject to the parties satisfying certain con-ditions.

Soft Drinks International – March 2015 19AMERICAS

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Billion dollarbrandsTHE Coca-Cola Company todayannounced the addition of three brands toits growing roster of beverages that gener-ate annual retail sales of more than US$1billion, bringing to 20 the number of billiondollar brands in the Company’s portfolio.

“Through a strong global focus on build-ing locally relevant and innovative brands,our Company, together with a network ofstrong local bottling partners, has workedto successfully double the size of our billiondollar brand por tfolio in less than adecade.”

Brands from the fast growing RTd teaand water categories are the latest addi-tions with Gold Peak tea, available in theUSA, Fuze Tea, sold in nearly 40 countries,and I Lohas mineral water, sold in Japan,joining the Company’s billion dollar club in2014.

“We are taking definitive steps to cap-ture the enormous growth opportunitiesavailable to us in the global non-alcoholicready-to-drink beverage industry,” saidMuhtar Kent, Chairman and Chief ExecutiveOfficer, The Coca-Cola Company. “Througha strong global focus on building locally rel-evant and innovative brands, our Company,together with a network of strong localbottling partners, has worked to success-fully double the size of our billion dollar

brand por tfolio in lessthan a decade.”

Gold Peak and FuzeTea join Japan’s billion-dollar green tea brand,Ayataka, as the Com-pany’s largest brands inthe global RTd tea cate-gory, each of which hasbeen launched since2006. The success ofthese brands has pro-pelled the Company’s teaportfolio to substantiallyoutpace the growth ofthe category globallyover the past two years,while gaining marketshare on both a volumeand value basis.

Gold Peak, a premiumtea brand developed bythe Company, debuted in2006 and has been grow-

ing double digits since its launch. In 2014,the Company launched an integrated mar-keting campaign for Gold Peak thatincluded national television, print, outdoorand digital and social media advertising. It isone of the fastest-growing national iced teabrands and drove nearly 30% of all dollargrowth in the RTd tea category last year.Gold Peak is sold in multiple varieties,including Sweet Tea, Lemonade Tea,Unsweetened Tea, diet Tea, RaspberryFlavoured Tea and Green Tea.

Fuze Tea was launched in 2012 in 14international markets simultaneously. Sinceits introduction, the brand has expandedavailability to nearly 40 markets around theworld, reaching billion dollar status in lessthan three years on the market. The FuzeTea line-up currently features more than 30varieties, including Black Tea with Lemon,Black Tea with Peach, Black Tea withLemongrass and Apple, Green Tea withMango and Chamomile, and zero-calorieLight Tea. Fuze Tea will be launched in addi-tional markets in 2015.

Coca-Cola Japan launched the waterbrand I Lohas in 2009. Since its launch, ithas become the no. 1 immediate con-sumption mineral water brand sold inJapan. The Company has taken recent stepsto significantly grow I Lohas with the intro-duction of a new line of single-serve 515mlsparkling beverages in plain and lemonflavours as well as a new larger 1,555mlpackage in the convenience store channel.

Since 2007, the Company has added 10brands to its billion dollar portfolio across abroad range of beverage categories includ-ing sparkling, juice, water and tea. Additionsinclude Coca-Cola Zero, Simply, MinuteMaid Pulpy, del Valle, Bonaqua, Ayataka andvitaminwater.

Behind the 20 billion dollar brands is apipeline of 16 sparkling and still brands thatgenerate annual retail sales betweenUS$500 million and US$1 billion – severalof which are poised to become billion dollar brands.

Gold Peak tea isone of theproducts that hasjoined the billiondollar brands ofThe Coca-ColaCompany.

20 Soft Drinks International – March 2015AMERICAS

l A study published in the American Journalof Public Health shows that drinking sugar-sweetened soda frequently may acceleratecellular ageing. The study revealed that telom-eres – the protective units of dnA that capthe ends of chromosomes in cells – wereshorter in the white blood cells of surveyparticipants who reported drinking moresoda. The length of telomeres within whiteblood cells has previously been associatedwith human lifespan. Short telomeres havealso been associated with the developmentof chronic diseases of ageing, including heartdisease, diabetes, and some types of cancer.

The researchers found that the amount ofsugar-sweetened soda a person consumedwas associated with telomere length. Basedon the way telomere length shortens onaverage with chronological age, they calcu-lated that daily consumption of a 20 ozsugar-sweetened soda was associated with4.6 years of additional biological ageing. Thiseffect on telomere length is comparable tothe effect of smoking.

The authors cautioned that they onlycompared telomere length and sugar-sweet-ened soda consumption for each participantat a single time point, and that an associationdoes not demonstrate causation.

l The Pulse Beverage Corporation (Pulse)makers of natural Cabana Lemonades,Limeades, and Coconut Waters, and PulseHeart & Body Health functional beverageshas secured an agreement with an estab-lished Mexican distributor to begin distribut-ing natural Cabana Lemonade, Limeade andCoconut Water to key accounts securedover the past few months. It will initially dis-tribute natural Cabana Coconut Water to

In brief…

more than 2,800 stores in Mexico including:Soriana, H-E-B, 7-11, Calimax, Circlulo K,dax, Smart & Final, and Farmacia Roma. Thecompany's Mexico distributor has been inbusiness for more than 60 years and hasmore than 1,000 employees with distribu-tion points in every major city in Mexicoand distribution routes to almost all retailoutlets which will allow Pulse to rapidlygrow its Mexico business all across thecountry.

l Coca-Cola has announced up to 1,800job cuts that will affect workers in its Atlantaoffices as well as other locations in the USAand around the world. In October last year,Coca-Cola's Chief Executive Officer MuhtarKent said the firm was aiming to save some$3 billion (£1.98 billion) in annual costs by2019, which would include job cuts.

Coca-Cola reported a 14% fall in earningsfor the July to September quarter last yearand sluggish revenue growth.

l dr Pepper Snapple Group has announcedthat its Board of directors declared a quar-terly dividend of US$0.48 per share on thecompany’s common stock – a 17.1%increase in the dividend rate. The dividend ispayable in US dollars on 7 April 2015, toshareholders of record as of close of busi-ness on 16 March 2015.

In addition, the company announced thatits Board of directors authorised the repur-chase of an additional US$1 billion of thecompany’s common stock. In total, the com-pany has now authorised US$4 billion ofshare repurchases. Through the third quarterof 2014, the company repurchased US$2.7billion of its common stock.

Coke challengesEUROMOnITOR’S Senior Beverages Analyst,Howard Telford, has outlined four potentialchallenges ahead for Coca-Cola.

The first is low calorie cola performance.“With governments across the globe andmedia publicising obesity concerns, sugar con-tent in soft drinks has been under increasedscrutiny. While the Coca-Cola Co has alreadydeveloped low and zero calorie drinks thatare top ranked brands in their respective cat-egories, the overall category is anaemic in theUSA, reflecting concerns over alternativesweeteners. It will be interesting to see theperformance report for Coca-Cola Life, whichis the company's stevia sweetened cola.

“The second is emerging market perform-ance. While Coke dominates the emergingmarkets, it has seen increased competitionfrom domestic players, with global competi-tors such as PepsiCo also looking to grow inthese regions. If the company wants to hit its2020 targets, BRIC growth and developmentof major secondary markets such as Indone-sia and Vietnam are essential.

“Health and wellness trends within the softdrink category presents the third challenge.Coca-Cola already has a wide range of juicebrands and waters that could be winners forthe company, but they must continue todevelop and innovate with new health andwellness angles within its brands. A keygrowth area could be functional and energydrinks. Besides the company's Monster Energyequity investment late last year, what otherinnovation plans do they have in store?

“Lastly,” says Telford, “Coke needs to pushother drink categories besides carbonates. Asthe popularity of carbonates has waned intraditional high consumption markets, thepublic pressure to reduce sugar consumptionvia soft drinks will remain high. Coke willneed to expand sales of other beverages anddiversity its soft drinks category portfolio,including functional beverages and dairy. Fair-life, the company's new US milk product,boasts 50% more protein and calcium with30% less sugar and has a longer shelf life thanregular milk. It is also lactose-free. Fairlife aimsto get a big share of the US$20 billion dollarUS drinking milk products market, up 5% in2014. The big question is the strategic direc-tion of the Fairlife brand and what Cokethinks of this opportunity.

The Coca-Cola Co recently launched Fairlifemilk, which contains 50% more protein andcalcium, and 30% less sugar than regular milk.

Software for costsavingPARK City Group, a cloud-based softwarecompany that uses big data management tohelp retailers and their suppliers sell more,stock less and see everything, announcedtoday that a national retailer using Park CityGroup’s dSd Pricing & Replenishment Suiteto manage over 400 distributors in the adultbeverage category grew sales 30% throughreduced out-of-stocks and more competitivepricing. Importantly, the retailer was also ableto reduce labour and inventory costs througha reduction in analyst staffing and leveragingconsolidated bulk orders and bridge buys.

Park City Group’s dSd Pricing & Replen-ishment Suite consists of three main compo-nents which can be implemented separatelyor bundled to manage any complex distribu-tor network. The Suite’s components are:

• dSd Pricing Collection – enables pricingchanges collected from each distributor to bedelivered to the retailer electronically in near-

real-time via electronic data interchange (EdI)or other B2B structured formats;

• Auto-Price Generation – enables storelevel pricing to be automatically calculatedbased on distributor cost and desired retailermargins;

• Centralised Replenishment – translatesstore-level orders into authorised distributorlevel purchase orders.

An additional benefit of Park City Group’sdSd Pricing & Replenishment Suite is itscontinual audit and validation of each distrib-utor, item and delivery location, providingalerts to the retailer, brand and distributorwhen exceptions are detected.

“When retailers have visibility to their sup-ply chain and can act on stocking and priceopportunities, sales will increase in response,”noted Randall K. Fields, Chairman and CEO.“We are pleased to be able to provide thissolution to the retailer, brand and distributorswho came to us for help.”

22 Soft Drinks International – March 2015DEVELoPMEnTS

Ingredients

Advertise!email: advertising@softdrinksinternational.com

or call +44 (0)1202 842222

www.softdrinksinternational.com

In brief…

l Solazyme has received FdA no Ques-tions letters for the whole food ingredientproducts currently offered within theAlgaVia portfolio, including Whole Algal Pro-tein and Whole Algal Flour.

Whole Algal Protein is a vegan-friendly,gluten-free product that contains a rich col-lection of protein with fibre, lipids andmicronutrients such as lutein and zeaxanthin.With a protein that is protected by a natu-ral cell wall, this ingredient enables fortifica-tion in challenging applications such as lowpH beverages.

Whole Algal Flour is a trans-fat and cho-lesterol free lipid powder that enables thecreation of healthier products with satisfyingtaste and texture. This new fat sourceenables the reduction or replacement ofdairy fats, oil and egg yolks.

Stevia growthimprovedSTEVIA First Corp, an agricultural biotech-nology company based in California’s Cen-tral Valley growing region in the USA andfocused on the industrial scale productionof stevia, the all-natural zero-calorie sweet-ener that is rapidly transforming the foodand beverage industry, is pleased to advisethat the results from the 2014 growing sea-son include significant advancements in thearea of herbicide use in stevia leaf produc-tion and continued momentum towardsincreasing US production.

during the 2014 growing season thecompany supported the USdA IR-4 pro-gramme implementing stevia crop safety tri-als located at several sites that included a

variety of important herbicides commonlyused in the Western United States. Thesetrials are critically important to increasingnorth American stevia leaf productionbased on conventional practices. Conven-tional growers will undoubtedly use herbi-cides during stevia leaf production and the

new plant forFonterranEW Zealand-based Fonterra Co-opera-tive Group Limited has commissioned itsnew dairy ingredients plant in Heerenveen,in the north of The netherlands.

The plant produces whey and lactosespeciailty ingredients that will be used inhigh value paediatric, maternal, and sportsnutrition products by Fonterra and itsglobal customers.

Built on a 25 hectare site that has beendeveloped in par tnership with dutchcheese manufacturer A-Ware Food Group,the plant is Fonterra’s first wholly ownedingredients plant in Europe.

Chief Executive Theo Spierings said theplant forms part of Fonterra’s fully inte-grated global supply chain from the farmgate direct to global consumers, usingFonterra’s milk pools and manufacturing

sites in new Zealand, Australia, and Europe. “The commissioning of our new plant in

Heerenveen further strengthens our abilityto deliver high quality, advanced dairy nutri-tion that meets the needs of our prioritymarkets and global customers.

“Fonterra has substantial intellectualproperty in the manufacture of functionalwhey protein ingredients and had beenlooking for some time for a source of highquality whey to enable us to commercialisethese innovations. Our partnership with A-

favourable IR-4 trials with plots in Californiaand Oregon exhibited no visible herbicideinjury, and fresh leaf mass did not differbetween untreated and treated plots.

“The IR-4 programme results follow theexcellent 2014 crop performance observedin our organic fields and help strengthenour cost assessments. When stevia is effec-tively mechanised and grown perennially,farmers can quickly recoup establishmentcosts and become profitable over multipleyears of production,” states Stevia First’sAgronomist Jeremiah Mann.

Increased pressure from governments forsugar reduction is creating additional incen-tives and driving consumer awareness forstevia. A new report issued by the US gov-ernment’s top nutrition advisory paneldetermined that Americans are over-consuming sugar-sweetened drinks and thatthe lawmakers should consider the use oftax and economic policies to reduce citi-zens’ intake of such beverages. Recently,campaigners against sugary drinks haveopened a new front in California with aproposal to label the drinks with warningsabout obesity, diabetes and tooth decay.

Ware Food Group fits well with our strate-gic priorities aimed at increasing the vol-ume and value of our ingredients andbranded products,” said Spierings.

Fonterra Regional director for Ingredi-ents in Europe, Middle East, Africa, Russia &CIS (EMEA) Hans Huistra said the plant’slocation and capacity would enableFonterra to better serve its European andglobal customer base, delivering a secure,reliable source of high quality ingredientproducts.

The new plant will produce 5,000 metrictonnes of whey protein and 25,000 metrictonnes of lactose annually. It will operatearound the clock: 24 hours a day, 365 daysa year. Approximately 50 new employeescurrently work for Fonterra at the site.

Soft Drinks International – March 2015 23InGREDIEnTSMoody drink conceptsASEnSIEnT Flavors has developed newbeverage concepts that respond to the ris-ing demand for products that influence andbalance our emotional state in a gentle,natural way. Health and wellness benefitsare no longer simply a matter of physicalnourishment; the emotional influence offoods and drinks is also an important con-sideration. With that in mind, these newproducts support manufacturers as theystrive to create successful ‘emotion drinks’.

Sensient is enabling its customers to cap-italise on this trend by taking a ‘soft’approach. Its holistic concepts tap into thepower of berries and are based on findingsof how colour psychology can influence ourmoods. The results of which are drinks thatdeliver a range of harmonious colour-flavour combinations and correspond to avariety of emotional states.

The four basic concept lines are Relax-ing-green, Calming-blue, Uplifting-yellow andEnergising-red. For example, Sensient’sCalming concept combines the juicy, ripeflavor of blueberry with a hop extract,whereas the Relaxing version features

gooseberry and hop. Fruity sea buckthornand ripe apricot notes give the Upliftingdrink its distinct taste and Energising bene-fits from hints of redcurrant, strawberry

High proteinsmoothienUTRILAC from Arla Food Ingredients isallows formulators to make Greek-stylehigh protein smoothies with a green profilein their existing production set-up. In thismix, milk volume needed is reduced andacid whey eliminated compared to a tradi-tional Greek yoghurt process.

not only has per capita consumption ofGreek yogurt doubled in the past decadebut 50% of Americans believe that lack oftime is a bigger problem than lack ofmoney.

As a consequent Arla Foods Ingredientshas launched a new unique variant ofnutrilac protein solutions that allows for-mulation of Greek-style smoothies with upto 7.5% protein and 50% fruit. normalsmoothies typically contain 0.5% protein.

and ginger to boost both body and soul.These four base concepts can be adjustedindividually to create bespoke productswith additional functional ingredients. Inaddition, Sensient’s flavouring experts canhelp to mask undesirable off-notes whilemaintaining a highly desirable overall flavourimpact.

Hans-Juergen Sachs, General Manager,Sensient Flavors Beverage Europe, com-ments: “In our stressful lives, the need formood balancing food and drinks has steadilyincreased, to calm us down or to give us anemotional boost. Especially the tea sectorcurrently demonstrates the potential this‘mood market’ offers. With our holistic con-cepts for mood drinks, we can help cus-tomers to capitalise on this excitingopportunity for versatile beverages.”

www.softdrinksinternational.com

24 Soft Drinks International – March 2015PRoDuCTS

Juices & Juice drinksLemonade with a twistUK Sweetbird lemonade is made with reallemons, and is now available in Blueberryand Mint; and Watermelon and Rosemary,both of which are a refreshing alternative tothe traditional favourite.

There is also a Cloudy Lemonade forconsumers who prefer a more ‘old school’product.

Each new flavour of still lemonade is freefrom artificial colours, flavours or preserva-tives. All made in the UK, they are registeredfor vegetarians and vegans by The VeganSociety.

Fruity range for kidsUK Available to grocery multiples, conven-ience and wholesale channels from January2015, Robinsons Kids has been developed totap into the Kids squash opportunity.

Robinsons aims to appeal to this increas-ingly important audience group, by makingthe squash category more fun and engaging,whilst providing a soft drink option that par-ents like.

The Robinsons Kids range consists ofthree fruit flavours developed just for kids, allavailable in the 1 litre, no added sugar, singleconcentrate product format. The flavoursavailable are: Tropical Twister, which containsa blend of apple, orange and pineapple juiceand a hint of passion fruit, banana, apricot,blackcurrant and mango; Apple Berry Blitzer,which consists of a mix of apple, blackberryand red grape juice; and Toffee Apple Tangle,which contains apple juice and caramelflavour. The new range of flavours has beencreated for a child’s palette, and has an RRPof £1.59, keeping it in line with the coreRobinsons Squash 1 litre range.

Helen Gorman, Robinsons’ Brand directorKids and Family at Britvic, comments; “Ourresearch revealed that kids are looking forsomething new in the squash category, prod-ucts that not only catch their eyes on-shelf

but more importantly taste great. RobinsonsKids is more exciting and relevant for chil-dren, offering a new way for families andkids to enjoy the Robinsons brand.

“As with Robinsons Squash’d, which hasbeen a great success, we’re evolving theRobinsons range to reflect the changingdesires and consumption habits of UK con-sumers. We’re really excited to launch asquash range designed just for kids and arevery much looking forward to seeing howchildren will react to the new range.”

The launch of Robinsons Kids was sup-ported by an integrated and interactive mar-keting campaign designed to raise awarenesswith parents pre-shop online through digitaland social media tools, as well as in-storewith POS materials. Awareness of the rangewill also be highlighted by placing homepage take over banners on grocery websites.

Tomato treatTHAILAND Kagome44% Tomato Juice withApple, Acerola Cherryand Lemon Juice con-tains tomatoes selectedby tomato experts fromthe Kagome ResearchInstitute in Japan. Thisdrink is high in vitaminC and contains vitaminE and 25mg of lycopeneper 300ml. It is madewith natural tomatoesand is free from artificialcolours and preserva-tives. The product retailsin a 300ml bottle.

Pure smoothieSWEDEN Froosh Stjärnfrukt& Yuzu Smoothie (Starfruit &Yuzu Smoothie) is now avail-able. The product is describedas a blend of crushed fruitand pure fruit juice, and noth-ing else. It retails in a 250mlbottle featuring the Facebooklogo.

According to newresearch, mango fruitjuice has been found toprotect against colon,breast, leukemia andprostate cancers. Severaltrial studies suggest thatpolyphenolic antioxidantcompounds in mangosare known to offer pro-tection against breast andcolon cancers.

Mango dash juice isalso a very good sourceof vitamin B6 (pyridox-ine), which is required forGABA hormone produc-tion in the brain. It also

controls homocystiene levels in the blood,which may otherwise be harmful to bloodvessels resulting in CAd and stroke.

Mango dash owns a fully automatic plantto manufacture 6,000 litres per hour of fruitbased beverages at Mandideep near Bhopalin India.

Mango DashINDIA Mango dash is a mango fruit drinkwhich is made using mango pulp from‘choicest mangoes brought from South India,which is the world's largest producer ofmangoes’.

The mango juice and other drinks containessential minerals, antioxidants, iron, fibre andvitamins A and C, and is an excellent way ofreplenishing lost potassium.

The products are available in a widerange of flavours and pack sizes, including124ml, 180ml, 200ml 250ml, 500ml and 1litre PET bottles, as well as stand-up squeezepouches.

Mango is a fruit which is low in carbohy-drates and rich in antioxidants. The richsource of vitamin A (beta-carotene), E andselenium present in mangos has severalhealth benefits.

Mango Juice is rich in prebiotic dietaryfibre, vitamins, minerals, and polyphenolicflavonoid antioxidant compounds.

Sourced by Mintel,email: food-drink@mintel.comwww.softdrinksinternational.com

Soft Drinks International – March 2015 25JuICES & JuICE DRInKS

cHILE AriZona BebidaRefrescante de FrutaSabor Sandia (Water-melon Fruit Juice Cock-tail) is now available inChile. This low sodium,kosher certified drink isfortified with vitamin C,and made with 100%natural flavours. It con-tains no artificial colours,preservatives or aller-gens. The non-carbon-ated beverage retails ina 680ml can.

Veg and fruitUSA Campbell Soup Company, the makersof V8, is innovating the shelf stable juice cat-egory with the introduction of new V8 Veg-etable and Fruit Juice Beverages, blends ofvegetables with a touch of fruit. The newvarieties: Healthy Greens; Purple Power ;Golden Goodness; and Carrot Mango haveno added sugar or artificial ingredients, con-tain 60 calories or fewer and are availablenationwide.

These colourful beverages are blendedwith a variety of vibrant coloured vegetablesand fruit.

Healthy Greens contains the juices ofspinach, yellow carrots, apples, and pineapple;while Purple Power is a blend of the juicesof purple carrots, beets and apple. GoldenGoodness combines the juices of sweetpotatoes, yellow carrots, orange carrots, andorange. Carrot Mango is what is says – car-rot and mango juices.

“With this new line, we set out to meetthe changing tastes and healthier lifestyleneeds of consumers by delivering juiceblends that are delicious, with a more desir-able ingredient panel, namely the presenceof vegetable nutrition,” said Kelli McCusker,Vice President of Beverage at Campbell

Soup Company. “We love the ‘juicing’ trendbecause that is what we have always beenabout at V8. This launch combines our veg-etable blending heritage with a growingbehaviour and brings it to consumers inaccessible, affordable and delicious ways soeveryone can participate.”

Each of the carefully crafted flavours offerinvigorating taste, are packed with essentialantioxidant vitamins A, C, and E, and deliverone serving of vegetables. They are madefrom 75% juice and 25% water with noadded sugar, preservatives or ar tificial

colours and flavours. The new juice beverages are now avail-

able in multi-serve 46 oz and single-serve 12oz sizes at major grocery and conveniencestore locations at a suggested retail price ofUS$3.99 for the 46 oz size and US$1.00 for12 oz.

With an 80 year history, the V8 brand hasmastered the art of blending vegetables.new V8 Vegetable and Fruit Beverages jointhe brand’s product line-up of more than 44varieties, including V8 Vegetable Juice, V8 V-Fusion+Energy and V8 Splash.

WatermelonCocktail

new size for PomUK Pom Wonderful, the makers of PomWonderful 100% Pomegranate Juice fromconcentrate, has introduced a new 190mlserving to its growing portfolio of naturalbeverages. The launch coincides with a brandnew packaging design, which will be rolledout across the entire POM Wonderful range.

The single serve 190ml bottle will offerretailers an additional SKU that will appealto impulse consumers, providing busy work-ers and fitness fans with the ideal size forconsumption at any time of the day, be it onthe way to work or at the gym.

The launch will be supported by an inte-grated marketing programme including anendorsement partnership with fitness pro-fessional Katie Bulmer-Cooke. The Appren-tice contestant has teamed up with thebrand to produce four, easy-to-follow fitnessvideos to appeal to a female audience inter-ested in an active lifestyle. This will coincidewith a word-of-mouth campaign using onlinespecialist BzzAgents, and various retailer pro-motions to drive trail and purchase.

The programme also features a Londonbased sampling campaign taking placethroughout January and February, targetingactive consumers in and around gyms andkey health stores. The activity aims to rein-force POM Wonderful 100% PomegranateJuice’s position as a health focused juicedrink, alongside its unique polyphenol antiox-idant profile, helping to protect the bodyagainst free radicals.

Philip Vandaele, European Brand Manager

for POM Wonderful, said: “With its newhealth proposition, unique packaging andinspiring marketing ethos, POM Wonderfulas a brand is constantly evolving to meet theneeds of a diverse and ever-changing con-sumer demographic. With additional SKU’s inthe pipeline designed specifically for the UKmarket, including our unique orange blend,we are excited by the prospects of our pop-ular portfolio for 2015.”

SoUTH AfRIcA Ceres Beverage Com-pany is supporting the recent release of 1-litre Prisma packs from Tetra Pak with anational advertising campaign, including socialmedia and in-store promotions.

The new packs herald a product enhance-ment for the Ceres juice portfolio, creating apremium range with fruit cells.

“The stand-out feature of the fruit cells iscitrus fibres that enhance the flavour and addtexture,” says Ceres Marketing Manager Bev-erly Wilson.

Promotion of the 1-litre packs focuses not

Prisma for Ceres only on the additional flavour and texture butalso their easy pouring capabilities and com-fort to hold.

The range offers eight variants: Peach,Orange, Medley of Fruits, Full Moon Harvest,Whispers of Summer, Cloudy Apple & Pear,Ruby Grapefruit and Mango. They contain noadded sugar, preservatives or colourants.

26 Soft Drinks International – March 2015

Water & Water PlusPRoDuCTS

Water andtea mixGERMANY ThüringerWaldquell Erfrischungs-getränk mit Rooibos TeeExtrakt und Erdbeere-Rh aba r be r g e s c hmac k(Strawberry & RhubarbFlavoured Water withRooibos Tea Extract) is alow calorie drink thatdoes not contain sweet-eners, colourings or car-bonic acid. The productretails in a 1.5 litre return-able bottle featuring thePetCycle logo.

new look, newflavoursUK Koji, the low calorie and all natural softdrinks brand has redesigned its packaging,introduced new flavours and added newsizes to its range.

Koji has updated its look to be more con-temporary and to reflect its Japanese cre-dentials. Lightly sparkling, 100% natural andadditive-free, Koji is now available in threenew flavours: Cucumber and Watermelon;Jasmine and Elderflower; and Camomile andLemongrass.

“The new flavours have been carefullyconsidered to reflect a sophisticated UKconsumer palate. The contemporary andstylish packaging gives Koji a premium lookand feel with high appeal for the modern,health conscious consumer,” comments LukeSapsed, co-founder for Future drinks, whichproduces Koji.

Koji is a refreshing blend of Japanesebotanicals and gently sparkling spring water.It is completely natural, with no artificialsweeteners and contains fewer calories perbottle than one medium sized apple. It doesnot contain stevia. The products and theproduction methods have been developedby Future drinks Company.

“Koji is a category enhancing proposition;

by introducing Koji we aim to add value andchoice to the market. We know that withinthe soft drinks market, volume is up 2% to14.5 million litres and retail value up 4.1% to£15.6 billion. Bottled water volume hasgrown by 10.4% to 2,360 million litres andcarbonates volume up 0.9% to 6,500 millionlitres,” said Sapsed.

Koji’s new range is available in 330ml,750ml glass bottles and 225ml cans.

Almond Waterwith CoconutUSA Victoria’s Kitchen Almond Water isinspired by a traditional recipe from thefounder’s grandmother’s kitchen in the southof France. now the company has combinedthe authentic recipe with the tropical flavourof coconut. With natural flavours, extractsand a hint of sweetness, Almond Water withCoconut makes a refreshing alternative toiced tea or lemonade.

Victoria’s Kitchen Almond Water is manu-factured using high quality all natural ingredi-ents, no artificial flavours or colours and nopreservatives. In addition, Victoria’s kitchen

almond water fits thespeciality food indus-try as it is truly aninnovative flavour thattakes its roots fromEurope and is new tothe American market.

Sparking PressésdebutUK Kingsdown Water in Kent, producer ofaward winning premium natural spring water,is about to shake up the adult soft drinksmarket with the launch of its SparklingPressé range. Made from natural juices andKingsdown natural spring water, the ingredi-ents are blended and gently carbonated tomake Rhubarb, Lemon, Elderflower, Orangeand Apple sparkling pressés.

William Bomer, Managing director ofKingsdown Water comments: “With theadult soft drinks category being the fastestgrowing sector within the soft drinks market,we have decided to celebrate our 20thbirthday with the launch of an exciting newrange of fruit sparkling pressés. We believethat there is a gap in the market for agrown up sparkling soft drink for the moresophisticated palate that tastes pure, is 100%natural and doesn't taste too sweet. Thepackaging was designed by Lewis Moberlyand the simplicity and elegance reflect thepurity of the brand.”

The Rhubarb variety is made from a com-bination of British rhubarb and lightly

sparkling Kingsdown spring water. This pressécaptures the subtle and refreshing flavours ofsummer rhubarb. Cloudy Lemonade is madefrom Sicilian lemons and lightly sparklingKingsdown spring water. The aromaticflavours of Sicilian lemons combine to pro-duce a zesty, pleasingly tart and exhilaratingdrinking experience. Elderflower Sparkle is ablend of wild elderflowers and lightlysparkling Kingsdown spring water. All naturalingredients are combined to produce an ele-gant and deliciously refreshing drink withsubtle floral notes.

The Orange and Apple flavours completethe range. All should be served chilled.

Sourced by Mintel,email: food-drink@mintel.com

Suntory VitaminWaterJApAN Suntory VitaminWater has been re-launched, building on itssales growth since release in2005.

The new edition brings astrengthening of vitamincontent.

The packaging has alsobeen upgraded. Graphicsemphasise the lemon flavourwhile a ‘life partner’ logopoints to healthy attributes,as do vitamin C and B tags.

Suntory Vitamin Water isoffered in 2-litre, 1-litre,500ml and 280ml bottles.

Soft Drinks International – March 2015

Splash of flavourUSA dasani drops Infusions is an easy wayto enhance water with a splash of flavour,which is aimed at on-the-go consumers.

dasani drops Infusions are unsweetened,have a touch of flavour and no colouradded. With two ‘spa-inspired’ flavours,Strawberry Basil and Lime, dasani dropsInfusions are the newest addition to thedrops family.

Last year, dasani introduced its sparklingline, offering four delicious flavours alsounsweetened and with zero calories.

“dasani drops Infusions is an excitingnew offer for people looking to add a littlezest of flavour to their hydration routine,”said david Preston, Group director, dasani

for the Coca-Cola north America Group.“It’s easy to use-on-the-go and is a perfectcomplement to the pure, fresh taste ofdasani water.”

dasani drops Infusions are on storeshelves nationwide and are available in a 1.9oz bottle which amounts to 32 servings.

Blossoming businessUSA Blossom Water’s new Grapefruit Lilacis a sophisticated, refreshing, and thirst-quenching beverage which uses floweressences to create an interesting flavour andaroma. It contains no artificial colours,flavours, or preservatives and has only 45calories per 16 oz bottle.

The light sweetness comes from a hint ofagave and erythritol. Other flavours includePomegranate Geranium, Plum Jasmine, andLemon Rose.

www.bericap.com

BERICAP Technologyfor juices, RTD teas, health drinks

Unique range of screw and sports closures designed for cold fill and aseptic application

• 28 mm, 33 mm and 38 mm screw closures

• Robust and trouble free capping

• Established DoubleSeal™ technology - for secure sealing performance- for better protection against micro-

organisms

• Slit FLEXBAND® band technology for enhanced tamper evidence

• O2 barrier and scavenging options for screw fl at caps supporting longer shelf life and fresher taste

• Sports closures for aseptic fi lling and hot fi lling without aluminum foil

• Special closures for syrups and carton packaging

Flavour infusedwatersAUSTRALIA Schweppes natural MineralWater is now available infused with flavour:Tangerine, Peach, Lime and Raspberry.

Facebook feedback has brought mostlyvery positive comment, although some Aus-tralians seem to feel that the flavouring in acouple of the variants is a little too subtle.

Schweppes Australia, which is part of thewide-ranging Asahi group of beverage com-panies, sources its mineral water from anumber of sites in the country.

The producer says: ‘We are continuouslyworking on our flavoured mineral waters tomake sure they’re the best-tasting, con-sumer-preferred range available and toensure they capitalise on the growing trendof Australians wanting beverages containingless sugar’.

Wilkinson ClearGinger WaterJApAN Asahi Soft drinks has introduced aclear ginger sparkling water under the long-established Wilkinson brand, this year mark-ing 111 years of production.

Wilkinson Tansan Clear Ginger is designedas an adult water and was created primarilyfor sale through Amazon’s Japanese onlinestore.

The label colour is similar to the range’sginger ale, providing a flavour link.

28 Soft Drinks International – March 2015

Carbonates28 PRoDuCTS

AUSTRALIA Queensland producers Bud-erim Ginger and Bundaberg Brewed drinkshave both been gingering up their beveragerange.

Buderim Ginger, which produces a widerange of other ginger-based products as wellas beverages, has added a 250ml slim-linecan. Its launch was supported by an exten-sive marketing campaign, a contest and sum-mer sampling from a branded vintage van.

Bundaberg Brewed drinks, whose manybeverage ranges are now sold widelythroughout the Asia Pacific region, produceda Spiced Ginger limited edition for Christ-mas 2014. It sold out rapidly.

non-alcoholic CSDcocktails, beersJApAN The growing popularity of non-alcoholic cocktail and beer-style carbonatesin Japan has motivated the Suntory Groupto release several new variants in the pastfew months. They include limited editions aswell as flavours for ongoing sale.

Young women have been a key driver ofthis trend although the drinks appeal acrosswider demographics as an alternative toalcohol-based cocktails and beers.

One of the limited editions from SuntoryLiquors is Iyokan non-Alcoholic Cocktail.This features juice from iyokan grown inEhime Prefecture, an area which was oncecalled Iyo-koku or Iyo-country.

Said to be the second most widely pro-duced citrus fruit in Japan after the Satsumamandarin, the iyokan is similar to a mandarinwith a thick, brightly coloured skin and astrong scent. It has a slightly sour taste whichlends itself well to a carbonated non-alco-holic cocktail.

Another limited edition in the series isCassis Orange while Sparkling Peach andSparkling Pear have been added for

extended sale. All are presented in 350mlcans with cocktail glass graphics, along withfeatured fruit.

Their non-alcoholic nature is clearly evi-dent, not only by script in Japanese and Eng-lish but also a prominent Alc 0.00% tag.

From Suntory Beer Co, a limited editionnon-alcoholic Pink Grapefruit beer-style CSdis also clearly labelled under the All Freebanner used for this range. The All Freerefers not only to alcohol but also caloriesand added sugar.

Suntory Beer Co has also re-launched itsflagship All Free beer which has been gainingsales year on year. Refreshed packaging, abig investment in TV and other advertising, ahigh-profile brand ambassador and an exten-sive sampling campaign underline Suntory’sdetermination to grow the category.

Red Cola ZeroANGoLA Refriango’s Red Cola range haslong been a big seller in Angola and Mozam-bique.

A new Red Cola Zero is being marketedheavily in Angola under a tag-line telling hipyoung consumers that ‘With a Zero youcome online’. Red Cola Zero is sold in a330ml slim can, as are the Clássica, Cola-Limão and Cola-Coco.

Daisy joins theDuchessJApAN Whatever would she have thoughtof sharing label-space with disney characters?

Contemporary accounts suggest that theduchess of Bedford, instigator of the after-noon tea concept and very effectively utilisedby Kirin to promote an RTd range, was a tad

haughty. But there would presumably be aleast a small smile at sharing with the likes ofMinnie Mouse and daisy duck. And shewould surely have approved of the princessesfrom Frozen.

Both classic and contemporary disneygraphics featured on a special limited editionof Kirin Afternoon Tea Apple Soda.

This was organised in partnership withTokyo disneyland and Tokyo disneySeatheme parks and resorts.

new flavours forAppletiserSoUTH AfRIcA Appletiser hasexpanded its brand line-up with two newflavours under the Appletiser Colours ban-ner.

These are Appletiser Pink (apple andstrawberry) and Amber (apple and peach).

Both are made with 80% juice and 20%water and are offered in a choice of 1.25-litre bottles or 330ml cans.

The new flavours have been supportedby a strong promotional campaign, notablyvia Appletiser’s Facebook channel which isvery active throughout the year.

Ginger beerbonanza

Clássica and Cola-Limão are also availablein 500ml PET and Clássica also in 1.5-litrePET. Refriango also has another cola brand,American Cola.

Soft Drinks International – March 2015 29CARBonATESElderflower Tonic WaterpERU Fever-Tree AguaGasificada Tonica (Hand-picked Elderflower TonicWater) is said to be deli-cious, clean, refreshing andnatural, and is blended toenhance the enjoyment ofgreat spirits such as ginsand vodkas. The product ismade with the essential oilsfrom handpicked Englishelderflowers and the high-est quality quinine from thefever trees of the easternCongo. It is free from artifi-cial sweeteners, flavourings,colours and preservativesand retails in a 200ml recy-clable bottle.

norway launch for LifeNoRWAY Coca-Cola Life has made itsdebut in a tiny norwegian fishing village calledReine.

“It has been nine years since we lastlaunched a new Coca-Cola product on thenorwegian market, Coca-Cola Zero," saidAnne Marit Ihlen, Marketing Manager, Coca-Cola norway. "There has been lots of specu-lation about when Coca-Cola Life would beadded to the Coca-Cola family in norway, sowe are glad to finally be able to release it.”

Honest FizzNEW ZEALAND Asahi-owned Aus-tralasian juice producer Charlie’s has donevery well with its ‘honest’ marketing tagwhich refers to the juice origins of its corerange. While it has broadened its productoffering beyond that – including organicCSds which are a strong seller in the on-premise and convenience foods channels –it has leveraged honest successfully for abottled water line.

This is now extended into an HonestFizz 350ml can range which the company ispromoting as ‘real fruit, real bubbles, real

simple’.Honest Fizz Lemonade contains 8%

squeezed lemons, Honest Fizz Raspberryhas 7% pulped raspberries and Honest FizzOrange Mango has 7% crushed mangoesand 5% squeezed oranges. All contain nat-ural stevia.

Coca-Cola Life, sweetened with a blend ofsugar and stevia extract, contains one-thirdless sugar and a one-third fewer calories thanregular Coke.

“It will be the smallest, prettiest and prob-ably windiest launch in norwegian history. Wewant to use this opportunity to promote oneof the most beautiful places in norway andintroduce our unique product in a trulyunique place. Reine is the perfect place, andas we speak we’re preparing the launch partytogether with the locals," said Ihlen prior tothe launch in January.

The Coca-Cola team invited the entire vil-lage to a special tasting party Reine's onlygrocery store ahead of the launch. Coca-Cola

Life rolls out nationwide this month.Reine is located in the Lofoten region in

northern norway. Travel website Earthtravel-ing.com named it one of the 10 most beauti-ful places in the world.

Coca-Cola life is also available in Argentina,Chile, Great Britain, Sweden, The netherlands,Belgium, France and the United States.

30 Soft Drinks International – March 2015

Sports & EnergyPRoDuCTS

Based on wheyTHE NETHERLANDS The team at Tophas developed Re-Balance, a natural RTdsports drink based on fresh whey.

According to recent studies on the func-tioning of proteins, minimally processed andunheated proteins potentially have a bettercontribution to muscle recovery after exer-cise, which leads to better sports perform-ance. Re-Balance is based on fresh whey,which is only mildly treated with pascalisation(high pressure processing) to ensure foodsafety and an extended shelf life.

Besides fresh whey, the drink also includesfresh blackcurrant and beetroot juice. There-fore it is not only rich in protein (10%) but italso contains fibre and micronutrients, includ-ing potassium and magnesium, which helpwith muscle recovery after exercise.

In co-operation with InnoSportnL, theorganisation that initiates develops innovativeproducts and services for athletes, top ath-letes at the dutch Sportcentrum Papendalwill test the sports drink. The athletes will beasked about the taste, the usage and theoverall impression of the new sports drink.Based on this feedback Top will finalise thedrink for production and market launch. Tophopes to find production and sales partnersto introduce this product to the market.

UK Appy’s new Go-Active healthy Vitamindrinks are claimed to be the ‘first ever100% natural stimulation drink’, and are lowin calories (under 20 per serving) and caf-feine free.

The range comes in three flavours andprovides 20% of vitamin RdA per pouch fora healthier lifestyle.

Go-Active has developed a specialisedisotonic formula that allows for rapid rehy-dration and ensures that the body is prop-erly hydrated and energised to maximiseperformance and output. The drinks alsocontain natural salts that help to quicklyreplenish those lost through exercise.

Flavours offered are Lemon, OrangePower Boost, and Berry Essential Fuel, all ofwhich contain B vitamins, vitamin C and ste-via sweetener.

Protein richUSA The Powerful Yogurt drink is an allnatural, nutritious drink which contains 20gof protein.

For maximum flavour, ingredients are keptto a minimum, with a strict ban on anythingartificial. High in calcium and convenient foractive people on the move, the PowerfulYogurt drink is designed for consumption atbreakfast, post-workout and any time a nat-ural energy boost is required.

The drinks are available in Vanilla Maple,Chocolate, and Blueberry Acai flavours. Apack of 4 x 12 oz bottles costs US$11.99.

Based on wortpoLAND Swoody is a lightly carbonatedalcohol-free malt drink based on wort madefrom natural ingredients. It contains no preser-vatives, artificial colouring or aromas. Swoodyis ‘the perfect choice’ as an isotonic drink – itrefreshes, stimulates, and provides a surge ofenergy. It is also a ideal for those who enjoya healthy lifestyle, as it is high in nutritiouscontent in the form of proteins, vitamins andminerals. It retails in a 330ml can.

Manufacturer of the new drink, PerlaLublin Breweries SA is currently the largestregional manufacturer in Poland. The historyof the company dates back to 1846. In 2006Perla Lublin Breweries was one of the firstbreweries in Poland to receive the ISO22000 certificate. Its products are exported

Staying ‘Appy’

to Europe, north and South America, Aus-tralia and Asia. Recent years have been aperiod of the dynamic development of thecompany.

new market for 100PlusTHAILAND The 100Plus isotonic sportsdrink range, which enjoys a high public pro-file in Malaysia and Singapore thanks to itssponsorship of major running and otherevents, has been introduced to Thailand byAsian beverage giant ThaiBev.

100Plus was developed by F&n Bever-ages which is now part of the Bangkok-based ThaiBev group.

ThaiBev is currently pursuing a substantialexpansion strategy, aiming to become one ofthe biggest beverage suppliers in theASEAn region.

100Plus, which is already quite wellknown in Thailand thanks to its popularity in

many parts of Asia and limited imports toThailand in the past, will be supported by ahigh-budget marketing programme. In keep-ing with the brand’s tradition, this willinclude sports event sponsorship.

For Thai distribution, 100Plus is being pro-duced at two of soft drinks producerSermsuk’s plants. Sermsuk is also a ThaiBevgroup member.

Soft Drinks International – March 2015 31SPoRTS & EnERGY

Monster CoffeeJApAN RTd coffee being such a hugeseller in Japan, Asahi is doing very well withthe Monster Coffee combination of cannedcoffee and energy beverage.

It is marketed in a stylish can with graph-ics and colours akin to an ancient Egyptianfrieze, suggesting something that’s different,premium and slightly mysterious.

Latte-style coffee gives a roasted taste,enhanced by ingredients such as arginine,carnitine and ginseng extract.

Since Asahi Soft drinks obtained theJapanese rights to the Monster brand in2012 it has added new variants and soughtto associate Monster with trendy younglifestyles, resulting in steady sales growth.

Stayin' StrongUSA Oohrah! Stayin'Strong StrawberryKiwi flavour hydrationdrink contains B andC vitamins and elec-trolytes; is free fromcaffeine, fat and gluten;and is low in calories.This kosher certifieddrink features othernatural flavours andretails in a recyclable16 fl oz bottle. Addi-tionally, it is claimedthat every bottle soldprovides support toCritical Care, disasterrelief funds, and Serv-ices to the armedforces across theUSA.

More flavours forKickstartUSA Mountain dew has introduced twonew flavours to its Mtn dew Kickstartrange: Pineapple Orange Mango and Straw-berry Kiwi, which fuses an energising blastof dew with real fruit juice and coconutwater. With only 60 calories per 12 oz. can,these two new flavours provide a burst ofenergy without overdoing the calories.

“Mtn dew Kickstart has been a hugesuccess since it launched two years ago andwe’re continuing to build the portfolio withthe addition of two new flavours,” saidGreg Lyons, Vice President of Marketing atMountain dew. “Mtn dew Kickstart is theultimate beverage to get guys charged forwhatever adventure they are taking on –big, small, every day or epic.”

The “It All Starts with a Kick” campaignwill reach dew nation all across Americaby way of a comprehensive marketing cam-paign, including TV advertising, digital inter-action, and a road show of locationsincluding college and university campuses,

sporting venues and retail venues.Mtn dew Kickstart was initially launched

two years ago and has been dubbed oneof PepsiCo’s most successful beverageproduct launches in the past 10 years. Itgrew more than 50% in its second year onthe market with annual retail sales of nearlyUS$250 million. The two new flavours joinpreviously released Mtn dew Kickstar tOrange Citrus and Mtn dew Kickstart FruitPunch.

new market forLittle BigshotNIGERIA The Little Bigshot energy drinkhas been launched in nigeria by agents EliasElliot International, initially offering only theBerry flavour but with range extensionplanned.

Little Bigshot is a UK product, the com-pany operating from offices in Belfast andWishaw, north Lanarkshire.

IIt is being promoted in nigeria as being‘rich in vitamin B that is involved in releasingenergy from food, helping convert tirednessand fatigue and contributing to the mainte-nance of various metabolic processes withdeep ocean minerals’. Much is made of thedrink being caffeine and taurine-free.

Elias Elliot intends to can Little Bigshot innigeria and is working on production facili-ties.

Sourced by Mintel,email: food-drink@mintel.com

ANGoLA Refriango’s Speed energy drinkbrand was very evident in this year’s dakarRally in South America, co-sponsoringdriver Ricardo Leal dos Santos and hiscrew.

The sponsorship was not merely com-mercial. Speed was part of an initiativeknown as BAMP involving Por tuguese-speaking countries to develop a highlycompetitive vehicle with the support ofboth private companies and universities.

BAMP covers Brazil, Angola, Mozambiqueand Portugal – hence the name.

Speed is a big seller in Angola and is alsomarketed in Mozambique and elsewhere in

Speed in Dakar2005

Africa.Presented in a slim-line 330ml can, Speed

contains taurine, caffeine and vitamin B.Refriango has successfully associated thebrand with edgy sports in Africa or with anAfrican or Portuguese-speaking associationand uses social media extensively, especiallyFacebook.

Refriango’s Speed sponsors Dakar Rally team.

www.softdrinksinternational.com

32 Soft Drinks International – March 2015

FunctionalsPRoDuCTS

Viva vinegarTAIWAN Sun Moon Lake Best Gift natu-ral & Healthy Vinegar Series Organic RiceVinegar drink can be served by diluting withwater. This product is made from organicunpolished rice using a 100% traditionalbrewing process, and is free from flavoursand chemicals.

According to the manufacturer, it containsrich active acetobacterium, provides a specialrefreshing aroma and sweet flavour. It retailsin a 500ml pack.

Herbal LemonadeHUNGARY Müller Bio Primo ZöldfüszeresLimonádé (HerbalLemonade with HerbExtracts) is suitable forvegans. The lactose- andgluten-free product retailsin a 500ml bottle, featur-ing the EU Green Leaflogo.

MEXIco Alpier FibréBebida Sabor Manzana yKiwi Adicionada con Fibra(Apple and Kiwi Flavoureddrink with Added Fibre) is alow calorie drink made withPromitor dietary fibre andsweetened with Splenda. Theproduct contains prebioticsthat help digestion andretails in a 600ml bottle, fea-turing Facebook and Twitterlogos. According to the man-ufacturer, a diet high in fibrepromotes cardiovascularhealth.

Drink for beautySpAIN Beauty & Go is the name given tothe first beauty drinks enriched by macro-antioxidants, powerful antioxidant macromol-ecules extracted from the skin of fruit, whichare said to minimise the damaging effectcaused by free radicals (the primary cause ofageing), and at the same time reduce thefatigue that everyday life causes skin.

Beauty & Go drinks are calorie reduced(35 calories per 100ml), sweetened naturallywith natural extract from the stevia plant,and available in 250ml bottles.

There are four different Beauty & Goproducts, one for each need that skinrequires; naturally, they can be mixed andmatched throughout the week. The varietiesare: Anti-Ageing; Vitality; Radiance; and detox.

The beauty drinks the result of a jointventure between two renowned family-

owned Spanish companies: natura Bissé, aspecialist in luxury cosmetics, and AMCInnova, the scientific division of AMC Groupand a leader in the research and develop-ment of functional beverages and the princi-pals of natural bioactives.

This formulations are based on scienceand research, which has shown that in orderto effectively fight ageing and enjoy beautiful,healthy skin, it is vitally important that a dietinclude bioactives from natural sources.

Acai andvinegarJApAN Mizkan AcaiFlavour Vinegar drink Mix ismade with 100% domesti-cally grown brown rice and1% acai fruit and grapejuice. The six times concen-trated formula retails in arecyclable 500ml bottle. Itwas launched in February2015 with an RRP of 1,046Yen.

SuperfoodSmoothieAUSTRALIA ChiaUpSuperfood Smoothie withMango, Passionfruit, Orangeand Chia Seeds, designed toenrich active lives, is packedwith powerful nutritionalbenefits and is one of thehighest combined plantssources of omega-3, fibreand protein. It is free fromsugar, ar tificial colours,flavours and preservatives.The smoothie retails in arecyclable 350ml bottle.

Fibre enriched

Slow Cow picks up speedAUSTRALIA Zany Canadian energy drinkSlow Cow was released in Australia last yearand has established a loyal customer base ina category which is both crowded andhighly competitive.

There is nothing slow about this brand’smarketing strategy, however, and the Aus-tralian agents are putting a lot of effort intosocial media while broadening the distribu-tion network.

They are looking to emulate Slow Cow’sgrowth patterns in Canada, doubling salesyear on year.

Among the sales angles is presenting SlowCow as ‘the only drink in Australia to deliver

a therapeutic dose of L-theanine’.Other ingredients include valerian, hops,

passiflora, camomile and linden.Slow Cow is sold in 250ml slim-line cans.

Sourced by Mintel,email: food-drink@mintel.com

Soft Drinks International – March 2015 33FunCTIonALS

Botanical goodnessUSA Frïsa is a non-alcoholic, ultra-premium,sparkling European-inspired botanical bever-age, manufactured by Kristian Regále.

Frïsa sparkling botanical beverages aremade from the finest European ingredientsincluding spring water sourced exclusivelyfrom the Pyrenees. The all natural productsare packaged in elegant 750ml glass bottles,are lightly sweetened with a hint of naturalcane sugar, and are under 100 calories perserving.

Kristian Regále products are always 100%all natural and alcohol-free, and its namesakebrand is the top selling Swedish-StyleSparkling Juice drink in the USA.

The company’s European recipes producea distinguished, light, crisp, and refreshingtaste that is alcohol-free, and goes well withany kind of food. Kristian Regále wasfounded in 1987 in Hudson, WI, and itsproducts are sold through mainstream

supermarket chains,speciality gourmet,and natural foodstores. The company’sproducts are widelydistributed acrossAmerica, Canada, andselect countries acrossthe globe.

Relax – the funding is hereSWEDEN named as ‘Best Premium Bever-age’ at the WBIA, which is widely consideredthe world’s most prestigious beverageawards show, noa Relaxation started itsequity crowdfunding round on 29 January2015. In less than three minutes more than1 million SEK were committed by investorsand beating previous European equitycrowdfunding record. It also reached morethan 50% of its goal in less than three hoursand raised more funds in 12 hours then anynordic equity campaign before.

“I am humbled by the positive responseour brand has attained recently, both inSweden and internationally. We have by farsurpassed our high expectations with ourfirst ever public crowdfunding for equityround on FundedByMe. The massive interestis extraordinary and it feels good that somany investors share our belief that we areon to something” says noa Fridmark,founder of nOA Potions AB.

Swedish leading dailynewspaper DagensNyheter, Norwegian mag-azine and other mediadescribe noa Relax-ation as the symbol fora new era where relax-ation beverages willreplace energy drinks.

Apple polyphenolfor beautyJApAN Asahi Soft drinks has created afunctional beauty drink combining its 16-teablend with apple polyphenol, a procyanidinextracted and purified from unripe apples.

The processing of apple polyphenol wasdeveloped by Asahi Soft drinks itself.

The company claims this health blend teadelivers a number of benefits to female con-sumers. It is especially targeting womenwho work and worry that their health andbeauty are suffering from stress.

Packaging is markedly feminine, with a softpalette of label colours. A stylised red applepoints to the active ingredient.

Bottle-cans shout‘premium’JApAN Suntory has relaunched its SuperTurmeric functional drink by releasing two100ml bottle-cans whose design and ‘feel’have won considerable praise.

The twin cans feature the same woman,one in kimono with a traditional hair styleand the other in contemporary dress andhair style.

Turmeric grows wild throughout southand south-east Asia. It has long been used asa cooking spice, dye, food colourant (includ-ing in juice drinks and dairy lines) and forother applications.

While medical research is to date quitelimited, curcumin derived from turmeric hasfeatured in folk medicine for millennia and istoday being picked up as an active ingredient

in functional lines.It is widely believed, especially in India, to

have anti-microbial properties and has beenused in treating a variety of medical issues.

Turmeric also features in many Indian tra-ditional ceremonies.

new market forcollagen drinkpHILIppINES Popular in Japan, China andSouth Korea, collagen beauty drinks are fastgaining ground in the Philippines.

Premium HyC 150, developed bynutraceutical company FInE Japan in themid-1970s, has been introduced to thePhilippines by BrightRAY Enterprises. Osaka-based FInE Japan has offices and productionfacilities in various locales around Japan, aswell as offices in China, Vietnam, Hong Kongand the USA.

Some five years ago it set up a bio-sci-ence research centre in partnership withOsaka University.

FInE Japan claims Premium HyC 150 isunusual in being one of the few supplemen-

tal drinks with an ‘optimal combination ofactive anti-ageing ingredients such ashyaluronic acid, collagen and ubiquinol’.

nobutsuna Sasaki, President of FInEJapan, claims that taking this supplementdaily helps maintain the skin’s flexibility,ensuring it looks vital and fresh.

Noa Fridmark.

www.softdrinksinternational.com

34 Soft Drinks International – March 2015

RTd Teas & CoffeesPRoDuCTS

UK Jools, healthy new drink with vitaminrich popping pearls, is an innovative additionto the RTd teas category.

The product has already won a numberof awards including the Lunch! Show’s cov-eted Innovation Award, a drinkpreneur 2014Award and was shortlisted in the Best newBeverage Concept category in the BeverageInnovation Awards.

The Jools range currently comes in threeoriginal flavours: Lychee Jools in AppleGreen Tea; Acai Jools in Cranberry GreenTea; and Acerola Jools in Mango Green Tea.An industry first, the delicate pearls aremade from kelp and contain essential vita-mins and nutrients from exotic fruits, natu-rally preserved and delivered in a burstingsensation.

All drinks are made in the EU, using thefinest hand-picked ingredients and are full ofantioxidants and vitamins harnessed fromgreen tea leaves and delicious super fruits,with one bottle offering 100% RdA of eightvitamins. The pearls, which are nestled at the

Popping pearls

bottom of the bottle, are packed full offlavour and explode in the mouth to releasea taste sensation.

At just 90 calories per bottle, the Joolsrange is fat-free, cholesterol-free, gluten anddairy-free, and has no added sugar orpreservatives. With another industry first,each custom-made bottle comes with anindented telescopic straw to harness thenutrient rich pearls.

Jools founder Leonard Laforgia said: “After18 months of extensive research and devel-opment, we knew we were bringing to themarket a truly unique product. I was deter-mined to bring to market drinks that werecommitted to help delivering health through

new and more engaging formats. Jools brandis a platform for nPd and experimentation;we have just launched our first range andwe are already looking forward to revealingour next initiative”

Listings already include Harrods, Ocado,Holland & Barrett, Wholefoods, Amazon,Tree of Life, Simple Simon and Simply Heav-enly and further stockists will be securedthrough grocery, wholesale, independent andfood service within the next few of months.A rapid expansion plan is in place whichincludes increasing its portfolio throughnPd and extensive marketing investment.

The drinks retail for £1.88 for a 300mlbottle and are also available online.

RUSSIA The Berry Company Special TeaKrasnyy Chay Gibiskus i Klyukva (Hibiscusand Cranberry Red Tea)is made with fruit juicesfrom concentrate includ-ing hibiscus and cran-berry, and is free fromartificial colours, sweet-eners, flavourings, preser-vatives, dairy, gluten,wheat, fat and lactose.The product is suitablefor vegans and retails ina 330ml pack bearingthe Facebook and Twitterlogos.

Pink & BlackblendUSA Owl's Brew Pink& Black Tea CocktailBlend is a blend of dar-jeeling, hibiscus, lemonpeel and strawberry. Itis suitable for mixingwith spirits, wine orbeer to create cocktails.The product retails inan 8 fl oz bottle.

Hint of hibiscus

umami for rooibos RTDsSoUTH AfRIcA Mega-stylish swingtopbottles with crisp lettering set the scene fora range of rooibos RTds which reflect theage-old Japanese art of tea making.

über Flavour Brews proclaim they arebased on another Japanese concept: umamior a fusion of all four tastes.

High in anti-oxidants, über Flavour Brewsare a blend of natural fruit juice and SouthAfrica’s own rooibos tea, sourced from thewilderness regions to the north of CapeTown where the range is produced.

“The commitment to natural ingredientswas what fired up our passion for brewing

An atlas of coffeesJApAN The BOSS brand of RTd coffeesfrom Suntory Foods International has beenbroadened in a number of directions inrecent years, most recently by the presenta-tion of variants clearly identified by theirsource of beans.

Among the most recent additions isBOSS Mocha & Brazil, whose colourfulbanded can alludes to the source of beans.

BOSS Caribbean Holiday not only fea-tures some beans from the Caribbean in itsblend but also takes the opportunity to add

some colour and verve with holiday-stylegraphics.

Both are packed in 185g cans and featurethe well-known pipe-smoking man logo ofthe BOSS brand.

up our own beverage,” explains brandfounder Paul Simon.

“We wanted a refreshing drink we’d hap-pily give to our children. This is a first inSouth Africa.”

The über drinks are also being promotedas top-end mixers.

36 Soft Drinks International – March 2015

dairy & AlternativesPRoDuCTS

USA Califia Farms producer of premium,plant powered beverages, has extended thereach of its premium Almondmilk product linewith a nationwide rollout of its AlmondmilkCoffee Creamers in Whole Foods Markets.The Coffee Creamers are available in fourflavours: Original, Hazelnut and Pecan Caramel.

The new line of creamers is a naturalextension of Califia Farms’ ‘premiumisationrevolution’ in plant powered beverages: thecompany claims to be the fastest growingnatural beverage company, the leader in thenatural products’ coffee drinks category, andclaims to formulate the industry’s best tastingalmond milks.

Made from real almond cream, CalifiaFarms Almondmilk Coffee Creamers arepoised to take the US$2 billion creamer cat-egory by storm. Already, 25% of creamedcups of coffee are non-dairy, according to thenational Coffee Association. However, thetraditional non-dairy coffee creamers of old,featuring partially hydrogenated oils and artifi-cial chemicals, are not popular with today’shealth conscious consumers. In particular, Mil-lennials and Gen Xers, demographics thathave been instrumental in propelling the dou-ble-digit growth of almond milk over the pastyear, are no longer willing to compromise oneither taste or their health.

“Our creamers are an ultimate upgrade toa category that has steadily ignored the needsof today’s consumers,” said Greg Steltenpohl,Califia Farms’ CEO.

Unlike old-formula artificial non-dairycreamers, Califia Farms Almondmilk CoffeeCreamers feature just 3g of sugar per servingand are free not only from dairy, but also soy,saturated fats, oils, GMOs and gluten.

Califia Farms tripled its revenues in thealmond milk category from 2013 to 2014.And the category in general is exploding, rep-resenting 55% of the dairy alternatives sales,while soy represents just 35%. Its growth isexpected to continue into the foreseeablefuture, a shift that is likely to cross over to thecreamer category.

In addition to Whole Foods, Califia Farmspremium Almondmilk Coffee Creamers areavailable in Vons, Gelson’s, Bristol Farms andSprouts stores.

Almondmilkcreamers

Breakfast foodwith oatsAUSTRALIA Sanitarium Health & Wellbe-ing has long been one of the Australasianmarket leaders in liquid breakfast packs. Afurther addition to the very successfulUP&GO range has given this brand extraimpetus over the southern summer and San-itarium is looking to build sales further inthe cooler months.

UP&GO Oats2Go contains wholegrainoats, as it name signals. It is marketed as hav-ing ‘the protein, energy and fibre of a bowlof oats and skim milk’.

Sanitarium nutritionist Michelle Reidclaimes Oats2Go provides 50% of the rec-ommended dietary intake for calcium.

She said it is high in B vitamins to helprelease the energy to kick-start the day.

It is available in three flavours – CreamyVanilla, Cocoa, Banana & Honey – all ofthem retailed in three-packs.

Kirin Plus-iexpandsJApAN The plasma lactic acid bacteriawater offered in the Kirin Beverage portfoliohas been joined by a premium offering withenhanced ingredients and a strong yoghurttaste.

development of the Kirin Plus-i range hasbeen underway since 2008, led by a special-ist research team.

Kirin Supli is presented in bottles withclassy red and gold labels to communicate apremium positioning. It is offered in 200mland 500ml bottles while the original water,has been re-released is 500ml only.

new macadamiamilk brandAUSTRALIA The macadamia nut hasgrown hugely in popularity in Australia overthe past 40 years, sold as milk, packageddry-roasted nuts, chocolate-coated halvesand full nuts, chopped for culinary use, oilsand in other formats.

The nuts are grown widely, notably innorthern new South Wales and the south-eastern Queensland. Long-time macadamianut processor Patons Macadamia, part of thedymocks Group, is now offering its ownrange of macadamia nut milk under the Sun-coast Gold brand. Two variants are available:Original and Unsweetened.

“Macadamia milk is a tasty, lactose-freeand gluten-free non-dairy drink alternativecontaining all the great health benefits that

macadamias offer,” claims Tim Jarmon, Headof Sales and Marketing for Patons.

“People are learning more about thehealth benefits of various nut milks, which isdriving the growth of non-dairy alternativesbeyond soy such as with almond and hempmilk,” he said.

Patons has substantial export sales of itsmacadamia product range – they are distrib-uted in more than 40 countries – and isalready reporting strong overseas buyerinterest in Suncoast Gold.

Sourced by Mintel,email: food-drink@mintel.comwww.softdrinksinternational.com

Soft Drinks International – March 2015 37DAIRY & ALTERnATIVESCreamy teacHINA Unif Enjoy Freshness! Chun XiangA Sa Mu Hong Cha na Tie nai Cha Yin

Liao (Black Tea Latte –deluxe Assam Milk Tea)is made using Assamtea essence and cream,and is processedaccording to the ‘JingXuan’ technique toretain the tea spirit andaroma. This product issaid to be fresh andtasty, and retails in a230ml pack.

USA So delicious dairy Free creamycoconut beverages from US food manufac-turer So delicious dairy Free are made foreveryone who, for health reasons or simplyon principle, wants to avoid dairy products,or is just looking for new ways to eat a var-ied and healthy diet. In addition to Cococ-cino Mocha and Cococcino Latte flavours,for the winter season Pumpkin Spice, nogand Mint Chocolate varieties are also onshelves in the aseptic carton pack combifit-Midi from SIG Combibloc.

For more than 25 years, So deliciousdairy Free from Oregon has been develop-ing high quality, dairy-free and plant-basedbeverages. Mike Murray, Vice President Mar-keting/R&d at So delicious dairy Free com-ments: “Our company philosophy is basedon treating everything with respect – peo-ple, animals and plants. For that reason,we’ve specialised in dairy-free productsmade from ingredients that are proven GM-free.”

And success has followed. The ambitiouscompany’s product range now includes bev-

So Delicious erages, coffee creamers, ice cream desserts,yoghurt products, as well as ingredients forfancy cakes and other baked goods – allentirely without milk.

In the past five years, the company hasrecorded extraordinary growth of morethan 30% – for Murray proof that the dairy-free products segment has some of the bestprospects in the food industry. In contrast tosoy-based dairy-free products, it is in partic-ular almond and coconut milk that havestrong potential. The reason for this lies inthe growing number of consumers who areusing dairy-free products not due to toler-ance problems, but because they place valueon sustainable consumption and are lookingfor ways to eat more healthily. Murray con-tinues: “Many people prefer the taste ofalmond and coconut milk, and often con-sumers also like the texture of the productsbetter than that of other dairy-free prod-ucts. At the same time, these days manypeople have a sceptical attitude towards soyproducts, in terms of genetic modifications.When consuming almond and coconut milk,it’s a completely different story. We guaran-tee consumers that our products are madeexclusively from GM-free ingredients.”

AUSTRALIA A family pack retailed in thehuge Coles supermarket chain, fur therflavours and an online store are contributingto strong market growth for Sipahh Straws.

The straws are designed to encouragechildren to drink more milk. As the milk issipped through the straw, flavoured tapiocabeads dissolve and turn the milk into apleasantly flavoured drink without a sugaroverload.

Thirteen flavours are now available, threeof them new to market: Raspberry Fields,Mango Smoothie and Velvet Vanilla. The new-comers feature in a Milk Lovers Family Packsold in Coles stores.

Other flavours in the 40-straw varietypacks are Luscious Strawberry, Mellow-Yellow Banana Smoothie, Chilled-out ChocMint, Choc-Bean Chocolate and Okey-dokey Cookies & Cream.

The Sipahh e-commerce store was set upprimarily to service cafés, school canteensand consumers.

new look forCameliciousUAE When a UAE producer launched acamel milk nearly a decade ago, it wasregarded in the Middle East as a pleasing butnot exactly novel development, given thatmilking camels was an age-old tradition inthe region.

International media, however, viewed it asalmost revolutionary, a new and slightlybizarre category. Camelicious has sinceestablished itself solidly in the UAE, scoringboth home sales thanks to local understand-ing of its healthy attributes and acceptancein the country’s hospitality and tourismindustries.

Its producer, Emirates Industry for CamelMilk & Products (EICMP) has also built agrowing export trade, having received theappropriate regulatory approvals.

EICMP used Gulfood 2015 as the plat-form to launch a new brand identity forCamelicious. It has also been growing the

range and has plans for further variants laterthis year.

The company also targeted internationalbuyers at Gulfood. “Ever since we launchedthe Camelicious product line nine years ago,we’ve successfully established our camel milkin the UAE market. Our focus is now ongrowing a popular UAE brand into a globalplayer,” said Mutasher Al Badry, EICMP’sdeputy General Manager & Business devel-opment Manager.

Camelicious at Gulfood.

Sipahh Strawsadds product

38 Soft Drinks International – March 2015MARKET AnALYSIS

a need to win back the moral high ground

Juice and nectarsuppliers havea very goodstory to tell. It is now that the story needsto be told,writes RichardCorbett.

Juices and nectars

Beverage researche, Canadean’s 2014 projectedvolume results are out and the performance

of the juice and nectar category has dropped intothe red again – down by nearly 1%. The categorystill accounts for 6% of all of the soft drinks thatwe drink and everybody in the world drinksmore than five litres of juice and nectars each,but falling volumes must be a worry for those inthe industry.

The trouble for the industry is that whereas inother soft drinks categories, growth in the devel-oping markets of Asia, the Middle East andAfrica and to an extent Latin America can morethan compensate for the sluggish sales of carbon-ates in their North American heartlands or fad-ing growth in packaged water in West Europe,they do not seem to have the necessary potentialto prop up the dwindling worldwide juice andnectar market. In many developing parts of theworld you can generally walk around any streetcorner and pay a reasonable price for wonderful-ly tasting freshly squeezed juice and packagedjuices are not particularly viable. Price is also asignificant barrier in less affluent parts of theworld.

From hero to villainThe issues for juice and nectar players in devel-oped countries are well documented. Peopleincreasingly skipping the key consumption occa-sion of breakfast, widening beverage choice,more people making their own juice at home; thematurity of the market – the list goes on. Thesefactors will on the whole not prompt a slump insales but more of a gradual erosion of volumes.

What will trigger a more amplified retreat insales, and is the biggest threat to the category in

the developed world, is the category’s demotionfrom hero to villain. A few years ago in the Stateswhen the Atkins diet and other low cost dietsfirst came out and discouraged juice consump-tion, sales were hit hard but the effect varied indifferent markets and juices were still viewedmainly as healthy. However, the halo has slippedand the health lobby are now actively discourag-ing consumption.

In the UK it was even proposed last year towithdraw the status of a glass of juice as one ofyour ‘five a day’ vegetable and fruit portions.Operators need to get juice and nectar drinksback on the right side of the health line in theperception of consumers. Juices, notably thosethat are 100% fruit juice, tend to contain all thevitamins and minerals that the whole fruit or avegetable does and these drinks play a valuablerole in our diets. That message needs to be effec-tively and eloquently conveyed.

Healthy, naturally?The superfruit term has been around for a decadenow and should by rights be applied to a farbroader range of fruits than it currently is. In factall fruits might be classed as superfruits and thatrepresents a wonderful opportunity for suppliersto give the juice and nectar category a more pos-itive profile. Artificially enhanced drinks arehandicapped by the fact that drinkers wouldrather source their vitamins and minerals natu-rally and there are number of fruits that whenturned into juice can provide these in bulk.

Fruit juices can deliver antioxidants, vitaminsand minerals, and other nutrients that can helpyou live longer, help your skin, and even preventdisease. There are a plethora of obscure fruitsand berries that have gained a medicinal reputa-tion – Acai, the Saskatoon berry, the Chileanmaqui berry, mangosteen, pitaya, Goji, or Seabuckthorn. Mainstream products, however, alsohave a very good story to tell.

Citrus fruits have an abundance of vitamin CJuices and nectars even fall behind carbonates.

Source: Canadean

Soft Drinks International – March 2015 39JuICES AnD nECTARSand other amounts of chemicals that help to fightdisease. Grapefruit lowers cholesterol. Cherryjuice can help with weight loss. Pineapple con-tains bromelain, a digestive enzyme that helpsbreak down food to reduce bloating. Apple con-tains flavonoids which are known to improvelung efficiency and research has shown that peo-ple who consume apple juice on a regular basishave a better lung function than others. Bananas,often used in smoothies, are full of potassium,which plays a role in ensuring normal cell func-tion, proper nerve signals, heart beats and mus-cle contractions.

Then there are the fruits that have alreadydeveloped a significant following based on theirhealthy attributes. Pomegranate juice sales mayremain small on a market by market basis butsales globally have rocketed in the past fiveyears. Pomegranate juice is well stocked inantioxidants, and is reported to help when treat-ing heart disease, premature ageing and evencancer. Cranberry juice and nectar sales are morepronounced, helped by the resources put behindthe Ocean Spray brand and are accredited withpreventing urinary-tract infections and increas-ing your ‘good’ cholesterol’ levels.

It is said that the juice is even good for yourdental hygiene. Blueberry products also haveplenty of visibility on worldwide supermarketshelves and are also renowned for their antioxi-dant levels and suggestions that they may evenhelp with memory retention. (It should be notedthat some of the pomegranate, cranberry andblueberry volume will fall into the still drinkscategory due to having less than 25% juice con-tent in their blends).

A very good story to tellIf the nutritional credentials can be properly putacross then not only will the category re-establish the moral high ground but consumersmay be prepared to pay more for their juice andthat will boost margins.

A key objective must be to encourage con-sumers to pay more for their juice and nectars.The average price of a litre of juice and nectarsglobally, according to Canadean, has risen by11% in five years to US$3.12, if this level couldaccelerate over the next five years then thiswould more than compensate for stagnant vol-ume sales. Ultimately, those involved in anybusiness are more interested in value sales morethan volume sales.

Today the current level of bombardment

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email: richard.corbett@canadean.com

Growth in the developing world is not enough to offset decline in the developed world in 2014.

Source: Canadean

Average prices of juice & nectars is significantly higher than rival drinks.

Source: Canadean

aimed at juice and nectars is devaluing the cate-gory and concealing the overall merits of drink-ing products in the category. There might well besome debate to be had over the sugar content ofjuice and nectars but the focus on sugar is toonarrow.

To put these products in the same dock as car-bonated soft drinks totally loses sight of the verybeneficial qualities that the category has to offer.Juice and nectars suppliers have a very goodstory to tell. It is now that the story needs to betold. n

40 Soft Drinks International – March 2015PRoDuCT DEVELoPMEnT

trends and innovations

Private label

Over the past few years, private label marketshares have continued to grow. Due to

retailer initiatives, including hard discounters,and the economic downturn, private labelgrowth has even accelerated in many countries.The ballgame for brands has changed irre-versibly and many of them have been pushedonto the defensive or have even disappeared.The impact that private label has on the playingfield in which manufacturers (both brandedand private label), the supply industry andretailers have to operate is significant.

Shopper insightIn comparison with brand manufacturers,retailers have a competitive advantage in gain-ing insight into the lives of the shopper as theyare much closer to them. They have access todetailed and real-time information about theirbehaviour at the most essential moment: whenthey are in the store. Moreover, the retailer hascontrol over the outlet, both in terms of shelfspace allocation and visual merchandising andpromotion. This provides additional opportuni-ties to determine the nature and extent of mar-keting communication in relation to privatelabels in ways that are not immediately avail-able to suppliers.

Thus retailers have developed into formida-ble competitors of brand manufacturers in seek-ing to understand consumer needs and how torespond to them. They ask themselves ques-tions like: why do shoppers choose our storeand what do they expect; how can we satisfythem and persuade them to choose our store?Offering private label products partly answersthese questions and supports the retailer inbuilding shopper loyalty.

Niche marketingA differentiated private label strategy offersretailers a unique opportunity to launch multi-category sub-brands in a far greater numberthan any single branded manufacturer couldever do. Even the world’s largest branded man-ufacturers do not cover all food and non-foodcategories. They usually build brand equityaround a single or a limited number of productcategories. Yet this does not seem to apply toprivate label, which stretches itself across aplethora of product groups. This gives theretailer a phenomenal strategic advantage as thecompany can independently define niches andsubsequently offer sub-brands to cover thesewith products in clearly recognisable packag-ing.

The introduction of many private label sub-brands, alongside regular private label productsthat are equivalent to the national brand, hasenabled retailers to offer its shoppers morechoice. Initially, the basic ‘good-better-best’architecture was created, predominantly gearedaround the price and quality spectrum. Butwith tailor-made private labels, retailers nowtap into market segments that as far as volumeis concerned may be too small to interest brandmanufacturers. They can choose a theme or acertain target group to serve these customersstraight across all categories with a private labelsub-brand.

By offering private labels in these markets,consumer acceptance can be gauged anddemand created. By using a consistent packag-ing design, products become clearly visible andthe target group will be navigated in its deci-sion-making as the products offered throughoutthe store can be easily recognised.

Retailers actively seek to understand con-sumers and their preferences. Point-of-salesdata and sometimes customer loyalty cards gen-erate a wealth of information based upon whichaction can be taken. The larger and better organ-ised retailers have taken a more sophisticatedapproach to the market. Based upon systematicresearch of available data, they create newproducts that better meet shopper demand intheir store.

In the meantime, many different themes haveinspired further private label development.

A differentiatedprivate labelstrategy offersretailers a uniqueopportunity to launch multi-categorysub-brands in a far greaternumber than any singlebrandedmanufacturercould ever do,writes Koen deJong.

Edeka exports its Booster energy drinks to Eroski, a Spanish retailer collaborating with Edekain buying alliance Agenor. Photo: IPLC Europe.

Soft Drinks International – March 2015 41PRIVATE LABELSub-brands addressing social issues like sus-tainability and health were launched torespond to special shopper interests. Some ofthem tapped into new consumer trends that arehere to stay, others disappeared as the trendturned out to be short-lived. Resulting from aclose and quick response collaboration, theseinitiatives seem to be becoming more frequent.

Sugar reductionHealth is at the top of the agenda for retailers.Waitrose delisted more than two thirds of its

Tropicana lines and simultaneously intro-duced a range of new own-label juice productscontaining stevia with 30% fewer calories asopposed to the national brand. Tesco launchedits first own label soft drink made with naturalsweetener stevia. Tesco’s Classic 30% less sugarwas rolled out following the launch of a 10-point obesity plan for soft drinks.

Shopper engagementEnhancing private label attractiveness by shop-per endorsement is an emerging trend. Not onlydoes this instil trust in the mind of the con-sumer but it also ensures that quality standardsare in line with shopper expectations. With amore consumer-centric approach, customers areinvolved in packaging design and productimprovement as well as product innovationbefore private label relaunches and introduc-tions.

Supermarket own label ranges are often seenas copycat labels that imitate the packaging andcontent of mainstream brands. Asda decided tochallenge this perception by relaunching itsmid-tier private label range under the ChosenBy You label to improve quality perception. Todo so, blind taste tests were carried out by anindependent company before the relaunch ofthe standard private label line in 2010.

The objective of the Chosen By You projectwas to unlock the price versus quality conun-drum that is historically associated with own-brand products. In other words, the perceptionthat own label is cheaper than the brandedequivalent implied a quality trade off.

Exporting private labelsOver the past few years Asda has renamed itsAsda Extra Special product range into ExtraSpecial. With the packaging no longer directlyreferring to the store, the products have becomeventure brands allowing them to be marketedoutside Asda stores, an example being ExtraSpecial Golden Ale, a beer brewed by ShepherdNeame. This product became a hit with shop-pers at the Seiyu chain, a retailer in Japanwhich, like Asda, is owned by Walmart. Thesales of Extra Special beers are now higher inJapan than they are in the United Kingdom.Asda sources over fifty products for WalmartJapan and China allowing producers the oppor-tunity to access emerging markets as well assupplying to the UK.

Driving innovationAccording to Mintel in 2014, across Europe,private label new product launches accountedfor 32% of all launches, nearly twice the rate in2007 when retailer brands accounted for 17% of

all launches. The UK is the most extreme exam-ple of this trend, where private label accountsfor just over half of all product introductions. Inthe years ahead of us we can expect more inno-vation coming from private label both in physi-cal products and in packaging. n

Managing Private Labels is probably the most comprehensive publication on retailer brands to date. Many years of

working in the international private label industry as well as extensive research lay at the basis of this book. It shares

practical knowledge and experience that will provide a deeper understanding of running a private label business in an

extremely competitive market.

Hard cover208 pages full-colour

Price: €95 exclusive VAT and shipping costsOnly available via the internet

For more information or to order the book:www.iplc-europe.com

Koen de Jong is ManagingPartner at International PrivateLabel Consult and author ofManaging Private Labels.Email: kdejong@iplc-europe.comwww.iplc-europe.com

Shoppers were involved in the testing, evaluation andrelaunch of over 5,000 Asda private label products.

42 Soft Drinks International – March 2015CARBonATIon

designer coatings for bottles

‘Pop’ goes theweasel

When those clever people first created andintroduced plastic bottles soon after WW2

(1947), they must have thought they had a won-der product – and when PET bottles were intro-duced in the 1970s it must have seemed like theultimate answer for fizzy drinks.

How wrong they were. Along with theinevitable small improvements in strength andweight we are about to undergo and entire seachange – with the potential of dramaticallyimproved shelf life (possibly 10 times longer forfizzy drinks) twinned with substantial improve-ments in quality and taste. The ‘DesignerCoating’ revolution has already started andforms a close and surprising parallel with anoth-er major food revolution – ModifiedAtmosphere Packaging (MAP). It will change theway in which drinks are bottled and affects bothfizzy and still drinks.

Designer coatingsThe link to MAP is not the modified atmosphereitself, but the much less widely understood con-cept of ‘permeability’ which underlies themboth. Permeability is the ability of a gas orvapour to flow through a solid material. Withcarbonated drinks this is usually the outflow ofCO2 and inflow of oxygen. But if you think aboutfruit juices you will realise that the story gets alot more complicated (in exactly the way it didwith MAP).

The ‘Designer Coating’ revolution has alreadystarted. Many PET bottles are coated to improvestrength and oxygen permeability. We haveadvanced coatings with a variety of names andprocesses – ‘Nano-bricks’ (made from clay andpolymers), Diamond-like carbon, CVD(Chemical Vapour Deposition) coatings, not tomention entirely new materials that are alterna-tives to PET. All of these are impressive stepsforward, but to understand the next Designer

Coating generation, you need to spend a littletime understanding its key – permeability.

Permeability is simple to understand in prin-ciple – it is just the rate at which a vapour (e.g.water-vapour, CO2, oxygen, nitrogen) flows in orout of the bottle through its sides. The first com-plication is that the rates for different gasses canbe wildly different – for example PET is a goodbarrier against water vapour, but it is poor foroxygen, which it allows to flow in and spoil theproduct. For nitrogen and other vapours, thebarrier properties are different again. And if youinclude temperature and pressure, where achange of 45°C changes oxygen through PETflow rates by a massive 2,500% (at 50% RH), thestory becomes ever more complex.

Lastly, when you realise that different drinkssuch as fruit juices, beer, tea, and sparklingwater all need different factors to maintain theirfreshness, taste, carbonation and shelf life, thestory becomes very complex indeed.

Customised designSo it seems that PET is not quite the one-mater-ial-suits-all originally hoped for.

The solution, as with Modified AtmospherePackaging, started with a range of new perme-ability controlling coatings and materials. Thecritical next stage will, I confidently predict, fol-low the same route towards individual ‘CustomDesigned’ coatings that keep drinks much longerand in better condition. Indeed, the extremelyintricate demands of some beverages, couldhardly be satisfied by anything less.

Up until the 1990s this would have been atechnically and commercially unfeasible task asthe way of measuring permeability involvedsealing a small cup with the barrier material (inthis case PET or PET plus coating), weighing itvery accurately, then re-weighing it weeks ormonths later to determine the tiny weightchange caused by permeating vapour.

Fortunately, since then a new breed ofdevices, including the ones we design and man-ufacture, use different measurement techniqueswhich effectively count the rate at which indi-vidual molecules of gas permeate in or out. Thisnot only cuts the timescale (and costs) frommonths down to a few hours (less in some cases)but the new detectors make measurements ever

ChristopherRoberts dicusses newtechnologies that keep thecarbonated ‘pop’in the bottle andstop flavoursgoing off.

Typical levels of carbonation.

Soft Drinks International – March 2015 43PoP GoES THE WEASEL

more accurate and far less subject to error. Thetesting of different materials and coatings hasbecome easy.

Unfortunately, just because you know the per-meability of PET and a coating, does not meanyou can calculate the permeability of a finishedbottle. Factors such as manufacturing techniqueare important – for example blowmoulding caneasily reduce permeability by a factor of four, soit is essential to test the finished bottle.

Market driversThere are four main influences (plus beveragespecific ones) which are driving the market. Thebiggest is the loss of carbon dioxide – usuallythe main feature in both shelf life and quality.Around 80% of CO2 is lost through permeation,with the remainder caused by factors includingcreep, sorption and leakage. Permeability is, inturn, dependent on the crystallinity and orienta-tion of the plastic, stress, temperature, humidity,manufacture, wall thickness and viscosity.

The next driver is the problem of the flow ofoxygen into the bottle, which reduces quality inseveral ways – it reacts with beverages that

include vitamins (especially vitamin C) and alsoreacts with flavouring and colour components(especially under sunlight).

Next in importance is probably the loss ofnitrogen, which can be used either to excludeoxygen – or to improve ‘taste’ (this seems towork in a rather odd way related to bubble size).Lastly there is water loss (or gain) which alsohas an effect on quality, especially for beveragesthat need controlled humidity to preserve fresh-ness.

Actually people don’t ‘taste’ carbonation, they‘feel’ it, in the same way they feel pain. WhenCO2 leaves a bottle and lands on the tongue, itsurges out of solution to mix with water and thecarbonic anhydrase enzyme to form carbonicacid. When the concentration reaches a specificlevel, the tongue’s pain receptors (nocireceptors)sends signals to the brain. Hence fizzy drinksleave a tingling sensation in the mouth afterthey have been swallowed. It is said that smallerbubbles, such as those created by Nitrogen, pro-duce a softer feel in the mouth (e.g. Guinness’Widget’ which adds nitrogen bubbles as a can isopened). Although the science is inconclusive,personal experience leads me to think it is true.

The revolution has startedThe world has moved a long way since 1692when Dom Pérignon, a French Benedictinemonk, was (incorrectly) accredited with intro-ducing sparkling drinks. Actually in-bottlerefermentation was already a huge problem andany wine bottled in this state effectively turnedinto a time bomb!

Today, for the first time, we have the ability tocustom-design both the materials from which abottle is made and the coatings used, and thereare people working with up to nine separatecoatings to fine tune the permeability for thegasses and flavours involved. More importantly,we can quickly measure the most complicatedmaterial and bottles – testing a spectrum of coat-ing formulas, structures and production tech-niques. The aim is a perfect customisation forevery beverage and the prize is a big one – bet-ter, higher quality and tastier drinks that lastmany times longer. n

The aim is aperfectcustomisationfor everybeverage andthe prize is a bigone – better,higher qualityand tastierdrinks that lastmany timeslonger.

Christopher Roberts is Director at Versaperm.Email:info@versaperm.comwww.versaperm.comPermeamility measurement equipment fron Versaperm.

Permeability is now easy to measure.

44 Soft Drinks International – March 2015CAPS AnD CLoSuRES

best practice makes perfect

Inclusive design

Depending on who you are, your circum-stances, the time and place, easy access to

liquid refreshment, carbonated energy and waterhydration can range from desirable to a down-right necessity.

At the critical moment when a thirst needsquenching, flagging energy demands a boost anda vulnerable patient must be hydrated, easyaccess to the liquid in question is crucial to sat-isfaction, even someone's wellbeing. In commer-cial terms thoughtful design of cap and closureachieves the widest possible pool of potentialcustomers and encourages repeat purchase;while in a social context inclusive design can bea factor in prolonging independent living intoold age and for people on the disabled spectrum.

Japan provides a reality check for every otherdeveloped economy with an increasingly ageingconsumer population, and the concertedresponse of its retail packaging industry to theshifting demographic landscape – to design witholder people in mind – gives the rest of the worlda leader in the field of inclusive design.

An international force in food and beverageshas emerged to champion inclusively designedpackaging by initiating a policy that prioritisesthe needs of consumers of all ages with a rangeof capabilities. Nestlé's gumption has given it ahead start but many more brands and packagingsuppliers are ready to commit to designing for'real' people with diverse needs as opposed topoorly defined 'target age brackets'. At a recentseminar on packaging for an ageing population,Soft Drinks International joined InnocentDrinks, can manufacturer Rexam, closures com-pany Coveris and others similarly hungry foradvice on implementing inclusive design (ID)strategies. It has dawned on them that facing upto the market realities of an increasingly ageingconsumer population will be key to competitive-

ness in the years to come. By 2050 the United Kingdom will be home to

some 19 million over-65s – that's a lot more peo-ple to be maddened by packaging not made fornot-so-nimble fingers or less than 20/20 vision.This alone offers a convincing argument forinclusive design. But in addition, already in2013 there were around 11 million people in theUK with some form of disability.

It is possible to approach inclusive designfrom different angles but Tetra Pak has a simpleethos: ‘By designing for people with specialneeds or disabilities we create products for all’.On similar lines is the advice of 20th centurymedical gerontology expert Prof. Bernard Isaacs:“Design for the young and you exclude the old,design for the old and you include the young.”Texture can affect whether someone can hold acontainer to undo the cap or closure. Readabilityof a label for many people with vision problemsrequires an effective colour contrast between thelabel background and the text – important foropening instructions, for example. Does theselected closure work well enough for someonewith stiff fingers or weak wrist, or if the user isleft-handed?

The 72 million or so rheumatism and arthritissufferers worldwide gives Tetra Pak good reasonto aim high and win Swedish RheumatismAssociation (SRA) approval for the HeliCap one-step screw cap distinguished by the quality ofthe grip.

Debate Inclusive design gives the practitioner an all-embracing target that covers everyone and everyeventuality. Easy access to liquid refreshment,carbonated energy and water hydration canrange from desirable to a downright necessitydepending on who you are, your circumstances,

The socialneed andcommercialimperative forinclusivelydesignedproducts isexamined byJoanne Hunter.

In Ukraine, SmartSeal Flex cap is used for water bottlesfor babies and young children, coloured blue and pinkcomplemented by tinted PET bottles.

Closure Systems International (CSI) supplies Aqua-Lok mini 26mm TC for bottled water andother still beverages, with a bigger grip area ‘for ease of opening by all ages’.

Soft Drinks International – March 2015 45InCLuSIVE DESIGnthe time and the place. Put simply, design to thetoughest criteria and you will cater for more peo-ple on more drinking occasions.

“Capability changes according to the environ-ment you are in,” said David Wiggins, ID propo-nent formerly with Nestlé now ID packagingconsultant, during a debate on packaging inno-vation challenges for an ageing population.Tesco and Nestlé, the University of Cambridge,usability testing specialist RICA and consumergroup Age UK scoped out the issues, givingbrand owners, suppliers and designers pause forthought at a forum run by Packaging Society, partof the Institute of Materials, Minerals andMining (IOM3).

A harassed parent with only one free hand toopen a drink for a crying child; a child takingfirst steps towards independence; an elderly per-son wanting to retain independence and dignity:these are very different scenarios, all dealt withbetter by good design.

Brands cannot expect their older consumers tobreak habits of a lifetime says Tesco packagingtechnologist Mark Caul. Whatever the openingsystem, people with arthritic fingers will resortto using a can opener and preferably an electricone.

How big is the problem?One in five consumers will switch brands ifpackaging makes it hard to access the contentsaccording to a survey by UK consumer-focusedorganisation Which? The finding doesn't sur-prise Dr. Alaster Yoxall, Principal ResearchFellow at Sheffield Hallam University, expert inpackaging design and ergonomics for an ageingpopulation. But monitoring and measuring thecause and scale of defection is work still to do,he adds.

Dr. Yoxall surmises that among brand manu-facturers, “The problem is not yet judged bigenough.” Yet research into hospital packaging inAustralia found poor design possibly can lead to

malnutrition, with 40% of the measured popula-tion, including hospital staff, unable to opensome packs of liquid nutrition supplement. Dr.Yoxall is planning similar research in Britainand thinks it will bring the benefit case to theindustry if it can be argued that poor packagingis making people ill.

Dr. Yoxall's work goes beyond research andrevelation of the human impact of poor packag-ing. Driving positive change, he helped developEuropean and International Standards for pack-aging that opens with less force. The 2011 BritishStandards Institute technical specification (TS)DD CEN/TS 15945:2011 (Packaging – Ease ofOpening – Criteria and Test Methods forEvaluating Consumer Packaging) has become anannex in the forthcoming ISO/CD 17480(Packaging – Accessible Design – Ease ofOpening).

The latest Standard has a conformance check-list for closure torque, opening pull forces andcolour contrast for optimal readability of labels.Test conditions cover compliant product effec-tiveness, efficiency and satisfaction. Dr Yoxallsays he hopes to see the ISO Standard used inthe National Health Service procurement of hos-pital foods, in particular for nutritional liquidsupplements.

Healthy optionWater hydration can be self-administered bypatients using a reservoir or Camelback-type sys-tem. UK hospitals are using some 35,000 suchunits every day according to SmartSeal, theEuropean inventor of a compatible closuremechanism claimed easy to use and “absolutelyspill-proof” in any orientation.

SmartSeal CEO Jan Erik Meidell tells SoftDrinks International that the patented technolo-gy is ready to break into UK hospital sector: “Weare talking to a medical company for use of ourclosures for older people. Old people often donot hydrate as they do not have the forces to graband lift up a bottle. With our valve technologyand our suction activation, the water can beunder pressure and is thus easier to drink.”

In Poland and Ukraine, SmartSeal Flex isbeing used for water bottles for babies and youngchildren. Pictured examples in blue and pink arecomplemented by tinted PET bottles.

Tetra Pak HeliCap one-step screw cap is approved bythe Swedish Rheumatism Association due to the qualityof the grip.

A flow control dispensing closure aimed at the water enhancer market by Aptar Food +Beverage features SimpliSqueeze valve technology to avoid spills.

one in fiveconsumers willswitch brands if packagingmakes it hard to access thecontentsaccording to asurvey by uKconsumer-focusedorganisationWhich?

Continued overleaf

46 Soft Drinks International – March 2015CAPS AnD CLoSuRESOperating out of Norway and Switzerland,

SmartSeal chose Austrian closures specialistAlpla to manufacture its products to the requi-site high quality. Production capacity is current-ly 15 million units/month but a planned increasewill take capacity up to 30 million/month saysMeidell. Standard stocked items are SmartSealFlex 28mm 1881 short neck and 1810 long neck.A 38mm version will be introduced in 2016 suit-able for products with greater viscosity.

To make inclusive design a working corporatepolicy everyone “must buy into the ethos” saysDr Yoxall and Rob Morland, head of the UKInclusive Design Programme at the Centre forBusiness Innovation in Cambridge, agrees: “Ifyou're going to make ID sustainable it has to beembedded in your products and ethos. ID cannotbe dependent on an individual. Thoroughlyembedded in the system it gets maintained.”

Morland works with the University ofCambridge-led European Inclusive Design forCompetitive Advantage Consortium, since 2010helping companies understand what catering fora wide cross-section of people can do for theirbusiness. Past participants include retail chainMarks & Spencer, Nestlé and Bayer Healthcare.Among the latest recruits is John Lewis/Waitrosewhose interest in inclusive design is consistentwith the store chain's more discerning andmature customers.

Despite pockets of best practice in good inclu-sive designing to be found in the UK, it is a farcry from the vast and growing research beingdone in UK academia. In the implementation ofinclusive design Japan leads in the field says DrYoxall.

JapanFor a fast-growing ageing population Japan hasmade great strides in developing inclusivelydesigned packaging and containers. Technicallyproficient and aesthetically perfect as Japaneseconsumers expect it to be, packaging is all themore user-friendly thanks to a consistent ID 'lan-guage' or style of communication. The Englishwords 'open' and 'close' are often used togetherwith Braille. Instructions are clear to understandwith the aid of large on-pack graphics. Helpingdrive a consistent 'packaging language' isarguably Japan's innovation pipeline which putsmachinery manufacturers and material convert-ers such as printing companies at the start of theproduct development process.

Award-winning exemplars of inclusive designat Japan's international packaging show TokyoPack 2014 focused on good stability, anti-slipproperties and controllable product flow.

A search for examples of good practice in thecaps and closures sector outside Japan uncov-ered a couple of user-friendly closures. The firstone from Closure Systems International (CSI)suitable for bottled water and other still bever-ages provides a bigger grip area ‘for ease of open-

ing by all ages’. The Aqua-Lok mini 26mm TC isa taller cap compatible with the ultra short-height 1914 PET bottle finish.

The second one is a flow control dispensingclosure aimed at the water enhancer market byAptar Food + Beverage which comprises a one-piece, polypropylene flip-top with Simpli-Squeeze valve technology to avoid spills.

Industry is under pressure to train up the nextgeneration of packaging designers to serve con-sumer-goods supply chains and their millions ofproduct users around the world. A scheme tocatch future design talent at an early age in UKschools harnesses the engineering and educationexpertise of the University of Cambridge andsupport from industrial partners. Designing ourTomorrow (DOT) or DOT in a Box offers teachingmodules and resources such as special glovesand glasses that mimick the effects of ageing.Soft Drinks International understands that theproject is ready to go live in the design and tech-nology school curriculum.

For the moment exemplars of best practice ininclusive design are thin on the ground and notonly in the soft drinks arena. But a groundswellof interest is evident and this suggests thatindustry is waking up to the importance of allo-cating resources to inclusive product design.Advocates of the ID approach could be creatingpotentially millions more satisfied, happy andhealthy people and as a consequence sustainablecompetitive advantage. n

Good grip, controllable product flow and clear printingand graphics, produced an accessible design award-winner for Iodre sauces in Japan's Good Packaging2014 competition.

INCLUSIVE DESIGN– continued from page 45

Industry is under pressureto train up the nextgeneration of packagingdesigners toserve consumer-goods supplychains and their millions of product users around the world.

Joanne Hunter is a freelance journalist who has

reported on the UK andEuropean packaging supply

chain for 15 years.

To discuss advertising opportunities in Soft Drinks Internationalemail: advertising@softdrinksinternational.com or call +44 (0)1202 842222

Demand among carbonated soft drinks consumers is high. The consumers request greater beverage sophistication and variety, as well as healthier drink attributes, unique shapes, more value for money and a brand they can trust. You need to deliver all of this on one line.

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SPEED IS ONE THING FLEXIBILITY IS EVERYTHING

48 Soft Drinks International – March 2015

ProcessingDEVELoPMEnTS

A nEW range of UV-C germicidal tube unitsfor rapid air and surface disinfection, designedto kill bacteria, viruses, yeasts and mouldspores in the food and beverage processingand packaging industries has been launchedby UV Light Technology Ltd.

Introduced at a time when food produc-ers are facing demands to meet ever increas-ing public health regulations and hygienerequirements, the new UV Light Technologyrange provides an efficient and cost effectivealternative to chemical and non-chemical(e.g. heat/steam) disinfection methods. Aimedat improving food safety, increasing shelf lifeand reducing spoilage complaints from con-sumers, the units incorporate the latest UVlight technology. Installations have alreadybeen retrofitted into existing processing lines.

The new range comprises six models insizes from 300mm to 1210mm and powerlevels from 20W to 150W. The modulardesign allows for multiple UV lamps to beinstalled in large areas. The UV tubes arewrapped in clear UV-C transmitting plastic tocontain glass fragments in the event of break-age. This meets the requirements of IEC61549 for ‘fragment retention’, making themsafe for glass-free areas.

The big freezeGEA will be presenting its new GEA MessoPT IceCon freeze concentration technologyat Anuga FoodTec in Cologne from 24-27March 2015. IceCon reduces the cost offreeze concentration by up to 40%, openingup new markets across the globe. Thereduced cost makes freeze concentrationtechnology a realistic proposition for manybeverage manufacturers, allowing them toprovide high quality concentrates to thebeverage market for the first time.

Many beverage manufacturers need toconcentrate their products for economictransportation or better processing. IceConconverts part of the water of aqueoussolutions into pure ice crystals. Completeseparation of these ice crystals without anyproduct or aroma losses results in specificremoval of water at very low processingtemperatures. The result is unprecedentedproduct quality.

Although freeze concentration has alwaysbeen recognised as achieving the bestresult, with virtually no change in producttaste when reconstituted, the cost of theprocess has put many beverage producersoff in favour of other concentration tech-

nologies. For example, evaporation is lessexpensive but does have a noticeable detri-mental effect on taste due to the applica-tion of heat. By reducing the cost of freezeconcentration, GEA has made the technol-ogy much more accessible to a wide vari-

GEA’s IceCon reduces the cost of freezeconcentration by up to 40%.

Rapid uV disinfection

Constructed in stainless steel, the units arecompact and durable. They are IP65 rated inaccordance with En 60529 against waterand dust ingress and are therefore safe touse in wet areas.

Key applications where the flexibility andeffectiveness of UV light units can be max-imised are in the surface decontamination offood, packaging, food processing equipmentand air disinfection.

UV surface disinfection of packaging is nor-mally carried out by passing productsthrough decontamination tunnels or cabinetenclosures. The aim is to significantly reducefungal spores and spoilage microbes that maysettle on packaging material surfaces. UV lightdisinfection is also ideal for minimising the

UV light decontamination tunnel for low to high care areas.

risk of transferring contamination whenproducts are moved from low to high careareas.

For disinfecting surfaces of food processingequipment, the new UV light units can bemounted over specific in-line areas, such asconveyors or filling machines.

As well as processing and packaging areas,UV air disinfection can bring cost savingadvantages for cooling, storage, ripening andmaturation rooms. Particular savings can beachieved through reducing weight loss offoodstuffs, by allowing cool rooms to operateat higher relative humidity and temperatureswithout compromising disinfection effective-ness. It also helps to prevent cool roomodours.

ety of producers.The reduction in cost of the GEA Messo

PT technology has been achieved by simpli-fying its design and significantly reducing thenumber of moving parts in the equipment.This has a positive effect on the sale priceand operational costs. Besides the lowerprice tag and lower energy consumptionfigures it also reduces ongoing maintenancecosts and enhances reliability. The merits ofthe freeze concentration process, however,remain unchanged creating high-quality con-centrates for premium (intermediate) prod-ucts.

“The lower price tag puts freeze technol-ogy into the hands of companies that foundit attractive in the past, but could not justifythe capital expenditure,” said Xavier Hollan-der from GEA. “Freeze concentration pro-duces a superior product compared withother traditional concentration technolo-gies.”

Send your news tonews@softdrinksinternational.com

50 Soft Drinks International – March 2015PRoCESSInG

Packaging Crown invests innew lineCROWn Bevcan Europe & Middle East, abusiness unit of Crown Holdings, Inc hasannounced it is investing in a new manufac-turing line at its Goleniow plant to produce200 diameter (50mm) ends. The Goleniowplant, located in west Poland, currently pro-duces a range of metal closures serving dif-ferent food markets. due to be operationalin mid-2015, the new line has a projectedproduction capacity of 2.4 billion ends peryear.

Crown is installing the new beverage endmanufacturing line in response to growingdemand for speciality can sizes. Brands arediversifying their portfolios to offer con-sumers a wider range of beverages, includ-ing health and energy drinks that come innon-traditional can sizes. Brands are alsomaking use of different can sizes, slim andsleek variants, to ensure their packagingmeets a range of different consumptionoccasions.

“The installation of this new manufactur-ing line is expected to allow for the cre-ation of new jobs and is a testament toCrown’s ongoing commitment to address-

ing and meeting our customers’ needs,” saidPeter Lockley, Senior Vice President CrownBevcan Europe & Middle East. “By capitalis-ing on our existing infrastructure and ourestablished resources in Poland, we will beable to fast-track this investment and opti-mise our product portfolio in line with ourbeverage customers’ growing require-ments.”

Crown has invested in a new line at its can endproduction plant in Poland.

Affordable lasercodingLInX Printing Technologies is making lasercoding more accessible with the launch ofthe Linx SL1, an entry-level solution thatenables more food and beverage compa-nies to achieve a high quality code whichadds value to their packaging.

The Linx SL1 laser coder has the speed,reliability, ease of use and low cost of own-ership synonymous with the Linx scribinglaser range, but is tailored particularly tocustomers who may have thought laser’sbenefits were out of reach.

The Linx SL1 delivers class-leading codingspeeds thanks to the use of lightweight andultra-fast mirrors. It offers 20% morepower than other products in its class, butat the same time uses much less laserenergy in the coding process, whichtogether with its robust stainless steeldesign further enhances its reliability andlongevity.

The new laser coder also offers greatercoding versatility than comparable models,with the ability to produce multiple lines oftext and logos in one message, as well asmachine readable codes such as QR anddata Matrix codes. This versatility enablesthe Linx SL1 to apply decorative codescapable of matching the look and feel ofthe packaging design.

Another benefit is the coder’s size. Oneof the most compact one-box laser solu-tions on the market, and weighing only

12.5kg, it is simple to position on line andfits easily into tight spaces, coding in anyorientation.

Set-up and code changes are easy, thanksto the exclusive Linxdraw software, whichprovides intuitive operation, secure messagecreation on and off line and tamper-proofcoding.

The Linx SL1 offers all the establishedbenefits of laser coding. The technologyuses no fluids and consumables, reducingrunning costs, eliminating mess and spills,and removing the need to store inks andsolvents. no production time is lost tocleaning printheads and there are nounknown variable costs. Fewer moving partsmean less maintenance and no time-consuming start-up and power-down pro-cedures – a real advantage on lines thatdon’t run round the clock.

Lasers also create a permanent mark ona product, which can’t be rubbed off, mak-ing it the ideal solution for traceability andanti-counterfeiting.

Linx has introduced an affordable, entry-levellaser coding solution.

The Genie for the bottleHEATGEnIE'S Recloseable Easy-Open Endtechnology (REOE) is a platform technologythat can be customised to a variety of open-ing sizes ranging from conventional beveragepour spouts, to quarter, half, and even fullaperture food cans. In addition to reclosing,this new closure technology offers consumerfriendly advantages with greater ease ofopening, elimination of sharp edges, and at acost that is comparable to existing easy openends currently in commercial use.

When applied to a beverage can, HeatGe-nie's REOE technology eliminates the stay-on-tab and rivet construction of the conventionalpull-tab closure. With REOE, a frangible scoreline is created around the aperture panel bya proprietary method that completely elimi-nates sharp edges. The can is opened bypushing forward on a sliding metal tab thattracks along a shallow retaining channelformed in the lid. This action causes the pourspout aperture panel to disengage from thecan end while simultaneously latching securelyonto the tab, such that there are no looseparts. Pulling back on the tab then withdrawsthe aperture cover to open the can, andpushing forward will reclose it.

Hundreds of billions of food and beveragecans with the current easy-opening metalends are produced each year. Marketresearch has shown that in many cases, con-sumers would like a built-in reclosing feature.Recloseability offers added convenience toconsumers and is a feature often found onplastic containers and bottles but not conven-tional metal food and beverage cans.

HeatGenie is in discussions with a canmanufacturer to produce commercial quanti-ties of REOE beverage ends, beginning withpre-production samples for testing. Brandsinterested in evaluating or licensing the tech-nology should contact HeatGenie directly.

When applied to a beverage can, HeatGenie'sRecloseable Easy-Open End technologyeliminates the stay-on-tab and rivet constructionof the conventional pull-tab closure.

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52 Soft Drinks International – March 2015PACKAGInGMilestone for SidelSIdEL Japan has recently celebrated its 10thanniversary supporting beverage producersin the country and surrounding regions, pro-viding a strong local presence to its globalexperience in PET solutions for liquid pack-aging.

Japan is, by value, the second largest retailmarket in the world after the USA, withsoft drinks alone accounting for 20,948 mil-lion litres in off-trade volume sales. It is alsoone of the most advanced countries interms of packaging technology.

Recognising more than a decade ago theimportance of being close to its customersin Japan, Sidel opened its office in Tokyo. Thecountry was considered a market whichwould benefit from the value of Sidel’sworld class equipment, services and people.With high engineering excellence and tech-nology advancement, beverage producers inthe country needed complete and future-proof solutions that could meet theirdemands. Such demands include a focus ondownsizing packaging formats and light-weighting of bottles, particularly with therise of the ‘konbini’ convenience storeswhich have increased in number to 56,820in 2013. The limitations imposed on shelfspace mean that innovative ways need tobe adopted to offer smaller formats as wellas adapting the supply chain to reduce thenumber of stock keeping units (SKUs)required.

Throughout its 10 years in Japan, Sidelhas supported beverage producers withcomplete bottling line solutions and servicesupport, meeting the high demands of theJapanese market through blowmouldingmachines, fillers, Combis, labellers and endof line solutions. The sensitive category ofbeverages has performed particularly well,with juices showing growth of 2.8% CAGRfrom 2009-2014. Over the same period,RTd teas, a popular beverage in Japan, grewby 1.6%. To meet the food safety and

Sidel is celebrating its 10th year in Japan.

hygiene requirements that are particularlyhigh in a country in which sensitive prod-ucts play such an important role, Sidel’s drypreform decontamination technology Predishas proved an effective solution for many ofthe country’s leading beverage brands.

In 2014 the company supplied its firstmodular Sidel Matrix system to a Japanesebeverage producer – the most powerfulsolution yet in terms of performance, flexi-bility, cost savings and sustainability in PETbottling.

l As the nation enjoyed the warmest yearsince 1910, the Can Makers, the industrytrade body representing UK drinks canmanufacturers, have reported another yearof record growth in 2014. drinks can deliv-eries reached 9.819 billion for the firsttime, an increase of 228 million units, up2.4% on 2013 across the combined beerand cider and carbonated soft drink (CSd)can markets. Growth for CSds was strong,with can deliveries up 146 million units to5.296 billion, representing an increase of2.8% compared to the previous year.

In the nielsen universe, sales of CSds incans continued to flourish in 2014. Share ofthe overall CSd packaging mix for drinkscans increased by 2.3% in volume terms(up to 29.7% from 27.4% in 2013), takingshare from PET bottles. All CSd can sizesenjoyed growth over the year, with 50clcans, led by energy drinks, growing by14.6% compared to 2013.

Martin Constable, Chairman of the UKCan Makers comments, “Overall, 2014 hasbeen a positive year. drinks cans continueto resonate with consumers and brandsalike, with increases across the board,helped by warm weather which providedstimulus to the market throughout thesummer.”

In brief…

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54 Soft Drinks International – March 2015

EnvironmentGREEn ISSuES

BALL is nearing the half way point of itsambitious programme to reduce the carbonfootprint of its most common beverage canformats by 25% by 2020. The companydemonstrated the successes of its Cut/4CArbon programme at last year’s BrauBeviale in nuremberg, Germany, in anunusual way: its progress is seen through theeyes of ‘Carla’, a fictional Ball employee whohas been ‘hired’ as Ball’s carbon cutting coach.Carla tracks and follows Ball’s carbon cuttingefforts via ‘Carla’s Carbon Chronicle’(www.carlacutscarbs.com), a micrositedesigned to deliver real-time informationabout Ball’s achievements to date and thoseof its industry partners.

“The product carbon footprint of a bever-age can represents the sum of greenhousegas emissions a can causes throughout itsentire life cycle. The initiative’s ultimate suc-cess relies on both Ball’s controllable effortsas well as those realised in partnership withsuppliers and customers along the valuechain,” explained Johanna Klewitz, ManagerSustainability & Regulatory Affairs. To achieveits top-line target of 25%, Ball focuses onfour of its six corporate sustainability priori-ties: operations, innovation, recycling and sup-ply chain. On the operational side, Ball aimsto achieve its ambitious goal through makingplants more energy efficient. In Braunschweigand Hassloch, Germany, for example, Ballreplaced old compressors with new ones,thus reducing the energy consumption by atotal of 1.3 million kilowatt hours.

Regarding innovations, Ball has taken amajor step towards reducing its cans’ green-house gas emissions through a practice

Scope of FSC packages extendedTETRA Pak can now supply Forest Steward-ship Council (FSC ) labelled packages fromanywhere in the world, having received FSCChain of Custody (CoC) certification for allof its converting plants and market compa-nies. It represents one of FSC’s largest multi-site certifications, covering a total of 92facilities worldwide.

FSC is an international, non-governmentalorganisation that promotes responsible man-agement of the world’s forests. Its CoC cer-tification allows wood fibres to be traced atevery step through the supply chain; provid-ing assurance that any products bearing theFSC logo support forest management that

adopts environmentally appropriate, sociallybeneficial and economically viable manage-ment practices.

“Consumers are increasingly aware of theenvironmental impact of the products theybuy, expecting businesses to help them makebetter choices. The FSC logo is an easilyrecognisable hallmark for forest manage-ment, and our customers now have anopportunity to demonstrate their supportfor responsible forestry anywhere in theworld,” said Mario Abreu, Vice PresidentEnvironment at Tetra Pak.

“As a major user of paperboard, we feelit’s our responsibility to do what we can tohelp improve the management of theworld’s forests, which is why we are workingto ensure 100% of the paperboard we useis certified,” added Abreu.

Tetra Pak introduced the FSC certificationsystem to the liquid food carton industry,launching the world’s first FSC labelled car-ton in 2007. Since then, Tetra Pak has deliv-ered more than 130 billion packages tocustomers carrying the FSC logo, with 43.7billion in 2014 alone.

Tetra Pak can now supply Forest StewardshipCouncil (FSC ) labelled packages fromanywhere in the world.

on track for Co2

reduction

dubbed ‘engineering out the unnecessary’.The idea is to optimise the cans’ overallweight while maintaining consistent high qual-ity and performance of the products. The B-Can in Europe and the global roll-out of theCdL end are important achievements in thisarea. The B-Can in 33cl format saves 5%material in the body versus standard cans ofthe same size. The material savings of theCdL amount to 10% compared to standardends and lead to considerable results. In Ball’snorth American Beverage Can plants, theroll out of the CdL end, completed in 2011,saved 11,500 tons of metal, equal to 127,000tons of GHG emission savings.

Ball supports various recycling pro-grammes all over the world(www.ball.com/recycling). They include theCurbside Value Partnership in the USA,MetalMatters in the UK, or the away-from-home collection campaign Every Can Countswhich is now operational in eight Europeancountries. Over the past five years, morethan 1,700 organisations signed up to theprogramme and there are more than 10,000Every Can Counts branded recycling pointsaround the UK.

Ball Packaging has unveiled its new initiative‘Carla Cuts Carbs’ in support of Cut/4 Carboncampaign.

KEEP new Zealand Beautiful beverage con-tainer recycling community grants for 2015are to be announced soon, following a callfor applications in January.

These are funded by the Coca-ColaFoundation and are open to individuals,communities and organisations for projectswhich make long-term improvements to therecycling of beverage containers.

Projects should encourage and facilitate‘out and about’ recycling at a local commu-nity level, provide education on the correctdisposal of waste as well as on cause andeffects of recycling, and enforce best practiceprinciples.

Applicants were told their projects wouldbe assessed against a number of criteriaincluding research based on understandingthe particular issues being addressed, recy-cling innovation and best practice principles,public benefit building on community capa-bilities, sustainable living including engaginglocal communities, and measurable impactboth short and long-term.

Grants for recycling projects

Ruarangi Brownies, Keep NZ Beautiful clean-up

Soft Drinks International – March 2015 55EnVIRonMEnTIn the loopOn 1 January 2015 the Erema Groupexpanded with the founding of the new sis-ter company Pure Loop GesmbH, whichspecialises exclusively in the recycling ofclean production wastes using shredder/extruder technology. With the foundation ofPure Loop, Erema Holding intensifies itsportfolio in the field of in-house recyclingand thus confirms the continuous pattern ofgrowth with a view to providing compre-hensive services to the plastic recycling mar-ket and its broad spectrum of applicationfields and customer requirements.

In terms of strategy, Pure Loop as the sis-ter company of Erema pursues the clearpositioning in the market and further devel-opment of the shredder/extruder technol-ogy. This is used for the repelletising ofproduction waste in a wide variety of formssuch as film, tapes, fibres, nonwovens, fabric,hollow bodies, solid plastic parts and muchmore. Based on this shredder/extruder tech-nology, the Pure Loop plant systems will beoffered star ting immediately under thebrand name ISEC (Integrated ShredderExtruder Combination).

Manfred dobersberger, who can turn toyears of experience in plastic recycling (co-

founder and co-owner of nGR GmbH until2005), has been appointed Managing direc-tor of Pure Loop and, working together withhis team, will be responsible for both thetechnical development and also the salesand marketing of the new ISEC product line.

The official launch of Pure Loop GesmbHand the global premiere including live prod-uct demonstration of ISEC will take place atthe nPE show in Orlando, Florida, thismonth.

Manfred Dobersberger, who can turn to yearsof experience in plastic recycling, has beenappointed Managing Director of Pure Loop.

Bio-based PE for ElopakELOPAK has announced the launch of bev-erage cartons featuring certified renewablepolyethylene (PE). A wide range of Elopakcartons featuring renewable PE will be com-mercially available in the coming months,making Elopak ‘the first company to offerbeverage cartons with renewable coating tothe European market’. As an industry first,Elopak uses second generation renewablePE, made of European sourced biomass notin competition with food supply.

Elopak aims to replace all fossil-based rawmaterials with renewable alternatives as partof its ambitious Future Proofed PackagingStrategy. “This is a key milestone in Elopak’sefforts to reduce the environmental foot-print of our products. We have a vision todeliver products with zero net impact onthe environment, and this is an importantstep towards that goal,” says Elopak’s CEOniels Petter Wright.

With this move, Elopak is working in part-nership with key customers wanting toboost the environmental merits of theirpackaging. An increased use of bio-based PEhelps reduce the use of fossil-based materi-als. In addition, this reduces one of thelargest sources of CO2 emissions in the bev-erage carton value chain.

“The beverage carton is the environmen-tally superior packaging choice, consisting ofat least 75% renewable paperboard derivedfrom responsibly managed forests. The

remaining materials are mostly made ofpolyethylene, a polymer usually producedfrom fossil-based raw materials. RenewablePE brings us much closer to our vision of a100% renewable carton. At the same time,we are further reducing the carbon footprintof the carton; a footprint which was alreadybest in class within beverage packaging,” saysKristian Hall, director Corporate Environ-ment at Elopak.

Bio-based PE is certified through theentire value chain, by the International Sus-tainability and Carbon Certification system(ISCC PLUS). This sets strict requirementsfor sustainability and traceability through theentire value chain, with chain of custody cer-tification based on a mass balance system.

Elopak’s plants in The netherlands anddenmark are already certified according tothe international standards of ISCC PLUS bythe third-party auditing company TüVRheinland.

Elopak has launched beverage cartonsfeaturing certified renewable polyethylene (PE).

‘Zero water’ dairynESTLé has expanded its dairy factory inJalisco, Mexico, transforming it into the com-pany’s first ‘zero water’ manufacturing site inthe world.

The company has installed new processesand equipment at the ‘Cero Agua’ factory,located in the central, water-stressed state ofJalisco, which will enable it to use recycledwater from its dairy operations. nestlé plansto replicate this approach in other factoriesglobally.

The water resource savings are equivalentto the volume needed per day to fill anOlympic-size swimming pool, or enoughwater to meet the average daily consump-tion of 6,400 people in Mexico.

Over the past 60 years, the amount ofwater available for each person in Mexicohas declined drastically due to populationgrowth. Saving groundwater is thereforeimportant for the continued wellbeing oflocal populations.

“In Mexico, and around the world, wateris a vital and fragile resource,” said nestléCEO Paul Bulcke. “due to the relevance ofwater in the production of food and its rolein the preservation of life, nestlé worldwidewill continue to pursue initiatives that con-tribute to the maintenance and access tonatural resources.”

The Cero Agua dairy factory takes freshcow’s milk, normally around 88% water, andheats it at low pressure to remove some ofits water content. The resulting steam is thencondensed and treated and used to cleanthe evaporating machines themselves. Oncethe machines have been flushed out, thewater is then collected once more, purifiedand recycled a second time.

The water can then be reused for water-ing gardens or cleaning.

The amount of groundwater that theCero Agua dairy saves each day, around 1.6million litres, will amount to roughly 15% ofthe total water used by nestlé in Mexicoeach year in its factories, operations andoffices.

Nestlé has expanded its dairy factory in Jalisco,Mexico, transforming it into the company’s first‘zero water’ manufacturing site in the world.

www.softdrinksinternational.com

56 Soft Drinks International – March 2015GREEn ISSuESSarawak award for F&n BeveragesplantSOFT drinks bottler F&n Beverages haspicked up a Sarawak Chief Minister’s envi-ronmental award – known as CMEA – inthe medium industries manufacturing cate-gory. More than 70 companies and organisa-tions were nominated for the awards.

One key aspect of F&n Beverages’ Kuch-ing plant to draw the judges’ attention wasthe wastewater plant which treats all waste-water prior to discharge. The plant is alsocertified to ISO 14001 and is in full compli-ance with Malaysia’s environmental qualityand occupational health and safety laws.

The Kuching Plant was constructed in1965 and was the company’s first in EastMalaysia.

F&n Beverages’ national head of manufac-turing Lee Joon Hin received the awardfrom the Chief Minister of Sarawak, datukPatinggi Tan Sri Adenan Satem.

“Conservation measures in water and

energy usage, as well as continuous recyclingeffort are not only practised for sustainingthe environment but are also linked back toreducing our operating cost and workloadand hence maintaining our high productivity,”commented Lee Joon Hin.

“This award is indeed a recognition toour unending effort in balancing the environ-mental interest with our aspiration as theleading beverages player in Malaysia and alsoASEAn.”

Lee Joon Hin receives the award from the ChiefMinister.

Environmentalclasses in JapanMITSUYA Cider, the Japanese carbonateddrinks range which is not a cider in westernterms, has been in production since the mid-1880s. In recent years, as we report regularly,the range has expanded significantly, ensuringit maintains its relevance for new generations.

Producer Asahi Soft drinks has alsoboosted this relevance by inviting youngstersto participate in Mitsuya Cider Junior Envi-ronmental Classes.

Teams of staff members visit elementaryschools around Japan, equipped with three-dimensional models and other educational

aids.They explain the role of the forest catch-

ments, filtration, PET resource recovery andother environmental aspects of the softdrinks cycle as well as production generally.

To date some 9,000 youngsters havetaken part in the environmental classes and

Mitsuya Cider Junior Environmental Classes.

l Persistence Market Research has publisheda new market report entitled Global MarketStudy on Bioplastics Packaging for Food andBeverages: Beverages Packaging to WitnessHighest Growth by 2020, According to thereport, the global bioplastics packaging forfood and beverages market is estimated atUS$4,342.5 million in 2014, and is expectedto reach US$28,503.6 million by 2020, grow-ing at a CAGR of 36.8% from 2014 to 2020.The growth will be led by the beveragesindustry, says the report.

l Last October The British Soft drinksAssociation (BSdA), which represents thesoft drinks industry in the UK, held a Parlia-mentary event to highlight efforts to improvesustainability in the soft drinks sector.

In brief…

The Soft drinks Roadmap was launched in2013 and aims to encourage companiesacross the soft drinks supply chain to identifyopportunities to reduce their environmentalimpact, use resources more efficiently andshare best practice.

The event attended by defra Farming andFood Minister, George Eustice, gave signato-ries including Coca-Cola Enterprises, Britvic,Princes Gate Spring Water, ACE UK, dӧhlerand Ball Trading the opportunity to showcasetheir achievements. These include: by intro-ducing a new packaging format Britvic hasmade significant reductions in the weight ofpackaging per serving; Coca-Cola Enterpriseshas replenished 159 million litres of waterthrough its river stewardship projects; andfollowing the installation of two wind tur-

bines Princes Gate Spring Water is now car-bon neutral.

l Coca-Cola HBC, the world’s secondlargest bottler of products of The Coca-ColaCompany, has been awarded an A rating bythe Carbon disclosure Project (CdP), and aplace in the CdP Global Climate Perform-ance Leadership Index 2014.

This is a further achievement for the com-pany as it has also recently been named theglobal industry leader amongst beveragecompanies in the 2014 dow Jones Sustain-ability Indices (dJSI). This is the seventh con-secutive year that Coca-Cola HBC has beenincluded in the indices and for the first timethis year it leads both the World and Euro-pean indices.

Asahi Soft drinks has a strong programmeof school visits planned for 2015.

Feedback from teachers and children hasbeen extremely positive while the educatorshave noted a high degree of interest shownby participants and their enthusiasm forrecycling.

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Join the BSDA today and have your say in your industry!

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58 Soft Drinks International – March 2015PEoPLE

Human ResourcesAPPOINTMENTSdr Pepper Snapple Group has announcedthat Antonio Carrillo has been elected tothe company’s Board of directors. Carrillo,48, has served as CEO of Mexichem SABsince 2012. Mexichem is a global specialitychemical company based in Tlalnepantla,Mexico. Previously, he spent 16 years atTrinity Industries, where he held severalexecutive positions, most recently GroupPresident and Senior Vice President at thecompany’s dallas headquarters.

The Board of directors of The Coca-ColaCompany has announced that James D.Robinson, III, and Peter V. will not stand forre-election to the Board at the Company’sAnnual Meeting of Shareowners in April.Robinson, 79, is a long time director of TheCoca-Cola Company, having served on theBoard since 1975. Robinson was best knownfor his leadership as the Chief ExecutiveOfficer of American Express Company from1977 to 1994. Ueberroth, 77, served as adirector of The Company since 1986. Asannounced in december, Marc Bolland,CEO of retailer Marks & Spencer Group,and David Weinberg, Chairman and CEO ofJudd Enterprises, joined the Coca-ColaCompany’s Board of directors, effective 18February 2015. With Robinson and Ueber-roth’s retirement, the Company’s Board willinclude 15 directors.

Linx Printing Technologies has made anumber of appointments to its support net-work in the UK to ensure the companycontinues to deliver the highest standards ofsales and service to its customer base. GaryStreet joins the business as Customer Serv-ice Manager along with three new FieldService Engineers – Joshua Crofts, MarkBaker and Michael Lock.

Linx has also appointed John Tierney asMarketing director and Ruaridh Nicolsonas Channel development director. JohnSchmidt takes on the role of Channeldevelopment Manager for EMEA, andRaghu Vangipuram is the new distribution

Sales Manager for India.Kemin Industries has recruited Riaan van

Dyk to lead its marketing and strategicefforts worldwide. Van dyk will serve as theworldwide Vice President of Marketing andStrategy for Kemin and lead its corporatemarketing team.

CS Labels has appointed Mark Budz asSales Manager as the labels and packagingleader progresses further with its ongoinggrowth plan. Budz has been in the print andpackaging industry for 18 years and has heldsenior business development roles withother leading label companies in the UK.

To support continued growth within theEuropean marketplace, Ball PackagingEurope has appointed Dennis Schuilenburgas Marketing director and Joerg Depp-meyer as General Manager. Both hail fromthe fast-moving consumer goods world(FMCG).

Algatechnologies, (Algatech) in Israelannounces the appointment of RonnieMeninger as CEO. Hagai Stadler, of Grove-point (Algatech's major shareholder) whoserved in the past two years as an interimCEO will join the Board of directors andwill be in charge of M&A activities for Algat-ech. In addition, Sammy Boussiba has beenappointed Chief Scientist to Algatech'sBoard of directors.David Walkinshaw has been appointed

General Manager of Aetna UK. Walkinshawhas been with Aetna for a number of years.In his sales role with the company he hasbeen spearheading the sale of dimac andPrasmatic shrink wrappers, cartoners andwraparound case packers and the fully auto-matic range of pallet stretch wrappers.

Clockwise from topleft: Joshua Crofts,Mark Baker and JohnTierny.

Careers Day atAnuga FoodTec AnUGA FooTec will provide a useful meet-ing place for exhibitors and qualified newtalents. Companies take advantage of theAnuga FoodTec in order to get in touchwith university graduates in particularOrganisers expect university students fromnine countries

From 24–27 March 2015, AnugaFoodTec – the international suppliers’ fair forthe food and beverage industry – isexpected to host over 1,300 companiesfrom around 40 countries in Cologne. As across-sector trade fair, Anuga FoodTec pro-vides a current overview of new technolo-gies, equipment and vendor components ofall production fields in the food and drinkindustry. At the same time, it serves as an

international platform for informationexchange and further education. Moreover,the promotion of new talents is of centralimportance to the organisers Kölnmesse andthe dLG (German Agricultural Society).Therefore, after its successful introduction in2012, the next Anuga FoodTec will also fea-

At this year’s Anuga FoodTec, a special CareersDay will link students with companiesexhibiting at the show.

ture a ‘Careers day’. This initiative isintended to build upon the exchange ofcommunication and information betweenthe companies exhibiting at the show andstudents or graduates from relevant disci-plines. The Careers day will be taking placeon Friday, 27 March 2015.

This special event will provide interna-tional students/graduates from engineeringand process engineering sectors or from thefood and drink industry with their firstinsights into the different fields of operationof the companies taking part. Students/grad-uates will be present from technical universi-ties in Germany and universities andindustry-specific institutes in Austria, Belgium,France, Great Britain, Ireland, Italy, Thenetherlands, Switzerland and Spain.

A Careers Guide will be compiled espe-cially for Anuga FoodTec in which allexhibitors involved in the initiative will bementioned.

Join the Soft Drinks International LinkedIn group

Soft Drinks International – March 2015 59HuMAn RESouRCES

RPC awarded fortraining schemeRIGId plastics packaging specialist RPCGroup is celebrating two awards in a pres-tigious national industry competition.

At the Plastics Industry Awards in Lon-don, RPC was named Processor of the Year,the main award of the night, and also tookhome the prize for the Best Training anddevelopment Programme for its Appren-tice Academy at RPC Oakham.

Comedian Al Murray (aka The Pub Land-lord) presented the awards in front of anaudience of 800 people at the LondonHilton on Park Lane.

The RPC Apprentice Academy has beenestablished to help bring forward the nextgeneration of engineers and innovators,and ensure that RPC continues to have the

skills and expertise to support the com-pany’s fur ther success and expansion.Working with nationally recognised industryawarding bodies, the state-of-the-art facilityis able to deliver both short courses andaccredited qualifications in engineering andpolymer processing to a very high standard,using qualified instructors who are workingin the industry. This includes courses avail-able to all RPC sites as well as externalcompanies.

The RPC scheme differs from mostapprenticeships as the individuals do all ofthe modules at the Academy rather thangoing to a college, leading to a much morepractical and work-based experience.

now in their fourteenth year, the PlasticsIndustry Awards highlight and recognise thebest that the innovative UK plastics industryhas to offer with 17 categories coveringmaterials usage, product design, manufactur-ing, training and environmental performance.

The RPC team receiving its awards, including one for the Best Training and Development Programme.

THE Coca-Cola Pay It Forward programmehas returned with a stronger focus onAfrican American mothers and their impacton the academic success of their teens.Building on the initiative's accomplishments,the 2015 programme will offer up to 20winners each a US$5,000 scholarship andan invitation to the all-new Coca-Cola Pay ItForward Academy.

Aligning with his commitment to teenmentoring, Steve Harvey returns as the pro-gramme's celebrity ambassador. He will helplaunch and co-host the 2015 Coca-Cola PayIt Forward Academy, a three-day mentoringand education preparation experience forthe winners and their parents/legalguardians. The Academy will take place inAtlanta, from 24-26 July.

"Having a mentor as a young man playeda pivotal part in my success," said Harvey. "Inthe African American community, momstake on the same role. Their involvementhas a crucial impact on the development oftheir teenagers. Through the Coca-Cola PayIt Forward Academy, we can influence thelives of some truly deserving teens, whilesupporting and empowering their mothers."

Pay It Forward

The Coca-Cola Pay It Forward Academyis designed to share valuable resources tohelp empower moms as they prepare theirteens for higher education. during the Acad-emy, the winners will be exposed to customexperiences that will help build their confi-dence to pursue academic success. TheCoca-Cola Pay It Forward Academy willengage them on relevant topics like per-sonal branding, preparing for higher educa-tion and selecting a career path. Additionally,there will be a track for mothers focusingon areas including college financial prepara-tion, self-empowerment and study skill sup-port for their teens.

Steve Harvey, celebrity ambassador for Coca-Cola’s Pay It Forward programme.

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appropriate since it carries recipe sug-gestions for the Hot version of the bever-age. The special incentive bonus tobottlers is allowing a five cents per casebonus on increased can sales runningthrough this year to the end ofSeptember. It applies to sales of both Dr.Pepper and Diet Dr. Pepper in cans.

For the sixth consecutive year, 1964saw the company with an increase innational syrup sales. They were up 12%over 1963.

Call for amendment to Europeanfood lawsA demand that European Governmentsshould harmonise their food laws,which were described as ‘invisible barri-ers to trade’, was unanimously adoptedby the Consultative Assembly of theCouncil of Europe at its recent meetingin Strasbourg. The demand took theform of a recommendation to the seven-teen member Governments based on areport presented by Mr. Henry Clark (N.Antrim, Ulster Unionist) of the Britishdelegation. It called for the Governmentsto support and assist WHO and FAO inevery way in their effort to produce aCodex Alimentarius for the harmonisa-tion of the Six with that of the UnitedNations bodies.

In his speech introducing his report,Mr. Clark drew attention to the fantasticconfusion now prevailing in food lawsthroughout Europe. “The food laws ofEurope,” he said, “can only be describedas chaotic,” and he went on to say that“bad food laws are undoubtedly some ofthe invisible barriers to trade, and food,one must never forget, is the largest sin-gle commodity in world trade.” n

60 Soft Drinks International – March 2015FRoM THE PAST

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofMarch 1915

50 Years AgoFrom the Soft Drinks Trade Journal ofMarch 1965

Irish Notes: from the HibernianCapitalAn urgent plea is made by representa-tive Irishmen for the public to refrainfrom treating soldiers to alcoholicdrinks. “Give them lemonade and gin-ger-ale,” is the advice of the Generalcommanding the forces in Ireland.“They will like it as much, and it will dothem more good,” is the sensible adden-dum of Major-General Friend. The prin-cipal mineral water factories arecontributing generously of their outputto the various hospitals devoted to thetreatment of sick and wounded soldiers,and many licensed houses are offeringfree of charge to men in uniform drinksof ginger-ale and other aerated waters.

The popular idea is that the licensedvintner welcomes the tippler and dis-courages the temperance advocate. It isthe reverse since the war began. The‘soaker’ is shunned by the self respect-ing publican, and latterly the request bythe ‘man in the street’ for a soda andmilk is the more welcome to the trader,not alone on the score of temperance,but because of the greater percentage ofprofit derived from the deal.

Use of formalin and salicylic acid indrinks. Definite standard demandedof Local Government BoardWhen the Departmental Committee of theLocal Government Board which wasappointed in July 1899 to inquire into theuse of preservatives and colouring mat-ters in food issued its report and recom-mendations in November 1901, the hopewas widely entertained that at least therewas a prospect that an authoritative rul-ing upon the use of preservatives and ofcolouring matters would be forthcoming.

Food and drugs Acts which were beinginstituted in various parts of the UnitedKingdom by local authorities whichsought to set up their own standards forfoods and beverages, based upon theviews of local analysts, the majority ofwhom had insufficient opportunity for athorough investigation of the preserva-tives question. That prospect, unfortu-nately, was never realised and since 1901prosecutions in respect of foods and bev-erages containing preservatives havebeen numerous, and the decisions ofmagistrates in various parts of the coun-try are widely different, as they mustinevitably be in the absence of a recog-nised official standard as to the amountof preservative that may be used. TheDepartmental Committee made the fol-lowing recommendations, among others:that the use of formaldehyde or formalinor preparations thereof be absolutely pro-hibited and that salicylic acid be not usedin a greater proportion than one grain perpint in liquid food and one grain perpound in solid food, its presence in allcases to be declared.

News from the States: A look atwhat the industry is doing acrossthe AtlanticIn what is clearly going to be the tough-est selling period in their history, theRoyal Crown Cola Company are going touse ‘You’ll flip at the ZZZip in RC Cola’as the basic advertising theme line. Andat their recent national sales convention,held in Miami, they had five actors andactresses down from New York City toput it across with a total of 64 songs plusdance sequences.

A record number of 1,300 peopleattended the meeting including dele-gates from Canada, Puerto Rico, Japan,Holland, and several Latin Americancountries.

The vice-president and director ofmarketing told them all just how far theyhad come in the history of the Americansoft drink business. They had, he said,taken the lead in building the low calo-rie soft drink market from ‘nearly noth-ing in 1961 to almost 200 million casesin 1964’. During the same period, RoyalCrown Cola increased 15% in sales vol-ume while the other sugar-sweetenedsoft drinks went up by 3%.

He went on to urge bottlers to aimtheir principal effort this year at the‘take-home’ market while focusing selec-tively on the strength of the ‘on-premise’

market. He also told the bottlers that thecompany would concentrate on salesprogrammes for RC and Diet-Rite Colawithout abandoning the company’sother products.

Dr. Pepper CansBoth Dr. Pepper and Diet Dr. Pepper arenow available in the new handy pull-topcans along with a special incentive pro-gramme for bottlers in their marketing ofthe canned drinks.

The art and layout on the pull-topcans have been newly designed and fea-ture both Hot Dr. Pepper and FrostyPepper, two popular favourites withmany customers. The introduction of thenew package has lately been particularly

Soft Drinks International – March 2015 61EVEnTS

Events diary19th – 23rd Ipack IMAFieramilanoMilanItalywww.ipack-ima.it

JUNEJUNE9th – 11th InterBev – BeverageMcCormick PlaceChicagoUSAwww.interbev.com

18th BFJA SymposiumThe Innholders HallLondonUKwww.bfja.org

24th – 26th Fi Asia-ChinaSNIECShanghaiChinawww.figlobal.com

27th – 29th Africa’s Big Seven (AB7)Gallagher Convention CentreJohannesburgSouth Africawww.exhibitionsafrica.com

SEPTEMBERSEPTEMBER2nd – 3rd Vitafoods AsiaAsiaWorld-ExpoHong Kongwww.vitafoodsasia.com

9th – 11th Fi AsiaBITECBangkokThailandwww.figlobal.com

9th – 11th InterBev – ProcessMcCormick PlaceChicagoUSAwww.interbev.com

29th – 30th Packaging InnovationsOlympiaLondonUKwww.easyfairs.com

USA

SoUTH AfRIcA

HoNG KoNG

THAILAND

USA

UK

UK

cHINA

ITALYAPRILAPRIL23rd Innovation in Soft and Alcoholic DrinksCampden BRIChipping CapmdenUKwww.campdenbri.co.uk

21st – 24th Hispack & Bta Fira BarcelonaBarcelonaSpainwww.hispack.com

27th – 29th ISBT BevtechHyatt Regency SavannahSavannahUSAwww.bevtech.org

MAYMAY5th – 7th Vitafoods EuropePalexpoGenevaSwitzerlandwww.vitafoods.eu.com

SpAIN

SWITZERLAND

UK

USA

MARCHMARCH9th – 11th Sino-Pack & PackInnoChina Import & Export Fair ComplexGuangzhouChinawww.chinasinopack.com

19th BWCA ConferenceThe BelryNottinghamUKwww.bwca.org.uk

22nd – 25th IFEExCeLLondonUKwww.ife.co.uk

24th – 25th Vitafoods South AmericaTransamerica Expo CenterSão PauloBrazilwww.vitafoodssouthamerica.com

24th – 27th Anuga FoodTecKöln MesseCologneGermanywww.anugafoodtec.com

cHINA

UK

BRAZIL

GERMANY

UK

Send details of your trade event to: events@softdrinksinternational.com

Buyers’ Guide62 Soft Drinks International – March 2015

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Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: info@kanegrade.comWebsite: www.kanegrade.com

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Buyers’ GuideSoft Drinks International – March 2015 63FRUIT JUICE BLENDS

Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 306-278www.doehler.commailbox@doehler.com

We offer an extensive portfolio of naturalingredients with reliable delivery and excellenttechnical support.

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Cranes Farm Road, Basildon, Essex SS14 3GTTel: +44 (0)1268 244900Email: heather.green@geraldmcdonald.comwww.geraldmcdonald.com

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Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 306-278www.doehler.commailbox@doehler.com

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Buyers’ Guide64 Soft Drinks International – March 2015

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